Hi, Doug, and thank you very much for your questions. So, Doug, I can't speak for others. But we have always been a company that has always executed on our business plan. This is a business plan that we communicated and we acted on it. Our innovative discount club model has proven to take market share outside of Quebec, and we are now 7% of the market share this quarter, which was only 6% last quarter and 5% quarter previous to that. And Doug, this is because we are leveraging our points of differentiation. Again, as I highlighted in my prepared remarks, our loyalty plan, which is very differentiated in the country, our vertical integration on the consumption accessories front, there's no other player that has this experience. We've been doing this for over a decade. And also, launching innovative ideas like our Cabana Cannabis Co. white label program that is now live in Saskatchewan, but also going in Ontario. But most importantly, Doug, we know the reality of the situation in Canada, Canada is not an easy landscape to win. So this quarter also we added $14 million plus to our revenue on the brick and mortar front, our costs to offset that was only $1.5 million. So our SG&A actually went down from 8%, to 7%. And all of this is adding up to run our business more efficiently, we're all we've also created a very attractive concept. So you can see that with the speed of membership that we are getting, where it's 750,000 members. And when we launched the discount club model, we were sitting at 245,000 members. So this is exponential growth, no matter how you look at it. And it's also put us in a really good position to now monetizing this membership base, which takes it to another level. So, again, I can't speak for other competitors. But we keep our head down, we and we execute on our business plan. And this is the result for everybody to see today.