AI summary not yet generated for this transcript. Generation in progress for older transcripts; check back soon, or browse the full transcript below.
Same-Day
-1.33%
1 Week
-0.14%
1 Month
+1.03%
vs S&P
-1.40%
Transcript
EX
Executives
Management
Jay Royalty - Vice President of Investor Relations John V. Faraci - Chairman, Chief Executive Officer and Chairman of Executive Committee Carol L. Roberts - Chief Financial Officer and Senior Vice President Mark Stephan Sutton - Senior Vice President of Industrial Packaging Timothy S. Nicholls - Senior Vice President of Printing & Communications Papers - The America's Region Thomas Gustave Kadien - Senior Vice President of Consumer Packaging and IP Asia
AN
Analysts
Management
Philip Ng - Jefferies LLC, Research Division Adam J. Josephson - KeyBanc Capital Markets Inc., Research Division Steven Chercover - D.A. Davidson & Co., Research Division Anthony Pettinari - Citigroup Inc, Research Division Paul C. Quinn - RBC Capital Markets, LLC, Research Division Alex Ovshey - Goldman Sachs Group Inc., Research Division Scott L. Gaffner - Barclays Capital, Research Division Albert T. Kabili - Macquarie Research Gail S. Glazerman - UBS Investment Bank, Research Division Chip A. Dillon - Vertical Research Partners, LLC Mark A. Weintraub - The Buckingham Research Group Incorporated George L. Staphos - BofA Merrill Lynch, Research Division
OP
Operator
Operator
Ladies and gentlemen, thank you for standing by, and welcome to the International Paper's First Quarter Conference Call. [Operator Instructions] It is now my pleasure to turn the call over to Jay Royalty, Vice President, Investor Relations. Please go ahead.
JR
Jay Royalty
Analyst · Bank of America Merrill Lynch
Thanks, Wanda, and good morning, everyone, and thank you for joining International Paper's First Quarter Earnings Conference Call. Our key speakers this morning are John Faraci, Chairman and Chief Executive Officer; and Carol Roberts, Senior Vice President and Chief Financial Officer. During this call, we will make forward-looking statements that are subject to risks and uncertainties, which are outlined on Slide 2 of our presentation. We will also present certain non-U.S. GAAP financial information. A reconciliation of those figures to U.S. GAAP financial measures are available on our website. Our website also contains copies of the first quarter press release and today's presentation slides. Lastly, given our expanded disclosure around our Ilim JV, Slide 4 provides context around the joint venture's financial information and statistical measures. With that, I will now turn the call over to John Faraci.
JF
John V. Faraci
Analyst · Jefferies
Thanks, Jay, and good morning, everybody. As we usually do, over the next 15 to 20 minutes, Carol Roberts and I will review our first quarter 2004 (sic) [2014] results and the performance of our individual businesses, then we'll speak to our outlook and we'll open it up to the Q&A session. So let me just start off. International Paper delivered solid operating earnings despite the unusual combination of multiple severe weather events, particularly in the Midwest and Southeast, where a big portion of our mills, box plants and customers are concentrated. The earnings impact due to the weather, which fortunately is now behind us, was $60 million in the quarter. Quarter-over-quarter, we also experienced, and this is the positive part, higher prices in many of our global businesses, including Printing Papers in North America, Consumer Packaging, Industrial Packaging in North America, as well as the Paper business in Latin America, particularly Brazil. Despite the significant weather impact, we had strong results in our North American Industrial Packaging business, with operating earnings at record levels for the first quarter. We also successfully executed $120 million of mill outages at 13 mills and completed the Courtland closure, and our transitioning activities are progressing. We've entered the final stages of the Courtland closure but not all the costs are behind us but a big chunk of them are. We made a lot of progress on the xpedx spin/merge with Unisource, and we expect to close that transaction around the middle of the year. I'm also pleased to report that the Ilim Joint Venture had a solid quarter operationally, almost 2x, almost double the level of the fourth quarter, driven by the ramp-up of the projects, which involved higher volumes, improved productivity, better quality and lower costs. We also got some pulp price…
CR
Carol L. Roberts
Analyst · Jefferies
Thanks, John, and good morning, everyone. Looking at the sequential EPS bridge, IP earned $0.61 per share in the first quarter versus $0.83 in the fourth quarter. As you can see, on the bridge, the $60 million weather impact is on the far right. And as you think about that impact, it's about 50% operational disruption with higher costs associated with that, 25% lost volume and 25% higher input costs in the quarter. Outside of the weather impact, as John mentioned, we experienced favorable pricing. We did see seasonally weaker volume, we had good operation, and the impact of the heavier maintenance outages hit us in this quarter. Additionally, we saw other increased input costs, a negative swing on corporate due to the non-repeat of the favorable item from the fourth quarter and the net unfavorable change in equity earnings at Ilim due to the noncash FX impact, as John described earlier. I think it's important, turning to the next slide, to put a little context around our results for the first quarter of '14 versus the first quarter of '13. When you compare our year-over-year results, the first quarter of '14 was a strong quarter, considering we had the impact of the weather, a higher tax rate and the unfavorable noncash Ilim FX impact of $0.08. And additionally, if you look into the ops line, $0.05 of the year-over-year impact was attributable to the Courtland shutdown cost. So when you put all that together, those items represent $0.32 per share headwind in the quarter year-over-year. Turning to the next slide. This shows our quarter-over-quarter global input costs impact. As you can see, we experienced significant headwinds, largely driven by the extreme weather condition across much of the U.S. This drove energy costs much higher. And those costs, although seasonally…
