Earnings Labs

IAC InterActive Corp. (IAC)

Q2 2021 Earnings Call· Thu, Aug 5, 2021

$44.73

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Transcript

Mark Schneider

Management

Good morning everyone. Mark Schneider here and welcome to the IAC and Angi Inc. Second Quarter Earnings Presentation. Joining me today is; Joey Levin, CEO of IAC and Chairman of Angi; and Oisin Hanrahan, CEO of Angi. Similar to last quarter supplemental to our quarterly earnings releases, IAC has also published its quarterly shareholder letter. We will not be reading the shareholder letter on this call. It is currently available on the Investor Relations section of IAC's website. I will shortly turn the call over to Joey to make a few brief introductory remarks and then we will open it up for Q&A. Before we get to that I'd like to remind you that during this presentation we may discuss our outlook and future performance. These forward-looking statements typically may be preceded by words such as we expect, we believe, we anticipate or similar statements. These forward-looking views are subject to risks and uncertainties and our actual results could differ materially from the views expressed today. Some of these risks have been set forth in IAC and Angi's second quarter press releases and our respective filings with the SEC. We'll also discuss certain non-GAAP measures which as a reminder include adjusted EBITDA which we'll refer to today as EBITDA for simplicity during the call. I'll also refer you to our press releases the IAC shareholder letter and again to the Investor Relations section of our websites for all comparable GAAP measures and full reconciliations for all material non-GAAP measures. Now let's jump into it. Joey?

Joey Levin

CEO

Thank you, Mark. I do want to start by thanking Mark Schneider here who everyone on the call knows very well because he answers every single one of your e-mails and phone calls probably instantly. And you all know he has an encyclopedic knowledge of IAC. He's been here I think as long as I have maybe even a little bit longer. But he's always been behind the scenes. Today he is on the screen. You get to see his smiling face. So we're lucky to have Mark here. I know there's going to be a lot of important questions today, so we're going to want to get to questions quickly. But I'll just quickly take stock of where we are relative to where we've been. And going into COVID, Match and Vimeo were both still part of IAC. And they are now off on their own doing very well, $50-something billion of value off separately. And what's left in IAC is lots of small businesses and ANGI Homeservices. And when I look across those businesses every single one of them -- I think almost every single one of them is better off coming out of COVID -- I don't know if you can quite say coming out of COVID yet, but is better off today than we were going into the pandemic. And that's probably hardest to see at Angi but we're going to talk about Angi a lot today and what we're doing and how we're building that business for the long term. And that's really, I think quite an accomplishment a great testament to the businesses that we have and the people that we have working here and I'm very grateful for that group of people and what I think we can do from here. So we're excited about the future. We'd love to talk about what we're doing. And let's start with the questions.

A - Mark Schneider

Operator

Great. So our first question will be from Dan Salmon at BMO.

Dan Salmon

Analyst · BMO

Good morning everyone. I've got two questions. First Joey, can you take us another layer deeper on the brand transition impact from both Angie's List, Angi and then it looks like the more significant impact on the HomeAdvisor brand during the quarter and specifically why did that have such a significant impact on EBITDA? And then second, if you could just spell out a little bit more about the contribution from Total Home Roofing in the July growth versus where the organic trends are in that business currently. And perhaps just a few high-level comments on your reasons for buying this business? Thanks.

