Good morning, and welcome to today’s call to discuss Greenlane Holdings Second Quarter 2022 Financial Results. A press release detailing the financial results for the quarter ended June 30, 2022 was distributed earlier this morning and is available on the Investor Relations section of the Greenlane website at investor.gnln.com. As a reminder, today’s conference is being recorded. A replay of this call as well as a copy of the supplemental earnings slides will be archived on the company’s IR website at investor.gnln.com. On the call today are Nick Kovacevich, Chief Executive Officer; Darsh Dahya, Chief Accounting Officer; and Craig Snyder, President. Before we begin, Greenlane would like to remind listeners that today’s prepared remarks may contain forward-looking statements and management may make additional forward-looking statements in response to the questions received. These statements do not guarantee future performance, and therefore, undue reliance should not be placed upon them. These statements are based on current expectations of the company’s management and involve inherent risks and uncertainties and other factors discussed in today’s press release. This call also contains time-sensitive information that speaks only as of the date of this live broadcast, August 16, 2022. Factors that could cause Greenlane’s results to differ materially are set forth in today’s press release and in Greenlane’s Annual Report on Form 10-K for the year ended December 31, 2021 and quarterly report on Form 10-Q for the three months ended June 30, 2022, previously filed with the SEC. Any forward-looking statements made today on this call are based on assumptions as of today, and Greenlane assumes no obligation to update these statements as a result of new information or future events. During today’s call, Greenlane management may discuss non-GAAP financial measures, included adjusted gross margin, adjusted SG&A and adjusted EBITDA. Greenlane has included a reconciliation of these non-GAAP measures in today’s press release, which is available in the Investor Relations section of the company’s website at investor.gnln.com. I would now like to turn the call over to Mr. Nick Kovacevich, Chief Executive Officer of Greenlane. Please go ahead, Nick.

Hello, everyone, and thank you for attending our second quarter 2022 earnings call. We've been extremely busy here at Greenlane over the past several months. Our team has done a tremendous job executing on key initiatives while navigating a challenging macro environment on multiple fronts, including the continued global supply chain headwinds, record inflation, cannabis marketplace pricing compression, and negative sentiment in both the cannabis and broader capital markets. In order to best position Greenlane to meet these challenges and thrive when these headwinds finally subside, we have taken action to properly fund the company and reduce cost considerably, while accelerating our timetable to shift the business into much higher margin and higher value segments. The recent accomplishments include raising $5.4 million through a registered direct offering in June, and selling our interest in VIBES for $5.3 million in July, which in turn allowed us to repay $8 million in short term debt. Shortly after doing so, we were able to secure an asset based loan for $15 million from an institutional lender, which will provide the company with non-dilutive financing to help support our working capital needs as we make progress on our overall plan to become the premier house of brands business in the ancillary cannabis marketplace. While properly funding the company was our priority over the last several months. We remain committed to reducing our overall operating costs to sustainable levels. Once again, our team made great progress on several key cost cutting initiatives, including exiting and eliminating ongoing expenses associated with six of our operating facilities in the United States and Europe. Here, we streamlined our operating and retail footprint, which allows us to achieve over $900,000 of annualized cost savings. Furthermore, we also restructured a longstanding arrangement with one of our key vendors to free…

Thanks, Nick. First off, I'm honored and excited to accept the role of President of this organization at this exciting and critical time in Greenlane's transformation. One of the key principles I have emphasized since joining Greenlane in March is the need to make the company a more scalable, leverageable and durable business. I believe we are making progress toward these goals. We have focused this year in solidifying our foundation into one that can be leveraged as we grow and scale. First, Greenlane will lead and innovate with our brands and our products. We have a world class product team that has developed a vision for our house-owned brands and an exciting product pipeline with innovative products starting to launch in the second half of this year. Second, we are focused on utilizing technology to increase efficiency and performance of sales. We are in the final phase of beta testing, on our new B2B portal set to officially launch nationwide in the coming weeks. Finally, we are focusing ourselves to more scalable customer channels. We are enhancing our e-commerce footprint, launching relevant products in a global way utilizing these highly scalable channels. In addition, we are focusing our enterprise sales efforts on the largest channels in the marketplace, including vertically integrated MSOs several with over 100 retail locations and traditional C-Stores, including franchises with hundreds if not thousands of physical locations. There is much work still ahead with the milestones we have achieved to date combined with the early successes we are seeing in key areas make me feel very confident for the future of this company.

