Richard Krawmer
Analyst · Goldman Sachs
Jason, I'll jump into that. I would say the trends that we're seeing, broadly speaking, differ from region to region. You almost have to do sort of a tour around the world to really see what's going on. I will say to your comment on HVA pricing, clearly, the part of the market that's growing, where the demand is -- still outstrips supply as we've reviewed many times in the past, I would say a very good demand-supply equation, and we are able to certainly capture the value of those products going forward. So as we've always said, our high-value segments, those targeted marketed segments, I would say still a very, very robust environment, and we're very pleased with how that's moving. I think if you look at pricing around the world, again, we don't really comment on pricing specifically, so I won't do that. But certainly in EMEA, it remains a very competitive market there. We've seen that in the past, and I think we expect that to continue. The industry clearly is showing some signs of strengthening, particularly in the OE part of the market, as we said. And we have many places we do business in Europe, so we manage that value proposition market-by-market, but we see it as still a very good place for us. The biggest impact that we continue to see is that of -- sort of Chinese or Asian tires coming into Eastern Europe and putting pricing pressure on there. In Latin America, we could probably use Brazil as a marker. Again, what we've seen there is the impact of the devaluation of the currency against tire raw material prices, so a lot of pressure there. We've had already a price increase announced in Q4 2015. And our way to do business there has always been to get the value of our products by recovering the cost of raw materials and dealing with the devaluation impacts there. That's exactly what we'll continue to do in that very difficult environment. I will tell you our volumes there, as we've talked down in the past, are increasingly mixing up the HVA tires to sort of 17-inch and above rim diameter tires, and that is a part of the market that is still very favorable for us there. And in North America, I would say really pretty stable environment that we've seen there. Not really a whole lot else to talk about there. The higher end of the market is doing very well for us. And in Asia-Pacific, what you're seeing there and will continue to see as raw material rises, remember that gets through our footprint -- our raw material cost quicker because of the cycle times. So again, we've been very active in the market there recovering those raw material prices as well.