JF
John V. Faraci
Analyst · Jefferies
Thanks, Carol, and I'm on, I believe, Slide 21. Let me just summarize the major puts and takes as we move to the second quarter. Severe weather is behind us, and we've moved on. We see in April increased volume, particularly in our Industrial Packaging business. We think that's both seasonal improvement but also related to some economic activity, which is a good sign. Price realization in boxes is solid and with year-over-year sequential box volume up. We've got a number of pricing initiatives underway in coated paperboard, fluff pulp, North American paper, and we expect to see those benefits in the second quarter, balance of the year. The Courtland shutdown, as both Carol and I talked about, is nearly complete and the costs will be coming down, but we still got some costs with us. We're going to experience our heaviest maintenance outage quarter of the year, up $60 million from Q1. Our tax rate should be up from first quarter levels to roughly 32% for the year, assuming no major changes. But if extenders get passed, that will be lower. Interest expense benefit we had in the first quarter won't repeat. But all-in, we expect a stronger earnings quarter ahead of this Q2. Let me shift gears here for a minute to step back and comment about what IP is doing with our cash. Previously, we talked about IP as a cash flow story. We're running our businesses well, generating higher levels of sustainable free cash flow. We're consistently generating returns for the company above our cost of capital. We work hard to strengthen the balance sheet. We've got $2.5 billion of debt since early 2012, and we met our leverage targets. We've returned more cash to shareholders, increasing the dividend in each of the last 2 fourth…
OP
Operator
Operator
[Operator Instructions] Our first question comes from the line of Philip Ng with Jefferies.
PD
Philip Ng - Jefferies LLC, Research Division
Analyst · Jefferies
It's good to see volumes in containerboard bounce back in April. What are you expecting for volume growth for the balance of the year?
JF
John V. Faraci
Analyst · Jefferies
In containerboard?
PD
Philip Ng - Jefferies LLC, Research Division
Analyst · Jefferies
That's right, in containerboard.
JF
John V. Faraci
Analyst · Jefferies
Mark, do you want to take that?
MS
Mark Stephan Sutton
Analyst · Jefferies
Sure. Philip, we started this year thinking we'll be looking at about a 1% demand environment in box, and that's just using our analysis around nondurable goods production. Of course, the first quarter didn't start out that way. But with a more normal trend of economic activity, that's still a number, we think, is achievable for the balance of the year, but it will all depend, really, and all driven by production in non-durable goods in the U.S. But April is only 1 month in the quarter, but we are seeing some underlying positive trends in customers and segments that really took a beating in the first quarter.
JF
John V. Faraci
Analyst · Jefferies
When I saw the GDP numbers that came out this morning for the first quarter, I wasn't surprised by what our box demand was. We were down 2 and GDP was basically flat.
PD
Philip Ng - Jefferies LLC, Research Division
Analyst · Jefferies
Got you. That's helpful. And then based on your demand outlook, how do you feel about inventory? And do you guys need to take any economic downtime going forward?
MS
Mark Stephan Sutton
Analyst · Jefferies
Well, we don't forecast the economic downtime given the cycle of the business, but our inventories are in pretty good shape. You noticed this is one of the first first quarters in the last couple of years that we weren't talking about a lot of supply chain costs and disruptions in the first quarter, largely related to our inventory position. So we feel good about our inventories. We're going to, obviously, make the containerboard we need to serve the 3 channels that we're in: our Box business that IP owns and runs first and then our domestic open market and exports. So I think we'll balance what we need in production. We've got a large, flexible system, and I think lack of supply chain issues indicate we've got a pretty healthy quantity of inventory, and the quality of our inventory is in good shape.
PD
Philip Ng - Jefferies LLC, Research Division
Analyst · Jefferies
Got you. And just let me sneak one more in for Carol. The potential dividend target you guys outlined, how quickly can we get to that midpoint? Is that a 2014 event? Is that more of a '14 or 2015 event?
CR
Carol L. Roberts
Analyst · Jefferies
Philip, we've said that as we watch the free cash flow of the company improve and we watch the business results come in, we'll evaluate it. I would say that you've seen us raise it in the fourth quarter of '12 and the fourth quarter of '13. So that's been the fact pattern so far.