Thank you, Craig. Now back to the quarter itself. In the second quarter, we achieved just shy of $40 million in sales, up 15% year-over-year, but down sequentially from $46.5 million last quarter. The increase year-over-year can be attributed to the Greenlane KushCo merger which took place in Q3 of 2021. The decrease from Q1 2022 could be attributed to several factors. First off, many operators in our industry have experienced a slowdown this year. Accordingly, the top MSOs are relatively flat while smaller operators are generally down year-over-year, due in part to the broader consumer spending pullback, which has caused retrenchment and a focus on tighter management of working capital. As a result, we have tightened our credit policies and focused our efforts on the larger publicly traded more stable clientele. Within our opinion investor sentiment as bad as it's ever been in our industry, as reflected in broadly deteriorating equity prices, we must be even more prudent today, which means we are actively foregoing revenue generating opportunities that don't satisfy our risk threshold with a view towards improving the quality of our revenue and credit of our clientele. While it may be painful to pass on potential sales, we have worked extremely hard to properly capitalize our business and we believe it's simply not worth the risk to jeopardize our progress. Lastly, these efforts by our team over the previous months have been nothing short of heroic and I could not be more thankful and appreciative of the Greenlane team. This has required a concerted effort from every part of our organization, which may have temporarily detracted from our normal focus on sales. So although, it certainly contributed to our shortfall in Q2, we understand these critical initiatives should be one time in nature and the bulk of…

Thanks, Nick. I'm excited to discuss the details of Q2 2022 and I'd like to echo the sentiments with regards to our efforts to navigate through the challenges we faced in the second quarter of 2022. Revenues for the second quarter were $39.9 million, up $5.2 million or 15% versus the prior year. The increase reflects incremental revenues associated with the KushCo merger, offset partially by lower CPG revenues, primarily driven by the strategic move away from lower margin third-party brands and a reduction in in-house brand sales. Gross margins for the quarter were 20.3% compared with 26.1% during the first quarter of 2021. The decrease was attributable in part to inventory write-downs in the second quarter of 2022 as well as the introduction of lower overall margins associated with KushCo related brands. SG&A increased by $5.4 million to $19.4 million compared with the second quarter 2021, principally because of an increase in salaries and wages of $3.3 million related to the KushCo merger and $1.8 million a reversal of a previously recorded gain associated with the debt and indemnification assets. Our basic and diluted net loss was $2.27 per share for the quarter compared to a net loss of $3.23 per share during the second quarter of 2021 and a net loss of $5.57 per share versus a loss of $9.07 per share for the corresponding year-to-date periods. Adjusted EBITDA loss was $5.8 million during the quarter versus a loss of $3.7 million for the second quarter of 2021 and $11.1 million for the first half of 2022 compared with a loss of $8.9 million for the corresponding period in 2021. Cash balances were $9.1 million as of June 30, 2022. Net cash used in operating activities was $13.7 million. Net cash used in investment activities was $1.2 million…

Thank you, Darsh. Before we do closing remarks, I'll turn it over to the operator to open up the line for Q&A.

Ladies and gentlemen, the floor is now open for questions. [Operator Instructions] Your first question for today is coming from Vivien Azer. Please announce your affiliation and pose your question.

Great. Good morning. This is Harrison Villas on of Vivien today. So just in terms of the pivot away from packaging, so it makes sense to be stepping away from packaging and we appreciate the desire to lean into the higher margin owned brands, which of course have been a priority for Greenlane for some time. But I think VIBES and EYCE always been pointed out to be nicely margin accretive. So was the decision that to divest from those businesses entirely the liquidity driven? Is it safe to say that there were no alternatives under the circumstances?

