Ladies and gentlemen, thank you for standing by. At this time, I would like to welcome everyone to the Hims & Hers Fourth Quarter and Full-Year 2023 Earnings Conference call. Please note that this call is being recorded. [Operator Instructions] I would now like to turn today's call over to Bill Newby, Director of Investor Relations. Bill, please go ahead.

Good afternoon, everyone, and welcome to the Hims & Hers fourth quarter and full year 2023 earnings call. Today, after the market closed, we released our first-ever shareholder letter, a copy of which you can find on our website at investors.hims.com. On the call with me today is Andrew Dudum, our Co-Founder and Chief Executive Officer, as well as Yemi Okupe, our Chief Financial Officer. Before I hand it over to Andrew, I need to remind you of legal, Safe Harbor, and cautionary declarations. Certain statements and projections of future results made in this presentation constitute forward-looking statements that are based on, among other things, are current market competitors and regulatory expectations, and are subject to risks and uncertainties that could cause actual results to vary materially. We take no obligation to update publicly any forward-looking statements after this call, whether as a result of new information, future events, changes in assumptions, or otherwise. Please view the most recently filed 10-K and 10-Q reports for a discussion of risk factors as they relate to forward-looking statements. In today's presentation, we will also use certain non-GAAP financial measures. We refer you to the reconciliation tables to the most directly comparable GAAP financial measures contained in today's press release and Shareholder Letter. You can find this information, as well as a link to today's webcast at investors.hims.com. After the call, this webcast will be archived on the website for 12 months. And with that, I'll now turn the call over to Andrew.

Thanks, Bill. 2023 was a transformative year for Hims & Hers as we continue to deliver against our mission of helping the world feel great through the power of better health. Strong execution of our strategy resulted in financial success on both the top- and bottom-line. Revenue increased 65% year-over-year to $872 million. Growth remains robust as a result of our ability to continue to draw and retain users to the Hims & Hers platform. Over 1.5 million subscribers were on the platform at the end of 2023, representing a year-over-year increase of 48%. We've always taken a disciplined approach to scaling our platform and that is translating to meaningful success on our bottom line as well. I'm incredibly proud of our organization's ability to scale our platform efficiently and deliver our first quarter of positive net income on the one-year anniversary of our first quarter of positive adjusted EBITDA. Throughout 2023, we continued to excel the providing users with access, access to providers and diagnoses in days or in some instances, hours, as opposed to weeks or months in brick and mortar, and access to clinically appropriate generic treatments and solutions for singular issues that consumers are challenged with. We view our capabilities to deliver on access as table stakes and believe a sustainable leadership position requires more. My belief is that our success is a culmination of an intentional focus on core specialties, as well as our ability to transform our platform across a few dimensions. Let me start by double-clicking into the significance of focus. Today, our efforts are focused on ensuring that customers have a delightful experience across five core specialties; sexual health, men's and women's dermatology, mental health and weight loss, which we are excited to launch in the fourth quarter. These are some of…

Thanks, Andrew. I will start by providing an overview of our fourth-quarter financial performance and then expand on Andrew's comments related to our feature outlook. We are incredibly proud of the progress made in 2023 and transforming the business into a leading provider of personalized solutions and are excited by how that positions us for the future. Our strong results are the result of the sound execution of our simple but powerful strategy, which is to provide users with access to attractive, high-quality, and personalized solutions that are affordable and backed by an experience that is delightful from beginning to end. Our fourth quarter results are a great example of the intersection of great strategy and strong execution. Revenue grew 47% year-over-year to $246.6 million, driven primarily by the ongoing expansion of our subscriber base. We ended 2023 with over 1.5 million subscribers, up 48% from the end of 2022. Over the course of 2023, we continued to evolve the suite of personalized offerings throughout the year across each of our specialties, including launches of Hard Mints in chewable in Men's Sexual Health; Hair Blends, in Women's Dermatology; our first multi-action offer in Heart Support; and finally our weight management offering, which offers customized solutions designed around addressing the underlying causes of weight gain. Consumer demand for these offerings has been rapid with over 35% of new subscribers pursuing personalized options in the fourth quarter. Our belief is that this will continue to enable us to drive robust growth for the foreseeable future through firstly, drawing a broader audience of consumers impacted by a condition to seek treatment, secondly enabling us to capture a greater share of users that are currently seeking treatment and lastly, increasing the longevity of users on the platform. At the core of our strategy is…

Thank you. [Operator Instructions] Your first question comes from the line of Allen Lutz from Bank of America. Please go ahead.

