Rich Bressler
Analyst · JPMorgan. Please go ahead.
Well, let’s take maybe – set up the question, let’s take maybe the second part first, which I think might be helpful. So Bob talked about the categories before, so we don’t – as you know, and goes to your question, we don’t break it out separately. So think – I would think about it this way. The overall podcasting U.S. revenue pie in the United States this year, the estimates are, again, all third-party ranges, but there are probably $400 million to $420 million, $430 million. There’s ranges out there for next year that go from, I think, $800 million, $850 million that, I think, Pricewaterhouse has, to like $1 billion that Forrester has out there. So if you look at the overall piece of the pie out there, that’s the pool that we’re playing in. And then as Bob mentioned, there’s really two vectors in terms of how we’re going to grow our advertising revenue. One is we were just going to increase, the easy one, in the overall share of the advertising dollars that are out there for the pod – for the overall growth that I just articulated. And two, because particularly the historical nature of podcasting, it’s historically been more of a DR business, direct response advertising business. As this become much more mainstream from a consumer habit and everything we know what’s happening with listening habits, more mainstream advertisers are coming in. People like Procter & Gamble, which we’ve talked about, which was our biggest advertiser last year. And other – T-Mobile is in now. And so we’re going to continue to take a bigger and bigger share of that pie of the total U.S. dollar advertising pie. Where today, if you look at the broadcast, radio broadcast advertising pie, we’re getting 20% or north of 20%. We’re not getting our fair share yet on podcasting, but yet, we continue to increase every year – and that will accelerate. So think about, again, the pools of money, two vectors, overall pool going up, and we continue to increase our fair share. And on the disclosure.