Chris Nassetta
Analyst · Bank of America.
Well, first of all, on SLH, as you hopefully could tell from my prepared comments, we're really excited about it. We've had a relationship there for a while. We've been working with them to figure this out and we're really excited to be able to get it done. I mean if you think about it, it's sort of like the moons and the stars aligned super well for us. We're going to be able to bring the majority of 500 hotels that are super unique, small, obviously, Small Luxury -- it's Small Luxury but very heavy resort orientation and very heavily oriented to very niche markets that are super hard to get into. And so when you look at it vis-a-vis the overlap of our existing -- we have 100 open luxury hotels, we have about another 60, 70 in the pipeline. So a terrific portfolio and growing super rapidly. When you look at the overlap, there is really none just because this is a really unique collection of hotels. We did a bunch of focus groups and customer research around this over the last year and really feel like this offering from the standpoint of our customers, particularly our higher end customers is going to be super well received in terms of their ability to bucket through our channels, but earn points, burn their points, go on their vacations in these places and the like. And so we think it is literally the perfect combination. And an unbelievable way for us to take what is currently 100 -- with pipeline 150, 160 hotel luxury portfolio and turn it into 600 or 700 scattered in all the best and most unique and hard to duplicate places around the world. So we think this is great. Customers, we think, based on all the work we did, are going to really love it, and we're excited to start ramping up including them in all our channels. In terms of the economics, we feel really good about it. As I said, we want to be really straightforward. I mean the license fees that we're getting are very similar sort of in the zone of what we would typically get in all of our -- with our direct brands. One difference in this case, as I said in my comments, we'll get paid on the business we generate, which we think will be significant. I mean it will take time to ramp that up, it will be significant. And that there's real economics in this for us as well. So we think sort of like, as I said, moons and stars, fabulous for the network effect, fabulous for our customers, and we think really good for shareholders in the sense that we'll be generating meaningful fees, and we are investing nothing, it's fully capital light.