Earnings Labs

Helen of Troy Limited (HELE)

Q3 2016 Earnings Call· Thu, Jan 7, 2016

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Transcript

Operator

Operator

Good day and welcome to this Helen of Troy Limited Third Quarter 2016 Earnings Conference Call. Today’s conference is being recorded. At this time, I would like to turn the conference over to Jack Jancin, Investor Relations. Please go ahead, sir.

Jack Jancin

Investor Relations

Good afternoon, everyone and welcome to Helen of Troy’s third quarter fiscal year ‘16 earnings conference call. The agenda for the call this afternoon is as follows. I will begin with a brief discussion of forward-looking statements. Mr. Julien Mininberg, the company’s CEO, will comment on the financial performance and key accomplishments of the quarter and then update you on areas of focus as we enter into the final quarter of the year. Then, Mr. Brian Grass, the company’s CFO will review the financial details and comment on the company’s fiscal year ‘16 outlook. Following this, Mr. Mininberg and Mr. Grass will take questions you have for us today. Before reviewing our Safe Harbor statements, I would like to let you all know that we will be hosting meetings at both the ICR Conference in Orlando on January 11 and 12 and at the CJS Conference in New York City on January 13. This conference call may contain certain forward-looking statements that are based on management’s current expectation with respect to future events or financial performance. Generally, the words anticipates, believes, expects and other similar words identified forward-looking statements. Forward-looking statements are subject to a number of risks and uncertainties that could cause anticipated results to differ materially from actual results. This conference call may also include information that maybe considered non-GAAP financial information. These non-GAAP measures are not an alternative to GAAP financial information and maybe calculated differently than the non-GAAP financial information disclosed by other companies. The company cautions listeners not to place undue reliance on forward-looking statements or non-GAAP information. Before I turn the call over to Mr. Mininberg, I would like to inform all interested parties that a copy of today’s earnings release has been posted to the company’s website at www.hotus.com. The earnings release contains tables that reconcile non-GAAP information measures to their corresponding GAAP-based measures. The release can be obtained by selecting the Investor Relations tab on the company’s homepage and then the News tab. I will now turn the conference call over to Mr. Mininberg.

Julien Mininberg

Management

Thanks, Jack and good afternoon everyone. We are pleased with our third quarter performance which we believe has us solidly on track to achieve our goals for the year. Sales grew 2.3% despite a foreign currency drag of 2% and we made further progress on our seven key strategic priorities, the ones that are guiding our multiyear transformation. We are seeing improved organic growth from our efforts to improve innovation even when compared to a strong performance in the third quarter last year. We are pleased to deliver adjusted diluted EPS of $2.07 per share overcoming foreign currency headwinds that have been greater than expected. Based on our performance to-date and the continued progress we are making on our key initiatives, we are maintaining our full year outlook even as we have experienced a slow start to the cold flu season and experienced headwinds both macroeconomically as well as in the highly variable retail environment. Our ability to maintain our guidance on both sales and earnings is rooted in benefits coming from executing our strategic plan. I would like to take a few moments to update you on progress in each strategy during the third fiscal quarter and give you some additional color on how these strategies are helping our businesses. The first is to invest in our core. In Housewares, we supported our recent kitchen electric appliance and metal bakeware launches with investments in awareness at also at the store level. This is a highly necessary ingredient to gain ground against highly established competition in this long-term endeavor. Consistent with OXO’s track record of developing outstanding new products, most of these new items are receiving strong consumer reviews and favorable online response. We are investing in nutritional supplements for the long term as well. Amid positive and negative publicity…