Good afternoon and thanks for taking the questions. Andrew, you mentioned that Hers Derm, mental health and weight loss can each deliver more than $100 million of revenue in 2025. I'm just curious, what gives you line of sight into that? And how much do you expect to be cross sales? And then related to that, what percent of your marketing budget is just getting patients to the Hims platform versus how much is specific to each indication that you're treating? Thanks.

Thanks, Allen. Great question. Maybe I'll take the first-half and Yemi can jump on the marketing side. I think for the emerging categories, this is really exciting, right? We're seeing massive adoption of personalized offerings and custom treatments in those categories. I think we mentioned first dermatology, more than 70% of people are adopting those types of personalized treatments. And with our newest category, weight loss, nearly 100% of people are adopting those personalized treatments. So seeing a really great dynamic with regard to stickiness, high engagement, high retention with those customers, we think that that type of an offering where patients and providers can more nuanced cater to an individual's need will result in a much stickier relationship long-term. And so I think given the size of those markets, which are absolutely enormous, as we know, and the very unique mapped market pricing and personalized approach, it just gives us a tremendous amount of conviction that those emerging categories will be meaningful contributors to growth in the long-term. But even in the not-too-distant future in 2025, you know, just a year after this weight loss category has gone live, believe those to be able to contribute $100 million plus. So really excited by both the tenured categories accelerating as a result of the personalization, but also the new emerging categories starting to show some very meaningful contributions to long-term growth.

Hey, Allen, thanks for the question. To the second part of your question, historically, we've had both targeted, as well as broad ads. So many of the investments that we make in areas such as direct response and social tend to be mid and later funnel. Earlier on in the company's lifecycle, we still were able to draw consumers' eyeballs, but that was traditionally through things like the retail partnerships that we've oftentimes spoken about. As like -- as we mentioned in 2022 and 2023, we really started to scale some of the broad-based brand spend to make users aware of the holistic set of conditions that we offer. So that's less around, you know, engaging with the user for a specific condition and more introducing them to the overall Hims & Hers brands, respectively? And so, in 2022 and 2023, we saw a greater portion of spend come towards that. That's one of the things that also gives us confidence in the ability to get leverage really this year and into 2025 is that spend tends to be more semi-fixed in nature. As you start to, you know, implement and integrate into channels, you're not necessarily scaling, you know, as rapid of a pace once you reach a certain level of maturity.

Great. And then another one for you, Yemi. As we think about the margin profile that you reported in 4Q and we think about the margin trajectory into 2024, I'm curious, on the gross margin line, it seems like the percentage of scripts going through affiliated pharmacies is going to stay relatively consistent. I think that changed versus the last quarter. So can you talk a little bit about your decision to not get to 100% going through the affiliated pharmacies? Thanks.

Yes, I think, we really always want to maintain flexibility and have redundancy purposes set up. And so, in the near- to mid-term, we view maintaining those relationships very much as strategic. As we look to the affiliated pharmacies, you know, as mentioned, over time, we view gross margins going to more of the mid to high-70s. It is probably likely going to take us a few years to get there just because in the affiliated pharmacies there are opportunities, both in terms of process, that can drive higher margins as well as, you know, as we look to the scale that we have now, that unlocks the ability to leverage our balance sheet to drive greater efficiencies as well. We'll look to pass those back to consumers, but we're going to do that in a very thoughtful way. We run dedicated experiments to just ensure that as we are giving that value back to consumers, it will result in long-term value not only for the consumers but also for Hims & Hers.

Great. Thank you.

Your next question comes from the line of Daniel Grosslight from Citigroup. Please go ahead.

Hey, guys. Thanks for taking the question, and congrats on the strong results here. I want to stick with the marketing question. And maybe I appreciate all the details that you've given so far. But I'm curious, you know, what of your competitors. Mostly on the mental health side, you mentioned that they're seeing a decline in their marketing efficiency and you, obviously, are going to start to see more leverage coming out in 2024 and beyond? So I'm curious if you're seeing a similar degradation in marketing efficiency away from the broad brand building, which it seems like is going to be a majority of your investment in 2024 and beyond. And then, I guess, with that, Yemi, you mentioned that as a greater proportion of your user base becomes this recurring user, you're naturally going to get additional efficiency from your marketing line item. So I'm curious if there's any stats you can provide around retention rates, churn rates, what percent of your user base now is on the platform for X amount of months or years would be very helpful.

