Larry Chen
Analyst · China Merchant Securities. Please go ahead.
Thanks, Crystal, for your question. AI is a really hot topic right now, and it's become more popular after DeepSeek launched their R1 model. So AI is reshaping education in multiple ways, including personalized learning, automated assessment, intelligent tutoring and enhanced operational efficiencies. So for us, it's both an opportunity and a challenge, requiring a strategic approach to integration. AI can also provide personalized learning paths for each student by analyzing their data, dynamically adjusting content based on the students' learning progress, their interest and even their weakness. AI-driven adaptive learning platforms will significantly enhancing learning efficiency, and it can solve the problem that all the educators have been dreaming for thousands of years that we can provide a more adaptive learning content to each of the individual. And at the same time, AI can automatically generate educational content, such as exercises, course outlines, and even video lectures and continuously optimize them based on student feedback. And the cost of producing those, educational content will decrease significantly, update cycles will shorten and content quality will improve through AI-driven optimization. Right after this earnings call, we just received a message that DeepSeek that they further reduced their cost, and AI will handle more repetitive and fundamental teaching tasks, freeing teachers to focusing on individual student needs, and fostering creative thinking. AI should augment not replace educators, especially leveraging AI for efficiency, while maintaining human interactions for creativity and emotional intelligence. AI technology will profoundly reshape the education product in the medium and long-term, driving innovations and personalized learning, intelligent tutoring and content generation and data analytics. So, we would actively embrace these changes, invest in AI research and application, especially for the scientific learning solutions and address data privacy and ethics concerns to ensure that these technologies can serve the long-term interest of education. And through continuous innovation and optimization, we will maintain a competitive edge in the market and provide students with more efficient, actable, and personalized learning experience. And our investment in AI will focus on applications and solutions aiming to provide our students and parents with the learning journeys that the students really enjoy and the parents can trust and that also carry warmth and inspirations, this build upon our deep understanding of education products and our insights into the education system. And our investment will also be flexible, adapted, and adjusted in response to the development and evolution of the AI technology. And also, as I just mentioned in my prepared remarks, we actually have embedded AI into basically all aspects of our operations. We already started to leverage the power of AI to improve our learning contact and basically like all the operating processes. And hopefully, in the near future, we can develop a really innovative and really the student can really like the learning product that we provided to them. Thanks Crystal.