Earnings Labs

Inter Parfums, Inc. (IPAR)

Q4 2017 Earnings Call· Wed, Mar 14, 2018

$90.02

-2.33%

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Transcript

Operator

Operator

Greetings, and welcome to the Inter Parfums' Fourth Quarter 2017 Conference Call and Webcast. At this time, all participants are in a listen-only mode. A brief question-and-answer session will follow the formal presentation. [Operator Instructions] As a reminder, this conference is being recorded. It is now my pleasure to introduce your host, Russ Greenberg, Executive Vice President and Chief Financial Officer. Thank you. You may begin.

Russell Greenberg

Analyst

Thank you, operator. Good morning and welcome to our 2017 fourth quarter conference call. Our format will be as usual, I will start the call with a financial overview and then Jean Madar, our Chairman and CEO, will discuss our current business, recent developments and some of our upcoming plans. After that, we will take your questions. Before proceeding further, I just want to remind listeners that this conference call may contain forward-looking statements, which involve known and unknown risks, uncertainties, and other factors that may cause actual results to be materially different from projected results. These factors include, but are not limited to the risks and uncertainties discussed under the heading Forward-Looking Statements and Risk Factors in our Annual Report on Form 10-K and the reports we file from time-to-time with the Securities and Exchange Commission. We do not intend to, and undertake no duty, to update the information discussed. In addition, Regulation G, codifications for the use of non-GAAP financial measures, prescribes the condition for use of non-GAAP financial information in public disclosures. We believe that the presentation of the non-GAAP financial information, that is included in this discussion is an important supplemental measure of operating performance to investors. The information required to be disclosed for the presentation of non-GAAP financial measures is disclosed in our December 31, 2017 annual report on Form 10-K, which has been filed with the Securities and Exchange Commission. This information is available on our web site at www.interparfumsinc.com. When we refer to our European based operations, we are primarily talking about sales of Prestige Fragrance products conducted through our 73%-owned French subsidiary, InterParfums SA. When we discuss our United States based operations, we are primarily referring to sales of Prestige Fragrance products, conducted through our wholly-owned domestic subsidiaries. Moving on to comparable…

Jean Madar

Analyst

Well, thank you Russ, and good morning everyone. The beginnings for us is landing the GUESS license. Last month, we signed a 15 year exclusive worldwide license with this iconic fashion company. GUESS was established in 1981, and it began as a jeans company and has successfully grown into a global lifestyle brand. Over the past 35 years, GUESS has gained global recognition with presence in wholesale, e-commerce and over 1,700 retail locations worldwide, with amazing ambassadors to promote the brand. The [indiscernible] business, has a personal fashion identity, smart, confident, glamorous, strong and adventurous. This is the ideal plan for magic we do, when we develop fragrance. We intend to fine tune, as well as build upon the existing GUESS fragrance portfolio of men's and women's scent, and plan to launch our first new product into our GUESS brand in early 2020. As we typically do when new products are launched, we plan to make a major investment in A&P to ensure initial success and longevity of the new scent and collections. That said, we do not envision a significant change in our SG&A as a percent of sales, with the addition of GUESS. Both companies have agreed not to disclose the specifics of our agreement; but I can assure you, the terms are in line with brands that have strong legacy fragrance business, which is nearly 30 years old. We are purchasing existing inventory from the prior licensee during the first week of April, and we continue to sell existing lines of GUESS fragrance. As stated in our news release yesterday, once we purchase the GUESS inventory from the brand's former licensee and determine, how long it will take to build new inventory, we plan to increase our 2018 guidance to factor in the GUESS contribution, which we…

Operator

Operator

[Operator Instructions]. Our first question comes from the line of Linda Bolton-Weiser with DA Davidson. Please proceed with your question.

Linda Bolton-Weiser

Analyst

Hi. Thank you. So congratulations on the GUESS license. So we were able to find some information just a little bit, about the sales level way back when Parlux used to market it, and we saw that there was a level of at least $46 million of sales. Do you have a good historical knowledge, if was that the actual peak sales for guess, or were there points where it was actually higher? And your comments about it being the biggest in your U.S. based operations? It does indicate that it's over $20 million is what you are thinking in terms of annualized run rate revenue. So can you give a little more color on -- is my thinking correct here that it could be $20 million, $30 million, even $35 million of annualized run rate, right off the bat?

