Christopher J. Nassetta - Hilton Worldwide Holdings Inc
Management
Well, I mean, that's a complicated question and I am not exactly sure there is a succinct way of answering and I think it's sort of a combo platter of everything. I mean, our model now as we've talked about is pretty simplified, I mean, it's really focused on continuing to do everything we can with our brands, and our commercial strategies to drive share. So we drive unit growth, and if we do those two things and outperform, we're going to drive incremental cash flow, which we're going to give back to shareholders. And so, there are a whole bunch of things sort of bubbling around the industry that are going to contribute to that, whether that be on OTA renegotiations over time, which will obviously continue to take place, whether that be finding other distribution partners that are very efficient distribution partners, that allow us to have access to new customer bases. Importantly, our direct strategies, which we've talked a lot about over the last couple of years, and are going to be strategies that go far into the future, this evolution of Honors and having it be a real club that everybody wants to be a member of has a real value for both frequent and infrequent travelers, there is a huge amount of opportunity still left there to continue to take, what, 30% online business and grow it to a much higher share of our business. So, there are multitude of things that we're going to do. On the commercial side, there are multitude of things that we're going to continue to do with our existing brands to make sure they continue to be relevant. New brands, which we've talked about, we've launched one this year, we've got four more in the skunkworks which obviously will help us deliver from a Hilton point of view incremental growth, but importantly it's going to help us further that network effect that I talked about to give us an opportunity to serve you and more of our existing customers, bring new customers into the fold. So, there is a bunch of company specific, industry related things that we're going to do, but it's – again I can go on for a long time, it's a complex strategy, but the ultimate goal and sort of the holy grail is share, you know, it's all of those things are – so that we can drive incremental share to drive incremental profitability to owners, so they want to continue to invest tens of billions of dollars in our system.