Hi, Harrison. Thanks for the question. Look, I think obviously, we're in a position where if opportunistic things arise, we have to consider them but our plan has always been to focus on the high margin owned brands. EYCE is still in the portfolio as is DaVinci. We're really excited about a brand that we're relaunching called Groove. And we have our higher standards brand as well. We have our license brands with Marley Natural and with Kay Haring -- Keith Haring. And then we have our partner brands that we distribute. And so, we are going to lean into some partner brands. Obviously, the CCELL relationship is extremely important and we've got some good stuff growing with them. But we're going to continue to be focused on our home brands growing those organically complementing them with the partner brands. All of this is in our new investor deck as well. You can kind of see all of our brands. Now as to VIBES, that is a brand that we really did like in the portfolio. But given the structure, remember that was a joint venture arrangement. It was a bit complicated and there are other partners involved. And there was a deal that came about that made a lot of sense, right, the multiple that we got for VIBES was at the time about six ex- what our current multiple was in the public markets and the deal was all cash, cash up front. So again, something like that, we have to take a look at it when it's highly accretive. But for the most part, we do want to stick with our portfolio of our own brands on the consumer side. And if we leverage the sale of our packaging business, that should provide substantial capital to really invest in and further grow our own brands as was planned. So I think we're getting to the right place. Maybe there was again a little bit of a tough decision there with VIBES, but it just made sense given the circumstances and the multiple.

Okay. That makes sense. Thank you, Nick. And just kind of shifting gears to profitability. Understand that your 3Q profit targets have inappropriately been removed as part of your -- as part of the pivot here. But we think it might be helpful if you provide us a little bit more color about how you're thinking about achieving adjusted EBITDA profitability going forward? Maybe more specifics in terms of the scale you need to achieve in the new business as well as the associated margin profile you expect to see? Thanks.

Yeah. Thank you. And look, I think our message was -- our message was pretty clear on the call here, right? We were disappointed in the revenue that we achieved for the quarter. But we laid out very specific reasons as to why the revenue is short. But we're not in a position where we want be super bullish on hitting that revenue number, which would lead to the profitability, right? We had planned for cost reductions and certain revenues and margins to achieve the profitability in Q3. Those revenues didn't show up in Q2 and so we don't want to put ourselves out there with the conditions we're seeing that we're going to be able to achieve the revenue numbers that we needed. And we're doing something different now, right? Now we're looking at selling the packaging business, which is going to dramatically reduce our costs and it's going to put us in a position where we don't need the revenue to be where we originally thought it needed to be, to be profitable. But we're working on those new plans and we'll be able to provide guidance when that comes together. But we're a little cautious with the market conditions, right? Like we talked about seeing some of the operators struggling to pay bills and commonplace across other ancillary publicly traded companies that have given similar feedback, right? It's hard to collect right now in an industry that's pretty cash starved. And that's why we're not going to keep doing things that don't work, right? We've already been pivoting toward the higher value accounts, the MSOs, the C-Stores, and we're going to continue to do that. We're going to continue to leverage direct-to-consumer online sales through marketplaces and de-risk some of those elements that exist in the cannabis market broadly, but also more specifically in a lot of the legacy markets that are experiencing more price compression. So we're going to be smart about how we approach profitability. It's still the number one goal, right, getting this business profitable. And we're going to take significant costs out of the business with this new strategy and that's really going to allow us to lean into our higher margin products and achieve profitability with far less revenue. So again, more to come on that. but you kind of get what we're doing here. We've only got two levers to play with, right? You got the revenue and margin and you got the cost. We're doing a great job cutting costs and now we're realigning our plan on the revenue and margin, exiting one of our business units and ultimately going to deliver up a formula that gets us exactly where we need to go. Again, we just don't have direct line of sight into that timing as we sit today.

Okay. That's helpful and that makes sense. Last one for me. Just Nick, do you mind speaking to what you're seeing in terms of the broader M&A landscape? I know it's early days for the sale of the packaging business, but I guess curious just in terms of the context of your divestiture of the VIBES business, I guess what are you seeing in terms buyers and general appetite for M&A right now? Thanks.