Yes. Let me take the first part of the question. Thanks for the question, Dan. You know, really our focal point is around still continuing to maintain the payback period of less than a year, which we have been able to do. CACs do, you know, tend to fluctuate across quarters. We've really not seen anything out of the norm, and there's a few reasons, you know, behind that. And some of it is just unique to the way that our platform is positioned. The first is that we oftentimes diversify across a broad set of channels as well as we're constantly experimenting with new messages, new narratives to consumers, and really the channels interconnect with one another. And so as we started to invest in things like broad-based campaigns, we're seeing that show up in terms of efficiency and some of our other marketing channels. The second is really just, you know, the combination of having a diversified set of products across the ecosystem that we can message to users. We're able to rotate capital across our specialties. That really enables the ability to drive greater efficiency across the entire ecosystem. And lastly, what we're seeing is really the differentiated offering resonates with our user base. And as we're bringing both personalized solutions as well as products, those are drawing in a greater and greater set of users. And so, we're actually seeing in many instances, we're either drawing users to the platform, which is resulting in greater share capture across the ecosystem. To the second part of your question, you know, just around how we're thinking around the overall marketing leverage ecosystem, the vast majority of our spend actually goes towards the acquisition of new customers. And so as a result, as we continue to build a larger and larger base of existing users that are tenured on the platform, that inherently results in more leverage. And so, what we are seeing is that, particularly with personalized products, and some of the pricing changes that we made last year, the platform is getting even more stickier than it historically was. And so, as a result of that, that gives us the conviction to, you know, start to call the fact that we'll even receive leverage as early this year. And then Andrew, not reposition and he wanted to add that as well.

Yes. Thanks, Daniel. On the mental health side, you know, one thing to point out, I think there continues to be a lot of investment in that category, specifically on the clinical excellence side with MedMatch and our AI capabilities to be able to better predict how a patient is going to respond with different medications. And obviously, the trial and error that comes with mental health treatment is quite brutal. So I think, over time, you know, we're going to see a stickier relationship with those customers. I think increased confidence in the brand, increased trust in the brand. And so that category continues to be one of our highest growing specialties like we shared in the past, growing triple digits. And I think as we continue to lean into the clinical efficacy side and expand the potential personalized treatment options, there's an opportunity for us to continue to lean in and continue to take fairly meaningful market share.

Yes. Makes sense. And then as a follow-up, Yemi, you mentioned some investments you're making -- you've made in the 4Q in your affiliated pharmacies, and that accounted for majority of the big increase in the purchase of PPE -- PP&E this quarter. How should we think about CapEx and investments needed in your website and in app for 2024 and beyond? Is kind of an $8.5 million the right runway rate per quarter on PP&E, $2.5 million on the website? How should we be thinking about that?

Yes. Great question, Dan. I think it's going to probably vary across quarter-to-quarter. So it's not necessarily going to be just like a neat investment. I think that there's two areas or two ways that we think around it. One is just expanding capabilities and capacity. So as we start to look to have a broader evolution of personalized offerings on the platform, that is one area of investment. The other big area of investment, you know, that's likely -- more likely to show up in late H1, early H2 is really around with a different level and scale profile that we currently have relative to most other players in the market. That affords us the ability to start to leverage the balance sheet to automate processes within the affiliated pharmacies. And so as a result, that effectively makes the overall ecosystem more efficient, pays back pretty quickly, but then also enables us to pass value back to consumers without very limited margin degradation.

Got it. Thank you.

Your next question comes from the line of Jonna Kim from TD Cowen. Please go ahead.

Hi, thank you for taking my question. Just curious, in your guidance, how much of new product launches is baked in there, and in your opinion, you know, what could drive potential upside and downside to guidance? Thank you.

Maybe I can start and then we'll, you know, kind of hand it over to Andrew as well. I think inherently what we are assuming is that the personalization offerings that we have across all of our specialties effectively continues to evolve. And so we've seen a very rapid adoption across that over the years as we've rolled out new products. Now we have 33% of the overall subscriber base seeking to adopt a personalized product. The things that could drive further upside on -- if that adoption happens faster than we anticipate or, you know, there are products similar to what we saw last year when we rolled out Hard Mints that users are drawn to in a faster way than we anticipated. That could result in a meaningful upside. The last is they are very much in the early days of weight management. That platform offering will continue to evolve. We're seeing early signs of traction. Historically, we've said that it takes 12 months to 18 months to really see a meaningful contribution from categories, but there is the potential for that to be brought forward. Andrew, not sure if there's anything that you wanted to also add to that.

