Good day, ladies and gentlemen, and welcome to the Hain Celestial Announces Third Quarter Fiscal Year 2018 Earnings Results Conference Call. At this time, all participants are in a listen listen-only mode. Later we'll conduct a question-and-answer session and instructions will be given at that time. As a reminder, this call is being recorded. I would now like to turn the conference over to Mary Celeste Anthes. Ma'am, you may begin.

Thank you, Ashley. Good morning, everyone. Thank you for joining us today. Today we'll be commenting on Hain Celestial's third quarter fiscal year 2018 earnings results. Irwin Simon, our Founder, Chairman, President, and Chief Executive Officer; Gary Tickle, Chief Executive Officer, Hain Celestial-North America; and James Langrock, Executive Vice President and Chief Financial Officer, as well as several members of the Hain Celestial management team are with us today. Our discussion today includes forward-looking statements, which are current as of today's date. We do not undertake any obligation to update forward-looking statements either as a result of new information, future events, or otherwise. Our actual results may differ materially from what is described in these forward-looking statements and some of the factors which may cause results to differ are listed in our publicly-filed documents, including our 2017 Form 10-K and other reports filed with the SEC. A reconciliation of GAAP results to non-GAAP financial measures is available in our earnings release and presentation, all of which are posted on our website at www.hain.com under Investor Relations. The conference call is being webcast and an archive of the webcast and the accompanying presentation will be available on our website under Investor Relations. Our call will be brief, so please limit yourself to one question. If time allows, we'll take additional questions and management will be available after the call for further discussion. Now let me turn the call over to Irwin Simon. Irwin?

Thank you, Mary, and good morning, everyone. I'm very pleased with the continued performance of our international business this quarter. We delivered mid-single digit net sales growth, outpacing most packaged food peers along with solid profitability improvements. Our international business is growing and becoming more profitable every quarter as Project Terra cost reductions are taking hold in Europe. As a result of the planned divestiture of Hain Pure Protein, international now represents about half the company's net sales today. In the U.S. I'm disappointed with our results in the quarter. Our top line still reflects the tail from products outside of the top 500 SKUs which declined double digits. We completed the discontinuation of more than 700 SKUs and have begun to accelerate a more aggressive SKU program, the 2018 Project Terra SKU rationalization. We believe this action should eliminate these declines and finally allow us and our metrics to reflect the strength of the Hain core brands. Our profitability in the U.S. is not what we expected, and we can do better. We've been working with the team from AlixPartners to significantly improve our margins. Unfortunately, like many other companies, increased freight, commodity cost, and labor offset Project Terra savings that were delivered. We have implemented price increases to help partially offset the increased cost, and we expect price increases and Project Terra cost savings to improve our margins in the future quarters. Back in June, we talked about investing $40 million to $50 million on brand building, and we stayed on course with this plan in order to drive growth and build brand awareness. I believe you'll see the results of our investments in the coming quarters. If you don't invest in your brands, they won't be around in the future. We believe that brands still and will…

Thank you, Irwin. Good morning, everyone. We acknowledge that we remain in the early innings of realizing our full growth potential. Our U.S. team continued to take steps to execute on our strategic plan during the third quarter to grow our top 500 SKUs and Hain Celestial top 11 brands, which represent 93% of our sales today in both measured and non-measured channels. While we're not pleased with the rate of our improvement, we have made incremental progress in key areas of our business, a few of which I'll highlight today. We recognize we're in a competitive environment where we are seeing cost headwinds and shifts in retailer dynamics and priorities. Importantly, consumers continue to seek our natural and organic and better for you products, so we remain well positioned to drive long-term success. Our core strategic priorities remain unchanged. We are doubling down on our efforts to: Firstly, simplify our portfolio; secondly, reduce cost and complexity and mitigate the cost of headwinds; and thirdly, focus on our core 11 brands and top 500 SKUs. In this quarter, you'll see we've taken clear and consequent actions to address each of these strategic imperatives. We will continue on this path through the remainder of the fiscal year and beyond as we continue to transform this business to create a stronger core for future growth. We are starting to build positive momentum in our outlook on core distribution from our most recent round of retailer line reviews. We've already confirmed over 38,000 new points of distribution across a range of retailers for core SKUs which have an impact in FY 2019. This comes on the back of the brand investments that we've executed in FY 2018, along with our new sales force structure and capabilities we've invested in over the last year,…