Brian Grass

Management

Thank you, Julien. Good afternoon everyone. Overall results were in line with our expectations and were driven primarily by successful new product introductions and solid point of sale activity at retail, partially offset by foreign currency fluctuations. I would like to take a moment to highlight the impact that foreign currency had on our results for the third quarter given the significant impact it began to have at the close of fiscal year ‘15 and the expected impact for the full fiscal year ‘16. Foreign currency exchange rate fluctuations reduced our reported net sales revenue by approximately $8.8 million or 2% year-over-year. This was worse than the expectations assumed in our original fiscal year ‘16 outlook given the further weakening of several key currencies during the quarter. Compared to the rates assumed in our original outlook, the average exchange rates for the euro, Canadian dollar and Mexican peso declined approximately 1%, 6.5% and 10% respectively for the fiscal quarter ended November 30, 2015. As a reminder, a rule of thumb to use when thinking about the impact of foreign currency on our results is that for every dollar of fluctuation in net sales, as much as $0.60 to $0.70 can fall to operating income, depending on the mix of currencies and their relative volatility against the U.S. dollar. In an effort to continue to reduce our exposure, during the quarter, we increased the level of cash flow hedges with respect to the euro and also entered into a cross-currency debt swap of $5 million of U.S. debt to the euro, which will create an economic hedge against currency movements and lower our overall interest costs. I would also like to highlight the impact of our business in Venezuela on year-over-year earnings results and remind you of uncertainties regarding the Venezuela…

Operator

Operator

Thank you. [Operator Instructions] We will go ahead and take our first question from Robert Labick with CJS Securities.

Robert Labick

Analyst · CJS Securities

Good afternoon and Happy New Year to you.

Julien Mininberg

Management

Yes, Happy New Year, Bob. Nice to hear from you.

Robert Labick

Analyst · CJS Securities

Yes. Good stuff for the quarter. A couple of questions. First, starting with the Home & Health obviously a very nice quarter, particularly given the FX headwind, could you give us a sense, I mean, I think you basically more than doubled operating margins versus a year ago, if you account for the one-time a year ago? And can you just give us a sense of a) what caused the strong margin and help us think about how we should think about margins in that segment, please?

Brian Grass

Management

This has been an area of focus – Bob, it’s Brian obviously. It’s been an area of focus of ours and something that we have been working on. They have targets to improve and I think investors and analysts have asked us questions about it. We – our comment has been that we should continue to be able to achieve operating leverage while both within that segment and also for the company as a whole as we continue to grow our revenue. So, I would say that’s the first thing they are getting there is operating leverage. They have also introduced some new products and they have had new innovation, which Julien referred to. And as we do new products well in this company, we continually try to price in and add new features that we can achieve a higher growth profit on. So, that’s kind of the second thing that’s going on there. They continue to selectively kind of focus on SKU rationalization and make improvements there. And we are working on our cost of goods sold coming out of the Far East as well.

Julien Mininberg

Management

And there is also some mix in quality improvements and shared services helping on the cost side.

Robert Labick

Analyst · CJS Securities

Okay, terrific. And then you highlighted obviously the cold and flu season is off to a different start than last year less than last year for Sure. Can you give us a sense of how much of an impact that can have on you a good year versus a bad year. I know it’s impossible to pin it down exactly, but is it a $0.10 swing, a $0.20? Is there any way to quantify the impact between good, bad and average from a cold perspective?

Julien Mininberg

Management

Yes, it is hard and I know everyone is looking for a number. I wish I could just tell you good years are worth X and bad years are worth minus X. There is so much variability and it depends not only on the levels, but also the symptoms, meaning thermometers tend to respond more to fever levels like we saw last year, especially that huge spike in pediatric fever and humidifiers tend to respond more to cough and cold type of symptoms like congestion and cough. So, I don’t know the symptomology that’s coming. It also unfortunately also varies considerably based on time just for a math fact of dates, meaning that our calendar fiscal year ends on February 29 this year, but the season usually runs well into March and April. So, I can’t tell you neither of the symptomatic mix nor the peaks when they will fall let alone which period of time. So, it’s awfully hard to say when there is three variables at work all at the same time let’s put a number on all that. In terms of how to think about it, you saw I think last year is sort of a good way to go at it, which is last year you saw us caution people that while we would have more sales as the curves picked up nicely, there is a lot of pre-shipment into the trade around having a normal season. That happened again this year. So, the table is nicely set. If you go to the retail stores, you will see a perfect delivery. Unfortunately, we did it just right in the face of a set of consumers that are not as sick as they were last year. So there is a little excess inventory there that would likely fold up into our warehouse in the form of fewer orders. So I realize those are words not numbers, but you have got about five variables that worked there total, it’s why it’s hard to put a number on it.