Yes. The only thing I'd add is there's really a focus, I think, this year on debt, right, to focus on the core specialties that we outlined. We believe those are exceptionally large when you look at the total TAMs and the penetration rates, you know, they're massive, right? We're talking about 100 million people plus with 1%, 2%, 3% penetration rates. So there's still so many barriers for why people are not getting treated whether or not that's access or price or stigma or education or a lack of personalized choice. So I think we're continuing to go deeper in the core specialties. And I think you'll see us offer a wider range of segmentation and portfolio across offerings and capabilities and product selection and as well as technology capabilities in order to strengthen the confidence from a consumer's perspective that not only can you get great access to health and wellness at Hims & Hers, but you can actually get clinically the best care for the core specialties that we focus on.

Got it. And just one more question. In terms of the retention rate, did you see any improvement compared to other quarters? And what are you baking in, in terms of retention rates for the next year? Thank you so much.

Yes, I think we're very excited by the adoption of personalized products. As we look into 2024, our belief is that as a greater share of users shift to those products, retention on the platform will be sticker than historically has. Across many of the more tailored specialties, we have seen some success with some of the personalized offerings. The second is relapping the price effects or we'll start to lap some of the pricing effects from Q2 of last year. And really, what we've seen in the early signals is, as we put many of the personalized offerings and longer duration subscriptions at more attractive price points. What drove the ability to break even last year was primarily around new users switching in a different composition mix. What we're excited by in 2024 is that we do see the potential for even higher retention for those users that came on, as well as the existing users that are on the platform just because the products are very uniquely differentiated and they're also at very cost-effective price points. And so the combination of those things gives us confidence, you know, that retention will continue to improve throughout 2024. As a result of that, some of that is reflected into the stronger guide.

Got it. Thank you.

Your next question comes from the line of Jack Wallace from Guggenheim Securities. Please go ahead.

Hey, team. Thanks for taking my questions. Wanted to ask the contribution question a little differently with regards to the emerging categories. You know, is there any way you can help give us a baseline for how those categories did in '23, because if I'm just doing the math here, it looks like there's a pretty significant step up in those categories, and it seems to be a meaningful driver for the guidance. Can you just help us unpack the kind of the relative contributions as we're thinking about the outlook? Thank you.

Yes, Jack. Great question. I'll let, Yemi go into a bit of detail. But I think instinctively correct, right? I think we're seeing the emerging categories first dermatology, weight loss, show exceptional signs of momentum. And I think the early indications of high adoption rate of personalized products really reflect essentially the engagement and stickiness profiles of those customers, right? You have some of our more tenured businesses, the aggregate of the business, around 30% adopting of those personalized products. On the new emerging categories, you have 70%-plus in Hers dermatology and nearly 100% in weight management. So I think it's reflective of the type of customers, the stickiness of that relationship. I think when you look at the composition of growth, you know, more and more of that composition is moving towards a lot of the new emerging categories, which we think are very large TAMs. With that said, I think we've also seen acceleration in the more tenured categories as they've adopted the wider blend of portfolio with the new personalized offerings. So there's definitely a ramp-up happening with regarding -- with regard to the emerging categories. And I think it's giving us, in combination with the more tenured success, a lot of confidence to be able to, at that high end of the range, you know, pull forward of the 2025 guide of $1.2 billion and $100 million in EBITDA a year early. So I think really exciting from everything that we're seeing already in the very beginning of the year.

Yes. And I think just to provide additional color there, Jack, I think, we -- you know, 2023 saw success across both the tenure specialties, as Andrew mentioned, as well some of the more emerging ones. And so really, you know, as we started to roll out new personalized products within some of the tenured specialties. We saw rapid adoption of, you know, many of those products across the portfolio. And so that continues to drive success across the tenured offerings. I think one of the beauties of the overall model is that, you know, given the fact that we have now over 1.5 million subscribers on the platform across many different specialties, we're able to take efficiencies and learnings that we've already historically gotten, and that we also continue to get, you know, with that scale and rapidly deploy them across some of the newer and more emerging offerings. And so as a result, what we are seeing is that often times many of these are able to scale at an even faster pace than some of our more tenured categories historically have, just because we're able to take the learnings across things like marketing, segmentation, messaging, personalization and so forth and embed that into how we operate and run the newer categories.

