Good day and thank you for standing by. Welcome to the Second Quarter 2024 Generac Holdings Inc. Conference Call. At this time, all participants are in a listen-only mode. After the speakers' presentation, there will be a question-and-answer session. [Operator Instructions] Please be advised that today's conference is being recorded. I would now like to hand the conference over to your first speaker today, Kris Rosemann. Please go ahead.

Good morning, and welcome to our second quarter 2024 earnings call. I'd like to thank everyone for joining us this morning. With me today is Aaron Jagdfeld, President and Chief Executive Officer; and York Ragen, Chief Financial Officer. We will begin our call today by commenting on forward-looking statements. Certain statements made during this presentation, as well as other information provided from time to time by Generac or its employees, may contain forward-looking statements and involve risks and uncertainties that could cause actual results to differ materially from those in these forward-looking statements. Please see our earnings release or SEC filings for a list of words or expressions that identify such statements and the associated risk factors. In addition, we will make reference to certain non-GAAP measures during today's call. Additional information regarding these measures, including reconciliation to comparable U.S. GAAP measures, is available in our earnings release and SEC filings. I will now turn the call over to Aaron.

Thanks, Kris. Good morning everyone, and thank you for joining us today. Our second quarter results were ahead of previous expectations for adjusted EBITDA and adjusted EPS driven by lower input costs and operating expenses relative to our prior forecast. We are raising our 2024 full-year outlook this morning as a result of the recent increase in power outage activity, including the impact of Hurricane Beryl. Year-over-year, overall net sales in the second quarter were nearly flat compared to the prior year at $998 million. Residential product sales increased 8% from the prior year due to strong growth in home standby generator shipments. Global C&I product sales decreased 10% from a strong prior-year second quarter as softness in the telecom and rental markets was partially offset by an increase in shipments to our industrial distributor customers. Additionally, gross and adjusted EBITDA margins expanded significantly from the second quarter of 2023 as a result of favorable sales mix and the realization of lower input costs. Home standby shipments were in line with our prior expectations during the quarter, increasing at a mid-teens rate from the softer prior-year period that included a meaningful headwind from excess field inventory levels. Power outage activity during the second quarter was above the long-term baseline average primarily due to strong storms in May that impacted multiple markets in Texas. Early in the third quarter, Hurricane Beryl made landfall in the Houston area, driving year-to-date power outage activity well above the long-term baseline average and increasing demand for home standby and portable generators. After a slow start to the year, home consultations in the second quarter increased modestly over the prior year and grew at a strong rate on a sequential basis. More importantly, home consultation activity increased significantly during the month of July due to Hurricane…

Thanks, Aaron. Looking at second quarter 2024 results in more detail, net sales were $998 million during the second quarter of 2024 as compared to $1 billion in the prior year second quarter. The combination of contributions from acquisitions and the favorable impact from foreign currency had a slight positive impact on revenue during the quarter. Briefly looking at consolidated net sales for the second quarter by product class, residential product sales increased 8% to $538 million as compared to $499 million in the prior year. Growth in residential product sales was primarily driven by a mid-teens increase in shipments of home standby generators and strong growth for portable generators domestically. This was partially offset by a decrease in portable generator shipments in Europe given a strong prior year comparison, ongoing softness in the domestic clean energy market, and lower chore product sales. Commercial and industrial product sales for the second quarter of 2024 decreased 10% to $344 million as compared to $384 million in the prior year quarter. Foreign currency and acquisitions contributed approximately 1% growth in the quarter. The core sales decline was primarily due to the expected weakness in sales to our domestic telecom and national equipment rental customers. This was partially offset by a robust increase in C&I product shipments through our domestic industrial distributor channel and growth in certain other key international markets. Net sales for other products and services decreased slightly to $116 million as compared to $117 million in the prior year quarter. Gross profit margin was 37.6% compared to 32.8% in the prior year second quarter, primarily due to favorable sales mix given stronger home standby shipments and the realization of lower input cost including lower freight and steel cost as well as improved production efficiencies. Second quarter gross margins exceeded our…

Thank you. At this time, we will conduct a question-and-answer session. [Operator Instructions] First question comes from Tommy Moll with Stephens, Inc. Go ahead. Your line is open.

