Rich Bressler
Analyst · Avi Steiner. Please go ahead
Avi, we are not going to break out anything specifically. I have said and I have said in my, if you look at your remarks on that, the lines are getting blurred between local, regional, national spending across all disciplines spot, digital, events. Some things are going quite frankly more to national buys. Clearly more budgets are going to digital, which again I think plays into everything, it plays into our sweet spot. We have got the assets as people start to go there. So in the first three quarters, at least the categories are national and traffic and weather, real growth drivers during the quarter. But look, our focus is to really work with on a local basis, have local direct selling and sell directly with the advertisers. And then you look on the agency side and I commented on that also, just to take a minute, we are building relationships just beyond the buyers. We are working with the planners and strategy teams, ensure the agencies to give them the plan to allocation of ad dollars to the various sectors, that we get our fair share. I also think I quickly pointed out that agencies are very focused on having a few individual larger relationships with companies that can deliver them cost effective and in our case, great ROL, 6:1, return on investment dollars back to their clients. And we are clearly at the sweet spot of being able to do that, both on impact basis and a cost-effective basis and we are cheap compared to the global mediums that are out there, global social mediums. We are cheap compared to television, that's for sure. So we are just encouraged here. The bottomline is, we are interested in getting as many advertise dollars as we can, watching our costs and bringing them down to the bottomline and expanding our margins. And I suspect this might be a little bit frustrating to you guys as those lines are blurring, as I mentioned, because of what's happening in the way people are buying advertising dollars and they are going to continue to blur going forward. But I was in your shoes, because it's the way I watch it from the financial standpoint, in the way the Bob and I watch it, is look at our growth and look at our expansion of margins and look at our growth of the bottomline. And if you see all that, then I think we are doing a pretty good job of whatever lines of blurring.