Jean Madar

Analyst

As I said in my comments, we will give you more information on GUESS, when we release our first quarter. But we -- I am confirming the information about the historical sales as you mentioned Linda, and we see that in the next 24 months, and that is normalized in terms of inventory and distribution, which should be around $50 million or so for GUESS. Russ, do you have a comment?

Russell Greenberg

Analyst

Yeah. I really can't talk. Parlux was a public company, so I am sure that those numbers that they have disclosed, those are correct. With respect to other sales data, we are not sure of the accuracy of any of the data that we had heard. But as Jean said, in two years from now, we think that this business can be built, so that it should approximate somewhere close to that overall $50 million number.

Linda Bolton-Weiser

Analyst

Okay. And then, I know in the past sometimes, when you have acquired something, where there is an existing line, you feel like sometimes you want to clean out some of the product line or the SKUs or something, and I see that there are very low priced SKUs that are being sold under the GUESS brand, $13 to $15 at the retail price. That seems quite a bit lower than the Prestige price point you're used to. So can you comment on what your thoughts are on what you might want to do initially with it?

Jean Madar

Analyst

You're right. We are going to have to decide here, have a look at the portfolio. We are going to have to clean up some of the dissolution. That's why we have a very long term license, we have a 15 year license, so we'd take the time, and I want to use the next 12 months to clean up. We have got to come up with a new fragrance, with a new line of fragrance in, I would say, around 18 months from now. And the goal will be this year to put back GUESS with a fancy, affordable, luxury segments. We want to be the -- maybe the first guy to -- the first level of selective distribution. We see the price could be higher than where they are today.

Linda Bolton-Weiser

Analyst

Okay. And then, is there any way that you could comment -- did the Coach Floral launch occur here in the first quarter, and how significant is that? Is that a minor flanker, or is that kind of more major than maybe what I am thinking? And how is the trend of the business? We are almost done with the first quarter, is there anything you can say how things are trending after a very good holiday that you had?

Jean Madar

Analyst

No, we are not going to comment on the first quarter. Yes, Coach is doing great, not only the flanker, but we are rolling out worldwide, and Coach is doing a little bit better than our actual projections.

Linda Bolton-Weiser

Analyst

Okay. And then just one final one, I notice that your yearend inventory was up about 40% or so year-over-year, why would that be? Is that with the anticipation of the launches here in the first half, or what's going on with that?

Russell Greenberg

Analyst

Yeah. Our inventory levels are always a function of when new products are being launched into the marketplace. When you look overall at where we are from a business standpoint, turnover and things of that sort are very-very consistent, not only for our inventory, but also for receivables. So it's really a function of what is needed to cover the anticipated sales of the next three to six months.

Linda Bolton-Weiser

Analyst

Okay. Thank you very much.

Russell Greenberg

Analyst

Thank you, Linda.

Jean Madar

Analyst

Thank you, Linda for your questions.

Operator

Operator

Thank you. Our next question comes from Joe Altobello with Raymond James. Please proceed with your question.

Joe Altobello

Analyst · Raymond James. Please proceed with your question.

Thanks. Hey guys, good morning. First question on the gross margin, that was the biggest surprise for us, since the dollar has been weaker, as you noted, and I think you have mentioned in your last earnings call, that you didn't see a ton of upside on the gross margin number. So if you could just tell us a bit first, what percent of your sales today are through your own distribution subsidiaries, versus where that was, let's say, a year ago?

Russell Greenberg

Analyst · Raymond James. Please proceed with your question.

That's information that we haven't disclosed. So I can't just throw that out here. But needless to say, there is a little bit of anomaly, because one would have ordinarily expected the gross margin to decline a little bit, because of the strength of the euro against the dollar. But it is being mitigated to a great extent, because some of the biggest markets that are growing, as Jean mentioned, North America, is now the largest market that we have, and in addition the brands that are growing, as I mentioned, Rochas and Coach, these are brands that the distribution is -- the growth of the distribution is significant, and within our distribution subsidiaries. So that is what's causing this anomaly. Again, as we grow different brands, in different markets around the world, this trend, I am not really expecting it to continue. This was a consolidation year, that was not a major launch from some of the major brands, therefore the impact actually showed a little bit more than we originally expected. But I do not expect significant gross margin expansion, as a result of product mix going into the future.

Joe Altobello

Analyst · Raymond James. Please proceed with your question.

Okay, understood.

Jean Madar

Analyst · Raymond James. Please proceed with your question.

And let's not forget, that fourth quarter, as you said -- are shifting in the third quarter, so this could explain also why the fourth quarter was higher than anticipated.