Thank you. That's helpful. And then, you know, one thing maybe I didn't hear you, you say explicitly, but I'm guessing is part of the outlook is that there's going to be the potential for some cross-selling with insider base. And as model jockeys are updating our outlook in response to strong, you know, fourth-quarter results in the guide, just wondering if there's maybe any change in the growth algorithm between subscriber growth and your revenue per subscriber going forward? Thank you.

Yes. At this time, our focus still remains on expanding the subscriber base. I think as Andrew mentioned in his prepared remarks, as well as I think in one of the questions previously, the overall TAMs across the specialties that we serve are massive. And so, while we're impressed with having, you know, over 1.5 million subscribers on the platform, the reality is there's a 100 million users across the country that are suffering from these specialties in some form or fashion. And so the ability to break down barriers and capture those is something that we view we're very much in the early innings of, and so subscriber growth will be the focus. That said, you are starting to see us innovate with the personalized offerings something like MedMatch, where we're starting to roll out things like multi-condition treatments. We're also starting to think through, you know, what are potential offerings that a user can simply get treated for multiple things. And as we start to do that, I think that there will be a pretty sizable unlock. But the primary focus today remains on ensuring that across each of the specialties, consumers have an amazing experience and subscriber growth is the primary metric.

Jack, maybe I'll just add one thing there. I think in some ways, you know, as the company's capabilities at the pharmacy continue to improve, and as Yemi said, we're launching, you know, dual-action capabilities, triple-action capabilities. We're treating, you know, for example, on weight loss, many of the underlying conditions or causes of weight gain. You know, it's the platform, I think is moving a little bit away from the simplistic concept of maybe cross-sell and more towards -- you know, more holistic care in that single offering. So we might be treating you for men's sexual health, but we're also treating you for cardiovascular risk profile. And that is a personalized offering with dual action capabilities, might not fall as cleanly into a simple cross category cross-sell, but very much is a much deeper relationship with the customer in a way that is offering multiple categories, multiple conditions, and ultimately, we believe it's a much stickier relationship.

Got it. Makes sense. Thank you.

Your next question comes from the line of Glen Santangelo from Jefferies. Please go ahead.

Hi, yes. Thanks for taking my question. I actually have one for each of you. Andrew, I want to start with you and talk about weight loss a little bit. It sounds like some of the initial exuberance around the potential to eventually sell GLP-1s, that sort of died down. But it sounds like you're getting a lot of traction here, and I'm kind of curious, could you give us a little bit more in terms of the products that you're offering here and sounds like you're doing some personalized treatments. And I'm kind of curious as to how you're doing that and how you're pricing for that product because it sounds like it's been a nice upside surprise for you?

Yes. Thanks, Glen. You know, we're really excited by the launch. We partnered and brought Dr. Craig Primack into the company a couple of quarters back. And since then have been really refining what we believe is a great clinical offering. That goes under the hood of traditional weight management, and more of what you'd find at a very high-end obesity specialist, right? Somebody who is used to understanding the underlying causes of your weight gain. This could be things like insulin resistance, metabolic disorders, eating habits, depressive binge dynamics, and treating those things directly, which we have great confidence, have a meaningful clinical efficacy in helping people not only shed the weight, but also something that's sustainable and something that you can stay on repeatedly for a long period of time. That offering, I think, is something we're excited by in addition to because it's also a mass-market offering, right? We're pricing that in the range of $70 per month, which is a simple cash price that has the holistic care of the platform, the obesity specialist access, constant interaction and adjustment to your treatment, as well as the personalized compounded treatments delivered to your door. So we think it's incredibly valuable. We think the holistic offering, including the mobile application and the content is really compelling and has a role of efficacy. And it's not to say that, you know, we're not still excited by the GLP-1. We very much expect those to be on the platform and would expect in the coming years for those to contribute very meaningful growth to the business. It's -- I think, very energizing to see the efficacy of those. But we are also pretty excited by the model that we brought to market as a first iteration and plan to continue to expand the portfolio and expand the offering and believe ultimately, this category is going to be a massive contributor to growth. And I think we are very encouraged by the response thus far that allows us to say that. With the amount of people struggling, it's very clearly a really big opportunity to help a lot of people.

