Shannon Shen
Analyst · CMS. Please go ahead.
Thanks Crystal for your question. Yes. So, for the enrollment growth, based on the situation during the summer vacation we have indeed observed some different patterns compared to prior years. So, on one hand, there has been a concentrated search in students' learning needs. And the overall timing in the summer has leaned towards consistency resulting in a tighter operational schedule, which is quite different from the vacations influenced by COVID. And on the other hand, this summer, parents has allocated a substantial amount of time for their children to travel and to go out. So this factor also led to a more concentrated study period. And based on these factors, like, we will be able to manage our organization to fit the parents' demand and the student's time schedule and be able to provide enough capacity to provide learning services they need. But if we look at the summer vacation operations as a management team, we could always have done better. And this year, when we do some reflections, we always feel like there are a few aspects that we can improve in the future. For instance, we were a bit conservative in the early stage of the teacher recruitment. Facing the boosting demand in summer, early recruitment can reserve sufficient time for teachers to train up and therefore guarantee the service capacity and quality. So, maybe in the future, we intend to take a more proactive approach to the scalable recruitment and training of our teachers. And so, if we look at the bright side, we still see there is a huge potential in the education space for us to grow. So, in summary, the performance during the summer vacation is basically aligned with our expectations and we will be able to see the enrollment started to grow in a more scalable rate, and the performance is basically within our expectation. But like, going forward, we will refine our operations and achieve a better output income. And in terms of the marketing strategy, as we mentioned in our prepared remarks, we were be able to exploring some more innovative channels, like live streaming channels and short video platforms. Also, channels with more proprietary content and more like on the ground side that we can host some events back in the school and to talk to the students in a more face-to-face basis. This way, we can have a more clear picture of our students and customers. And therefore, we will be able to acquire new leads and students in a lower cost. So, that's why we can recognize that in this quarter, and compared to the same period of last year, we can see our sales and marketing ROI has improved almost 20%. And we will keep exploring channels like this and keep to lower the customer acquisition cost and to build up the competitive advantage in all the channels we build up. And I hope that addresses your questions, Crystal?