Good morning and thank you for taking my questions.

Good morning, Tommy.

Aaron, I wanted to start on home standby. It sounds like the outlook for the year went from mid-teens to high-teens. It's a two-part question. First part is, can you characterize how much of that growth is just lapping over the destock versus incremental underlying demand? And then, second part on the demand, can you characterize activations versus shipments in Q2, and maybe even through July after the storm? Thanks.

Yes. So, maybe, Tommy, I'll take the second part of that question first. Yes, on the first part of the question, obviously, we have been talking about a $300 million impact from the field inventory situation last year. And so, obviously, part of the increased guide here I would say this. The guidance we had originally proposed considered the destocking, so the increase in guidance from the mid-teens to the higher number would be really the delta that's storm related.

That's all incremental.

So that's all incremental. I'd have to do the math to give you a more precise answer than that. But that's how I would answer it, is that the original guidance did contemplate that. The destocking occurred in Q1 and we don't -- that hasn't been a problem as we'd expect it, here in Q2, and it won't be a problem in the balance of the year. As far as the activation and shipment trends from Q2, as we said, activations in the first-half of the year were modestly down. That really is related to the lower power outage activity that we saw last year. And in the beginning we kind of started off the year a little bit slow. Here in 2024, Q1's outage hours were below the baseline average, but they've obviously picked here in Q2. And we anticipate those activation rates to grow through the balance of the year here. And in fact, as we noted in the prepared remarks this morning, July, we're already seeing -- from a trend standpoint we're seeing that pick up. So, shipments were, I would say, ahead of activations if you're look just at Q2, but that's seasonally to be expected. That's how -- yes, and it was only slightly, it wasn't a big number. But that's how the business paces in terms of preparing for the season. We want our channel partners to have that product ready to go. But again as we've said previously as we exited Q1, we feel like those field inventory levels are at normal, right? So, this is all part of the normal seasonal trend at this point.

[Operator Instructions] The next question comes from George Gianarikas with Canaccord Genuity. Go ahead. Your line is open.

Hi, good morning everyone, and thank you for taking my questions.

Hey, George.

I'd like to focus on what you've seen or what you say in July that led to the guidance increase. Clearly there has been an impact from the hurricane, but can you just isolate the pockets of increased interest and in home consultation and activations? Was it strictly in the areas that were impacted by the hurricane or were there reverberations throughout Texas where you saw increased activity and interest outside of those regions? And to the extent you could share this data, to the extent you have it, what are the high penetration rates -- the highest penetration rates that you're seeing in parts of Texas, and how much further can we go in penetration in your opinion over the long-term? Thank you.

Yes, thanks, George. So, what we saw in July, obviously, was that the Hurricane Beryl impact was significant. And in a market, in Houston, that had been also impacted earlier in May by -- I think some people referred to it as a derecho, kind of a straight-line wind event that created outages. And I think really the impact of Beryl even though it was a Cat 1 storm and not really that strong meteorologically, the way they're scored, the ground was very saturated and there was high enough winds that that led to just a lot of infrastructure damage, physical damage with trees and other things taking out components of the grid. And so, it took a long time to repair. And what we've -- in our experience with outages, it's really frankly more the length of the outage. So, the duration is -- it plays a huge role in getting people to a point of high interest in finding solutions, right? And so our increased guidance is really reflective of two things. One, we sold a lot of portable generators in July. As you would expect as one of the leaders in the industry, we carry a fair amount of inventory in preparation for these types of events, and that inventory was deployed very quickly down in that market. Maybe not as much as we would normally see strictly because that storm, you would normally have time ahead of the storm to prepare, this storm kind of caught people off guard. It was supposed to hit the Mexico-Texas border, and then it took a severe right-hand turn and went north kind of at the wrong time, and impacted, obviously, the Houston market instead. So, not a ton of time to prepare and get more inventory positioned ahead of…

[Operator Instructions] The next question comes from Michael Halloran with Baird. Go ahead. Your line is open.