Robert Labick

Analyst · CJS Securities

No, very fair and thank you for putting the color around it, it certainly helps. Shifting over to OXO, we have seen the new products, they look great out there, can you give us an update kind of on the sell-through and some of the – maybe just an example or two of the kind of marketing that you have done with them and your expectations for next year’s for the new products in particular that you have put out there?

Julien Mininberg

Management

Yes. So lots of new products and lots of different categories for OXO which is typical for them, not typical for them of this year is to go into two new categories at once, right. Like bakeware and kitchen electrics, which were both big and highly competed categories. So the efforts are focused primarily on generating awareness, getting trade support. Those have gone very well, so people are increasingly aware. And if you just look in the trade, you will see distribution and you will see nice strong trade support in the form of ads in rodeos and all the useful stuff. And I think we have even showed a few of you – them to you in our non-deal road shows. So you have seen a lot of the material. Another investment area has been an in-store education, especially for retail floor level sales clerks. And in general, those things have added up to decent sales, not exceptional and what we are finding is that the competition has done a lot of promotion around the year end holiday stuff and we are also finding that it’s important for us to invest much further in retail store level knowledge among those clerks because there is years and years of built-up investments from the competition who have trained so well on the product knowledge. So that’s happening big time so much so, in fact that we are investing even internally to create like a product knowledge training team task force kind of thing that sweeps in, we bring in and educates those floor-level retail clerks. And in the case of the sell-through, while still little early to assess if the holiday season has happened and while it’s a bit below our total expectation, we are selling and retailers are supporting and we are going to keep going with these investments because you are talking about decades of entrenched competition. And frankly, our products are worth it, they are getting outstanding consumer reviews in general not every single one. And if you look online, just look up those products, whether it’s the bakeware or the electrics, you will see four or five stars all over the place, you go to Amazon or one of those. And online, we are frankly doing well and we are looking for that to spill into retail as consumers learn more and more about the product in their research online be it bakeware or electrics. On the more traditional ones like Spiralizers and Greensavers and the others that I mentioned in my earlier comments, we are seeing very good sales and we would like a lot the trends that were on and the consumer acceptance of those new products.

Robert Labick

Analyst · CJS Securities

Okay, super. I guess last one and I will certainly jump back and let others get in. But you talk a little bit about the acquisition environment, obviously given the big I guess acquisition or merger with Newell and Jarden in the space, are you seeing more opportunities out there, because they are unlikely to be looking for other acquisitions or what do you expect to be the impact from that combination?

Julien Mininberg

Management

Yes. So there is sort of two things, I mean one was the M&A in general and the other was what about changes due to Newell and Jarden. So in terms of M&A in general, deal flow has been very good. We have been involved in a number of potentials and we have been super disciplined about it. So we have taken a good hard look as we always do and we see strong deal flow regardless of what’s happening among our competitors. There are things that attract us and we have – going through the process. There is all kinds of things continuing to be looked at and when we have news, we will certainly share. In the case of Jarden and Newell, a lot of respect first of all, for both of them as competitors, we do compete with them. And while that may take them out of the market perhaps you have to ask them about that, but they have made comments to that effect. We do see and are watching very closely what happens as they combine from a competitive standpoint and also recognize that some of the deal flow that might have been attractive to them may be available to others. We do not consider ourselves the bridesmaid who hasn’t received attention due to those two being in the marketplace. That’s not been the case, so I don’t think it’s going to radically shift the waters away from us in either direction either positive or negative. And then for us, focusing on our fundamentals, innovation all the stuff that you hear in those strategic plan comments that you heard earlier shared services, et cetera, sticking to our knitting in that regard is working for us. And even in the presence of the combined Jarden and Newell, we believe we are doing the right thing and frankly to some extent they are starting to do some of those things too.

Robert Labick

Analyst · CJS Securities

Perfect. Thank you. I look forward to seeing you next week.

Julien Mininberg

Management

Yes. Thanks. We are looking forward to it, Bob.