Yeah. I mean, look, it's no secret that the industry is capital starved, right? And so there's not a lot of cash buyers in the industry. Now we were fortunate with VIBES, right? And that's why that deal made sense. But you see a lot of folks with assets for sale, especially on the plant touching side that aren't able to get meaningful amounts of cash up front. Now we have a big advantage here with our decision to sell our packaging business. Why? Because there's certainly an ample pool of buyers and many of them with balance sheets significantly larger than the majority, vast majority of players in cannabis, right? So we're talking about traditional packaging providers, looking to get a foothold into the cannabis industry. Everybody knows even though the industry is going through some of the dynamics that we talked about, the potential is -- has remained gigantic, right? This industry is going to continue to grow. More states are going to legalize eventually, it's going to be federally legal. Eventually, it’s going to be legal around the globe. And so if you're a traditional packaging company and you've yet to crack the code, right, we don't see a lot of them in the industry today competing over the business that we're competing over. What a perfect opportunity, right, to get in deep with a transaction that picks up intellectual property and proprietary products and an extensive customer base, including some of the most desirable names in the industry, right? In addition to that, there's players that are cannabis focused, that do have cash that are private equity backed and things like that. So what's unique about our packaging business is, we do have a much broader pool of buyers and again people that will have cash to procure this business unit and then we can put that cash to work. On the consumer side, which is ripe with opportunity. As we've talked about, I mean MSOs are getting significant scale on their dispensaries and have yet to streamline, consolidate and unify their purchasing on the ancillary side. So that opportunity is as alive and well as it's ever been and we're really geared up to capitalize on it. And again, we just want to make sure we have the proper foundation in place and we have the proper balance sheet that we can support those investments and go win those huge opportunities, which are going to pay the long term dividends to our company, if we go get it. The time is now and that's why we're having to make some strategic decisions to ensure that we can capitalize on that opportunity.

Thank you, Nick. I'll jump back in the queue.

Thank you.

Your next question for today is coming from Aaron Grey. Please announce your affiliation, then pose your question.

Hi, Aaron Grey of Alliance Global Partners. Thank you for the questions. So just want to talk a little bit with CPG strategy. So right, so I know you've seen some question in terms of right, the VIBES divestiture, but just on the go-forward strategy specifically the rate to channels, right? So in the last call, you talked about Amazon, some C-Stores as well kind of shifting away, it seemed like from some of the legacy head shops. So just want to see, how that view is now with some of the recent changes that you've made and maybe some updates you could give particularly on the Amazon front would be really helpful with now you're looking to divest the packaging business as well as with the 5% that was big on the C-Store front there. So that'd be helpful. Thanks.

Yes. Actually, Craig is with me, so he can kind of give an update on the Amazon stuff. But to your question on the channels, right? Look, I think, again, in the cannabis industry, you have to be cautious about any operators that don't have scale or high margin business right now in this current environment, right? They're relying on outside capital. There's risk to that and we don't want to inherit that risk at Greenlane, right? So we've got to be more careful about how we invest in certain customers, right, procuring custom branded inventory and extending credit terms. We have to be sure that the risk is worth the reward, right. And right now, we're on the cautious side. And so where do we pivot, right? We pivot to the customers that are very stable and sound insecure. And in the cannabis industry, that's the MSOs private and public, but publicly traded MSOs certainly are in shape than the rest of the industry. And then on the traditional side, C-Stores, specialty retailers, and these folks have scale. So we'll get much bigger purchases and it's challenging in this environment with freight and all the stuff. So people that are ordering bulk, those are -- that's going to be more accretive for us and for our margins and our operations. And then we're going to continue to service smoke shops and head shops we're going to look working on our transactional side of our business. Craig talked about the B2B portal, that's launching in the coming weeks. We want to create transactions that happen seamlessly. And even if those are smaller, they'll be accretive because we don't have a lot of human touch involved, right? So building up the transactional side using technology just for our B2B orders for smaller accounts, smoke shops and head shops. That's an important initiative. And again, we made tremendous progress, but that also -- that whole e-commerce side is direct-to-consumer and using marketplaces like Amazon. I'll let Craig further expand upon the progress there and what the future strategy is?

