Michele Buck
Analyst · Barclays. Please proceed with your question.
Yeah, absolutely. So, first of all, I'd say we are encouraged that we continue to see category growth in that roughly 2% range. All along as we planned the year, we had expected our second half to be stronger, better than the first half due both to lapse as well as the timing of programming. And we had also anticipated Q2 to be a weaker takeaway quarter for us than Q1, given the timing of season, Reese's Caramel and then also some programming shifts where we had some programming that prior year was in Q2 that we shifted to Q3. That said, Q2 was a bit lighter than we anticipated both from a category perspective in terms of where consumers were shopping and what they were buying and certainly also from a share perspective. If I look at the areas of pressure in share that we saw in the quarter, sweet is an area that continued to be strong and certainly we under-indexed on sweets. As we look at the back half, we have significant incremental innovation with the Shaq launch, with new forms, et cetera, that we think is really going to help offset that. We saw pressure, particular pressure that hit us in C-store, given some of the weakening of those C-store channel trends, as well as an uptick in take home in club where we're less developed. And then finally, of course, the biggest factor that we had spoken about in the past, kind of the reduction -- continued reduction in key retailer merch, which reverses in the back half. So, as we look at the back half, we feel good about the progress that we'll have on sweets. Certainly, the strength of our programming from an innovation perspective, lapping that merch reduction at the big retailer, we have visibility into resets and we know that we're going to have advantaged position in resets in several key retailers, that's going to be a plus for us. And also, as we look season second half to first half, we are a big share player at seasons. First half had the weekend Easter with a short season and we have strong visibility to seasons in the back half. So, we know that that will drive share as well.