Robert Frist Jr.
Analyst · First Analysis. Your line is open.
Yeah. It might a little bit. But there's no shortage of assets and tools that we're building to continue to maintain a competitive advantage. But, for example, we're beginning to build and have started to offer products that offer benchmarking services that stay on our network. So, content partners can launch products and utilize our benchmarking tools to build benchmarks around their products which are then available to the people in our network. And so, data is becoming a more important part of the value proposition of selling through our network and consuming through our network. If you're a content partner, you get more intelligence about the consumption, licensing and adoption of your products and utilization rates. If you're a customer, you get data that allows you to benchmark across the most extensive healthcare network that exists. Now, 4.8 million subscribers. And so, as you know, we announced two or three years ago, the investment in Juice Analytics. Those tools are measuring and we can now offer content partners a way to enhance their products with benchmarking services. So, that's one example. We're also building tools that automate the purchasing of content and marketplace light tools that we think also give a competitive advantage, the way our customers plan their annual budget cycles, plan their purchasing and consumption of licenses across 70 or 80 different vendors. We think we provide one of the only, if not the only unified toolset for managing hundreds of subscriptions across millions of people in a way that suits the budgetary and planning needs of these health systems. So, we think there are strong reasons to sell through our marketplace. And then, at our scale, we're able to aggregate enough demand for products that we can usually get a most-favored nation's pricing, so that when sold outside of our channel, we're connecting to other LMSs or through other channels or partners or even direct selling on their own. They can't achieve the kind of scale. And so, we're usually able to get some favorable terms, even if they're not exclusive. And, in fact, in many cases, we don't want exclusivity because we'd rather have most-favored nation, so that we can be more Walmart or Amazon-like, bringing the lowest prices to our customers, but the highest volume to our content partners. And so, that dynamic is taking hold a little bit more as we move to a marketplace. And, again, reinforces I think the power and strength and position of our marketplace.