Yeah. So thank you, Nick. So on Amazon, very unique strategy, we're really pursuing to protect our brands and to do that we're involved in the transparency program. And the transparency program would allow us to be the only provider to sell our brands on Amazon. It provides for a unique sticker on the box and allows us to control the buy box and also control the pricing and make sure we don't have rope sellers in undercutting our products on Amazon and allows us to control all the advertising and be part of the prime programs with FBA. There's probably a little over 30% of our products today that we believe will be accepted and will be able to use on FBA on the U.S. side. And as you know, globally, it's slightly different. The Big 5 (ph) over in Europe, they are able to do things like vaporizers that make it very unique. But we're at the first stages of our program there, which is really protect the brand through their transparency program, then be able to scale the brands through the buy box, through FBA and through their inventory programs. And we hope to have really a global reach into roughly 14 Amazon marketplaces by the end of the year, this year with transparency with the buy box and that we can advertise into as well. So that's been a major initiative to really work on getting that transparency program in place so we can protect all our brands, control the pricing and control the buybacks and we've made very good progress there to date.

One other thing to add, Aaron, Craig has also leading product innovation, right? And so we have a strategy of launching our own products that we think are going to be do really well in the market with strong margins. And we can actually gear products that we're launching to be Amazon type products, right? Amazon, as Craig mentioned doesn't accept everything in the U.S. So we can actually control our fate a little bit there by ensuring that we have products that fit the platform when we're building our product innovation pipeline.

All right. Great. Thanks for that color. That's really helpful there. And then second question for me, you talked about some of the discounting of -- or discontinuing -- I'm sorry, of low margin brands and you've talked about that for a couple of quarters now. So just want to see where you guys were in terms of what ending you are in terms of discontinuing those SKUs? Are there additional low margin SKUs that you're going to be discontinuing going forward. As we're continuing to see this pressure in the overall marketplace? Are you now having to move up the level of SKUs that you're looking to discontinue than you might have when you initially already down this venture. So any help in terms of where you stand on the discontinuing of SKUs would be really helpful. Thanks.

Yes. And we've made great progress, we finally got the full catalog built. The catalog is now available online, greenlane.com, gnln.com, you'll see the catalog right there. It's the first combined catalog that we've launched since the merger because we spent a lot of time going through that SKU rationalization process and it is complete. So we feel really good about the catalog we have. Do we still have some of those views, right? Probably a few million dollars’ worth of inventory that we've discontinued and we'll continue to sell those through normal course. Some items we may choose to discount and blow out, but we won't be buying new items that have been discontinued now that we've got this catalog complete and you should only see that kind of improve right on the back end with inventory reductions and getting to better inventory velocity as we're only restocking items that we know are strong movers. So it was a good exercise. We ended up -- it was more than an 80/20 role, right? We ended up eliminating 90% plus of our SKUs and retaining 90% plus of our revenue. So it just made a lot of sense and -- but it wasn't easy, we had to really make some tough decisions as well. But we got to a catalog that we love and we're excited that we can now kind of progress to the next phase and start launching new products that complement the set that we already have here in the catalog today.

Okay. Great. Thanks for the detail. I'll jump back in the queue.

Thanks, Aaron. Appreciate it.

Your next question is coming from Andrew Bond. Please announce your affiliation, then pose your question.

Hi. Good morning. This is Andrew Bond on the line for Owen Bennett with Jefferies. Thank you for taking our questions. I wanted to get an idea of how overall -- hey. Good morning, Nick. Wanted to get an idea of how overall margins could perform if we assume no packaging business. I don't know if you could give what margins were for packaging this quarter or whether the business ex-packaging would have been EBITDA positive. But any color you could provide on how Greenlane may have performed this Q or could perform ex-packaging would be helpful? Thank you.

