George Sherman
Analyst · Robert W. Baird.
Yes. Look, I'll only comment on our progress as we see it, Reboot to date and where we are today. We look at the business, and we feel quite good about the financial stability measures that have taken place. Over the period of Reboot, we've reduced long-term debt by well over $500 million. We've returned $200 million to the shareholders through buybacks, which represent about 37% of the company. We ended the quarter with a $300 million more cash than same quarter last year, and that's been a trend. I mean that's something that's been pretty continuous throughout the Reboot process.
Just prior question, your SG&A run rate of reduction seems to be $100 million a quarter? Yes, it does. I mean, that's very much an important part of getting where we needed to be. And then the progress that we've made on working capital has been tremendous. And fortunately, that began at the very beginning of Reboot 15 months ago, and what that's done to allow us to navigate through this pandemic is I cannot overstate.
So on the economic stability or financial stability front, good. We've made nice progress on digital, for sure, from an e-commerce standpoint. We were behind. I mean we were clearly behind in terms of digital penetration of sales. We are behind in terms of technology. We still are very candid about having work to do, but we've come a long, long way very, very quickly. So it'll be up 257% for Q3 to have penetration at that level and really spiking considerably higher than that during peak periods to have made investments in our e-commerce capability, both in terms of the platforms and human capital that's driving it.
The capability expansion that we made, lease-to-own options, flexible payment terms, proprietary credit cards, all better alternatives for the customer on how to shop. And then just kind of looking ahead, while this generation of console launches is very, very important to us, and it is, and the demand is unprecedented, and it clearly is, we're working to be defined not purely as a console gaming retailer, but as serving the entire gaming community on all the various verticals.
So we're glad to see sales up 16.5% despite being closed on Thanksgiving day and being very comfortable in that decision to close on Thanksgiving day. We have a lot of category expansion that both Jim and I mentioned during the course of our comments that are progressing well, and then really good progress on the digital-first omnichannel store fleet optimization work. So we look back, we feel pretty good about where we are and are poised for the next phase of work.