Yes. Absolutely, Fred. So look, very, very excited to announce the acquisition of Queen of Bud. It's a beautiful brand, and we got it for just $1 million. Look, in the discount world, Fred, every percentage point matters. And when you can own a brand which is highly popular in the country, and customers cannot price shop or price compare with other retailers, I can easily have a margin arbitrage of about 5% to 7% than on an average branded SKU in the country. It's not always easy to do because there's so much branded biomass in Canada, but because Queen of Bud is so different, like it's Cristal's inspired team. It's spiritually focused. It's geared towards the female cannabis cornerstone. We have a lot of brands that cater towards male, so we're balancing the equation a little bit. I think this is going to be a very, very healthy acquisition for us and a meaningful driver going forward. We are going to position Queen of Bud front and center in our 165 store portfolio and the founder, Ashley Newman, she's a very well-known personality in the cannabis industry and one of the most successful female founders in cannabis, she is joining our team as a global brand ambassador for Queen of Bud. So we're going to start here in our 165 stores and counting, but the opportunity for the brand will go across the borders, it will get into the U.S. through our ancillary cannabis portfolio. We're going to develop a full line of consumption accessories for the Queen of Bud, and we're going to do the same thing for Europe as well. And that there may be some cross-selling opportunities in the CBD world as well. So extremely happy with that acquisition. On our other brands, as you know, we have a bunch of in-house brands like Vodka, Dopezilla, Pop-up Pad, Evolution, Atomic, we have a ton of in-house brands where, again, customers cannot price compare, and that's where we win. And for full disclosure, Fred, some of our larger competitors are either fully vertically integrated, which they have to bear the cost of those facilities. So it's not the best equation. But however, they have their own brand. So now what we are doing is without adding that overhead, we're creating more and more of our own brands. We've got that in CBD through New Leaf Fab and Blessed. We've got in consumption accessories. We have over 10 to 15 of our own brands. And now we're venturing into the cannabis world through this acquisition of Queen of Bud. And you may hear more about it, but we're going to be extremely selective. We want brands like the Queen of Bud. Otherwise, we are very satisfied where we are sitting. But not only the differentiated brand is going to help our overall selection in SKU and variety, it’s also going to help us yield another 5% to 7% on gross margins because customers cannot price shop.