Joe Altobello

Analyst · Raymond James. Please proceed with your question.

That's also a good point. In terms of the mass brands that you guys are discontinuing, could you quantify how much sales they represent, and maybe if that was anticipated in your original guidance of $620 million.

Russell Greenberg

Analyst · Raymond James. Please proceed with your question.

The sales are --

Jean Madar

Analyst · Raymond James. Please proceed with your question.

Today, the sales are less than $10 million, and historically, the company always kept the mass or semi-mass products. So we have seen that in the next two or three years, there is no reason for the company to continue selling these products which is less than $10 million. So we wanted to start cleaning the inventory. And also, the trademarks associated with these segments.

Joe Altobello

Analyst · Raymond James. Please proceed with your question.

Okay. And that's in your guidance for this year, $620 million?

Jean Madar

Analyst · Raymond James. Please proceed with your question.

It is.

Russell Greenberg

Analyst · Raymond James. Please proceed with your question.

Yes.

Joe Altobello

Analyst · Raymond James. Please proceed with your question.

One last one, the expected rate for 2018 Russ?

Russell Greenberg

Analyst · Raymond James. Please proceed with your question.

Off the top of my head, I don't remember if it was disclosed or not, and I think when we changed our guidance, we might have come up with an effective tax rate. I don't have that information right in my fingertips right now, but I would imagine, it's going to be somewhere around 14 points below the -- I am sorry, it's not. I don't have that information in front of me, I will try to put it together and get it to you.

Joe Altobello

Analyst · Raymond James. Please proceed with your question.

Okay. Thank you guys.

Operator

Operator

Thank you. Our next question comes from Jason Gere with KeyBanc Capital Markets. Please proceed with your question.

Jason Gere

Analyst · KeyBanc Capital Markets. Please proceed with your question.

Hey good morning guys or good afternoon. Jean, I guess the first question, you were talking about I think, when you factor in Guess, you were saying that SG&A would be pretty steady going forward. A&P spending, we have seen step-up last year in some of the big launches, 21%. So I guess I am just trying to think about, how we should think the next couple of years of A&P spending, the ROI you are getting on that, obviously, has been pretty good. Probably would anticipate a big step-up this year, but maybe 2019 with some of the bigger launches. So I was just trying to think about the tradeoff between core SG&A that you talked about with GUESS in there, and then maybe the A&P spending, with some new bigger launches coming on the GUESS line, and other launches that you have in the docket?

Jean Madar

Analyst · KeyBanc Capital Markets. Please proceed with your question.

I think that A&P at 21% is what we can expect going forward. I think it's already at a high level. As you can notice, we have increased the percentage year-after-year. We are comfortable with this number now. We spent more than $120 million in A&P this year and that's why we are able to grow our sales faster than the market. But we think that -- I am comfortable with this number going forward.

Jason Gere

Analyst · KeyBanc Capital Markets. Please proceed with your question.

Okay. That's fair. And then I guess the other question, the last question you talked about direct-to-consumer more on e-commerce, so I was just wondering if you could talk about what you are seeing in beauty in general, in terms of where customers are buying their fragrances between online, brick and mortar, and I know you have to support both channels there, but maybe if you could talk about the mix of the two, and how you see that progressing the next couple of years, and maybe what's changing in consumer behaviors, in terms of where they are buying their fragrances? Thank you.

Jean Madar

Analyst · KeyBanc Capital Markets. Please proceed with your question.

Internet sales, obviously is growing at a faster pace, but we start from a smaller number. We have two types of internet sales, we have the web site of our retailers, so our retailers manage also a web site, and people buy from macys.com or sephora.com, and this is a big part of the business, and there are also some sales done by web sites that are specialized in fragrance. This business is still less [ph] than 10% of our total sales. Either we sell directly or we sell it through distributors. But definitely, it's growing at a faster pace, that's what I can tell you for now.

Jason Gere

Analyst · KeyBanc Capital Markets. Please proceed with your question.

Okay, great. Thank you. That's all for me.

Jean Madar

Analyst · KeyBanc Capital Markets. Please proceed with your question.

Thank you so much, Jason.

Operator

Operator

Thank you. Our next question comes from Wendy Nicholson with Citi Research. Please proceed with your question.

Wendy Nicholson

Analyst · Citi Research. Please proceed with your question.

Hi.

Jean Madar

Analyst · Citi Research. Please proceed with your question.

Hello Wendy.

Wendy Nicholson

Analyst · Citi Research. Please proceed with your question.