Joey Levin

CEO

Yes. I'll let Oisin and Mark both jump in here. But to answer the first part on the brand consolidation. Number one, I do think it's important to talk about why we did the brand consolidation. It is -- we were spending on multiple brands. That is obviously inefficient. But also our -- the brand where we were generating the most revenue was we felt not a brand that was ultimately long-term sticky. We've talked about this before where you talk about the business HomeAdvisor. You talk about the success of HomeAdvisor. You talk about it's a leader in the category, it's the best products most revenue. it's the most service professionals. And you'd finish that conversation with somebody and they'd say, Oh you mean, Angie's List? Now the good news is we own Angie's List too. But the bad news is, for all the hundreds of millions or billion dollars we put into the brand, it was not a sticky brand. It was too generic. It was too literal. And there was a brand that we owned that really owned and defined the category which was Angie's List. Now it was a list, which is I think as a concept is outdated and so we had to update that to Angi. But that's something we think we can own, and we think we can own forever and we think can define the category. And it's a much more ambitious concept than using a literal brand. But what practically happens in that, is two things. Number one, we updated the angieslist.com domain to Angi. And so that just -- we've done this multiple times before. That is a V-shaped curve and we are seeing that shape. And the traffic goes down pretty severely and then it comes back up over…

Oisin Hanrahan

Analyst · BMO

Thanks, Joey. Look I think you hit the important part, which was we're absolutely committed to where we're going with the Angi brand. And the thing that gave us even more confidence was the rate at, which HomeAdvisor declined when we stopped spending on it. So the constant investment in the HomeAdvisor brand was propping up organic search, it was propping up SEM, it was propping up a bunch of channels. And once we took that investment out of HomeAdvisor particularly on TV and we invested in Angi, we saw a faster degradation than we anticipated. The upside is the shape of the curve we're seeing on brand for new Angi is better than anticipated. So what we're seeing is we're transferring the brand equity from Angie's List over to Angi in terms of, how we measure unaided awareness in terms of, how we measure aided awareness much, much faster than we thought. So on a dollar per point of awareness basis, we're performing somewhere between seven and 10 times better on new Angi, than we are on or than we were when we first transitioned from Service Magic over to HomeAdvisor. So we're really excited about that. Obviously, it had an impact on EBITDA. In terms of the question on Total Home just to zoom out for a second. We've effectively got two things -- or two businesses inside Angi right now. And if you think about the macro environment, one of them is a business where pros pay us to access customers and the other is a business where we pay pros to do work. And at a time where I think it's unprecedented in terms of the change in the macro environment where we saw this massive contraction in pro supply as a result of COVID and…

Mark Schneider

Management

And just a couple of things to add, when we did the IAC has gone through a couple of its businesses things like this brand consolidation before, and when we did the Service Magic and HomeAdvisor transition almost 10 years ago that took roughly 16 months before revenue returned to growth following the commencement of that. And similarly, at Dotdash, when we did the verticalization several years ago, on average it took about a year for each of those verticals to return to revenue growth. So these things do take time. On the July revenue, as we said in the shareholder letter, we do expect that sort of organic run rate to continue for the next few months, so sort of in and around that 7% we saw in May, June, July. And then you layer on the acquisition. And just to help people size that acquisition compared to total Angi, it's relatively small. It's a little outsized in terms of growth. Just remember that, this is in our Angi Services bucket, which recognizes revenue as gross. As Oisin said, these are $100,00 tickets or more type jobs. And then seasonally, obviously, the summer months for roofing is very strong. So with that, we'll go to our next question from John Blackledge.

John Blackledge

Analyst · BMO

Great. Thanks. Couple of questions. Dotdash, the revenue and EBITDA growth was strong again in the second quarter. Could you discuss the quarter? And then we saw the top line decel in July. If you can Joey maybe offer a view on Dotdash's second half growth? And any color on the longer-term growth vectors for that segment? And then just two other quick ones. Care.com any update on the progress there since the acquisition thoughts about kind of the longer-term opportunity? And curious when we might start to hear more about that segment more regularly? And then just any update on the CFO search would be great?