Thank you, Gary, and good morning everyone. First, as we referenced in today's earnings release, during the third quarter, the results of operations, financial position, and cash flows related to the Hain Pure Protein segment are presented as a discontinued operation for the current and prior periods. I will focus my discussion on our financial results from continuing operations unless otherwise noted. For the third quarter, consolidated net sales increased 8% to $633 million, or 2% on a constant currency basis. When adjusted for constant currency acquisitions, divestitures, and certain other items, net sales would have increased 3%. Adjusted gross profit was $146 million, or 23%, a 62 basis-point decline. This decline was due to higher freight and commodity cost and increased trade investment in the U.S. segment, as well as higher commodity cost in the UK segment. These headwinds were partially offset by an improvement in operating efficiencies achieved in the UK and Rest of World segments and Project Terra cost savings of $19 million. SG&A as a percentage of net sales was 13.4%, a 50 basis-point increase, primarily due to higher marketing investment in the U.S., UK, and Canada, partially offset by Project Terra savings. Adjusted EBITDA was down 2% to $73 million from $75 million in the prior year period. We reported adjusted EPS of $0.37 based on an effective tax rate of 21.6% compared to $0.35 in Q3 last year based on an effective tax rate of 31.3%. The lower tax rate resulted in a $0.04 benefit. I will now provide you with key financial results for each of our business segments. For the U.S., Gary discussed the top line highlights, so I will discuss the underlying financial results. U.S. adjusted gross margin declined 240 basis points year-over-year to 25.5% largely due to the key items…

Thank you. Our first question comes from Rupesh Parikh of Oppenheimer. Your line is open. Rupesh Parikh - Oppenheimer & Co., Inc.: Good morning, and thank you for taking my questions. So maybe first to start off with HPP, I know the deal is expected to close in the first half of next year, but at this point, do you expect the net proceeds and what you're going to redeploy in the business this year or buybacks to offset that dilution associated with the transaction?

So Rupesh, as I said, there is three places. Buyback, pay down debt, a special dividend, and invest within our business. So I think, each of those are an option, and buyback is way up there as an option. Rupesh Parikh - Oppenheimer & Co., Inc.: Okay, great. And then maybe a question for Gary and Irwin. As you look at the U.S. business, and clearly a step back here given some of the macro challenges out there, how are – as you guys look forward, how are you guys thinking about like the intermediate operating margin targets or the potential improvement from here as you look out to next year and beyond?

So I think, the big thing here as we look out – and Rupesh, I think, the easiest thing – and a lot of companies when they've hit the headwinds in regards to freight, labor and COGS, they cut their spending. And I think, the most important thing is we're seeing tremendous wins, tremendous opportunities. We've put through a very good price increase and got it through. So going into 2019 and 2020, we feel good about getting some better growth in the U.S., number one. And I think what's important in the U.S. as you look at our business from a growth standpoint, ex-SKU rationalization, Gary talked about Babies and Toys "R" Us and losing Sensible Portions. So I think, putting the numbers together, what our true growth was in the U.S. is number one. Number two is we've invested $40 million more this year than last year, most of it coming in the U.S. So, A, I feel good going into 2019. We're going to get some good growth. I feel good that we got our costs – our price increase through. Most companies have not got a price increase through. That will offset a lot of the headwinds. The other thing is working with AlixPartners and the team here, we've taken a lot of costs out, and it takes time to get these costs through. So we're looking for that margin improvement and that growth going into 2019 in the U.S. business. Rupesh Parikh - Oppenheimer & Co., Inc.: Okay. Great. Best of luck with the efforts.

Thank you.

Our next question comes from Amit Sharma of BMO Capital Markets. Your line is now open.

Hi, good morning, everyone.

Hi, Amit.

Hi.

Good morning.

James, just a quick one for you. So the EBITDA for HPP business through the first three quarters, do you have that number? Just trying to reconcile with the $48 million number that you put in the press release for the year.

Yeah, so year-to-date it's approximately $26 million of EBITDA.

Okay. So we're expecting a pretty big jump in the fourth quarter.

Right.

Okay. Got it. And then Irwin, just talking about the U.S. business, right, I mean, you talked about much higher incremental investment this year. But as we look to 2019 and 2020, what's the right margin base for this number? I mean, if you look at 2017, margins are down by almost 250 basis points versus last year. As we look to 2019 and 2020, is that the right margin structure, or do we expect it to get better?