Operator

Operator

And next question comes from Steph Wissink with Piper Jaffray.

Steph Wissink

Analyst · Piper Jaffray

Hi, good afternoon everyone. Hi, happy New Year. We have a few questions as well just in follow-up to Bob’s series of questions. And the first one Brian for you, if you could just extrapolate a little bit more on the inventory position on the balance sheet, I think it’s up a little bit more than what your guidance would imply for the year, so talk a little bit about the quality of that inventory if its pocketed in certain segments or how we should be thinking about that kind of going into the last quarter. And then on the product margin, similar type of question, how should we be thinking about that gross profit margin line in terms of mix just given some shifting in the different segments and the contribution margin in the different segments?

Brian Grass

Management

Okay. Inventory first, I would agree that inventory is probably slightly higher than where we would like it to be. Although our inventory turns have actually improved year-over-year to 2.8 from 2.6. But as a result, one of the results from the initial weak cold flu season is we do have slightly higher inventory, but not a concern at all and we will see how the rest of the cold flu season plans are placed out in terms of replenishment orders, but no issues with respect to inventory quality. And then with respect to gross profit margin, sorry, what was the – tell me your question again?

Steph Wissink

Analyst · Piper Jaffray

Just anything related to mix or inventory carryover exits that we need to be thinking about for the fourth quarter?

Brian Grass

Management

No, I don’t expect an impact on – a meaningful impact on the gross profit margin from the inventory. We are working hard, its part of our project Fuel for Growth, actually pick up some benefits in gross profit margin through cost reductions. And ultimately, hopefully, we can even get a little savings from of the devaluation of the warrant.

Steph Wissink

Analyst · Piper Jaffray

Okay, that’s helpful. Thank you. And then Julien, you mentioned a couple of things in your prepared remarks, which struck me as new in your script. The one was just related to consumer insights inspired product development. And I am wondering if you can talk a little bit more about how you are working with your team whether it’s internal targets around embedded consumer insights or just thinking differently about the product development process starting with insight work. And you also mentioned some integrated smart technology in some of your new products, I am wondering if you can just talk a little bit about some of the inspiration behind some of those changes?

Julien Mininberg

Management

Yes, great, okay. Yes, my pleasure. I am glad to hear those comments from earlier. Not so new in the case of actually both, but nonetheless news in Beauty, especially on the subject of insight. So the concept of insight-based innovation or what I call consumer-centric innovation is one of the core strategies for the company. It has been for sometime in the Housewares division and also in Health & Home measured in years, but not applied broadly when it goes across all the different subparts of Beauty. So as Helen of Troy comes under the new strategic plan that we rolled out last May, we were pretty aggressive about getting the Beauty group to start thinking from a consumer-centric standpoint. That work, as we said at that time, would probably take something like a year to 18 months to get the new products that are consumer insight-based. First of all, identify prototypes developed, tested, manufactured, sold into retailers, etcetera. So that work has been happening strongly over the last year or so and the comments that I was making were to show not only that it’s happened and what kind of results we are getting, but also which insights we are doing it on. So in the past the company might have talked about customers, meaning trade customers are liking some new products that are introduced. There has been plenty of new products in the past in Beauty. But now I am trying to demonstrate and that’s what I was trying to do in my prepared remarks to show that the insights are coming straight from consumers. So stylists, for example, who were dealing with women that have longer hair and nonetheless the stylists want to turn those chairs fairly quickly in their shop, wants extra long barrels on…

Steph Wissink

Analyst · Piper Jaffray

Thanks, Julien. Just a couple of more quick ones here. Within the Beauty category, the accessory, the tool side versus the liquid side, can you just give us a sense of what the delta is in performance between those two pieces and how you are thinking about how the two trend over time? And then just with respect to your last comment, can you just give us a quick update on the human capital across the leadership group, any other holes that need to be filled or movement within the group anticipated here in the near term?