Hey, morning everyone.

Hey, Mike.

Morning.

So, a question then on the clean energy side of things and the margin trajectory for the common in the prepared remarks, that ecobee's margins started to tranche better, maybe what's the driver behind that? And when you think more broadly about the current headwind associated with all the investments and then the timing of the new product launched and when you could really start getting revenue associated with that, has the timeline changed at all from your perspective as far as that profitability improvement curve might look like in those businesses?

Hey, Mike, York here. I'll jump in on the gross margin commentary. Ecobee has -- the team up at ecobee has spent -- there's been a tremendous amount of focus on gross margin improvement really just working on the cost of the bill material of the TSTAT itself, and significant effort in terms of supply chain cost reductions, and whatnot. So, I would say the execution of those initiatives are reading through now. And there's a pretty significant impact in terms of the improvement of the gross margin. They were good before, and now they're even better.

Yes. And I think some of that too is the fact that when we acquired ecobee at the depths of the pandemic, so I think the cost curves there were inflated, maybe even artificially surcharges --

Electronic --

Especially on our electronic components, and that has obviously relaxed as well. So, that's part of it. Not to discredit or take away anything from the teams in terms of their efforts, which have been great, but some of that is market forces. And then I think, Mike, to answer the question on timing, I would say this on timing. That nothing has really changed in the timing of our new product introductions, right? So, we're still targeting the end of this year for our next-generation storage device, first-half of next year for our microinverter products, those are all still intact. I think what -- and we may have mentioned this on the call, what may have changed is just the sour mood around solar plus storage, that market, right? The market trends there have been muted, have been relatively negative this year and have kind of persisted through this year with higher rate environment and still kind of absorbing the impact of net metering 3.0 in California. But that, I would say, for us, again, it's not much of an impact this year, but I think some of that might get offset if the market remains a little bit weak. We talked about this Department of Energy grant that we were awarded. That grant was -- we generally thought that, that would impact us to the tune of about $100 million when we announced it last -- late last year, and that was going to be over -- it's a five-year term. That was upsized significantly here through our discussions and negotiations with the DOE and the other partners on the island, and now we think that impact is $200 million, and the bulk of those installs are going to happen in 2025 and 2026. So, that's an element that we didn't have necessarily in our -- a project win of that magnitude. We didn't have that in our original kind of pacing, so I think that helps to offset any market weakness that may persist into 2025. So, I guess, a long-winded way, as I generally do, of saying, we're really not changing the timing on this. I think it's -- the puts and takes there might be a little bit different than what we had originally contemplated, but I think the timing is intact.

One moment for our next question. The next question comes from Jeff Hammond with KeyBanc Capital Markets. Go ahead. Your line is open.

Hey. Good morning, guys.

Hey, Jeff.

Hey. Two more questions. I guess one, input cost tailwinds, do you think they'll continue into the second-half? And then just -- I guess we're in a unique period where we've had kind of these elevated IHCs and maybe more tire kickers around grid instability, and I'm wondering with this storm activity, if maybe and this nurturing initiative, if maybe the uptake from some of those warm leads can drive some incremental uptake versus normal?

Yes. Yes. On the input cost side, looking like first-half to second-half, Jeff, if there's, let's say, a couple percent improvement from first-half to second-half on gross margins, I'd say -- I'd say the vast majority of that is just going to be with the higher mix of home standby come reading through in the second-half, well over 50% of that gross margin increase will be just that mix improvement, but we are expecting some further price cost improvements for first-half, second-half to continue to read through, but it will be smaller -- it will be a smaller piece of the puzzle.