Joey Levin

CEO

Sure. Thanks John. Maybe I'll do them in reverse order, so I don't forget. CFO we are – got great pipeline of candidates. The good news on the CFO search is – Glenn was I think an exceptional CFO, and it's big shoes to fill. And so we're – we've got a high standard for what we're looking for. But we have time and we have flexibility on that. Again, I think I don't want to give a time line on when we'll fill it, because there's maybe some candidates, who could fill it quickly, and maybe there's a chance it could take longer. But we have a fantastic finance staff here we've built over many years, who are all I think exceptional in their field. I've talked about Mr. Schneider already. We've got a head of accounting, who is exceptional. We have a head of treasury, who's exceptional. Same for internal audit for tax and so when we think about – when I think about all those finance functions and confidence level in making sure that things are running smoothly and we're all well protected, I have absolute certainty in that. And so, we're going to make sure, we find the right person to add value to that equation in terms of capital deployment and being a real value-add on the executive team and I'm confident we'll get somebody great. On Care.com, in terms of breaking it out, I don't know. That is sort of the next step in evolution for the business. When we think about businesses in IAC, we like to put them in emerging for a while and then graduate from emerging to their own segments and then hopefully long term, eventually graduate into being their own business off -- stand alone on their own. But…

Mark Schneider

Management

Yes. Yes I'll add a little bit on the second half expectation. So why we look at that north of 20% as sort of our target and what we think is for an online publisher a really healthy number just look at some of the – I'll update some of the data points that Glenn called out in the last call. So now we've – 10 of the last 12 quarters we've grown – Dotdash has grown over 20%; six of the last nine quarters over 30%; and 13 straight months of over 20%. So we do think that 20% – north of 20% is a good way to think about the business. And as Joey said, the comps do get tougher. Last year Q2 grew 18% and that accelerated to 26% and then 33% in Q4. On margins for this business, remember that 2020 was a bit of a pull forward in terms of margins for Dotdash. Like a lot of other businesses at the onset of COVID they kind of pumped the brakes on investment. For the year – margins were 31% last year. That was up from 24% in 2019. And this year we're leaning back into content. Joey mentioned that we're – we expect to grow content – our content spend – investment 50% year-over-year. So I think you should expect to see some contraction as that sort of cycles through over the back half of the year as we lean more into it so some contraction over the second half of the year. For the full year we should be relatively flattish in line with that 31% we did last year. But to get there you have to have some contraction over the back half of the year. So for our next question we'll go to Cory Carpenter at JPMorgan.

Cory Carpenter

Analyst · BMO

Hi, thanks for taking the questions. Good to see you on here Mark. So on the Angi Services, how do you think about the sustainability of the recent growth and what continues to drive further penetration? And then Oisin maybe if you could talk a bit about some of the progress you've made on your product initiatives like Angi Key, HomeAdvisor Pay and consumer financing? Thanks.

Oisin Hanrahan

Analyst · BMO

Thanks, Cory. So just on Angi Services to start, as you pointed out the growth accelerated to 127%, up to $73 million for Q2. Just to understand for a second the different components of Angi Services. You've got three different businesses inside there. You've got a retail business where we partner with the largest retailers of the world -- or some of the largest retailers of the world to sell in store or online on their sites. So you go and buy furniture and we sell furniture assembly alongside the furniture. The second part is the Book Now business where you come to Angi, and you make an instant booking for a service you fully pay. And we show up and do the work. And then, the third part is managed services -- or managed projects, where we give you an initial quote online you put down a small deposit. And then, we organize to complete the job by phone. And you pay for the job completely. So the average ticket on that one is closer to $7,000 to $10,000. All three of those experienced pretty significant growth. As you can imagine, the levers are different in each one. We're really only scratching the surface on Book Now, and on managed projects in particular. So the early read on those is the NPS is really strong both for customers for homeowners and for our pros. And we're seeing significant pro engagement, significant customer engagement. If you think about it on a category level, there's, probably 10 categories, we've identified already where we think we could build a $0.5 billion business in each category where we look at it and say "Okay, in roofing alone it's a $45 billion category in the U.S. There's no reason why we shouldn't be able…

Joey Levin

CEO

I'd just add one small thing to that last sentence from Oisin, which is you would go to in that world that he describes with all those features that he describes, what's important in there is also you go to Angi first because it's faster, it's easier, it's reliable, it's going to deliver the service, it's going to deliver the service at a fair price. But the point is you go there first. It will make more sense to go there first than it will to go anywhere else first and get a list or have to sort through things or have to read reviews or have to pick from 10 or whatever it is. You will be going first -- setting up the infrastructure that it makes more sense to go to Angi first it's more efficient to go to Angi first is a significant portion of the groundwork we're laying right now.