Hello. My question goes back to Russ, your comment in your remarks that you are now closing in on the long term margin target, that you have been checking that for a long time. So congratulations on that, that's awesome. But I guess the question is, where do we go from here? I think you have made the point several times that, advertising and promotion is probably going to stay in that 20%-ish range, but if I look at the other SG&A as a percentage of sales, you close in at almost 23% last year, and that's a bit higher than you were four, five years ago, and so I am wondering, do you think that given your larger sales base, is there room for operating loss? Do you think you can get your operating margin up kind of 14%, 15%, or the reinvestment opportunity is so significant, you kind of want to stay in the 13%, 14%, range? Does that make sense?

Russell Greenberg

Analyst · Citi Research. Please proceed with your question.

Yeah, I understand the question exactly. And you are 100% right, there is no reason to stay. Now that we have reached, what was an initial target, there is no reason why we can't exceed it, if in fact, we can continue to grow the top line. As Jean just mentioned, we think that 21%, which is up significantly from the little over 19% last year, and a little less than 18% the year before. 21% is a decent amount of funds that's being used to reinvest and to build market share. So if we can grow the top line sales and the numbers or enter into more license agreements like we have with GUESS, there is no reason that that operating margin can't -- the next target is going to be 15%. I think, you can max out somewhere, maybe it's around 15%, maybe even 16%, I think that's probably the highest we have ever had historically, for a year or so, where we might have just touched at that particular level. But clearly, we are expecting to gain additional operating leverage, as we continue to grow the top line.

Wendy Nicholson

Analyst · Citi Research. Please proceed with your question.

Got it. And then just broader, congratulations on GUESS, it sounds like it's going to be a terrific addition, but you still got a ton of cash on the balance sheet, and I assume, there are no changes in terms of your capital allocation plans. You still want to keep the powder dry. But still you think you have got the management bandwidth internally, to continue to look for even more acquisitions above and beyond GUESS, do you think you need to hit a pause at some point, or kind of just -- what you are thinking about your ability to take on brands above and beyond GUESS? Thanks.

Jean Madar

Analyst · Citi Research. Please proceed with your question.

We do not want to pause at all to accelerate the [indiscernible]. We said for a long time, we can manage in our portfolio, more brands than what we have. We have the organization set in place. So GUESS is a perfect example, we are going to be able to absorb GUESS in a very short amount of time. The team has started to work in the last what, month or so, and we will be able to have some sales starting, as early as the next month, even though, in order to take advantage of events, it's going to take six months to 12 months. But we will not pause. We have other plans, other ideas, some are close to signing -- we are working on, and the cash that we have, we are not going to use a lot of this cash for GUESS, but I think, so it is very important to have it in our book, because opportunities will be available for us. Russ, do you want to complete?

Russell Greenberg

Analyst · Citi Research. Please proceed with your question.

No, I think you hit it. We are definitely not pausing at all. There are several different other initiatives that we are looking at. GUESS is a great addition for the U.S. side of our operations. We clearly have room to grow additional brands, either in the U.S. or even through InterParfums SA, our European subsidiaries.

Wendy Nicholson

Analyst · Citi Research. Please proceed with your question.

Got it. Terrific. Thank you very much.

Russell Greenberg

Analyst · Citi Research. Please proceed with your question.

Thank you so much.

Operator

Operator

Thank you. Our next question comes from Ashley Hogan with Jefferies. Please proceed with your question.

Ashley Hogan

Analyst · Jefferies. Please proceed with your question.

Hi. This is Ashley on for Steph Wissink. Thanks for taking our question. In regards to the GUESS license, how should we think about distribution of the brand? And then also, as you guys pull back from the mass fragrance, is there something in the mass fragrance business, that it's just [ph] maybe in the long term state of underperformance?

Russell Greenberg

Analyst · Jefferies. Please proceed with your question.

Jean, do you want to take the first part about GUESS, and then I could address the mass?

Jean Madar

Analyst · Jefferies. Please proceed with your question.

Yeah. For GUESS, the brand has great recognition outside of the U.S. We have -- I was just last week in Russia, checking potential for GUESS business and GUESS is opening a lot of stores in Russia, and I think we can expect a lot of business coming from this part of the world. We will position GUESS as a luxury brand outside of the U.S. In the U.S., it's a different story, because GUESS is not sold in the GUESS -- department stores. So we are going to really put [indiscernible] on selling GUESS stores. We have a very large presence, from a merchandising point of view, in GUESS stores, and that outside of the U.S., GUESS is definitely considered as a very important American brand. So the second brand that we announced internationally, such as Abercrombie or other brands that we have in our portfolio. Russ, you want to answer the second part of the question regarding the mass market?