Yes. And then, Jeff, I think, with the IHCs and kind of the "tire kickers," we have seen an increase in, the -- I'll call it the broadening of the top end of our funnel. We've talked about our efforts in outreach to engage new demographics and trying to broaden the consumer appeal for these products more broadly, and that has produced, I think, the effect it's had is it's -- we've got a lot more people shopping the category. There's obviously the -- I would also talk about, the broader mentions of potential power outages from some of the structural things that are going on with the grid. We talk about the electrification trends. We talk about the decarbonization trends. We talk about power quality, being impacted negatively in the future here, today and in the future, and also power prices are expected to continue to rise, and that the media -- I think mainstream media has picked up these narratives, and, I think that also is leading to people coming into the funnel and exploring their options around resiliency and trying to manage their own power and independence and efficiency. That said, when you get an event like Beryl and you get the increased outage activity that we have, it's obviously an opportunity for us to engage clearly on the resiliency story with those people who may have received an IHC and for whatever reason didn't -- we didn't get to closure on a project. I think it's important to note, close rates have improved throughout this year, and they're up nicely from the end of last year, but what typically happens -- historically what we see is when you get a large-scale event like Beryl, you'll see a weakening in the close rate kind of temporarily in…

One moment for our next question. The next question comes from Brian Drab with William Blair. Go ahead. Your line is open.

Hi. Good morning. Thanks for taking my question.

Hey, Brian.

I'd just like to -- good morning. I'd just like to see if I could ask you to put a finer point on the revenue -- excuse me, revenue guidance update. So, if we're increasing revenue growth by 1%, that's about $40 million, obviously, in incremental revenue. You had storm activity that we've talked about in May and then the Hurricane Beryl, and that's driven some portables. You gave us -- you said we're going from mid-teens to high teens and home standby, and that's $50 million, like 5-0, plus or minus 5 maybe, in that move from mid-teens to high teens. I'm just wondering if you could put a finer point on this so I can understand why we're not being conservative, especially given the outage hours related to this Hurricane Beryl were very close to the outage hours associated with the ice storm of '21, which at the time categorizes the top five all-time weather outage events.

Yes. Brian, this is York. I think your numbers are close in terms of -- directly close in terms of how you're quantifying the impact that we've included, at least in this -- in the implied guidance. You've got that home standby growth that you just referred to. You get a little bit of a portable improvement. You get a little small offsets with clean energy on some of the comments we made on that outlook. Chore products, some slight declines there that are offsetting, so when you put it all together, we've always said that the impact of a major power outage event would be -- in that year would be roughly somewhere between $50 million to $100 million. Like, we've said that for a number of years. So, I would say what we've included in our guidance, partly because it's early, we've included our guidance maybe towards the lower end of that $50 million to $100 million in terms of our impact from Hurricane Beryl. It's early. Well, the portable -- I think Aaron's comments about how the hurricane sort of took a sharp turn sort of unexpectedly in our -- we weren't able to deploy portables maybe before the storm. So, maybe the portable uptake wasn't as significant maybe in this storm as it would have been in maybe some other hurricanes where you can plan ahead a little bit better. That might be some of the impact that -- on the portable side. But I think on the home standby side, it's early. We've got a lot of IHCs have come in as a result of these. We'll see how the close rates play out on that, and we'll be able to update throughout the next quarter here.

Standby for the next question. Next question comes from Jerry Revich with Goldman Sachs. Go ahead. Your line is open.

Yes. Hi. Good morning, everyone.

Hi, Jerry.

I'm wondering if we could just talk about the gross margin performance. Last quarter we spoke about better material costs. In the first quarter, it looks like that continued versus planned. In the second -- and I'm wondering, as we think about the implied guidance in the back-half of the year, is there an opportunity for the normalizing material logistics costs to drive a tailwind relative to guidance given the continued strong performance each quarter so far?