Oisin Hanrahan

Analyst · BMO

I think that's a really good point. And I might even push further to say you go there first for the discretionary things for the urgent things. But actually because you have a relationship with us, because we know your home, because we know it probably better than any other professional, any other company, we can actually anticipate and take care of the background maintenance for you. So you go there first for discretionary things because we've built a great brand, we've got the mobile app you're a member and you engage with us and trust us. And hopefully we anticipate the maintenance for you and we can actually take care of it behind the scenes or we can proactively prompt you to say, hey would you like us to do gutter cleaning at this time of year? Would you like us to do sprinkler blowout at this time of year? Can we do these things for you in an automated or a magical way? So I think it's -- obviously the economics get a lot better. We've talked before about the key drivers for Angi long-term economics around zero accept rate customer repeat SP retention. And the more we can bypass some of the demand channels that we got to pay for today and take customers directly into the Angi ecosystem for the long-term, firstly the better business -- or firstly I would say the better customer experience we build; and secondly the better business we build.

Mark Schneider

Management

So our next question will be from Brent Thill at Jefferies.

Brent Thill

Analyst · BMO

Thanks. Joey a lot of questions around capital allocation, $3.5 billion, no buyback on IAC for a while. Can you just give us your perspective on where the stock is at relative to the activities you want to do on the core side of the business?

Joey Levin

CEO

Sure. We have at the -- at IAC, it's a little under $3 billion and I think the portion you guys are thinking about is at Angi. And the priorities are basically the same they've always been. We're definitely going to prioritize our existing businesses for M&A. I think I've talked for a little while now and continue to believe that Dotdash and publishing would be a priority there because I think we have a great team that is building a great business that's proven their ability to do acquisitions, integrate acquisitions and add value in those acquisitions and it's scalable. So I want to add there if we could find the opportunities, which I do believe exist. That's one for sure. And all of our existing businesses are going to prioritize over new businesses for acquisitions, but we continue to be in the hunt for new categories to get into. I don't think we'll -- as we've always said, I don't think we'll look for that’s the company type of acquisition. But I think that finding businesses that generate real cash flow and where we have a unique angle is something that we're going to -- that we are looking for and continue to look for and is a priority. The last one you mentioned is share repurchases. That's always in the consideration set. It will continue to be in the consideration set. And it's basically a variation on putting more capital into our existing businesses, because it's just effectively buying more of them. And so that's an easy one. And it's definitely something that we always have looked at and will continue to look at. We -- also same story on the Angi side as it relates to share repurchases and acquisitions. I don't think Angi is going to get into a brand-new business with capital, but looking to do smaller acquisitions like the roofing one where we can tuck something in and really make a difference, and also consider share repurchases if it makes sense.

Brent Thill

Analyst · BMO

Great, thank you.

Mark Schneider

Management

So our next question will be from Jason Helfstein at Oppenheimer.

Jason Helfstein

Analyst · BMO

Thanks. I just wanted to dig a bit deeper into Angi. How much are you willing to draw a line in the sand to kind of hold revenue growth, let's say at 7% to 10% for the foreseeable future, given that the headwinds you're facing at HomeAdvisor, from a traffic standpoint, will take time? And obviously, it's a balance there so just help us understand kind of how bad it could get over the next several quarters. Thank.