It absolutely will get better. I think number one, Amit, is this year the SKU rationalization will improve margins. Taking a price increase will improve margins, and just in regards to streamlining our business and taking out co-packers, that will help our margins tremendously. And one of the things affecting us is mix in our business and how that's changing from brick-and-mortar to e-commerce and our investment there. So as we move forward, I've said we'd like in our U.S. margins a three in front of it, and there's a lot of plans in place. If you don't invest in the brands and the growth – and we believe we have the brands and the growth – we have the brands that can grow, what consumers want. We've taken some price action to get price increase. Unfortunately, this year we have got some tremendous Project Terra savings, but they were there – they were supposed to be used for spending on the business and dropping to the bottom-line. Unfortunately, the majority of Terra savings were spent on our marketing trade programs and offsetting some major headwinds that come after us, like most other consumer packaged good companies. But going into 2019, I think we've got much more visibility. We've got price increase, and we've done a lot with our plants and co-packers to take cost out.

All right, and then one for Gary. A very quick one, Gary. Celestial Seasonings, you've moved some of the spending from Q2 to Q3. Can you give us an update? How did that go? Or how did the brand perform in the quarter?

Yeah, absolutely. Yeah, no, we're extremely happy with the results of it. And I think it is a great example of the work the teams are doing in having very disciplined approach to brand investment. In the quarter three campaign, we had a three part digital program which was considered best-in-class by Facebook, over 56 million impressions, a very strong increase in purchase intent up 17%, 32% with an unaided brand recall, and as a consequence you've seen that flow through into the results that we've had for Celestial through the tea season. And in addition to that, we're running a further program which is in market as we speak. It's exceeding expectations as well, very targeted digital-based program for consumption-driving activity. And we're seeing in the latest read that we're outpacing category growth, we're up 4.5% versus the category 2.8% in the most recent read, with good incrementality. So we're very pleased with the work that's going on. And if you think about it, this is a massive turnaround of this brand from where it was just 18 months ago.

And Amit, what it shows is we know how to build brands. And I think in regards to two years ago, where our packaging change was, and in a competitive category and what's happened with Celestial is a great success story and shows what we can do with the rest of our brands.

And just a last – I mean, that's not so much in doubt. I think, the question that I'm getting is what do you have to pay for that? I mean look at the guidance decline this year. It just seems like the price to change the trajectory of top-line is probably steeper than what we were expecting it to be.

Well, I can say in the case of tea our profitability performance is improving year-on-year. The investment is absolutely paying out. Obviously, there's timing differences between when you invest and when you get returns for any investment you make in marketing plans. You have to invest ahead of the growth. That's equally true from our channel plans with e-commerce but ultimately this is a long-term play. You build brands over days, weeks, months and years, not just as a one shot, and I think, I would take a couple of other examples just to sort of prove that out. You see what's happening for Alba Botanica, the Do Good, Do Beautiful campaign was another great example of how we've continued to build that brand out, 400% within digital and social media impressions; 43% within household penetration, and increased – and aided brand awareness. This is another example where consistent and persistent spend and support behind the brand is generating for lost season returns and giving us opportunities in new channels with new product offerings. So, it's about the sustaining. You've got to start the flywheel somewhere. You have to make the investment to start the flywheel turning, and ultimately then you have to keep moving along with that, and then your payouts are over the medium term of course as you start to see your brand awareness lift, and your trial and repurchase lift.

Great. Thank you.

Our next question comes from Alexia Howard of Bernstein. Your line is open. Alexia Jane Howard - Sanford C. Bernstein & Co. LLC: Good morning, everyone.

Good morning.

Good morning. Alexia Jane Howard - Sanford C. Bernstein & Co. LLC: So, I guess my question is what deteriorated since the CAGNY presentation. That was in February, you were halfway through the quarter. What's a little alarming is that the margin guidance or the profitability seems to have deteriorated versus what you thought was going to happen this year then. I know, you're taking pricing, would love to hear how much and when that's likely to kick in and what gives you the confidence that fiscal 2019 could be a return to profit growth rather than being another transition year? Thank you.