JF
John V. Faraci
Analyst · Jefferies
Think incremental and periodic.
OP
Operator
Operator
Your next question comes from the line of Adam Josephson with KeyBanc.
AD
Adam J. Josephson - KeyBanc Capital Markets Inc., Research Division
Analyst · Adam Josephson with KeyBanc
One on OCC. John, obviously many people have talked about their expectation that OCC prices would -- are biased upward over the long-term. But obviously, that hasn't happened over the past couple of years. Has there been anything over the past couple of years that you consider anomalous, such that OCC should go up from here? And how much depends on China?
JF
John V. Faraci
Analyst · Adam Josephson with KeyBanc
Well, a lot depends on China. And at the end of the day, China on the pulp side, China is 100% of the world's incremental demand. And you could make an argument, it's probably pretty close to that in terms of incremental OCC demand. There's no question, China is going to elect more of their own OCC because their domestic box -- their box business to domestic market is growing as opposed to box business for export. But remember, China is close to a $50 million ton market. So if it's growing at 4% a year, that's 2 million tons a year, and China is fiber short. So it's almost -- it's hard to come to a conclusion. OCC prices don't trend up over time, with the biggest box market in the world being basically fiber short and recycled linerboard driven.
AD
Adam J. Josephson - KeyBanc Capital Markets Inc., Research Division
Analyst · Adam Josephson with KeyBanc
And just one on the additional capacity in containerboard. How would you characterize the impact so far of the converted newsprint machines and of the new mills? And what do you expect the impact to be of the capacity that's been announced that has yet to hit the market but will do so later this year and into next year?
MS
Mark Stephan Sutton
Analyst · Adam Josephson with KeyBanc
Adam, this is Mark Sutton. On the new capacity that's actually running, our view is the products that are being made are not all the same. They have different end uses. And in our own experience, given we're largely integrated and we export twice as much containerboard as we sell domestically, the impact directly to us has been pretty minimal. However, I think there are secondary impacts in the export market. If our market grows, as we expect it to, modestly, there should be a market to support some capacity additions. It's hard to tell how that's going to play out in the future given the range of quality that -- and capability of these products, but we're keeping an eye on it. It's hard, real hard to speculate on capacity that's being talked about but not yet here. So we're just monitoring that.
OP
Operator
Operator
Our next question comes from the line of Steve Chercover with D.A. Davidson.
Steven Chercover - D.A. Davidson & Co., Research Division: Just a couple of quickies. First of all, on Ilim, just to try and calibrate the model, absent the FX hit, should we see kind of low double-digit contribution, perhaps even low teens in the first quarter?
JF
John V. Faraci
Analyst · Steve Chercover with D.A
In terms of EPS?
Steven Chercover - D.A. Davidson & Co., Research Division: Yes. Well, in terms of the line item swinging from, I think, a loss of $31 million back towards $10 million to $15 million positive?
CR
Carol L. Roberts
Analyst · Steve Chercover with D.A
I think the way to look at that would be to take the FX out and that operational EBITDA that we mentioned of the $115 million. While we see good momentum on the production of the 2 projects in the mills, we see a little pressure on pulp pricing. And we have an outage that we'll take at the end of the quarter. So I would expect that we would see operational EBITDA to be down a bit from that first quarter level.
Steven Chercover - D.A. Davidson & Co., Research Division: Okay. And I recognized that the sanctions are against individuals in Russia as opposed to corporations. Are you concerned? Or do you have any contingency plans if things get worse?
JF
John V. Faraci
Analyst · Steve Chercover with D.A
Well, at this point in time, Steve, business conditions aren't worse as it relates to what's going on in the Ukraine. Actually, the weakening ruble is helping us in our competitive position because we have so much pulp we export to China. And as paper -- the Russian economy was slowing going into the fourth quarter. There's no question, it slowed a little more because of what's going on in Eastern Europe and in the Ukraine but the weaker ruble is also helping us on our paper exports because of the ramp-up of that paper machine in Ilim combined with the paper machine we have in IP Russia. We're exporting more paper out of Russia, and the market and the currency is helping us. We've got contingency plans. We've taken on quite a bit of debt to fund those products, but not all of that is long-term debt, and we have good contingency plans in place to roll over that debt regardless of what happens in the financial market. So like every other business, we're watching the situation closely. And with people on the ground over there, we're getting input from people on the ground as to what's happening and also kind of following the news here.
Steven Chercover - D.A. Davidson & Co., Research Division: Great. And just on the containerboard inventories, every company seems to be comfortable with their levels. Yet collectively, they seem kind of high. Should we recalibrate our concern threshold?
MS
Mark Stephan Sutton
Analyst · Steve Chercover with D.A
Well, I think that's possible. I think when you look at the way that you can really leverage a well-run supply chain in these containerboard systems, and I only know ours. Managing to some arbitrary numbered inventory can actually cost you a lot more money. So I think that's something we are looking at, what's the best inventory for what we need. And then again, I've mentioned this before, not only is our demand seasonal, but our capacity is seasonal, largely through our maintenance outages. So that's not exactly the same every year. So we've got to prepare through inventories to get through maintenance outages.
