Yeah. All the investments that are necessary for Freddie are already assumed in the guidance that we are giving today. I do want to highlight the fact that even with a pretty significant investment plan, we're still going to, at the minimum, we're saying that we're going to deliver what's implied 39% margin, and that's within the threshold that we gave for the three-year plan in 2024. The reason we can do that is because we have a very high-margin business coming in next year, which is going to be Edge, and that's going to allow us to also do a significant amount of investments for Freddie while having the margin that we had committed to in the past when we had never envisioned doing something like Freddie at the time. Freddie already has some pharmacy capacity in the U.S., a reasonable amount. They have a pharmacy in Texas, a pharmacy in California as well. We need to add another, at least one more pharmacy in the U.S., and there is work already ongoing to do that. Then, there's a lot of regulatory kind of pieces to manage there. The pharmacies that Freddie has today are retail pharmacies. You can utilize those for mail order, but that's not the only thing that they should be doing. We want to be able to get in a situation where we have the ability to do just mail order from a pharmacy location as well, and there's just a bunch of regulatory and BD pieces that need to be managed there, which we are working through today. That is going to be a key part of that. I think it's also important to highlight on that piece, Freddie is an operational business. That is very different than what Grindr is used to today. I, for better or worse, have run an operational business before, one with far worse margins than Freddie has, and so I kind of understand the challenges of an operational business from that point of view. People matter in that business a ton. Yes, you can have operations and process and structure to ensure that quality experience across the board, but people still deliver it. So, it's both the pharmacies themselves, but also the people in the pharmacies, meaning the pharmacists, the techs, and ensuring that we are delivering as good of a customer experience as possible is going to be a big focus for next year. As far as how the Freddie product is going to show up in the app, to start with, we had built a bunch of different native placements for Woodwork that we are now using for Freddie. About a little over half of those placements are already being utilized for Freddie, and over time, we will switch all of them to be available for Freddie. These are, in effect, advertisements, but they're very natively built into the product and make a lot more sense to the user. We also have a health center, which you can access in the app as well, and there, Freddie is now going to take a leading position because it's going to be messages around, "Hey, get PrEP," and you can get PrEP directly from there. Today, you still get sent out to the Freddie website to go through the process of getting PrEP prescriptions there, but we want to actually integrate that fully into the Grindr app so you don't ever have to leave the app at all and can do it all within our experience. We also are working on creating a bunch of new placements. For example, adding a placement for an ED medication on a person's profile probably didn't make sense. It wouldn't feel very native. But on the Grindr profile, each individual user is able to say, "I am on PrEP." Well, in that space, having a placement that allows a person who is looking at your profile to also click on a button and get PrEP is a very native thing. It makes a ton of sense. We're going to build new placements like that across the app to have more places where we're educating people on both, "You should be on PrEP," and, "Here's PrEP available directly through the Grindr experience." That's all going to be kind of coming, not in too distant future, in 2027. There are a few pieces beyond that that we want to do that's going to take a little bit longer. We want to be able to have verified badges on a person's profile if they have done a HIV test with Freddie, and/or if they have received a Freddie prescription as well. We believe giving people the option to choose to show that information on the app, obviously it's going to be all with user consent, will make their profiles a lot more interesting to people. A very large number of people on Grindr already say whether they are HIV positive or negative on the profile, but that's self-reported. Now think about that, whether if it's actually verified, "Hey, we know that they had a test on this date, and these were the test results." Again, that would only be done with user consent, but showing that information on the profile will make the profile be a lot more relevant to people and a lot more trustworthy to the other users that are seeing it. That's an added benefit to the user. It's also an added benefit to also promoting the fact that any other user can have a similar type of profile if they go through an HIV test process with Freddie. That is going to be something that's going to take a little bit longer to build out because there is a lot of data integrity management that needs to happen between the Grindr side and the Freddie side, and we're starting to work on that, but we'll need a little bit more time. Then the last thing that we're envisioning is giving Freddie patients access to Grindr Premium products and features, as part of their Freddie prescription, or as part of their visit with a doctor, right? If you have a visit with a Freddie doctor, then you also can get Grindr Premium access at the same time. That's something that also will take time to build out and integrate. There is a lot of data kind of management to do in that regard as well, but that is something that we're envisioning also. The way to think about this is, if you do a survey of Grindr users, making sure that they are managing properly for HIV risk is among the most important things that people care about. I believe that vast majority of Grindr users are going to be very comfortable and very supportive of us utilizing as much of the app as we can to educate more people to be on PrEP and to get people to be compliant with staying on their PrEP medications. Because this is something that matters both to the individual who is on PrEP and for that person's health, but also for the PrEP of all the other men that are on Grindr looking to connect. That is actually why the two businesses make so much sense together, and we certainly are going to be using the Grindr app in a very powerful way to both educate people, be on PrEP, and, hey, here's a direct access to PrEP in a very simple way within the app that you're using for an hour a day.