Well, first of all, Alexia, I think, CAGNY was the middle of February, and it's not what's deteriorated. If you look at – going into Q4, the big thing for us is we continued to spend and will continue to spend. It was very easy to pull back and stop the spending, but as we looked at taking price as we met with our retailers and put price increases in front of them. And it's not that easy to get pricing through today, it was important to show it was not just a price to drop to the bottom line or cover costs. It was price to invest back in our business and invest back in our brands. So that, number one. Number two, in regards to some of the categories and slowdown, I think, it's just from a timing standpoint in regards to when sets are reset and getting the new sets in place. And as Gary talked about and I talked about, we got over 37,000 new distribution points, okay. So it's – the other big one is just additional headwinds coming at us in freight, labor and COGS that we thought some of the Project Terra savings that would be able to offset them just weren't coming through as we had planned. Gary, on the pricing increase – just...

I think, a few additional points, Alexia, just to note. In terms of category performances, we've seen softer category performances than we had anticipated. I mean, that part is now essentially flat. It's not growing at the moment, which was not really our expectation. Especially Greek, especially yogurt is actually down. It was up 3.2% in the latest 52 weeks, but down nearly 2% on the latest 12. So, it's definitely become a softer category. And we expect the coconut butters to plateau, even though it had a fall in the 52, we expected that to plateau, but in fact, that decline has continued. It's around minus 20% down in the latest 12 weeks. So, some of the category dynamics have definitely shifted. SKU rat. impact, of course, is a little higher than when we finally finished this work. That's definitely had an impact in our business and we would say that some of the other challenges in some of the businesses we're working on and investing in now we've seen our promotional performance is a little softer. It's hard at work in nut butters, oils and Rudi's, which is something that we are working through in quarter four obviously with our investment plans, but these are some of the dynamics that are definitely influencing the results. Alexia Jane Howard - Sanford C. Bernstein & Co. LLC: And the magnitude of the cost – sorry, of the price increase? Is it low single digits, mid single digits, high?

I think...

It's low single digits, and it's timing and it happens in our fourth quarter, the end of the fourth quarter, and we were able to get it through and it went effective. It was announced in late March and most of our retailers have worked with us on it on timings and promotions, et cetera. Alexia Jane Howard - Sanford C. Bernstein & Co. LLC: Many thanks, I'll pass it on.

Thank you.

Our next question comes from David Palmer of RBC Capital Markets. Your line is now open.

Thanks, good morning, everyone. Just a question – good morning. Just a question on SKU rationalization and the journey you've been on. Could you talk about your evolution and your thinking about what is the defendable and expandable core? What has been the total reduction since you began the process and when you think it will be over and what's your confidence that recent doubling down will be the end of this process? Thanks.

Right. Thank you. So, as I indicated in my remarks, we're now at around about 1,100 SKUs that have come out. Our focus absolutely is on the top 500 SKUs and the top 11 brands, and to obviously have a very strong core set that we take to market across all of our channels, what's encouraging is you see when you pull out those most recent reductions just the delta on growth, the impact that they have in the business. And in addition to that, I should point out, when you look at the MULO results, and I know, you can read the TDP trends there. The TDP trends for us are around about – right around about 7% in the latest 12 weeks. More than 470 basis points of that drag is just in the most recent SKU rationalization. So you can see it's a substantial drag, not just in our top-line performance, but it's also a drag in our core TDPs. If we flip that around and talk to what's happening as a position of strength in our business we have three businesses in very good shape, personal care, tea, baby performing well, and even snacks is performing well outside of the recent distribution losses across all channels. So what we can see is we have a core set now that we can defend and grow from and the investment plans in quarter four are targeted very precisely around trial and consumption or repeat for those specific brands. And I think, we're at a point now where we feel good about the size of the portfolio we have and the range, and we're demonstrating to retailers that we're having a more efficient core range which is ultimately what they want as well. One of the early movers in that was our tea business where we've definitely got less SKUs on the shelf than we had in prior year. We were very consequent with our actions in taking SKUs out. We have a stronger core set and it's actually performing better at per point of distribution with a smaller set and ultimately that's the best outcome all around. So, I think, we're in good shape now with this transition that we're working through. That we have a very strong base to work from and ultimately it will pay dividends not just for us but also for the retailers to see a strong core set and it's on that back that we see the points of distribution gains we're getting because they too have belief that this is the right core set to put in their stores.

Thanks. That's helpful. And I mean, with regard to your investments that you're making, any specific examples you're making where you are focusing on those core brands and you're making some – what's the nature of those brand investments? Whether they be new product news and sort of in-store marketing or other types of advertising. That would be helpful. Thanks.