OP
Operator
Operator
Your next question comes from the line of Anthony Pettinari with Citi.
AD
Anthony Pettinari - Citigroup Inc, Research Division
Analyst · Anthony Pettinari with Citi
On the last call, I think you guided to 10% improvement and full year EBITDA and free cash flow of roughly $2 billion. And apologies if I missed this, but is that still intact given the weather hit that you experienced in 1Q? Or are there kind of big moving pieces that impact that guidance as we're 1 quarter through the year?
JF
John V. Faraci
Analyst · Anthony Pettinari with Citi
Well, we said approximately -- we said a significant improvement in EBITDA, approximately 10%. There's no question we're starting off with a $60 million hole. But we still see the year's shaping up with strong free cash flow and a meaningful improvement in EBITDA. And we've got some tailwinds we can create and I think if we continue to see the April box data as beginning of a trend, that's a positive sign. So we've got no reason at this point to change what we said on that last call.
AD
Anthony Pettinari - Citigroup Inc, Research Division
Analyst · Anthony Pettinari with Citi
Okay, that's helpful. And then just shifting gears to Brazil. In the quarter, you increased your stake in Orsa and market conditions in Brazil have been a little bit soft. I'm just wondering if you could talk a little bit about the progress that you've seen internally at Orsa, the expected growth in margins that you hope to achieve in 2014, 2015 and just generally the market conditions there. There's been some talk about maybe power rationing, is that something that potentially could impact you or your customers? Or any thoughts you have there?
TN
Timothy S. Nicholls
Analyst · Anthony Pettinari with Citi
It's Tim. Well, just -- let's start with the last piece on energy. Energy costs are up, primarily because the -- Brazil, the whole country, is living through, for the industrialized parts, pretty significant drought at the moment. So we're taking steps to mitigate any risk we might have around operational performance both on the paper side and the packaging side. But we don't know what the weather is going to do, so it's kind of a week-by-week situation. In terms of Orsa, we had a disappointing quarter. Volume was lighter than we expected it to be. The good news is it was isolated around a handful of customers that are experiencing their own challenges in the market. We've taken steps and are taking steps to replace that volume. And we saw a continuation of OCC going up. So margins are not where we want it to be in the first quarter, which includes December through the February period because we report on a 1-month lag. The good news is that's the seasonally weakest quarter of the year, and we're expecting a significant improvement in results as we go into the second quarter. So we don't forecast earnings. But I've stated before, we think we can get the business into the mid-20s for EBITDA margins, and I still think that's true.
OP
Operator
Operator
Your next question comes from the line of Paul Quinn with RBC Capital Markets.
PD
Paul C. Quinn - RBC Capital Markets, LLC, Research Division
Analyst · Paul Quinn with RBC Capital Markets
Just a question on North American paper price realizations. I think, Carol, you mentioned $36 a ton on your commentary. I'm just taking a look at Slide 43 in your deck, and there's a $56 a ton quarter-over-quarter change. Just wondering which ones -- which one is which. Or is there a difference between the 2.
TN
Timothy S. Nicholls
Analyst · Paul Quinn with RBC Capital Markets
It's Tim again. Actually, they're both correct. On the slide that you're looking at, we did average to average realize $56 a ton. We think about $20 of that was mix. And so when we look at the first price increase across all of our tonnage, you have to keep in mind that the announced price increase from the fall was only about -- on about 75% to 80% of our volume. And we think we've got a fairly normal realization on that. So it was $36 average to average. We actually exited the quarter $3 or $4 above that. So we felt pretty good about how we wrapped up the first price increase.
PD
Paul C. Quinn - RBC Capital Markets, LLC, Research Division
Analyst · Paul Quinn with RBC Capital Markets
Okay. So essentially, that $36 of the first price increase and then the extra $20 comes from your mix?
TN
Timothy S. Nicholls
Analyst · Paul Quinn with RBC Capital Markets
Right. We've got $36 average to average. We actually exited in the quarter $3 to $4 above that. So probably $39, $40 a ton across all the tons.
PD
Paul C. Quinn - RBC Capital Markets, LLC, Research Division
Analyst · Paul Quinn with RBC Capital Markets
Okay, great. And then just over on Bratsk. I mean, I like the 30% improvement from Q4 to forecasted Q2 '14. But what's the current operating rate? Or what was the operating rate for Bratsk in Q1 of '14?
JF
John V. Faraci
Analyst · Paul Quinn with RBC Capital Markets
We came out on the new pulp line at about 1,400 tons a day, which is about 70% of capacity. And the -- Carol talked about the outage we have coming into second quarter -- late second quarter will enable us to take the next big step and get that closer to design levels, as we go into third and fourth quarters.
