Brian James McNamara
Analyst
Thank you, Rashad. I'll take both of those. I think first of all, on North America and we look at Q3, I mean a couple of dynamics are happening. You remember last year, we did reduce our PE products in cold and flu in Q2, and we repiped in Q3. Now this year, it didn't show up in the numbers because we had a low allergy season. We haven't talked about that yet, but that has an impact on us that Flonase is a pretty significant brand in the U.S. environment. So Q3 needs to deal with that base on the sell-in. And the reality is the environment is uncertain. The environment is difficult in the U.S. and the retailer environment and the stock and trade. And to be clear, I don't think our stock and trade levels are too high from historical or versus peers, but it's really the retailers tightly managing that as they're struggling with things like foot traffic and sales growth and things in that difficult environment. And then the second question? Gain to maintain share, I apologize. Yes. No. Thank you, Rashad. Last year, we had a very strong result at 71%. And I think I said it was a fantastic result. I think I said at the time, while, listen, my objective and ambition is always to maximize that number, to be clear, I felt like that was a high number that would be difficult to sustain, and you are correct, I've always said that where I feel like we want to be is at 60% plus, and we are slightly below that in the first half. If you look at the two of the -- two big drivers of that going from 71% to 58%, it's the two that I talked about, both in the U.S. Advil grew share for full year last year in 2024. And this year, in these numbers, it's not growing share. Again, we've seen green shoots, and we're growing in the back half of Q2, but this is a year-to-date number. And Centrum. Centrum is not growing share in the first half. And actually, we've seen consumption decline against that high base. Again, we are working on plans to kind of stabilize that in the back half. But those are two big things. With those two growing share, obviously, we would be well in the 60% range. But again, we want to maximize that number. I think 58% is a good number, but it is a bit below what I'd like to see on a consistent basis.