Julien Mininberg

Management

Yes, good. So, on Beauty, there is a distinction in performance between the liquids and lotions in our Personal Care products and what we are seeing in our appliances and we are seeing more weakness in the liquids and lotions than we would like and we are seeing more strength in the Beauty appliances than we expected. So, new product development is helping us a lot. You just heard a lot about that in my prepared remarks as well. There are new products in the liquid lotions as well because of plenty of competitors. The trade is tough. There is only so much shelf space there like in any retail environment and the competition is continuously improving. So, we are seeing declines in liquid and lotions that are largely being offset in the appliances. It used to be that there were declines in both and we would have that long string of annual declines in this space based on the strategies that were pursued in the past. Under the new programs that you are hearing about, we are improving it in appliances. In liquids, it’s hard to put an exact number just because we know the numbers, but if we don’t break them out by sub-segment within the reporting group. And that said you heard my comments there. On the subject of professional versus retail, we are seeing particular strength in professional on the appliance side. It’s very encouraging. Customers are responding and you already heard consumers are responding and now customers and consumers are both responding in the retail appliances, which has historically been a source of significant decline and that’s no longer the case. And then brushes, combs and accessory are tiny bit mighty, but it’s the smallest part, but it’s a nice profit contributor. It is growing…

Steph Wissink

Analyst · Piper Jaffray

Thank you. We will see you next week.

Julien Mininberg

Management

Yes, looking forward to it.

Operator

Operator

Next question comes from Jason Gere with KeyBanc.

Jason Gere

Analyst · KeyBanc

Good afternoon. Most of the questions have been asked, but just a few to follow-up and I do apologize I got on the call a little bit late, but can you talk a little bit about Healthy Directions? I know the 8-K came out a while ago and talking about kind of the, what I guess the adjustments to the sales expectations. But after this quarter, I am just trying to reconcile why fourth quarter sales will be better, because I think you are still seeing flat to, I think, up low single-digits for the year. So, just wondering if you could talk a little bit about what kind of impacted it, why you think this maybe more temporary and why we should see kind of sales pick back up, I guess, in the current quarter?

Julien Mininberg

Management

Yes, so interesting question. First of all, just an easier part of it is the compare from Q4 a year ago to Q4 this year is an easier compare in Healthy Directions. And so as we work through some of the pretty big things that are changes – changing such as the major emphasis in digital marketing and in online customer acquisition and retention, those are changes that will take a while on the one hand. On the other hand, there is less volume and sales in the base so in the year ago period, so the compare is easier. Those changes it’s not like we are in the situation where we can’t produce the result is that the changes are not coming as fast as we would like to. So, the underlying direct mail business is frankly very healthy. And the newsletter business, which has been deemphasized over several years, is kind of on stacking so to speak meaning that consumers who had been receiving newsletters, but were no longer re-subscribing are slowly, but surely bleeding out of the system from a stacking standpoint and the subscription-based revenues coming down. In fact, if you strip it out, while we don’t disclose subsets of the Healthy Directions business, the underlying business without the newsletters is in fact already growing and so growing nicely in fact ahead of the guidance that we have given. So, just to give you a little bit impact of what I mean by core versus core plus newsletter. And on the digital marketing side, tons of progress. We are seeing things like gross profit strong in terms of mix. In fact, it’s growing a little bit on the gross profit side. Our buyer file underneath is growing. We have added two new doctors. And while we now put marketing money. So, this is new expense behind their products, we should see the Chinese traditional medicine as well as the brain based for Dr. Amen bringing in some new sales. And in terms of how it all stacks up if you sort of project just out to the fourth quarter against the weak compare, that’s why the math works. And as for next year, we will come back with guidance for next year when the time is right. And just to be clear, all of this is on the 8-month comparable that’s within our fiscal ‘16 base because we didn’t own it for all 12 months in the year-over-year period.

