From a standpoint, Ed, going back you get what you pay for. On the other hand at the same time, when you overpay, you get what you pay for too. Okay? I come back and I think from a Daniels standpoint, where we are today at that time we probably paid about nine times with synergies in growth today. It's down to about seven times and we think there's a lot more value there. At the same time buying at 6.5, it is strong brands and I come back and say this here, Ed, brands, brands, brands, brands and they are not going away. They are brands that I think that really need some spending, some focus and their brands where there core is fruit and veg, which is the base of our business. If we really want to get into the U.K., we got to buy great brands. To go into the U.K. and start from scratch, and we saw that with our sandwich business where we went in there with private brand, we had a brand, we had a lot of competition in that area, we weren't one or two and we got our heads in hand in someplace, but here we have a good team on the ground. Today, we're a major player and I think we brought an asset at great value and great categories, and it's not like we brought a brand where if something happened with Hartley's that's your only egg in the basket. Again, Ed, we have proved it here. We bought MaraNatha, and we've almost triple that business okay? The honey business is a big part of the U.K. consumers' habit, so our jams and jellies, which are a big opportunity for kids product, so I think it's taking brands, taking our innovation, taking our health and wellness strategy and capitalize upon it. If we were here just to buy for the sake of buying it, that's one thing, but if we are here to buy it, modernize it and help take our old U.K. business to a whole new level, I think that's where that's unique and exciting for us.