Yes, Jerry. No. I mean, gross margins were up almost 5% year-over-year. We've been seeing that for a number of quarters here as price costs, improvements have been reading through. And then now we're starting to see as home standby field inventory becomes normalized and we're seeing that year-over-year growth in our home standby shipments, we're definitely getting the mixed improvement there. So, in the second quarter, I would say of that roughly 5% improvement in gross margins, I'd say maybe 3% of that 5% was mixed related. The other 2% was price cost. Again, we've been seeing that for a number of quarters. And as I mentioned, I think when Jeff Hammond asked the question, as we jump from first-half to second halves, we do expect sequential improvement. In gross margins, again, some further -- mostly due to the just continued mixed improvements with a higher mix of home standby in the second-half of the year relative to the first-half. But we do expect some price cost improvements. And as a result, you would continue to see year-over-year price cost improvements as a result of all that. So, at least in the second-half of the year, so yes, no, well, again, gross margins are getting healthy as the mix of home standby normalizes and price cost normalizes and improves.

Standby for our next question. The next question comes from Kashy Harrison with Piper Sandler. Go ahead. Your line is open.

Good morning, and thanks for taking the questions. So, just a few for me, how much does Texas contribute annually to revenue demand in a normal year on the revenues side? And then, on the C&I side, I was just curious if you've had any updates from your telecom rental customers on how they're thinking about the duration of the downturn. And then, also, I was wondering if you could just speak to the sustainability of some of the strength you're seeing in the industrial distribution business in light of, some of the weaker macro that we saw in 2Q. Thank you.

Got it. Thanks, Kashy. So, yes, I mean, Texas is obviously it's a big market. We don't break out each kind of state that way, but we have grown, if you recall back with the Texas freeze, that event in February of 2021. We said our, penetration rates were sub 3% then. Today, they're sub 5%. So, in Texas, at 200 basis points roughly of penetration growth in Texas in a pretty brief period of time, about a little like about three years' worth of time. So, it's been an important part of growth here. And obviously, these events, both the derecho in May and then the Hurricane Beryl event are going to continue to drive that market forward. But again, still sub 6% at 5%, I mean, there's a lot of houses that said another way, as we like to tell our teams here, 95% of the homes in Texas don't have the product. So, and they are all kind of potential targets for a generator. And it's a huge market. And so, we're really bullish on that. In terms of the kind of the question on telecom specifically, we kind of think this is the bottom here for telecom for us, especially relative to the comparisons last year, the current pacing, though, the current run rate feels like it's at the bottom. In fact, the back-half contemplates a little bit of increase, especially as we get into Q4. So, kind of Q2, Q3 here is kind of the bottom for the telecom cycle, as we see it starting to maybe show some green shoots there. We're hopeful about 2025. But the reality of it is, we don't have any solid forecasts or information from our telecom partners at this point, that would say that '25 is going to…

One moment for our next question. Next question comes from Stephen Gengaro with Stifel. Please go ahead. Your line is open.

Thanks. Good morning, everybody.

Good morning.

Just a quick one for me, you talked earlier about sort of the impact of storms kind of reverberating kind of across other markets. And I'm just curious, A, have you seen that at all in IHCs? And maybe even B, is there historical precedent where you've actually seen a meaningful uptick in adjacent markets or not? Or am I sort of reading a little too much into this?

Yes, Stephen. It's a great question. I can tell you that historically, whenever you get a widespread outage, it makes people think, right? So, as an example, in Texas, you get a hurricane hitting Texas early in the season, first cat five ever on record in the Atlantic that early. And people in Florida are watching. And so, Florida IHCs, there is a reverberation there that's positive, that gets people to action quicker. We advertise on a national basis so that advertising resonates better when in the background you have outages taking place. So, we have historical reference points for that. And we certainly have seen some of that here as well. Again, the only cautionary point I would put on that is that for whatever reason, the Hurricane Beryl Texas event was maybe less covered nationally. It was really quite a significant event relative to just the raw hours and the duration of the outages. And yet, nationally, the media just, I don't think covered it quite as well maybe as they might have if that had happened perhaps somewhere on the East Coast or somewhere on the West Coast. And that happens. But nonetheless, that's a reality of some of the way those cycles work. But we are seeing definitely, especially the Gulf Coast states, when you get into hurricane season and somebody sees, when people see a storm of that magnitude, something that gets to that magnitude that quickly this early in the season, and in particular where we've got a very strong season still predicted. So, I think that's another important element here is that that hasn't gone away, right? Nothing's changed there. Yes, it's gone quiet here for a little bit, but normally it would be in July and August or July in particular is usually a quiet month for events. But we'll see how it turns out the rest of the year.