Yeah. Thanks for the question. And look, we don't have the specific exact detailed numbers showing the business without the packaging, right? But we can talk at a high level. Right now, packaging is taking up well over 50% of our storage space, even though it only represents on average around 20% of our revenue. So these products are bulkier, right? They take up more storage. There's also a significant amount of freight costs incurred, importing these goods in from overseas, right? Again, because they take up a lot of space. And shipping is very expensive still during this time as it has been throughout COVID. So we're going to free up meaningful costs. We have obviously different positions that are more focused on packaging that we can refocus into other areas of our business. So you get a lot of cost savings directly with packaging. It's not as high a margin as it was because of all the additional freight challenges and supply chain challenges that we're seeing, material costs and things like that, but it's decent margin. So look, it's a good business, but it ties up a lot of space, it ties a lot of working capital. And if we can reduce our overall footprint, we're going to get meaningful cost savings. We've estimated early here that we think we can sit -- reduce over $5 million annually just in warehousing costs by exiting this business. So we'll end up getting a more detailed kind of numbers around it. But right now, we just know at a high level the cost reductions we're going to receive and the efficiencies we're going to receive from exiting this business is going to put us in significantly better position to achieve profitability. But it's also combined with success on the…

Okay. Thanks. That's helpful detail, Nick. Thank you. And then shifting to Greenlane owned brands, even if just at a high level, are you able to give more color around the puts and takes of the sales performance of owned brands, specifically if there were certain brands that contributed to the sales decline or whether there were certain brands that maybe outperformed? Thank you.

Yeah. Look, I think our consumer business was underperformed as a whole during the quarter. And I think again that was due to the factors that we laid out. It was also just due to the fact that team's busy kind of cleaning up some of the legacy items whether it's E&O inventory or whether it's discontinued inventory. And when we get our full slate of products which starts now with the launch of the new catalog. The team can get really focused around not only the smaller catalog, but within the catalog, the own brand products and the new products that we're launching. So look, I think for the quarter, we were down across the board. Obviously, we did the transaction with VIBES prior to the quarter end. So we lost a little bit there. But our own brands, they're continuing to perform in line with the rest of the portfolio and we've got to put more emphasis on them so that their growth is growing at a faster clip than the rest of the portfolio. That's something that we need to do as an organization. So look, we're excited about Groove as I mentioned. We have a lot of products to launch you on that brand, but that wasn't -- we didn't have anything in the market in Q2 that started here in Q3. And we had higher standards, we had EYCE, we had DaVinci. EYCE sales grew remain consistent. DaVinci is a premium product, right? So I think a little bit of that was a little bit of the softness in DaVinci can be tied to the pullback in consumer spending. And we've got some new products launching that will help kind of build lower cost options for consumers on DaVinci. But it is a premium product. It's one of the best vaporizers on the market. And higher standards continues to move along. We've got to get some more inventory right and the part of it is getting rid of the old inventory, bringing in the new inventory. So we're getting to a place where we can really grow these consumer brands that we own. But again, across the bores (ph), they were all a little bit soft in Q2.

Thanks for the detail. I'll pass it on.

Thank you.

Your next question for today is coming from Glenn Mattson. Please announce your affiliation, then pose your question.

Hi, Glenn Mats from Ladenburg. Thanks for taking the questions. First of all, on the effort to kind of talk about moving up the chain in terms of selling to better customers to top-tier MSOs like you said. That was a major effort that was kind of talked about when the merger was announced and the idea being that there were relationships that Kush had and that you'd be able to like leverage those relationships to get into the MSOs and I don't know if that hasn't really had gotten traction yet or whatever, but can you just talk about why in Apple [Technical Difficulty] enterprise sales force will be able to accomplish that goal when perhaps didn't happen under the previous plan?