Joey Levin

CEO

I'll start, and then Oisin jump in. But we're not holding any lines. It'd be crazy to hold any lines, because it's not -- we can't. There's nothing so sacred where we'd say we'd do anything for 7% to 10% revenue growth. What we're saying right now is that's what we're seeing on the organic side and that's now bigger as a result of the acquisition. That's what we're seeing and we don't see a reason why it should be worse than that. But we're in a very volatile environment for two reasons -- probably more than that. But for sure, there's still a lot of ups and downs as it relates to the pandemic and people's willingness to do work and availability to do work things like that. And we created our own volatility with this brand thing and so some components of that are out of our control. We know what we're seeing today. We know what direction, it's generally headed in various pieces, some up, some down and so we've made assumptions on how those hold. But things can change for the positive or the negative there and that's always going to be the case.

Oisin Hanrahan

Analyst · BMO

Yes, I'd echo that. We know where we're going. We know what we're trying to build. We like the destination as Joey said in the letter. I'd just put slightly more context on it. We've essentially got two businesses that are performing very differently, because of the macro environment and because of the brand. So the services business in the current environment has fantastic product market fit and is growing like crazy obviously a smaller part of the business but growing like crazy. And you've got the lead business that is challenged from two perspectives. One is the brand and two is the pandemic. And we believe the brand is temporary and we will be in a stronger place in the other side of it. And the pandemic hopefully is also -- I think we all hope, it's very temporary. And I -- you look at the math of when those two lines are going to cross of when a smaller faster-growing business is going to help with the overall, but we're focused on the long-term. We're focused on what we want to accomplish overall. We're not focused on how do we hold a line in a particular place. If this quarter said anything it's, hey, what we're all about is making sure we're making the right long-term decisions. We want to make sure that we're set up for success. We have absolute confidence that if we build the right product for the homeowner that helps them get the job done, we build the right product for the pro that actually helps them grow their business, we'll be in a stronger spot. We are, in addition to the brand change on the HomeAdvisor business -- I'm sorry on the lead business, we're also making significant investment there in actually making…

Jason Helfstein

Analyst · BMO

Thanks.

Mark Schneider

Management

Our next question will be from Ross Sandler at Barclays.

Ross Sandler

Analyst · BMO

Thanks, Mark, and welcome to the call. Joey, just if we look past Care.com and Mosaic in Emerging & Other, what are the next like set of brands that you're most excited about that are in that group? And then what's the bull case on those up-and-coming brands? And then going back to Investopedia. So given the huge uptick that we've seen in just interest around retail trading and crypto and all these new areas with Robinhood, et cetera. Is there more that you guys can do in that business to tap into that other than -- you have like a lot of kind of greenfield how-to videos and definitions and stuff like that. But is there other things that you've thought about that could tap into that growing retail trading group? And is Investopedia material part of Dotdash at this point? Like where does it stand relative to the $300-odd million that you're going to do in that segment this year?

Joey Levin

CEO

Sure. So on emerging the next tier after Care and Mosaic is what we've called future of work. And we have two businesses in that area both tiny, but both growing very nicely and both still unproven. So, one's called Bluecrew. The other is called Vivian. It used to be called NurseFly. We've changed the name to Vivian. They are the concept in both of those businesses is that matching employers with employees is a thing that can be done meaningfully better with software overtime and that in a number of categories qualifications for a job are binary. And so the historic tools for that resumes and lists and interviews and things like that are much -- are basically not that valuable. And what would be more valuable is software and data. So somebody's ability to show up, ability to show up on time, ability to lift a box, or lift a certain weight, or operate a certain machine, or things like that where qualifications are binary, or the qualifications can be taught within 20 minutes or something like that. And in those things we think the software is better and we're certain that software is better. So every customer we go to now in those businesses when they start using our solution, they love using our solution. And they immediately can recognize the difference between our solution and what existed previously in the market. And that's leading to very high-growth rates in those businesses. Now I say it's not proven as a business yet, because it's still expensive for us to deliver that product and we're still net negative investing in those -- both of those businesses, and that's both in terms of fixed cost. And the sort of contribution margin you could argue in either of them is…

Mark Schneider

Management

Our next question will be from Justin Patterson at KeyBanc.

