I hope it's both. We're early to making these changes obviously, and some of them were position changes, but I do think, I mean, obviously, for a while, and of necessity, we operated a separate, wholly owned company, and it has its own infrastructure and its own thought and it had to be built out in become market leading the VerityStream company, led by Michael Sousa, and in a way, it was kind of a hedge to all the other things are going on the company to separate that out, let it be focused on and get it to where it is. But, as of really yesterday, we're folding those teams in were delayering the brand, so the VerityStream brand will go away. And so customers, a lot of customers of VerityStream, the 600 new customers of VerityStream that bought the VerityStream product called credential stream, may or may not have paid attention to that it was a HealthStream product. And so now, it'll become crystal clear. It'll be part of HealthStream. All those customers will have a better appreciation as part of the HealthStream vision, part of the HealthStream company. And so I think that it should benefit both from operational side and someday from a customer retention, recognition, and hopefully cross-selling as well. So it's a little early to tell, but I would expect that operating off of a single master services contract, for example, will make it easier to buy when everything has a very similar structure legally. And so we're making that move to eliminate separate MSA is the VerityStream organization had its own master contract. It'll result in stream operations. For example, Tier 1 customer support for a lot of company will be centralized. Now, instead having separate Tier 1 data centers or support centers for scheduling and credentialing. So I think you'll get operational synergies, and in the long run, let's say, 24 months, we should see it helps in the cross-selling and brand recognition for HealthStream. And the brand appreciation, and most importantly, as the applications become more interoperable, which is we're kind of at the dawn of that period. We want them to know like, there's a reason to buy HealthStream learning and HealthStream credentialing because of how they work together. And again, we're not quite there yet, I tried to describe the maturity of where we are on that journey earlier, but we're getting closer, and it's time to declare it now. So we're going to clean up branding and contracting initially.