Yeah, Glenn. Thanks for tuning in and appreciate the question. So, look, we're obviously disappointed and how long it's taken to get meaningful traction on the cross selling. Part of it is due to external factors and just the reality of how these MSOs are operating. Some of it's also just due to us needing to get some of our foundation in order, specifically on the technology side, right? So starting with and I'll touch on that in more detail here. But starting with the kind of marketplace dynamics, right, the MSOs are also very focused on their initiatives right now, which include cost reductions, expansions into some of the new markets like New Jersey. And as they've been focused and everybody's a little bit resource constrained, some of these conversations which are happening, and we're getting traction behind the scenes have just taken longer, right? This is a shift for MSOs who right now as we sit don't do a lot of central consolidated purchasing for their consumer products, right? They don't have a uniform lineup that exists across all of their retail storefronts, right? Those are the conversations we're having. It's resonating really well. They understand the value proposition of consolidating their spend, leveraging their scale to get cost down, having uniformity, putting in some of the merchandise display sets that we have that can actually increase the monetization at the store level. And again, we've got programs that we intend to roll out and we're getting close. So we're excited to announce those when they come. But one of the things that we needed again talking about internally and building our foundation is our ability to transact online through the B2B portal. Again, we did a system integration earlier in this year. Now we're set to launch…

Great. One more for me. I just kind of get a sense of the mindset around the, when I think about the two businesses, I think about the brands, the house brands thing is more of a potentially more volatile, in other words, that is, like, kind of, hit based where if you get a couple of products, they may just start working well, you can really, see a revenue ramp. I'm not sure that those brands are necessarily have a lot of longevity per se, whereas on the packaging side, that seems like a business is going to do well, as it rides the kind of hotels (ph) or rising industry. So just color on why you chose to sell the packaging business as opposed to and keep the consumer business and perhaps it has something to do with the valuation and how much packaging business could be worth in relation to the overall company or just kind of some more thoughts on the strategic [Technical Difficulty] there? Thanks.

Yeah. You're right in the sense that the consumer business is going to be a little bit more transactional whereas the industrial business and the packaging business is going to be more reoccurring, right, because for every sale, you need a job, right? And whereas on the consumer side, there's a lot of ways to consume cannabis. Things like papers are going to be more of a razor blade type model, but the DaVinci dryer vaporizer at a $300 price point is going to be a little bit more one-time in nature. Now we can make the consumer business more predictable and more reoccurring through the enterprise relationships and the dynamics that I just spoke about partnering with MSOs, partnering with C-Stores, getting our merchandise display sets into these locations, which we're doing right now with C-Stores, for example. And we've seen when we get those sets in the stores that the consistency and the velocity of the reorders of the products, which go into the display sets, increases. We're also seeing C-Stores that purchased, they had one display set up asking for another one, right, wanting to put it, wanted each register. right? That's a very good sign for us. And so we will make that business more reoccurring in nature, more predictable. And Amazon and marketplace sites will help do that for us as well. So we're going to get there with the consumer business. Now why I sell the packaging business? again, we're in a position where we feel that the future of this company is best suited being a consumer business. Especially being a publicly traded company, the multiples, just aren't as good on a packaging business or an industrial style business, right? So we want to move into the consumer. We think it's ripe for…

Okay. Thanks for that color, Nick. Take care.

Thank you.

Your next question for today is coming from Scott Fortune. Please announce your affiliation, then pose your question.

Hey. Good morning. This is Nick on for Scott from ROTH Capital Partners. First question from me, just looking for an update on the sourcing side. You announced the $500,000 in cost savings. I was just wondering if you've seen any other low hanging fruit or opportunities with suppliers to kind of lower costs despite the supply chain bottlenecks out there and just kind of color around your go-forward sourcing strategy? Thank you.

Yes. Thanks for the question. Look, I think it's been a focus of ours since COVID to diversify our sourcing out of China and in particular out of Asia, right? And some of that's -- some of the rationales because of tariffs, some of the rationale is just in terms of diversification, but a lot of the rationale is cost, right, because freight is a huge part of cost right now in this climate. And so we've been onshoring some of the products. We've been diversifying our vendor base. We've restructured some of our deals to be able to procure product state sites. So for example, with VIBES, for example, right now, whereas we used to have to deal with imports. The new owners will be selling to a state side, right? So it dramatically reduces lead times. It improves our cash conversion cycle. So that's really been an emphasis and a focus and we have made solid progress in a lot of areas and intend to continue to look for ways to unlock value. Pricing, again that's something where we've got a unique opportunity with new product innovation, right? So as we look to design new products, we're going to look to design them in a very cost efficient way knowing that if we can produce newly designed products at a lower cost, that's going to enhance our gross margin and we are very focused on bringing high gross margin revenue into this business. So we've got the opportunity to kind of do new sourcing, bid it out, get a lower cost, find a supplier that's maybe diversified into a strategic region and procure goods potentially without tariff as well. So we've got a fresh start on any new products and we've tried to restructure some of the old relationships to make those more efficient as well.