PD
Paul C. Quinn - RBC Capital Markets, LLC, Research Division
Analyst · Paul Quinn with RBC Capital Markets
What's the current bottleneck at that mill?
JF
John V. Faraci
Analyst · Paul Quinn with RBC Capital Markets
Pardon me?
PD
Paul C. Quinn - RBC Capital Markets, LLC, Research Division
Analyst · Paul Quinn with RBC Capital Markets
What's the current bottleneck or where is the...
JF
John V. Faraci
Analyst · Paul Quinn with RBC Capital Markets
We've got a couple of cases to make on equipment. There's no major bottleneck, like with any biggest softwood pulp line in the world, biggest continuous digester and we've got to go and do some not significant modification, the vendor is going to do for us. Don't worry about the Bratsk because we can sell all we can make.
OP
Operator
Operator
Your next question comes from the line of Alex Ovshey with Goldman Sachs.
AD
Alex Ovshey - Goldman Sachs Group Inc., Research Division
Analyst · Alex Ovshey with Goldman Sachs
John, in the U.S. Containerboard business in the first quarter, your volumes were down 2%, the industry was flat, if I'm comparing apples-to-apples. And I think we had talked about in previous quarters that your volume should be more consistent with the industry numbers going forward. So maybe just for the first quarter, can you talk about what was different for you versus the industry? And then going forward, how do you see your performance versus the industry in the volume side?
MS
Mark Stephan Sutton
Analyst · Alex Ovshey with Goldman Sachs
Alex, this is Mark. The industry was actually down about 1.6%. We were down 2%. So we were roughly in line with the industry on a comparable basis. And we still believe, and we stated this before, we should and we plan to try to grow with the market. That's the type of customers we have, the segments we participate in with a broad-based business. And our expectation is, over the long term, to grow at the market rate. And we were relatively close to that in the first quarter. We've narrowed the gap. From about 1.5 year ago, we were as much as 300 to 400 basis points behind the market. We talked about why and we've consistently narrowed that gap to the point where we're very close now.
AD
Alex Ovshey - Goldman Sachs Group Inc., Research Division
Analyst · Alex Ovshey with Goldman Sachs
So my mistake, the 2% was on a per day basis, that absolute. Okay, that clears it up. And then on the optimization in containerboard in the U.S., we talked about previously, I think, a potential $100 million per year over the next couple of years. Can you just update us how you guys perform in the first quarter? I'm assuming it was probably challenging given the weather. And sort of how do you see yourself being able to perform relative to the $100 million target as we move through 2014?
MS
Mark Stephan Sutton
Analyst · Alex Ovshey with Goldman Sachs
We -- you're right, it was challenging in the first quarter. A lot of the optimization items we've highlighted are internal improvements, not really market improvements. And that is in supply chain and how we run our manufacturing operations. There's a couple areas I'd point to. John mentioned one of them, I think, earlier. In our converting facilities, in our Box business, we ran very well. We not only had a record first quarter in earnings but we had a best-ever performance in waste, the performance in our converting operations. And our supply chain across a number of metrics, how we use transportation, how we spend money, moving our product from our mills to our box plants, making sure we're making product in the right mill for the right end location, all improved in the quarter. So I think we made a good step. Obviously, the interruptions in the first part of the quarter made it more difficult.
JF
John V. Faraci
Analyst · Alex Ovshey with Goldman Sachs
I think the optimization is we're driving a racecar on the track, and the more laps we get around the track, the better the racecar gets. And that's really what optimizing the business is all about. It's a brand-new business for us, 3x the size it was 5 years ago.
OP
Operator
Operator
Your next question comes from the line of Scott Gaffner with Barclays.
SD
Scott L. Gaffner - Barclays Capital, Research Division
Analyst · Scott Gaffner with Barclays
I just wanted to dig into your comments a little bit on the April containerboard volumes. You mentioned some pickup in underlying customers and end markets. Can you talk about a little bit more specifically what types of customers are we talking about? And which end markets you're seeing recovery in?
MS
Mark Stephan Sutton
Analyst · Scott Gaffner with Barclays
I would say, in general, given the month is just ending today, I think 2 things, I would say. In customers, it's broad based, but it's mostly in the customers that were most impacted in the first quarter. So you would think about the large consumer packaged goods companies that took maybe a disproportionate hit based on the type of products they sell and where they're located. And then I would say, geographically, we're seeing a broad-based improvement from March, especially. No single place. A lot of what we're seeing is with existing customers. Obviously, you don't win business in a 30-day period, necessarily. So a lot of it is with existing customers that we were off with in the first quarter, and we're regaining with those customers. But I would say across the board, segment and geography.
SD
Scott L. Gaffner - Barclays Capital, Research Division
Analyst · Scott Gaffner with Barclays
Okay. And then within Industrial Packaging, you noted on Slide 38 that European container was actually up 2% year-over-year. Looks pretty strong to me. But how is that versus your expectations? Are you seeing some acceleration in the economy over there? What is sort of the underlying trends there?