Jason Gere

Analyst · KeyBanc

Okay, good. Understood. And then I guess the other question, I just want to get a better sense, you made comments about the Home & Healthcare segment and the sales I guess 2% to 4%. I guess the first question is more just quantified. How much is the Vicks expected to contribute on an acquisition side in there. And I guess would that be offset I guess by FX all of that that’s the easy question. And then the second – the harder question I guess is that you said at some retail there were some – they were carrying a little bit more inventory at this point, I was just wondering if you could kind of help us out understand, is this more of a large mass channel where specifically we should think about it. And if I guess the flu season does come back stronger or however it plays out. I know you do have warehouses full of inventory, could there be upside to your sales if all of a sudden the flu season really does pick up or is this that the retailers are really set for this year and that it will be more next year that we think about it, so kind of easy than more difficult question all in one?

Julien Mininberg

Management

Yes. Let me just unpack it a little, because there was a lot of stuff in there. So, first just a fact, the 2% to 4% is actually a small upgrade in the guidance for Health & Home. So our guidance was low single-digit, so I think of numbers like 1%, 2%, 3% and mid single-digits is more like 4%, 5%, 6% those kind of numbers, it’s lower versus middle. The 2% to 4% kind of straddles now between low and mid and that’s why we did that to help people understand that after three very good quarters, including this one on Health & Home and that’s in the face of all that FX stuff that they are the one that’s actually most exposed from a foreign exchange standpoint. There is strength there, so we are actually taking it up a point or 2 points, so just for clarity on that subject, that’s even with a low expect – lower expectation on the total cold and flu season. In the case of the cold and flu season like in the comments to Bob, there is four or five variables that work all at the same time, so it’s awfully hard to say how much could come back, etcetera. But if there is an uptick in those curves versus the below-average trend line that’s happened, there could be some additional sales, but I wouldn’t put a ton in your model. I would just frankly if I can say so with respect to follow our guidance because we have done a fair amount of work on this. And in the case of the inventory just for clarity, we don’t have warehouses full of inventory. We have a normal season’s worth of inventory and there is a below normal season. So all we have in terms of excess is the delta between a below average season and an average season, but people on the call should not have the idea that there is just truckloads waiting at the door to come in with a product that’s not going out. That’s not true. We just have a normal season’s worth of inventory only. And in the case of the retailers themselves, they also have a normal season’s worth of inventory. So as the consumers either come to a normal level of sickness or a slightly below, it will play out how much inventory is there versus in our warehouse and that’s why we are so wishy-washy on the subject of whether it all ships straight through or not because it depends how much they have got against that curve and then how much they need to reorder from us as the season finishes itself one way or another with all those variables at work. And then on the subject of Health & Home – I am sorry, go ahead.

Jason Gere

Analyst · KeyBanc

Say how much Vicks was, is Vicks going to offset the FX?

Julien Mininberg

Management

Yes. So on that just to be clear, Vicks is a big thing for us. We sell Vicks thermometers, Vicks humidifiers. But you might be asking about Vicks VapoSteam, is that where you are asking?

Jason Gere

Analyst · KeyBanc

Yes. Just the acquisition part, yes.

Julien Mininberg

Management

Yes. So Vicks VapoSteam is fairly small from a revenue standpoint. It’s another of these tiny but mighty from a profit delivery standpoint because it’s a significantly sweeter mix than the average for us for Vicks. So there is a couple of million dollars worth of extra sales. I think we have said at the beginning that the traditional annual sales for that product was in the $10 million range. Back that off just a little bit for the weaker season and parse it out over the year and that’s where you will get the question of the variability. That just for crystal clear, our guidance includes the expected sales for Vicks VapoSteam for the rest of the year, so you shouldn’t add that on and take it off. We have already cooked it into 2.4% – 2% to 4% for you.

Brian Grass

Management

And they wouldn’t offset the expected FX impact.

Julien Mininberg

Management

Yes. That’s domestic sales.

Jason Gere

Analyst · KeyBanc

Okay. I think that’s it, I just have a couple of questions. Thank you.

Julien Mininberg

Management

Thanks Jason.

Operator

Operator

Next question comes from Frank Camma with Sidoti & Company.

Frank Camma

Analyst · Sidoti & Company

Hey guys.

Julien Mininberg

Management

Hi Frank.

Frank Camma

Analyst · Sidoti & Company

I will just be quick. So could you just update us what inning you are at with kind of the execution of shared services, I might have missed that part?

