Jim Ryan
Chief Financial Officer
Let me take the second part of the question first, Marci, and that, no, our switch to the direct rep model has had no impact on our national results during 2016. We think we are doing as good or perhaps even better than had we've been still working with our rep firm. What we're seeing in the softness in national again, and in insurance, it was a couple of a large accounts that just for their own marketing purposes had been very -- spending a lot very heavy last year, cut back this year, we see that happened from time to time. But we are getting very good feedback from the national agencies. We're dealing directly with the person that is heading our national sales liaisons. As a matter of fact I was in Denver yesterday and met with two very large influential agencies and the feedback was extremely positive, so national comes and goes, people make buying decisions. Large national customers will shift money around the market sizes et cetera. We had a very strong national last year, in part because of things like the insurance spending that I mentioned that was up because of marketing efforts and then you sometime see the flip side. But we are very confident that the direct rep approach is actually building for us better relationships with those large national agencies than we've had before. As a complete aside, I mean, dollars are tiny, but in one market, last week because of the direct relationship we had and an agency was having trouble with the competing station in the market, they within the scope of a two-minute phone call flipped $20,000 to us. Now, that's tiny in the overall scheme of things, but it's indicative of what we're beginning to see as far as the relationships that we're building on a direct basis. Switching to the expense beat, we were pleased; it’s a couple of things. First of all payroll came in year-over-year in a combined historical better than we've had initially anticipated. Part of that is probably in our guidance -- and when I do expense guidance, Marci, as you know, I tend to be a little conservative. We are being conservative again in the third quarter. Hopefully better time we report third quarter, again, we'll slip into the low side or maybe than a little bit better than that. We are making progress with the staffing efficiencies. We saw going into our most recent acquisitions earlier this year and late last year. We're beginning to work through that. And so whether that hits Q3, Q4 is harder to tell, but we're beginning to realize the efficiencies, we always known were within those stations we were acquiring.