Yeah, sure. So the one that's in market today already is with our tea business. It's operating through a digital load-to-card loyalty based targeted program. Highly targeted. It's been extremely effective. It actually totally beat the metrics we anticipated. That's one example. We'll have in-store sampling for our nut butters, which is really about gaining trail. We think we have a fabulous product. The most important thing is to gain trial in store point of purchase. We'll have other activation programs again in store around targeted brands but it's going to touch our pantry brands. It's touching our tea brands. It's touches our snacks brands primarily. So it's our core grocery lines and it's across a range of retailers. So we will have different individual activation tools by retailer as we see what works best for that particular retailer but the idea is we're trying to drive trial and consumption and ultimately generate repeat purchase. So, it's a very targeted in-store activation or digital activation on loyalty programs.

Thank you.

Our next question comes from Pablo Zuanic of SIG. Your line is open.

Yes, thank you. Look, two questions. One, when we look – I understand all the adjustments we have to make to the scanner data because of the timing of promotions and SKU rationalization, but when I look at your like-for-like sales growth this quarter up 1%, previous quarter down 5.4%, the scanner did not imply an improvement, right. In both cases it was down about 8%, 9%. So that means that there was significant improvement in the unmeasured channels. You said, I think, e-commerce was down. So I'm just trying to understand the very erratic nature of the unmeasured channel for you. Because I think the adjusted growth in September was 0, adjusted December minus 5%, now March plus 1%, but again, the scanner data, those three quarters was minus 6%, minus 8%, minus 0.9% – minus 9%, sorry. So obviously, very erratic. So that makes me think is there a lot of pipeline fail? Is there a lot of one time promotions that helps the numbers in unmeasured channels but then we go back to another quarter where numbers are down? Just give us some context there because it just seems to me that for whatever reasons, the performance in unmeasured channels for you has been very erratic quarter-to-quarter. And the second questions is very simplistic. When I look at the EBIT margin decline in the U.S. unit, how much of that is reinvestment and how much of that is just gross margin squeeze from what's happening in the market, whether it's freight cost or commodities or your prices being down 2.4%? Thanks.

Okay. Good morning, Pablo. So I'll tackle your first question which is around the unmeasured channels, and I just want to clarify one point, e-commerce is not down. It's growing double digit, as I indicated in my earlier remarks. And it's broad based across a range of e-retailers, not just one of them. But to your point on unmeasured channels, we had some shifts in programming, which we had called out previously related to one large club customer. It was just a shift in the timing of a program, and of course those programs are big. When they're national they can make significant changes to your quarter on quarter results. But more generally, our unmeasured channel growth has been strong and is getting stronger. As I called out again in my comments, most recent four week read at 325 (52:33) was the top 500 SKUs were growing at 13%. And again, it's a reflection of program timing, but if you think about the large club customers we have in those channels, one of the good news pieces for us is that we've got incremental permanent programming for some of our Snacks business. So we've cycled out of, if you like, just a seasonal program into a permanent program, so it will be in over 280 clubs every day for Terra. So that's a new program and that's a permanent fixture of unmeasured channel growth that we'll see. We're seeing broad-based improvement across our e-com retailers which will continue. So really the major, let's say, transitional pieces are just between the seasonal programs that you have, and we will continue to have those around some of our summer programs for Alba, for example, and also our permanent programs which are coming into play. But overall, unmeasured channels continue to be strong. And in the measured channels, the scanner data, as I called out, the SKU rationalization, of course, is a big drag both in TDPs and in the top-line numbers you see. So that's the big point of reconciliation that impacts scanner data that you can see.

Pablo, does that answer your question? I think the big thing, as he said – I'm not sure from a data standpoint in non-measured channels, but – where you're getting that, but just a correction, we are growing in e-commerce. We are growing in club.

Yeah.

We are growing in supernaturals. And I think, the adjustment there was the SKU rationalization, which Gary said, is about a...

(54:09).

It's almost like a four point drag on that. In regards to the margin piece, Pablo, as I said earlier, from a margin standpoint on spending and the margin point on COGS, I'll let James take you through that, but it is substantial. That's where it's all coming from. So go ahead, James.

So we got about – in the U.S. we got about $9 million of Project Terra savings. We invested about $7.5 million between trade and below the line marketing, and then between freight, commodity costs and other inflation costs is about $10 million of headwinds. So $9 million of savings, $7.5 million of investment with $10 million of headwind. So that's the real hit to the gross margin.