One moment for our next question. The next question comes from Jordan Levy with Truist Securities. Please go ahead. Your line is open.

Appreciate you all squeezing me in here. I just wanted to get your thoughts quickly on the on standby. I don't think I heard you brought it up unless I missed it. I know it's kind of a quiet period for that, but just any thoughts on any traction in that segment?

Yes. Thanks, Jordan. We're still bullish on that segment. It's just gone. It's gone. And as you said, it's been a little bit quieter here. The higher rate environment has made some of those projects a little more difficult to pencil out. What's interesting is it kind of falls along the lines of a lot of the other, I'll call it, kind of clean energy related efforts, in terms of the impact of high rates, and that's something that's created a situation where the projects haven't gone away. They just haven't gotten a closure. So, I think, what's happening there is those projects are kind of idling in the background waiting for a more constructive rate environment. And then, we would expect that that's a segment that's still going to grow where a liter of natural gas gensets, which are used in those types of applications. I think one extension of that, that is becoming a little clearer, we're finding that the whole beyond standby category, which we had, I think, largely defined as just using a generator for purposes other than just emergency backup, using it to also supplement a grid that's under heavy stress. I think what we're finding is that maybe we have to expand our definition of that to include some of these microgrid projects as well, because in effect, what's happening is many of the microgrid projects have natural gas generators as an important component, but they also contain other pieces. They contain storage. So, the SunGrid acquisition that we announced this quarter, and that we talked a little bit about in the prepared remarks, gets us closer to another critical component of microgrids, which is the behind-the-meter storage element of that. And then, we also called out that we're seeing EV charging be part of these -- some of these projects as well. So, commercial-grade EV charging, so our partnership with Wallbox, I think, helps us be a little bit more of an important supplier to a microgrid project. And we continue to build out our competencies there in not only the assets, but the ecosystem, if you will, as we call it, similar to the residential ecosystem. We think there's an ecosystem developing on the C&I side. And we think that kind of that beyond standby moniker kind of would likely going to grow to include some of the activity we're seeing around these microgrid projects. So, still bullish on it, but I think in a challenging rate environment just I think it's softer than it will be longer term.

One moment for our next question. The next question comes from Donovan Schafer with Northland Capital Markets. Go ahead. Your line is open.

Hey, guys. Thanks for taking the questions. I just want to see if we can get any more color on in the prepared remarks you said, on the C&I. I think it -- I believe it was on the C&I side, but some of the weakness there was being offset by strength in India. And that's always been a market that's kind of interesting to talk about. So, what have you been seeing more recently on the ground? Anything impacted by election politics or anything like that? And just generally any more color on the Indian market would be great. Thank you.

