Robert Sheedy
Analyst · your question, Oliver.
Yes. Hey Tom, thanks. Yes. We -- SKU expansion is a normal part of our ongoing business. So to answer your question, yes, we continue to add SKUs to the assortment, approximately 150 new items that we brought in, in the first quarter of this year. And yes, you'll remember, we started talking about this initiative, I think, back in the fourth quarter in the second half of 2021. And over that period of time since then, we've added close to 1,000 incremental SKUs. So again, always looking to make the assortment more relevant, and we've had some really nice adds to the assortment. We always talk about NOSH, natural organic, specialty healthy. That continues to be a focus. Some really nice items and brands added within fresh categories more generally. Ethnic categories has been a nice area of expansion for us. Local and a great opportunity and differentiator for us in the role that the operator plays as it relates to more local is items. More recently, we've introduced an assortment of grab-and-go items, home meal replacement-type items and pleased with the results there so far. So that is on-going and will continue, whether it's at the item level or subcategory level, and we'll continue to enhance the shopping experience. As it relates to private label, we're still excited about this as a long-term opportunity. We are building capabilities and setting the foundation this year. Think of it as an enhancement to the everyday assortment. This is not a replacement for opportunistic. There continues to be more than available for us to buy and to support growth, as we've talked about. But within the everyday side of the business, private label can really help us deliver more value. It can create more excitement for the customer. It can offer an additional reason to visit a store, think about unique destination items. And they can also serve to strengthen the treasure hunt. We're going to do this in a way that is appropriate and unique for us, and we're all excited about that as really a next step forward in terms of what the assortment provides. Too early to give anything more specifically than that as we're really just forming the strategy and doing some foundational work, but we'll certainly keep you up to date as we move through the year and into next year.