Wendell P. Weeks
Analyst · Barclays Capital
It's a great question, because as the LCD market has been going through the great challenges and sort of maturity that it has been, what our customer base has done is to invest very strongly in new innovations. I think OLED captures a lot of the headlines. But really, it's part of a overall innovation trend around high performance displays that are in the area of doing very high pixel count displays, as well as thinner, faster refresh, and then OLED adds the opportunity of a little bit more dynamic color with the potential to go even thinner. These higher performance displays, you put -- do 2 things that are helpful. First, the point you're making, which is higher performance displays encourage the market to trade up because it's more visible, literally, what it is you're looking at. And then the other is, from our perspective, it puts way more challenges on the glass itself, because the way you get a higher pixel count-style display is by putting -- by making more complicated electronics packages which put more stress on the glass, which offer us the opportunity to innovate. So those, I think, the 2 positive forces. There's a lot of different technology nodes out there. And what we're doing is covering our bets across, as you saw with the new OLED venture for glass with Samsung, who is the leader in OLEDs. And as you see, when you start to hear things like oxide TFTs, all of these new backplane technologies. We're also having a significant amount of effort and innovation in that space, and alliances with the leaders in that space as well. So, overall, we look at the amount of innovation in LCD right now, in our Display business, to be really at a high. And you're not going to see it in television first. Where everybody is focused is where the growth is at, which is in the same areas that Gorilla is at. So that going to tend to be in mobile displays -- is where you're seeing the bulk of the focus. There is work going on TVs and large size, but I think that's going to be a little bit later, as opposed to sooner, in terms of the size of its impact on the display technology landscape. If that makes sense to you.