Justin Patterson

Analyst · BMO

Great. Thank you. One for Joey and one for Oisin. Joey, on Care.com, it's been a unique period with some tailwinds in Enterprise and some headwinds elsewhere. How should we think about just what normal growth should look like going forward as well as the investment levels to support that? Then Oisin, I wanted to tackle the Angi rebrand from a different angle, the pros perspective. How are they reacting to the new brands? Was traffic adversely affected? How are you ensuring that we don't have a new capacity problem for them? Thank you.

Joey Levin

CEO

Thanks, Justin. You're right, it was a tailwind -- in terms of Care, it was a tailwind for Enterprise and a headwind for consumer. And I think that the consumer is now coming back. We can see that very clearly. Again, latest COVID data may change all of that. But we can see very clearly records on -- daily records on subscribers -- new subscribers at Care. The -- in terms of investment, the business is profitable today. I think it will be profitable for a while forever, its hard to say forever because maybe there's an opportunity. But it is right now, I think at the level of investment necessary in that business to do the things that we want to do allows us to maintain profitability there. In terms of the growth rate, I don't know, Mark, do you want to take that one?

Mark Schneider

Management

Sure. Look, I think we are – again, we're early with our ownership of this business. We owned it for about a year. We think that the TAM here is $300 billion. It's – the penetration is less than 1%. So we think there's a long runway here. You look at other marketplace businesses north of 20. Look that is potentially a long-term number here. Now, we're nowhere near, where we want to be in terms of our penetration and product and investment, so we've got a long way to go. But we think and we've said that, this is a TAM that is growing. And the opportunity here could longer term be as big as what we think we have with Angi. But we've got a lot of work to do to get there. So it's a little hard to give long-term revenue and long-term margins given our earlier stage, but if you look at other marketplace businesses you can get a sense. Yes Oisin?

Oisin Hanrahan

Analyst · BMO

I can – you want me to hit the rebrands?

Mark Schneider

Management

Sure.

Oisin Hanrahan

Analyst · BMO

So, just to talk about the rebrand on pros. We started the rebrand by moving Angie's List to Angi for both ad pros and Angie's List customers. More recently in the last month and a half, we flipped over HomeAdvisor to read as Angi Leads for pros. So the pros now are either Angi ad customers or Angi lead customers. There's a few things going on there. One is the pro sentiment towards Angi is better than the pro sentiment towards HomeAdvisor. So that's a net win right out of the gate, where pros feel a – they feel better about the Angi brand than the HomeAdvisor brand, in terms of their association with the brand. The second is, we've got overlap with customers who are Angi ad pros and Angi lead pros. For the first time, we've invested in having a dedicated point of contact for those pros. So they now each have a single point of contact to help them manage their accounts on both ads and leads, which is – sounds obvious, but is a step forward for them so they go to one place, when they got questions concerns. And then the third is, the third opportunity I'd say is, we've obviously got different sales forces selling those different products and how we think about being more integrated on that is a pretty significant opportunity. There's a lot of product work to go on to make it happen, where today you still do have two distinct accounts, two different sets of customers that come to you or leads that come to you through those accounts. But I think now that, we've got them under the same name effectively, there's a pretty big opportunity to integrate those more tightly before we take on the next phase, which…

Mark Schneider

Management

Great. Our next question will be from Brian Fitzgerald at Wells Fargo.

Brian Fitzgerald

Analyst · BMO

Thanks, guys. Maybe two quick ones. With respect to the rebranding effort maybe from an SEM SEO perspective as we reopened there's been heightened demand for kind of bottom-of-funnel performance ad formats to get ahead of that resurgent consumer spend. It sounds like you may be seeing this, kind of, in Dotdash too. Was that impacting the speed or the efficacy with which you guys roll out your kind of exercised rebrand playbook? And then second one was just on Key. 50% of new customers opting in getting a discount on the first job that's a great deal. What's the impact that's having on repeat rates? And how are repeat rates performing versus what you thought they would going into the Key rollout?