Yes, thanks, Donovan. And no, India is a -- it's a growing market for us. We through our Pramac subsidiary in Europe, we acquired an Indian manufacturer a number of years ago and expanded that relationship through our ownership of that in its entirety, built a new factory there for that market. And that our positioning there is different than other Indian genset manufacturers in that, and again, it's a little bit like a page out of the domestic playbook here. We're really focused on natural gas, and most traditional solutions for backup power in the C&I markets globally are diesel solutions. And we do offer a diesel product line, but where we're getting the most traction is actually with our gas products. So, those are products that are actually designed here in the U.S., built in India with our engines and our fuel systems and ignition systems, and then they're deployed in the Indian market. We're bullish on that because the Indian market is converting the natural gas. We see a lot of pipeline projects on the drawing board as part of the burgeoning infrastructure build out in India. I think if you just step back, India is poised very well to be the, I think, the chief beneficiary of some of the geopolitical tensions that have been rising between the U.S. and China. India is in a very good position to see the growth in their economy come at, probably at the detriment to China as a lot of manufacturers shift production away from China and move to places like India and other markets. And India, for all that it is -- there's still a lot of opportunity there. It hasn't grown as fast as China historically. A lot of that is just based on the infrastructure within the country is still not mature, has a ways to go, but there has been progress. I think the political environment in India has been more receptive to business here as of late, the last several years, which is also a positive. And again, I think we're bullish on India longer term. It's not a small business for us and you can just -- we put it altogether. But, it's a growing business, got nice growth rates. And again, we separate ourselves there by focusing on gas where other manufacturers are still focused on diesel.

Standdy for our next question. Next question comes from Keith Housum with Northcoast Research. Keith, go ahead. Your line is open.

Great, thanks. I appreciate the opportunity. Just focusing more back on taxes just real quick, in terms of historically when major storms have gone through, how long has that tailwind been towards sales there? Has it been just a quarter or two, or has it been lasting longer?

Yes. Thanks, Keith. It usually goes two to four quarters. Of course, the bigger the event, sometimes you will get an echo that's even bigger than that. In fact, I would say Taxes freeze of 2021, that echo has only recently been quieter. And some of that is -- was exacerbated by the pandemic and just the impact that that created for people being concerned about outages. But something even like a Hurricane Sandy back in 2012 definitely went beyond the two to four quarters, remains to be seen whether this event will rise to that. I think we are kind of sizing it on the smaller end of a major event at this point. But again that may change our views and that may change as time grows. But I would say that at a minimum, this will take us through this year and into the first-half of next year.

Anniversary of --

Especially when you hit the anniversary of the event, right, like that's when media picks up. Hey, remember a year ago at start of hurricane season, remember we had Hurricane Beryl in July kind of early in the season. So, those things get picked up. Again, the media drives a lot of that kind of echo effect.

And then, to clarify like these events the way it works is that while you'll get a surge in demand and then that after go last for a while for number of quarters. Then, it levels off at a new and higher base line and where it was previously. So, that's why these major events and the broad awareness created by them, you tend to increase distribution that props up that are actively in market now ongoing -- on an ongoing basis to continue to satisfy demand. And you hold up that new prop up that's new in our baseline going forward.

Great, thanks. I will leave it there.

One moment for our next question. Next question comes from Chip Moore with ROTH. Go ahead. Your line is open.

Hey, thanks for taking up the question. Wondering if you would expand a bit just on how you are thinking about back-half of the year swing factors for that 4% to 8% revenue range? Obviously, it sounds like Beryl activations will play a large role. But just other key puts and takes, what are you baking in on consumer, any softening there on the low-end? Thanks.

No, I mean we're not necessarily seeing that in terms of --

Not anything beyond what we already --

Exactly. In terms of change from our prior guidance, for the most part, the guidance increase the impact of Beryl particularly in Texas. But maybe some around the edges broader awareness around the nation and -- but, we are not necessarily seeing a softening of the consumer that's offsetting that.

Beyond where we are at.

Beyond -- [multiple speakers]

Guidance did contemplated -- yes, we talked about that in terms of --

For instance, close rates are hanging in there. Now maybe with the large increase in IHCs from Texas maybe those won't all close at the same rate. So, maybe you will see a temporary moderation in close rates. But for the most part, close rates are hanging in there around the nation.

This concludes the question-and-answer session. And I would now like to turn it back to Kris Rosemann for closing remarks.

We want to thank everyone for joining us this morning. We look forward to discussing our third quarter 2024 earnings results with you in late October. Thank you again, and goodbye.

Thank you for your participation in today's conference. This does conclude the program. You may now disconnect.