Shannon Shen
Analyst · Citibank.
Let me take your second question first, so we can give the audience a whole picture of our applying for the full year of 2024. So, looking into 2024, the growth in the education space typically initiated from expansion of gross billings. And if we look at our Q4 results, in the fourth quarter of 2023, our gross billings reached approximately RMB 1.3 billion, making the highest single quarter level in the past three years. This metric indicates that our business is only healthy and rising trajectory of growth. And furthermore, we have been able to effectively extend the trend of accelerating growth into the first quarter of 2024. And let's dive into each part of our learning services. We observe that revenue growth, especially in non-academic tutoring, continues to accelerate, given its sound unit economic model. The demand for non-academic tutoring is substantial. With clear compliance and governance guidance in place, our business grows initiates with new enrollments, and subsequently generates incremental revenues through retention and course expansions. So we have confidence in our operational capabilities and the reputation we have established among students and parents. Therefore, we anticipate triple-digit year-over-year growth in our academic tutoring sections, while also our traditional learning services, which is basically a high school business, continue to maintain a leading edge in the online space. We will leverage our existing competitive advantages to further deepen this moat. We anticipate that the growth rate of our traditional business will far exceed that of 2023. And regarding learning services we provided for college students and adults, we are glad to see it rebound in Q4 2023. We always prioritize margin improvements over revenue expansion in this sector and ascertain the profitability at a unit economics level and then focus on achieving the effective growth as our primary strategy. So based on all those considerations, we are willing to elevate our targets and goals for both gross billings and revenue growth in 2024 and have confidence in overall growth prospects for the whole year. Secondly, in terms of those growth and efficiency, our explorations of diverse customer acquisition channels have effectively lowered customer acquisition costs. From high quality content generating on short video, live streaming platforms and to extending into offline customer acquisition paths, our unwavering commitment to creating customer value serves as drivers for our sustainable growth. And in terms of the guidance for the first quarter, in the first quarter, we are still in a phase of adjusting the revenue structure. And we have the confidence that, in the more near future, like in the second quarter of 2024, we will see an accelerated growth rate for both of our gross billings and revenues. That basically addresses your questions.