Oisin Hanrahan

Analyst · BMO

Yes. I'll take the Key and work backwards from there and perhaps Joey can chime in on the SEM part as well. So just to hit the Key part we released the data in a number of different segments. So we compared it to service requests someone who just does services, someone who does services as a Key member and then Key member with the app who starts with services. We're continuing to roll that out; obviously, at 140,000 members now. We released the data the first time in the last letter that showed a significant outperformance. It's degraded slightly, but it is still incredibly strong in terms of the gap between service requests -- a service request customer and someone who is at the opposite end of the spectrum. So it is a 3x delta. So if you think about the person who downloads the mobile app engages with Angi Key and has a booking that's a 3x delta which is really, really strong. And we're excited to continue to roll that out and get to scale on that. And again, I think, it's super early on Key. It's super early in terms of like the value prop. It's still pay to save. I think I alluded to some of the things early on that we could take on with Key, but it really should be the beginning of a relationship with the homeowner around how we help them manage their home. And the fact that they've invested in us by buying the Key membership should give us confidence to go and invest in them and get to know their home and think about what other things we can do. In terms of SEM and SEO, I think, we're seeing more volatility in terms of algorithm updates on SEO which is definitely having an impact in terms of how people are thinking about SEM and how they're buying SEM. The biggest thing as you know that we're seeing is as we've taken dollars out of HomeAdvisor's TV brand what we've seen on the -- what we've seen in terms of click-through rates has changed what we've done as we decided to push further into the Angi brand.

Joey Levin

CEO

Yes. I'm not sure I totally understand the question on SEM. But part of it was did any of this impact the timing of when we chose to roll things out. The answer is no although we did view it as convenient that at a time when we were at risk of reducing our demand funnel meaning the brand change and the domain change, reducing our brand funnel that was a convenient time to do it on account of there being less supply available given the supply crunch in the market. So, it would be less impactful on the business overall. That was one factor. The other thing which again may be your question may not be, but I think in general when we look at SEM and we look at the way the market is and the market share of Search, I think it is safe to assume generally that the cost of SEM in all categories for all businesses continues to go up over time because that's the way it works when you have that kind of market share concentrated. I think that's not -- it's not ideal for the world. But I do think that as that happens what you see happening is as the price goes up that gets passed through to constituents that play in the search marketplaces. And then that ultimately gets passed through to the customer and that's the reality of that world.

Brian Fitzgerald

Analyst · BMO

Yes. Thanks guys. Joey that's exactly what I was looking for. Appreciate it.

Joey Levin

CEO

Okay. Thanks Brian.

Mark Schneider

Management

So, I think we have time for one more quick one. So, let's go to Nick Jones from Citi.

Nick Jones

Analyst · BMO

Great. Thanks for taking the questions. I guess just one is there's quite a bit of confusion around what the impact of the Delta variant is going to be. I mean how are you thinking about the risk kind of going into the rest of the year if people kind of pull back from letting people into their home? And then maybe second on Angi Key. Is this I guess more is this driving more proactive requests in its early days? Thanks.

Oisin Hanrahan

Analyst · BMO

Yes. So, as you pointed out I think it's really hard to predict what's going to happen with the Delta variant. What we've observed thus far is when people are in their homes, they lean into spending more on their homes and it has been a huge boon for the services side of that business. I think as we all observed, it's left us challenged on the supply side. But I think there's hope that we'll see continued hope that we will see us come out of this huge imbalance of supply and demand over the next few quarters. In terms of Angi Key, yes. we are seeing increased both bookings and service requests on an incremental basis from the users who become Angi Key members. So, they both create more bookings so for Angi Services and they submit more service requests overall. And again that's amplified further when we get those users to download or get those homeowners to download the mobile app which is a really important driver for us or a really important push for us as we think about the rest of the year. And as we think about 2022, we're really thinking about how to make sure we get more of our homeowners into that segment of Key members who have our mobile app.

Joey Levin

CEO

All right. We've run over time here. Really appreciate everyone spending their morning with us and look forward to talking to you next quarter. So long.