Because we in the quarter, and I was talking about... it's kind of hard to say that everything is not bad when you got 18% reduction, but everything is really not bad. We had some really good wins and they were throughout our service line offering. So, they were... and several of those particularly where we're selling additional services to our existing clients that are the more traditional clients, where we are doing personalized direct mail, targeted mail, and some of those sorts of services, where we're adding the higher value, but lower revenue based programs. It makes that revenue we think a lot more sticky and it adds a lot more value. So, there is some good things. It's just... when you've got that kind of revenue, it's hard to it's very difficult to make that up. On the Shoppers side of the business, when I mentioned that we have 14,000 plus customers, I can tell you that that customer account is down 10 plus percent, though there has been a lot of these small to medium size businesses that have gone out of business. And then we also because our revenue is down more than that, the ones that we have and are keeping, they are spending less. But again, the anecdotal testimonials of why those people continue to advertising and advertise with us, is to me encouraging as to what's going to happen when we do see some upswing here. Our -- what we call national accounts or really regional accounts, some of the larger ones, they're actually performing better than our local people. And it just says that the local people are having to watch every single nickel they spend. As to what this... it is true what you said that it may not go down further or much further, we don't see any catalyst at the moment that's going to make it moving back up. We can all talk about some house sales, housing sales, one may be up a little bit, but they are 30% less priced. And then you got to ask how quickly that person bought that home, now start painting and putting the drive way etcetera when unemployment rates continue to increase in those two states. But what we know is and having gone through other recessions, nothing like this, but other recession. When it does come back, these people will start spending money and with the combination of what we're doing with the print product and also the web, I'm convinced that we're going to have a strong franchise. We still have 400 plus sales people in California and South Florida, those people know those markets, they know the customers, they're with the customers and the product works. So I feel -- I don't know how long we're going to be in this, the position that we are in. But I can tell you that our people that are running our shop there. They are really good at not just controlling costs and cutting costs, because when you're in an environment like this where we're combining production facilities, we're combining operations, you make two or three passes through those. As you take the actions, you get the price reductions, then you go back and see where is the efficiency et cetera. So there are all kinds of opportunity to continue to right size, but I can also tell you these are difficult decisions being made.