David Maher
Analyst · Stephens Inc. Daniel, please go ahead
Yes. Okay, Daniel. First off, retail inventories – my commentary in my earlier remarks, we're about our inventories, not the total. But when we look at the total, we see similar trends. It's an industry that's grown nicely over the last several years, and you've got supply chains working hard to keep up. So I think our inventories tend to be a little bit lower than the totals, but the totals are in pretty good shape. So I think we saw that this year. Even if the appetite from the trade is more than it needs to be or more than it should be, it's going to be difficult for OEMs to meet all of that demand. So net-net, there's a bit of a government in place. And as a result, we're seeing a marketplace that's from a supply-demand standpoint in a pretty good state of balance. It's something we certainly watch, right? And what you don't want to do is get into a cycle of overbuying, and we all know what can come of that. But today, we like the status of the industry, the health of the industry from a retail standpoint. Pricing, we talk about this a lot. We try to be very thoughtful and take a long-term approach to pricing. We generally address it when we introduce new products, and we do our very best to deliver added value when we take price increases. And I think our team has done a real good job of that. And add to that our two-year product life cycles, and that tends to provide consumers with a more gradual pricing slope, which we think is beneficial. Now, given rising input and freight costs, we have taken price increases with the majority of our products over the past 18 months. And to date, consumers have been understanding and accepting of those price changes. I think, again, in large part, they're attached to improved products, they're attached to added value. And then finally, as it relates to our new TSR driver launch, and pricing is up there 8% or 9%, again, our team is going to go out and work hard and show golfers why it's worth it and why we think we're bringing them something that's better and is worth more. And the final point I'll make, Daniel, is we are seeing consumers understanding of price increases throughout the golf landscape, right. They're seeing it elsewhere and they understand what's happening with input cost, what's happening with the transportation costs as well. So we haven't seen any pushback, but again, I'll add, we try to be very thoughtful about how we manage pricing and take a very long-term approach.