JF
John V. Faraci
Analyst · Scott Gaffner with Barclays
Think of our European Box business having 2 pieces. There's Turkey and Morocco. Both countries are -- had good volume growth. Morocco was the strongest country in the European Box portfolio last year, principally driven by fruit and vegetable exports to Europe. And then we get to, France, Italy, Spain business. And frankly, volumes, and I think consistent with Western Europe coming out of a slump later than the U.S. did, is starting to -- I wouldn't say is sharply growing, but it's coming back to life. And so we're seeing some better box activity, particularly in the industrial segments. And so our box volume was up 4% quarter-over-quarter. We expect it to have a rebound year-over-year, and good news is we're seeing that.
OP
Operator
Operator
Your next question comes from the line of Al Kabili with Macquarie.
AR
Albert T. Kabili - Macquarie Research
Analyst · Al Kabili with Macquarie
Just, I guess, question for Tim on just the Uncoated Freesheet business, how -- in North America, how you're feeling about the second price hike at this juncture. And any concern with some of the import -- additional import activity at Staples at this point?
TN
Timothy S. Nicholls
Analyst · Al Kabili with Macquarie
Well, to be honest, we've lost a little bit of position due to imports on cut size. We'll see how long that holds up. There's a few things you need to know about imports, at least the way we think about it. First, they fluctuate dramatically over various periods of time and it's really driven by FX and by supply chain logistics costs. There's a pretty long pipeline to supply from 1 region of the world to another and not without disruption. But the other thing on imports, even though we've seen significant growth coming into North America in the first quarter, our belief is not all of that is staying in North America. Because of the way the reporting is done, we see it coming in. You don't see it going back out. And we believe that a portion of what's come in has come in for the purpose of redistribution back out to Central and South America. So we don't think it's to the degree that the reported numbers state. In terms of the business going forward, it's difficult to predict demand. But first quarter was no doubt soft, especially in the January time frame, and we think in part due to weather. So the good news was that it improved all the way through the quarter, and we exited March from a demand standpoint to a better place than we started for sure, and April looks okay so far.
JF
John V. Faraci
Analyst · Al Kabili with Macquarie
With Mark on the work, we're not using a lot of copy [ph] paper.
MS
Mark Stephan Sutton
Analyst · Al Kabili with Macquarie
No.
AR
Albert T. Kabili - Macquarie Research
Analyst · Al Kabili with Macquarie
Okay. And I think the volumes you indicated were down, I think, 19% overall. Can you give us a sense or flavor sort of how that parsed out domestically versus exports? I imagine export was significantly a big driver of that. And then in addition, I know part of the strategy with Courtland was to improve the mix, and sort of where you are on that. You mentioned the transitional costs there. But are we still very early in the process for mix improvement in that business that we should see improvement in the coming quarters as well?
TN
Timothy S. Nicholls
Analyst · Al Kabili with Macquarie
As we talked about just a minute ago, we realized $56 per ton of average price realization and incremental increase in price quarter-to-quarter. And about $20 of that, we think, was mix. So it's not a precise science, but we think that's a good number. What was the other part of your question? I'm sorry.
AR
Albert T. Kabili - Macquarie Research
Analyst · Al Kabili with Macquarie
I was just wondering if that -- if there's additional mix improvement that we should see beyond just what we saw in the first quarter?
TN
Timothy S. Nicholls
Analyst · Al Kabili with Macquarie
Well, some of the mix improvement would be driven by seasonality. So there could be some, especially as we get into the stronger season of Q2 and in latter summer and the first part of the fourth quarter. The August, September, October time frame is generally a strong seasonal period as well. And some of the cut size promotions that we have run around either tax season or back-to-school. So I'd say what you should take away from it is, we feel like we're on track to the mix improvement that we wanted to get.
OP
Operator
Operator
Your next question comes from the line of Gail Glazerman with UBS.
GD
Gail S. Glazerman - UBS Investment Bank, Research Division
Analyst · Gail Glazerman with UBS
Maybe going back to OCC question, given that it's driven by China, can you talk a little bit about what you're seeing in your Chinese Box business? And also, I guess, as someone who buys a fair amount of board in China, when you look at the quality of the board you're buying, do you have any sense if there's been a change in the mix of where OCC in China is coming from, more domestic, et cetera?
TK
Thomas Gustave Kadien
Analyst · Gail Glazerman with UBS
Gail, it's Tom Kadien. I guess, to the latter part, we buy probably a dozen different grades of different kinds of test liner. So we wouldn't see a change in the quality of what we're buying based on, I'll call it, the mix of domestic versus imported OCC. Now that said, the Chinese -- our view on it, the box demand was flat to down. Export kind of oriented Box business in China is off. If you look at the Chinese economic data, exports were down double digits in February. They were down high single digits in March. So the export-oriented Box business is down. Domestic is growing. But not fast enough to make up for the export. So it's a pretty soft market. Chinese New Year was pretty slow coming out of that, and the first quarter box demand was certainly not what we'd hope for. Now we have seen an improvement, I would say, in the month of April.
