David Maher
Analyst · Stephens Inc. Daniel, your line is open
Yes. Daniel. So running – as you know, we run three ball plants, two here in Massachusetts, a third in Thailand and then we've got a comprehensive custom ball operation here in New Bedford, as well. And as I look back at sort of the cadence of investment we make in the business, you would imagine these businesses require ongoing and sustaining investment. In the 90s, we built ball plant two. In the 2000s, we built ball plant three. In 2010 or so, we built ball plant four. So we have a history of, from time-to-time, making significant investment in our operations. And while we won't get into the specifics of where the investment is to be targeted, it reflects, for us, a generational step forward that, again, when we look back over time, this is something that's been very consistent with how we've always thought about the ball business. It's the right time from an allocation standpoint, given the investments we've made in other areas of our business and other areas of golf ball operations and hey, it's also incredibly exciting as we continually look around for new technologies and advancements to introduce in our business. Some we do on an ongoing basis to stay ahead of the pack and some, like this one, just when you bundle them together, become far more comprehensive and significant. So, I would say, it fits into the long-term strategy of how we think about the ball business and again, the time is right for us to earmark capital, whereas I said in my earlier remarks for what is an incredibly important part of our business and I don't want to lose the value of allowing us to further leverage our patent portfolio and intellectual properties.