Jeff Harmening
Analyst · Credit Suisse. Please proceed.
So, Rob, let me -- I'll provide a little back-to-start perspective, and then we can talk about what happens in the future. I mean 18 months ago; about 5% of our business globally was through e-commerce. And in 18 months, it's now jumped to 10%. So, it's doubled over that period of time. So, a pretty significant change in a short period of time. And that is certainly true of our U.S. business, but it's also true of what we're seeing in China and Korea and Europe as well. So, it's a fairly global phenomenon. As far as where it goes, I mean, I guess the other historical perspective I would also provide is at this point in time, even though 10% of our business is through e-commerce channels, at least here in the -- particularly here in the U.S., our biggest business, about 85% of those sales actually go through store still. And that's important, because up until this point in time, we certainly haven't had to change our model very much, because most of our e-commerce sales still go through stores and grocery stores here in the U.S. or Häagen-Dazs shops in China. And so our model hasn't changed much. I don't think over the coming couple of years, our model is going to be – is going to change very much because the click-and-collect model, where consumers pick things up themselves, is so much more profitable for our retail partners. That model, I think, is going to be a – still be a predominant one in the near future. How it looks five years from now? I mean, we'll see. I do think that e-commerce will continue to grow. I think it will continue to evolve. But I would tell you, at least in the near term, I think we're very well positioned. We over-indexed in our categories because we've got great brands and we've got really good capabilities. And the business model for us is not very different than what we've seen before.