That's super helpful. Thanks for the detail. Hey, Yemi, I just wanted to ask about the monthly online rev per subscriber. It ticked down a little bit sequentially. But if you look at the average order value, that was up pretty meaningfully year-over-year, and also pick up sequentially. So I'm wondering if you could just sort of reconcile those two data points maybe and give us a sense for is anything changing with respect to mix or subscription duration or price or anything that would reconcile those two data points?

Yes, I think it's a great question, Glen. I think it's a combination of the factors that you had outlined. I think that we see really, as customers tend to go to longer duration subscriptions. Those tend to have higher average order baskets, but also come with an exchange for a longer-term commitment. Generally a lower monthly rate. And so you sign up for more at once so you get a lower monthly rates. So we are seeing, as a result of some of the pricing changes that we made in Q2, a greater share of users opting for subscriptions that are longer duration in nature. And then there's just from quarter-to-quarter, there is adjustments that happened the overall product mix. But we would say just looking at a lot of the movements that we're seeing are -- tend to be within the course of normal and it's been relatively stable over the last couple of quarters.

Thank you.

Our next question comes from the line of Jailendra Singh from Truist Securities. Please go ahead.

Thank you and thanks for taking my questions and congrats on a strong quarter end guide. My first question around balance sheet and cash flow trend. Just wondering if you're willing to share your 2024 free cash flow expectations. And related to that, I just wanted to get your thoughts on the capital deployment, $220 million cash and short-term investments on your balance sheet? How do you think of deploying cash? You talked about internal investments, just curious if you have any plans to get back in the mix on M&A and if there are certain capabilities or areas you plan to focus when it comes to M&A?

Thanks for the question, Jailendra. I think that we do like the optionality that cash provides on the balance sheet. That said, I think the reality is like we are seeing the operating cash flow that we're generating as well as the free cash flow that we're generating, accelerate pretty meaningfully with north of $70 million of operating cash flow, delivered last year. I think in terms of how we think around the priorities, as mentioned, we do see meaningful opportunity to introduce new capabilities into the affiliated pharmacies both in the form of additional capacity, as well as a broader set of personalized offerings across the ecosystem. And then what we also do then see is there is the opportunity for M&A. We're going to hold a high bar for that. I think the types of profiles of deals that we would look to potentially consider would be somewhat of what we've done in the past, where it's extending a new capability or expanding a new opportunity, similar to what a posture be provided, but that probably would be the order where we would leverage the balance sheet for capabilities/capacity, personalized offerings, followed by some of the automation efforts that we talked around to increase the overall efficiency across the pharmacies. And then lastly, I think that we will be opportunistic with M&A, but it's going to be primarily centered around the expansion of new capabilities as opposed to the acquisition of revenue.

That's helpful. And then my follow-up is related to your comments around remaining flexible around incremental pricing adjustments in future. Can you help us with some of the key trends or metrics you will focus on with respect to your decision to do these adjustments in the future? I'm also trying to better understand your assumptions around the competitive environment as part of your '24 guide.

Yes, it's a great question. So I think in our shareholder letter, we did provide some visibility into some of the competitive dynamics that we are seeing. And we're quite pleased by -- many of the actions that we took in 2023 that enabled us to effectively draw new users into the ecosystem, which resulted in greater market share capture. As we look to make pricing decisions, like we consider several factors. But ultimately, at the end of the day, like what we are looking for is does it yield a higher net present value across the category, and that comes in the form of a higher LTV on each individual user where retention more than likely goes up to offset the pricing degradation or were able to draw a different user mix or more users in the ecosystem. And so the changes that we saw in the second quarter of last year really were a reflection of a couple of quarters of testing to get that right. And so we're continuously experimenting now to identify like what is the right mix to pass through some of that value to consumers. But it generally is expected to be those actions NPV accretive to any given specialty that we have.

Great, thanks a lot.

Your next question comes from the line of George Hill from Deutsche Bank. Please go ahead.

Hey, good evening guys and thanks for taking the question. I kind of wanted to piggyback on Jailendra's line of questions there, which is as we think about the pricing action that you guys are looking to take and are taking, I guess, I mean, is there any way to talk about like what should we think of as the benchmark, I guess, I'm just try I'm trying to get more color on how you guys evaluate the pricing action, so we can evaluate kind of the market dynamics the same way that you guys do? I don't know if it's comparable prices at retail pharmacies. Is it cash prices? Is it like what's happening with underlying generic drug costs? I guess just would just love any more information that you could give us around like kind of the inputs in the pricing decisions.

