Joey Levin
Analyst · Barclays. Please go ahead
Okay. Thanks, Ross. You know, for when you compare to the market and think about overall digital advertising growth at Dotdash, I would blend the advertising and performance marketing lines. The third leg of Digital is licensing, which is a little bit of a different beast. But we think of those on a blended basis when looking at comparables. That was down about 3.5% in the third quarter, which when we look at publishing peers, we actually felt like we were holding serve versus what we saw there. We'd like it to be better. We've got a little bit of demonetization going on versus third quarter of 2022, when we still had probably over ad load in some of the Meredith properties and some suboptimal traffic. So a little bit is a comp issue, but overall, we view it as down 3.5%, and we expect those numbers to be improved in Q4, even with a soft ad market in October. So, you know, in our mind, we feel good about the progress we're making. There are small things that were headwinds, like, you know, the impact of the labor strike from Hollywood and in our entertainment categories. But we're head down and looking to get those ad numbers to flat and to growth. That talks to, you know, 2024. We're not providing guidance yet, but when you look at the sessions, which you highlight, core should continue to grow even better. The actor strike got behind us, and there was more entertainment content to talk about. But core is going to be, you know, total and core will be second derivative positive in Q4. Core should grow solidly, and we expect that to continue into next year. So traffic will be a tailwind. A monetization, you know, premium sales are soft right now. The programmatic CPMs, even in this Q4, should be up the over year, and we think we're outperforming the market on open market CPMs. So hopefully, you know, advertising revenue, digital advertising revenue is flattish, and then performance marketing is a source of strong growth in Q4 and continuing into next year. So we are optimistic on 2024 to drive Digital – overall, Digital revenue growth, and then given what we've said about incremental margins, that should drive continued improvement in profitability. Okay, thanks, Ross. Operator, next question.