If I can ask just a very quick follow-up? When I do start to talk to the investors and I try to show them what you have franchise strength, sometimes I struggle because I go to a yogurt section, and Greek Yogurts is one of many there in the organic section, and even organic it's not big for yogurt in total. Just very high level, yes, you talk about the top 11 brands, but in terms of what we see on the shelves, in terms of space, in terms of what I would call franchise strength, can you maybe rank those 11 or just highlight the ones where you think you really have significant strength? I think you've lost some space, but okay, some of that has been SKU rather (55:41), I understand that. But just if you can big picture comment on that?

Well, I think the core ambition and the strategy we've laid out in terms of the top 11 brands that we're calling out are the most important ones, ones that we believe have a serious brand franchise opportunity. You've seen already we have businesses such as Personal Care, whether it's Avalon, Alba. If you have a look at the results that we're getting for our Terra chips outside of just the measured channels but the unmeasured channels as well. Sensible Portions is a fantastic franchise. It suffers just one situation with one major retailer. I think across our top 11 brands, they all have a reason to be on the shelf, they have a reason to play. That's our opportunity, getting down to a tighter set, stronger focus, and a resilience to drive those top 11 brands will make this a much stronger unit to fight for growth in the future. But for sure, ACV, availability, and trial and repeat is still our tremendous opportunity with these brands. As you point out, that's the good news for us. Now we've got to get on and make sure that we make that happen.

And these brands have different strength and significance in different retailers. And I think that's what's important, too, as you look at natural organic versus online, where online we're very strong with Baby, very strong with Personal Care. If you look at Whole Foods today, we have over 1,200 SKUs authorized in Whole Foods and Sprouts. You look at a Walmart, and Kroger, there's two of your strongest Greek Gods customers. So I think it's by customer, it's by class of trade, Pablo, where we have our strength. And back to Gary's point, other than Celestial, which has our strongest ACV, and probably Earth's Best, there is a lot of white space out there for us to gain. And as we talk to retailers today, whether it's soda, whether it's conventional Snacks, whether it's conventional Baby, where there is declines, there is opportunities. And listen, one of the things we go up against is private label. It's not other brands, and that's why if there is going to be private label, we got to be that other brand and how do you become that other brand? You got to invest in it and also show what is the significance of your brand. And when you walk into meetings with retailers today, they know how much you're spending on your brand. They're not going to be the builder of your brand. They'd rather build their own. So that's why it's important for us to invest back in our brands. Thank you.

Our next question comes from Bill Chapel of SunTrust. Your line is open.

Hi, good morning. This is actually Stephanie on for Bill. I was just going back to the guidance update. Could you break down – so the adjusted guidance, once you take out the EBITDA guidance, once you take out HPP, could you kind of bucket what goes to higher freight and commodity cost, what's the incremental spending, what's your softest category, just so we can have a kind of a better idea? And then secondly, just looking at – this is the second quarter in a row we're seeing Sensible Portions and Spectrum and Greek Gods all down mid-teens or double-digits, which I think you cited the various reasons. Should we expect to see an improvement kind of in the fourth quarter, or starting in fiscal 2019? Just some more color there would be helpful. Thanks.

So on the breakdown on the investment, is about $40 million plus. The headwinds are $40 million, $45 million as we see them now, and that's being offset by about $64 million of savings in Project Terra in the U.S. So we have excess of about $85 million, $90 million of investment and headwinds being partially offset by the $64 million savings in Project Terra.

Gary?

So just on the question regarding the performance of the business, we have incremental programming activity in Snacks, Pantry, Baby, Tea and Yogurt coming in quarter four. I do expect improved performance. Sensible Portions will have expanded distribution in a couple of key retailers for us in quarter four, as well as an everyday program that we're running. And we have some new innovation going into the market in the natural channel as well for organic stores for the first time, which is also another driver for us. So I expect to see some continual improvement for Sensible Portions. And if I look at the most recent reads outside of the two big retailers or the retailer we lost distribution in, we can see that that performance continues to improve. I think the most recent read was around plus 9%, plus 10%. So that's continuing to gain traction. So yes, so all this incremental programming we were putting in quarter four is very much targeted as I said earlier to the specific top brands to drive trial and consumption growth.

And I think what Gary said is Sensible Portions is growing in grocery. Our main SKUs of Greek Gods are growing. It's some of the new innovation that didn't work. And listen, we're trying to get that distribution back that we lost at that major customer, with Sensible Portions and if not at that major customer, we're looking to grow it in grocery. As Gary mentioned, we're coming out with organic Sensible Portions that will expand into natural organic food stores and supernatural. So it's a great brand with a great product, so there's great growth to get that – great opportunities to get that distribution back.

