Aaron P. Jagdfeld - Generac Holdings, Inc.
Management
Yeah. So we've seen – again, when you get these types of – even though – let's just talk about those events for a second. They're not big events in the context of an Irma or something like that, right? I mean, they're horrible, tragic, property damage causing, life losing types of events, not to minimize the impact, but in terms of power outages, they don't have the same type of impact that previous events have had. So, in our vernacular, we wouldn't classify them as major outage events. That being said, they have all happened in a similar area in the country. And with that type of serial nature of events like that, when people experience outages, even if the duration is not long, it's only a couple of days instead of a couple of weeks, things like that, the impact of and the prospect for more outages like that is really what can be what tips people into buying the product, right? We've always said that duration is an important element of what gets people to buy the category, but so is frequency; the combination of frequency and duration. So, these storms, with the nature of the frequency over the last two years, has got people definitely shopping the category a lot more. As I said before, in-home consultations, which is our leading indicator for sales leads for residential standby, they're actually comping positive this year, which, after last year's numbers that we saw, we didn't know that, that could even be possible. But I think what we're deciding is that, and York kind of alluded to this on the call, the category is becoming a lot more mainstream. Awareness is much greater for the category. We've got tremendous coverage in terms of distribution with over 6,000 dealers. The category's available ubiquitously in many, many places, and it's become a lot more mainstream. People – 10 years ago, you would have said home standby generator and they wouldn't have known what you're talking about. Today, you mentioned that, and in particular regions, it's something that is part of the everyday vernacular. So, I think this is an important turning point, we believe, in the category. And I think it was demonstrated last year. Everybody talked about tough comps in the second half of this year. Here we are, we're going to comp positive back half of the year, no problem. Obviously, we've got some weather, although not major, that has winded our back for that, but we like the setup here going forward with all the indicators.