Yes. I think it's less around -- I think it's less around what's happening with the external environment. And I think it's really more around running experimentation across the ecosystem. I think now with the -- the model is having 1.5 million subscribers on the platform. That gives us the ability to run several experiments at any given point in time. From that, we're able to determine what the changes are those resulting in the types of behavioral patterns that we did see. And then we're also able to estimate with our data science teams, is that likely to be long-term accretive and how much. And so I think it's really more of experimentation of opportunities across our platform and then really leaning into that versus trying to compare to external factors because the offering that we are increasingly bringing to market is so different. And Andrew, not sure there's anything you wanted to also out there as well.

No, I think that's right. I mean, I think, George, there's really not a lot of focus with regard to maybe specific drug pricing or cost to generics or costs for cash paid. Because as Yemi said, the holistic offering that patients are getting from access to provider visits constant iteration and treatment, the delivery of the treatment content, that whole thing is really incomparable to a specific drug treatment. I think in addition to the experimentation and optimization of kind of a longevity lifetime value analysis, which Yemi was speaking to. I think there's also just a very first principle perspective around understanding that in the core specialties we operate in, there are 100 million-plus people suffering. And so when you don't want to go after a mass-market opportunity, right, where we don't aim to bring 500,000 new subs on the platform, we aim to bring 5 million or 10 million new subs on the platform. There's just an understanding that as you can leverage your scale and efficiency and bring that back into a customer's pocket, you are unlocking different demographics and segments. And I think as we expand the portfolio of offering, you'll see be expanding both on the high end for more of the premium experience as well as more on the mass market experience to give people that flexibility and welcome them into the tent.

That's super helpful. If I could just have a quick follow-up, Yemi. Just do you guys know what percentage of users pay for the subscription with either an HSA card or FSA card?

I don't think we have that direct visibility at this time. I think the vast majority of our users, as we stated previously, do you have insurance. And so -- but I don't think we have the direct split of how many are using an HSA or FSA card.

Thank you very much. Thanks, guys.

Your next question comes from the line of Korinne Wolfmeyer from Piper Sandler. Please go ahead.

Hey, good afternoon, guys. Thanks for the question and congrats on a really good quarter. I want to touch a bit on the gross margin, again and kind of what you're embedding into expectations here for 2024. So you have taken some pricing actions that you're also seeing some scale benefits and other things that are offsetting. So is it fair to assume that gross margin should maybe still be expanding in '24? And then start contracting and moving down towards that 75% long-term that you're talking about? Or how should we be thinking about the trajectory there?

Yes. So I think the path to kind of the mid or the mid-70s that we've guided to is definitely going to be probably more of a multiyear journey like that's not going to happen over the course of like a couple of quarters. We do see some pretty amazing opportunities in front of us to also continue to drive efficiency, whether that's in the form of GIST, volume negotiated rates that we have across our supply chain ecosystem or continued process improvements like looking to get more and more efficient around those as well as just the ability to automate from scale. We'll continue to evolve that over the course of several quarters last year. But then as mentioned, like we're actively looking for ways to give back to consumers. But like that does take time to identify what are the most optimal opportunities, and we're going to take our time to do that. And so the past to 70 is not going to happen over the course of one or two quarters or even a year, it's likely to be a multiyear journey.

Got it. Very helpful. And then is there any color you can provide on the wholesale revenue this quarter? I know it's a small piece of the business, but it did grow pretty notably. So anything to call out there? And then as we look forward and model forward, is Q4 kind of the proper run rate to build off of? Or should it be a little bit weaker going forward? Thanks.

Yes. I think the wholesale channel is one that remains more strategic in nature for us. I think it's a relatively small percentage of the business. We do still be very much a strategic for us bringing eyeballs to the platform, but as we started to have found other mechanisms, namely in the form of brand spend, while still important, the impact of that is not necessarily to the same degree that it historically was. And so I think that the guidance that we can provide is that we're not necessarily actively looking to expand that channel proactively. That said, there are periods where a new merchant or a new supplier might want to be one of our offerings and system of what we saw in Q4 as a result of that. But that is not an active channel that we're seeking to rapidly expand.