GD
Gail S. Glazerman - UBS Investment Bank, Research Division
Analyst · Gail Glazerman with UBS
Okay. And maybe just, again, international box. Last quarter, you talked about perhaps a bit of a struggle to pass through price increases on board into box. With some of the recycle prices in Europe falling over, has that become kind of a nonevent and not even a question at this point? Or are you still expecting to get some box price improvement over there?
JF
John V. Faraci
Analyst · Gail Glazerman with UBS
Well, there's been some slippage in board prices, and that's helping us on our, we call, delta P. But it's still very competitive market in the marketplace for boxes. So we haven't gotten a much price lift at all, but we are getting some relief on the buy side because we're a net buyer of all of our board over there. And some of it does come from the U.S. on the virgin side.
GD
Gail S. Glazerman - UBS Investment Bank, Research Division
Analyst · Gail Glazerman with UBS
Okay. And if I can maybe just throw in one last quick one, staying on international boxes, just the overall export market for your U.S. board.
MS
Mark Stephan Sutton
Analyst · Gail Glazerman with UBS
Gail, the U.S. board that we export, I would say that I characterize the market on volume as stable. And we are not seeing any significant changes in the demand pattern in the major markets that we serve, including the board that goes through our own IP box plants.
GD
Gail S. Glazerman - UBS Investment Bank, Research Division
Analyst · Gail Glazerman with UBS
And pricing?
JF
John V. Faraci
Analyst · Gail Glazerman with UBS
Pricing, I'd say, is also stable. It will show in the data chart down quarter-over-quarter, but that's partly because of the way we entered the fourth quarter. But we've seen some recovery in isolated markets. But overall, I'd say it's a stable environment for the board we export, which is kraft linerboard.
OP
Operator
Operator
Your next question comes from the line of Chip Dillon with Vertical Research.
CL
Chip A. Dillon - Vertical Research Partners, LLC
Analyst · Chip Dillon with Vertical Research
Looking at the uncoated freesheet situation. I know in the past, sometimes when we see a price increase announced, we wouldn't actually see the full amount, maybe it was sort of some customers will pay the full amount, but some might not. And as we think about the second round of increases of $50 to $70, could you just clarify what percentage of your mix in North America or the U.S. is subject to that? And is it your intention to pretty much show the full amount eventually, I guess, by the third or fourth quarter?
TN
Timothy S. Nicholls
Analyst · Chip Dillon with Vertical Research
Chip, it's Tim. It affects roughly 85% -- depending on how mix plays out, 85% to 90% of our volume. What I would say about the second increase, we've had all of the conversations for the most part that we need to have with customers and we've settled all of those discussions. So what you're going to see is price increase will play out through the second quarter. And there's probably going to be a little bit that bleeds over to the first part of the third. But I think we don't forecast price, so -- but that's how I see it playing out.
CL
Chip A. Dillon - Vertical Research Partners, LLC
Analyst · Chip Dillon with Vertical Research
Okay. And then as we -- shifting gears a little bit, when we look at sort of the containerboard market in North America -- well, the Box business, I'm sorry, in April, you mentioned that was up year-over-year after being down in the first quarter. And one of your competitors was sort of suggesting it might not be up for them. Do you think some of what you're seeing is share gain? Or maybe asked differently, could it also involve maybe some catch-up with the first quarter issues? Or do you think there might be something more underlying going on in the marketplace?
MS
Mark Stephan Sutton
Analyst · Chip Dillon with Vertical Research
Chip, this is Mark. What I'd mentioned earlier is what we're seeing mainly in our business is rebounding with existing customers. In that short of a period of time, not a whole lot of business changes hands in terms of share. So it's really -- I think part of it a snapback and part of it underlying economic improvement. But the majority of what we see is in our existing customer base.
OP
Operator
Operator
Your next question comes from the line of Mark Weintraub with Buckingham Research.
MI
Mark A. Weintraub - The Buckingham Research Group Incorporated
Analyst · Mark Weintraub with Buckingham Research
Question on use of capital. In particular, given the last 5 or 6 years, it seems a lot of evidence, there's reduced volatility in your cash flows, much more stability. Does that incline you potentially to move to the top end of that 30% to 40% return through dividend range?
CR
Carol L. Roberts
Analyst · Mark Weintraub with Buckingham Research
No. I think, Mark, that's an excellent point. We do view that our business is definitely less cyclical. And I think that view that it's less cyclical is also what's driven to the stable cash flows, the stable cash flows then lead to the dividend view of 30% to 40%. So I think they're all tied together. And I think, certainly, we feel that cash flow is sustainable and we feel that those targets are appropriate, and we'll just keep monitoring and pushing it. And I think John laid out a pretty clear number of that $1.60 to $2.