Great, I really appreciate it. Thanks.

Thank you.

At this time, we have time for one or two more questions. Our next question comes from Scott Mushkin of Wolfe Research. Your line is open.

Good morning, everybody. This is Mike Otway in for Scott. Thank you for taking the questions. I guess Irwin and Gary, just in terms of the U.S. business, so the company's clearly working really hard to improve performance there but high level kind of stepping back. What do you think are the biggest reasons over the last few years that Hain's business is where it is currently? Take us back. What's happened and why do you think you guys find yourself at this point currently? And I guess my follow-up to that would be once you move beyond the targeted sales initiatives, broadly speaking, what do you think believe needs to be done to grow the top-line at a more robust rate. Is it driving more mindshare with consumers, stronger household awareness. Just trying to think big picture, why do you think the business is where it is currently from a few years ago and then where are the kind of the big things that needs to be done to drive growth at a faster clip?

So, maybe I'll take the last part of the question first because I think it's the most interesting piece of where are we going? Absolutely the opportunity for us is to drive brand awareness and household penetration and if you think about the historical growth of this business, it was very much in the natural channel, if you like the unmeasured channels in its past. We're now seeing natural organic products transition across to core retail sets and conventional retailers where in some cases maybe a brand is not so well-known compared to some of the existing core sets that are on the shelf, so the opportunity is to drive trial. It's to drive new consumers to try the product, put our brand in the repertoire and enjoy it. It's also to drive a lot more additional trial and awareness through e-commerce which is where a lot of our future consumers are going first to look at what is the best product. They're looking at ratings, reviews. They are looking to try the products there first based on what they see is clear evidence of success. So our ability to drive trial is not just through traditional means that you might have done in terms of marketing and advertising, but also how we activate the consumer through our e-commerce and digital space, which is where we're spending a lot of time and energy. And I think that's extremely big opportunity for us because it's a way to reinvent the business in the current context of how retailing is done, and at the same time we're seeing a resurgence of what's happening outside of the conventional channels, what's happening in the unmeasured channels whether it's through club customers or whether it's through Whole Foods and the joint partnership now with Amazon, you see tremendous opportunity to leverage both of those pieces as one (1:04:27-1:04:37) in our shares in many places in this e-commerce space whether it's click and collect or pure online. So I think this is really going to be how we will meet the consumers' needs and drive that awareness and penetration from today and beyond and that's why we're putting our energy into this space.

I think what you said originally, I've never seen so much change in a market in 25 years, and it's just, health and wellness has gone mainstream. There's a big, big target audience to go after. The investments are higher, which we have to support, and last but not least, is streamlining the brands and the products where one time we had 25 different brands within a Whole Foods and Sprouts. Now it's taking your top 11 brands, investing in your top 11 brands and taking complexity out, but as I've said, I've never seen the demand for health and wellness as it is out there today. I've never seen the opportunity to grow the business, but you've got to support your brands more than you ever have. Before you used to be able to stack them high and watch them fly, it's now support your brands and invest back in your brands and that's what we're doing to make sure our brands are relevant and have a reason for being.

Thank you both, I appreciate it.

Thank you.

There are no further questions I would like to turn the call back to Irwin Simon for closing remarks.

Thank you, operator. Thank you everybody for listening to our comments today. I know it was a tough, tough quarter for us but we are making significant headway. We are creating a lot of value within our brands. We will absolutely take these products to the next level. You've got to invest, as I've said, we are working on our Project Terra, and with that the thing is here what's in Hain is, we have the products that consumers want and what we need to make sure is, A, consumers know our products and want to buy our products and come back and repeat and that's by investing in them. With that, it is melanoma month. I go back and ask to make everybody make sure you put suntan lotion on, especially Alba, Avalon, or JASONs with Memorial Day coming up you enjoy our Sensible Portions great new snacks, our Terra chips, our Garden of Eatin, along with barbecuing our FreeBird products, our Empire products. We do have a lot of great products out there and I would love to hear any feedback from our shareholders or anybody else. With that, I've got to thank again all our employees around the world that are working diligently and hard to make all these things happen at Hain, and I thank for your support and look forward to speaking with you soon. Have a great day.

Ladies and gentlemen, thank you for participating in today's conference. This does conclude the program, and you may all disconnect. Everyone have a great day.