Richard J. Kramer
Analyst · Deutsche Bank
No. I think, if we start sort of it from a macro perspective. I think if you go back to what we said strategically, our goal was to drive our European business back to at least the historical earnings level that we had and then some, and fundamentally, that was grounded and the targeted market segments that we see is very opportunistic for us in the region, our innovative products and particularly in the winter area where we have award-winning, industry-leading products, particularly identified by the magazine tests over there. So what you see happening, I would say, is not at all aberrational. It's a -- an excellent market to sell tires, it has excellent market segments within the market in the aggregate, and we have designed and executed our strategy to take advantage of those. So I think in a macro sense, I wouldn't at all have you think about it as an aberrational business model for us in Europe. Now, I think though, if we look at our Q3 performance, you've rightly point out that what's driven it is a strong winter tire market. And again, we executed very well in terms of having the right product at the right place at the right time. So I would say we certainly took advantage of a good situation, and I'm very, very pleased with the way the team there executed. So that strategy is going to continue. We've had success in those targeted market segments in Q3, and we intend to do that in Q4 as well. That's going to be again both now more in summer and winter tires, and we'll see some softness in the winter tire markets impacting Q4 and potentially out even into Q1 as we see a higher weighting towards summer and away from winter. In Q4, in particular, we'll see a product mix that's again going to shift more towards summer and the volumes will just be lower in Q4 historically, as I have based on seasonality. So we'll see a little reduced volume and a little bit of mixed shift from winter to summer. And I think that's really not again an aberration, that's the typical trend that we ultimately see. So again, I would tell you we're very, very pleased with what we see in Europe, and I would say we're on strategy and frankly, our earnings getting back to historical levels is something that we targeted. And given the strong winter, we're probably even a bit ahead of what we thought we'd be.