Julien Mininberg

Management

Yes. So – yes, no problem, so the whole company has been under these new strategies for not yet 2 years and so and we have made an enormous amount of process in getting things set up. Some of the results are starting to come in. You have heard of that in the comments that we made. I have tried to go pretty far in showing you the reach of these executions whether it’s in innovation, like we were just talking with Steph for the examples that you heard in the prepared remarks or whether it’s in shared services like what you are asking about. On shared service in terms of setting it up, I would say we are largely done with the basics and now we are starting to see the benefit. So when I said before that we are nicely on track to deliver the savings from the project Fuel for Growth that’s good evidence that the cash side is coming in nicely. Unfortunately, it’s getting chewed up by the foreign exchange headwinds that more than chewed up given the size of that just $8.8 million of revenues alone this quarter as Brian mentioned, went down that avenue. So for us maintain guidance, the money has to come from somewhere and some of it’s coming from there. In the case of the inning on getting the benefits frankly, I would say we are just getting started in that regard. There is project after project in the company, be it in the IT side where we are increasing our CapEx. Some of that is catching up from the past, some of it’s growing up as the company is just getting bigger, smarter and more capable and others of it is very specifically going to projects that will unlock opportunities in areas like transportation, demand forecasting, customer response – consumer response modeling or CRM in our Healthy Directions area. These are big capital projects not from a dollar standpoint, but from an impact standpoint in the company that will take us from, I don’t know may be second or third inning of execution in the shared services to the next round of savings and capabilities beyond that $10 million commitment we have made around Fuel for Growth. So we are not putting a number on the next phase of it yet, but if you ask on the inning I would say two or three on the subject if this. If you ask about how far we are on setting it up, I would say largely done on the easy stuff and with a few IT, meaning that the stuff we could too early it wasn’t easy to do but it was easy to get it done early. And then in the case of the IT project the whole next round is getting set and we are investing into that – in that now and into fiscal ‘17.

Frank Camma

Analyst · Sidoti & Company

Okay. Another question is a clarification on Housewares or OXO, so I understand you obviously had some promotional expense, some of this actually came out of revenue though right was kind of contra revenue account or can you just am trying to explain like how it’s impacted operating margins, essentially?

Julien Mininberg

Management

Yes. So, just for example, in the kitchen electrics as examples and it’s one I think you are asking about, I think we have been pretty clear in the past that that operates at a slightly lower margin than the OXO average mix already. And then we have put some additional money in this promotional space. So now you are talking about reduction to revenue, but I don’t think tons and tons of points of money pieces very specifically spent in-store some promotion. What I was trying to say in my prepared remarks is that the competition is especially heavy on promotion around the holidays. So if you went to like pick one like Bloomingdale’s or other department stores, you will see all kinds of $20 off, $30 off, these kind of things at the consumer level. Obviously, some of that money comes from the manufacturers and though we have put actually less money in that regard and more money into awareness and now more and more into PK or product knowledge at the store level. That’s what I meant by that comment. And in the case of margins, it’s going to be a multi-year gain to get a nice share position carved out against some big guys at the very premium price. Online that playing field is a little more level just because those advantages are not the same for the big guys online. And frankly we are just doing better there as you would expect and the products themselves in general are very strong. And if you read the reviews you will see that and if you use them at your own home you can experience them every day. I have got a few in my house. And the result is we have confidence and that’s why we are making those investments.

Frank Camma

Analyst · Sidoti & Company

Thanks guys.

Brian Grass

Management

Thank you.

Julien Mininberg

Management

Great. Thank you.

Operator

Operator

And with no further questions in queue, I would like to turn the conference over to Mr. Mininberg for closing remarks.

Julien Mininberg

Management

Yes. I don’t have much here except to say thanks for joining us today. We really appreciate your continued interest, your support for Helen of Troy. We are very pleased with what we have achieved in this quarter and we look forward to reporting further progress not only on the strategic initiatives, but frankly also the business results on our fourth quarter call in April. At that time, we will also provide our outlook for fiscal year 2017. And with that, I would say thanks very much and I hope you all have a wonderful evening.