MI
Mark A. Weintraub - The Buckingham Research Group Incorporated
Analyst · Mark Weintraub with Buckingham Research
Okay. And then on the same topic, you noted in the Slide 25, John spoke to, under the global -- it says leveraging global platform for profitable growth. And John, you also made an allusion to Ilim working out pretty well here and increased confidence in your ability to make core businesses successful overseas. Is that signaling a little increase in desire to seek out global growth? Or is it more kind of a reference to Orsa, the acquisition there? I'm just trying to read what -- whether there's a little bit of enhanced conviction on growing overseas or not?
JF
John V. Faraci
Analyst · Mark Weintraub with Buckingham Research
Don't read anything into it, Mark, other than we're doing what we said we would do. And we spent $1.5 billion in Russia on big capital projects, not in our balance sheet, but on the Ilim balance sheet. And we're starting to deliver the results. I mean, we've gone through -- those projects are very complicated, very difficult, took longer than we thought. And we're going to start to see the benefits from those come through. And we'll get the same thing on Orsa. Tim said, we're a little bit behind there. But if we know anything, it's not around Industrial Packaging business, just about anywhere, and we'll get it right in Brazil.
OP
Operator
Operator
Our final question comes from the line of George Staphos with Bank of America Merrill Lynch.
GD
George L. Staphos - BofA Merrill Lynch, Research Division
Analyst · Bank of America Merrill Lynch
I know we're late here. Two things: One on North America and then the other one on Orsa for Tim. In North American Industrial Packaging, if you look at the controllable factors, obviously the weather had an effect in your ability to analyze this. Where do you ultimately think you did better? Because from our vantage point, you had a very solid quarter versus our model. It sounded like it came more from converting relative to the mills. But could you confirm that? The related question, good managements that had a lot of experience in their businesses know how to adapt given market conditions. Certainly, you had a big curveball in terms of the weather. Were there any levers that you pulled in the first quarter that might have been pulled more in the second quarter from the optimization standpoint that means that sequentially or later in the year, you don't have quite the same pickup? And then a question for Tim, on Orsa, recognizing that you are confident in your ability to improve the margin to your target goal, what gives you the most conviction in getting that goal, Tim, in the next couple of years?
MS
Mark Stephan Sutton
Analyst · Bank of America Merrill Lynch
George, on the first part for North American Industrial Packaging, I think the way -- you're right, it's hard to analyze the quarter in terms of what went well or better than -- I'm not sure what was in the model, what went better than you might have expected. But your comment about converting, we definitely ran our Converting business very well, and we expected to as we've been optimizing and moving business around, and it's bearing fruit and on a number of fronts. On the cost side, on the service to customers, in both cases. And I think other than the early start to the quarter, where we did have some couple of our mills got into some freeze issues, we ran very well in our mill system, which is a big part of our optimization plan. It only takes a couple of our large mills to have a problem to kind of show you a poor average. But on a 17 mills or 16 mills in the U.S., we ran very well at most of them. So I think it was across mills and converting. As far as the levers on optimization, I wouldn't say we pulled anything in the first quarter that we took from another quarter. It was a lot of blocking and tackling and executing in the supply chain and how we run our mills from a reliability standpoint and in the choices we made relative to some of the action in response to what was happening on demand. And we took some economic downtime, and partly because of that demand environment not being where we thought it was. And we have a pretty sophisticated model of how to do that and do it at the lowest marginal cost. And we're getting better at that each quarter. And we're not done. We're still improving that process.
TN
Timothy S. Nicholls
Analyst · Bank of America Merrill Lynch
George, it's Tim. Just on Orsa around the conviction on the margins. As John said, we have a lot of experience around Industrial Packaging businesses, and we're taking full advantage of that and leveraging that know-how across the business. But just locally, it's a market we know, it's a market that we believe in long term, and we've got a lot of talent there. So getting the right talent in the right spots is a critical part of our success. Lastly, we like our customer base. We think we're aligned with a really good set of customers and have been for a long time. We had a couple of customers who struggled in their own markets in the first quarter, and they'll probably struggle as we go through part of this year. But overall, I think people, we've got a lot of cost improvement opportunities and we've got a great customer base.
JF
John V. Faraci
Analyst · Bank of America Merrill Lynch
I think we're done and just for me to say -- to wrap it up. We continue to see this year shaping up as a good one for International Paper with a meaningful improvement in EBITDA and with strong free cash flow. We look forward in giving you a further update on that when we report our second quarter results late July. Thank you.
JR
Jay Royalty
Analyst · Bank of America Merrill Lynch
So thanks, John, and thanks, again, to all of you for taking the time to join us this morning. As always, Michele and I will be available after the call, and our phone numbers are on Slide 26 of the presentation. Have a great day.
OP
Operator
Operator
Thank you. This concludes today's conference call. You may now disconnect, and have a wonderful day.