Richard J. Kramer
Analyst · Citigroup
Yes. Rod, I think it's the trend that we've been seeing. And maybe I'll just say one thing before I talk to that specifically. As a broad comment, not just in North America but around the globe, we've seen volume increases, but we've seen the volume increases we're trying to get in the right segments with the right brands and generating the right returns. And as you know, you've been following us long enough, it's a C state [ph] change to where we were where sold a lot of tires in the past but at minimal profit and even losses, as you know. So we'll stick. We are sticking to that disciplined approach, and I think thing that's what you're seeing. If you look to North America in particular, what you saw, again, really driven by the third quarter was that that year-over-year change of the tariffs coming off. You saw a lot of low-end Asia tires, Chinese tires coming in. You still saw some of that in the fourth quarter. So as you look at the industry, the low end drove those gross volume numbers. But that said, as we look in the markets where we competed, as you know, that's not where we compete. I can tell you, I'm very, very pleased with the performance of the Goodyear brand, the performance of our new products, the demand for those new products and the profitability of them. So I don't have a general concern in terms of having the market go up in those parts of the -- those segments that really don't impact how we're driving the business. I will add that -- I mentioned in my remarks that we, at our dealer conference, released a new product, the Assurance All-Season, to round out the Assurance family of tires. The All-Season goes in the Commuter Touring mid-tier segment. It's a refresh for us. That's about 1/3 of the total -- a little under 1/3 of the total volume as you segment North America. That tire was really accepted extremely well from our dealers. We got great orders out of the box. The price point is great. So in addition to staying at the Assurance family of tires, the TripleTred, the ComforTred, the Eagle family, the high-end Wranglers that were out there, putting the All-Season in that, refreshing the Commuter Touring mid-tier is -- you can think of it as even expanding a little bit back into a part of the market, the high end of that market where we want to play. So I would say I feel pretty good about our volumes in North America. And we're going to grow, as Laura mentioned, the numbers. But I'm feeling pretty good where we are.