Very helpful. Thank you.

Your next question comes from the line of Ivan Feinseth from Tigress Financial Partners. Please go ahead.

All right. Thanks for taking my questions, and congratulations on another great quarter and year and the great outlook. As you start to work with patients that are using GLPs as people start to reduce -- significantly reduce their food and caloric intake, it's going to create nutritional and even protein deficiencies. How do you feel -- what do you feel your opportunity is to introduce products to help them manage that? And how would you foresee, let's say, the adviser for the doctor or the provider cross-selling or recommending products like these?

Thanks, Ivan. I think it's a great question. We -- I think we holistically believe that we can bring to market for each of these categories the true necessities of what is needed for success. And I think each of the categories likely has a different set of components for that. I think in obesity management, to your point, there's a pretty wide range. There's often pharmaceutical intervention that helps make it easier. There's very clear caloric and nutritional necessities. There's basic movement necessity. There's water intake. There's mental health and sleep. There's protein supplementation. You think about a business like Weight Watchers that's been around for a very long time, and it's that north of 3 million subscribers for decades, right? I think that business approached it with a couple of the components. I think -- we have the privilege as a consumer-oriented brand and really building these offerings ourselves holistically to be able to go to market in a wide range. So I could absolutely imagine Hims & Hers having supplementation offerings, having food replacement offerings as part of the core obesity offering that we launched, there's a fairly holistic recipe nutritional information and guidance. So I think this category is one where you really need all hands on deck and there's often five or six components to what makes that puzzle really come together and be successful. And so I think you'll see us as we continue to scale this to evolve the offering and expand the offering to fill a lot of those different needs.

Then one more question. Congratulations on the great year-over-year subscriber growth. Do you have any kind of data you could share as far as how you see once the subscriber joins, how they ramp up their purchases, how -- what the percentage year-over-year change is how much a subscriber when they go from one to products to two products, et cetera?

Yes, it's a great question. We haven't disclosed anything specific on that. I think the best guidance I could probably give you is -- probably point to the personalization adoption. We've gone essentially zero to north of 30% of subscribers on the platform being treated with the personalized offering and the newer categories like dermatology and weight loss between 70% and 100% personalized. I would say that those personalized solutions for the most part, often include expanded value. They might include mobile dual action or triple action or supplement that counter some type of side effect or a concern of the patient or multiple dosages or custom dosages. And so I think the rapid adoption of personalized treatment is a really exciting indicator for us of the commitment to the platform and the recommitment of this platform for patients that are in many situations, upselling and adopting the new offerings that are coming on to the platform at a very, very vast market affordable prices.

Thanks and looking forward to a big 2024 for you.

Thanks, Ivan.

Your next question comes from the line of Michael Cherny from Leerink Partners. Please go ahead.

Good afternoon, evening, guys, and thank you for the question. A lot of mine have been addressed, but I guess I just want to harp a little bit more on the gross margin side. It's great that you have the operating leverage to drive towards the long-term margins as you outlined, Yemi. But why is that level kind of mid- to high-70s the kind of right number in terms of the way you see pricing and tie back towards customer benefits? Just trying to understand how that fits into the broader scaling effect. And as you settle on that number, whether you're on the pathway there or before you get there, why landing in that number is the right level? And is there a potential variability to the upside or the downside beyond that?

Yes. Thanks, Michael. I think it's a great question. So the teams, you spend a lot of time running scenarios on like what we call as our North Star, which is effectively across a variety of different improvements to our model as well as give back to consumers, where do we think that optimal equilibrium lens. And so what we do see is, as Andrew mentioned, given the fact that we're not looking to add another 500,000 or 1 million subscribers, we're looking to eventually bring on tens of million subscribers onto the platform, placing our offerings or having a segmented offering that's at different price points for different users is something that is fundamentally important to us. And so as we've started to run different scenarios, we view that we can offer that holistic suite both at the premium and the mid-end and the mass market and at a margin profile that lands in the mid-70s, like as mentioned previously, that will take some time. I think you'll see periods where margins similar to like last year may actually expand as we unlock efficiencies in advance of that. But over time, like we view the pathway to get to tens of millions of subscribers, having a mass market offering as well as a critical element to that.

Cool. That's it for me. Thanks so much.

We have no further questions in our queue at this time. And that does conclude today's conference call. Thank you for your participation. And you may now disconnect.