Ali Bauerlein
Analyst · William Blair. Please proceed with your question.
Yeah, so I can take that question. And, you know, certainly, we've seen positive trends. I mean, our numbers that we saw in March, were certainly an improvement and more in line with past seasonality patterns. So that is a positive sign. But this is only a couple months in now with March and April, really behind us and seeing that. So we want to get a little farther into the year and make sure that it's sustainable. And this is not just pent-up demand that we're seeing in the B2C channel. But it is really something that we can predict going forward. But you're right, the initial indications are certainly positive for us. I know everybody would love for us to reinstate guidance, but we want to make sure that when we reinstate guidance, that we have the proper visibility to put a number out there that is, you know, an achievable number, a beautiful number, and that number we have high confidence in from a predictability standpoint. In addition, we just hired a new Chief Commercial Officer, who just started less than a month ago. And so, you know, we want to make sure that the entire management team is up to speed and aligned on our priorities, both short term and long term, and has the same level of visibility and confidence in those results, before we put guidance out there. But, you know, the initial indicators that we are seeing in the market recovery seems to be positive. And we also need to make sure that we can continue to maintain the base of sales reps to fill that capacity. Now, on your question on the consumer demand through our B2B accounts, they throughout the whole pandemics have really mimicked what we've seen in our direct-to-consumer business, including in the first quarter, so I don't see their trend, substantially different from ours. And so as a result, I would expect, given the easier comps, them to also show growth in the second quarter versus the year-over-year. And you know, kind of that return to growth. So they have slightly different dynamics, but in the end, they are also tracking consumer demand for POC.