John A. Olin - Harley-Davidson, Inc.
Management
The reserve as a percentage of receivables was just under 2.5%. So, Rod, with regards to the used bike question, if I'm understanding right is we are experiencing softness and the industry is experiencing softness on used bike prices. From an industry perspective, we've been seeing that for eight straight quarters, average overall industry used bike pricing has been falling. We know that puts pressure on the top line. But you're asking about – our strategy is to come out with the products that our customers are desiring and to add significant value to those products. Rushmore is a great example, certainly the S models, and most recently, the Milwaukee-Eight Touring bikes. For that, we are pricing for the value of the product – or the features and benefits that we're adding, and a knock-on effect of that is that when you come out with highly innovative product, it pushes used bike prices down, and we're well aware of that. And not only we're doing it, the industry is doing it and coming out with better product, which is forcing used bike prices down. In the short term, that does put a headwind on new motorcycle sales for both Harley and the overall industry. But there's a lot of good in the used bikes that Matt mentioned in his opening comments of once we bring a customer in to Harley-Davidson, they're in for the duration. Repurchase intent is over 90%, and that comes with a revenue stream as to whether that individual is riding to Sturgis, stopping in dealerships, buying t-shirts, motor clothes, having their bike serviced and the like using our credit card, being a HOG member and all those things that happen. So, as we see the softening of used bike prices, it is good for the industry overall because it's bringing new people in that might not have not joined motorcycling. And certainly, in Harley-Davidson in particular, our used bikes act as our value brand, and they are competing against the new products, new motorcycles from our competitors, and again, that customer is with us for a long time. So, we are seeing this price gap widening, and it's because of the value that we're adding to the motorcycles, and it's just part of that new normal in the United States that we're going to have to work through and compete with. And we feel we did a real good job of that in 2016 by gaining a point of market share, with expanded price gaps to the competition, and expanded price gaps between our new and used product. So with regards to that, we feel pretty good as we move into 2017 and our ability to compete.