Got it. I appreciate that color. And then last one for me. Just on your future kind of in house mix expectations after diagnosing VIBES or do you have an updated target range for kind of longer term in house mix now? I think initially it was around 22% to 28% for 2022, but the environment has kind of changed here. So just your outlook on the in house mix side would be helpful. Thank you.

Yeah. I mean, look, I think if we look at Q2, I don't have the exact percentage in front of me, but it seems -- it looks like again sales were in the 25% range of total brands. We're in house brands. We do want to get that higher, right? I think we want to get that over 50% of our consumer profile, right? We still get sell to CCELL products, which as you know, is big revenue for us. So let's not factor those into the equation, let's not factor in the packaging we're exiting that business or the energy, which is a business that we intend to keep and has low operating costs and decent margins. So if you're just looking at our consumer business and you can look at our new investor deck, you can see the brands that we own and the license brands that we operate. Those brands in total, again coming in probably closer to 25% last quarter. We want to get those up to 50% right of the overall portfolio and by Q1 of next year, right? I think that should be our goal. Now, if we sell a lot of more partner brands and we can achieve it, it's not the worst thing. We can get everything growing. We're still going to be happy. But yes, I mean, we'd like to get our house brands to be a majority of our consumer sales that's the goal and then we can truly be a House of Brands, right? Right now, it's still early days on that strategy. We're going to get there. But we'd like to eclipse that 50% mark. I think that would be a meaningful milestone for us. And if we could do it by Q1 or Q2 of next year, I think we'd be happy with that achievement. But we also aren't going to say no, if people want to buy more of our partner brands, right? That's a good thing too for Greenlane. If we're seeing growth in all areas, that's the best thing for Greenlane. I took a step back in Q2. We explained the reasons as to why and we're going to get the team hyper focused now on the new strategy understanding that the packaging business is going away at some point and that should lead to growth in our house brands and growth across our consumer business as a whole.

Got it. That's it for me. Thanks for the color.

All right. Thanks a lot.

There are no further questions in queue. I would like to turn the floor back over to Nick for any closing remarks.

Thank you. Appreciate everybody dialing in, especially if you're on the West Coast, I know it's early. This was a big announcement for us. Obviously, kind of taking a look at the market and the landscape and understanding strategically how to best position Greenlane for that long term value. Again, as I mentioned in the prepared remarks, Greenlane is in an enviable position still, right? We're listed on the NASDAQ. We're a leader in the categories that we play. We still have an extremely huge opportunity that we can capitalize on with the consumer products and with the House of Brands. I mean there's really not a lot of folks doing that especially that are publicly traded, right? So that is a great position to be in. We are weathering significant headwinds as we have been now for several years, but we've proven that we can navigate those. We can come up with creative and strategic ways to capitalize this business in a non-dilutive way and we've demonstrated that. We've shown that we can make hard decisions when it comes to cost reductions. We've seen that we can make strategic decisions when it comes to focus and how we can free up capital. We're doing that once again here with the announcement of the sale of our packaging business. So hopefully people have confidence that Greenlane can navigate the difficult environment, continue to keep our strategic positioning for when the headwind subside and when hopefully tailwinds do come into this industry. And then you're going to see explosive growth, right, when that happens. So we're continuing to stay the course. We feel -- again, we've got a bright future. We see the light at the end of the tunnel here, right? And we're going to rally the team around that.…

Thank you, ladies and gentlemen. This does conclude today's conference call. You may disconnect your phone lines at this time and have a wonderful day. Thank you for your participation.