Russell Greenberg

Analyst · Jefferies. Please proceed with your question.

Yeah. The mass market business that is remaining, is really a legacy business for the company that goes back to the 1990s. This is not a business that we have really been concentrating significantly on, over the last, at least 15 to 16 years. So it has been in a somewhat of a steady decline. It's just at a point now, that as we mentioned, the sales data is under $10 million for a company that's doing almost $600 million, it clearly -- it doesn't make sense for us to concentrate on that. So we have just made a cognitive decision that, certain lines that are not really generating the profitability that they should, should easily be discontinued. It also enables us to reallocate warehouse space and things of that sort, to be more efficient, if you will, and that's kind of where the mass market business has been for quite some time now.

Ashley Hogan

Analyst · Jefferies. Please proceed with your question.

Great. Thank you.

Russell Greenberg

Analyst · Jefferies. Please proceed with your question.

Thank you.

Jean Madar

Analyst · Jefferies. Please proceed with your question.

Thank you.

Operator

Operator

Thank you. Our next question comes from the line of Hamed Khorsand with BWS Financial. Please proceed with your question.

Hamed Khorsand

Analyst · BWS Financial. Please proceed with your question.

Hi. Just a couple of questions here. I didn't hear in your comments earlier, is there a new Montblanc coming out, is that still a long time for this year?

Russell Greenberg

Analyst · BWS Financial. Please proceed with your question.

A new family fragrance for Montblanc is not going to come out until 2019, maybe even early 2020. What we have launched over last year and this year are, we will call them flankers, but Montblanc is such a strong brand, that these flankers have actually significantly been outperforming even our own expectations. Montblanc Legend Spirit and Montblanc Legend Night this year, clearly have exceeded all expectations. Jean, anything to add there?

Jean Madar

Analyst · BWS Financial. Please proceed with your question.

Yes, yes, yes. Montblanc Legend Night is a fragrance that we are launching. But it's what we call, a flanker. The new franchise, a new pillar for Montblanc will happen next year, beginning of next year, which will be the third pillar for Montblanc.

Russell Greenberg

Analyst · BWS Financial. Please proceed with your question.

Can you hear me? Hello?

Hamed Khorsand

Analyst · BWS Financial. Please proceed with your question.

And then my other question was going to be, any changes to marketing plans, just kind of what you have learned from last year, one for your existing business and two, if there is any change to that plan, now that GUESS will be part of the lineup?

Jean Madar

Analyst · BWS Financial. Please proceed with your question.

No changes. We continue to -- we will support all the existing brands in our portfolio, either from our France subsidiaries of Montblanc, Lanvin and Jimmy Choo, of course, Rochas and Coach, or in the U.S. with Oscar de la Renta, Anna Sui, and Abercrombie and Hollister. So absolutely no changes. GUESS will transcend our presence in stores internationally and domestic, but no particular changes to our strategy.

Hamed Khorsand

Analyst · BWS Financial. Please proceed with your question.

Okay. And then as far as the marketing goes and the ad spend, and last, you had said it felt like you were generating more sales per ad dollar spent, is that because of the mix as far as going direct with your distribution and changing up how you were doing advertising, versus the retailers doing advertising, any details you could give on that?

Jean Madar

Analyst · BWS Financial. Please proceed with your question.

No. But I don't think that we generated more sales per dollar being spent last year. I think it has been quite the same. Stayed there for a long time. We need to reinvest some of our profit into advertising in order to maintain the growth for each of our brands. Russ, you have something to add?

Russell Greenberg

Analyst · BWS Financial. Please proceed with your question.

No. I think that you are exactly right. I really don't see a change at all. The investment level today is the level we intended to get to, because of the importance of reinvesting in our brands.

Hamed Khorsand

Analyst · BWS Financial. Please proceed with your question.

Thank you.

Russell Greenberg

Analyst · BWS Financial. Please proceed with your question.

Thank you so much Hamed.

Operator

Operator

Thank you. There are no further questions. I'd like to turn the call back over to Russ Greenberg for any closing remarks.

Russell Greenberg

Analyst

Thank you. And just a quick note, I will be a presenter at the D.A. Davidson Brands and Experience Forum in Chicago on June 14th, and I will also present at the Jefferies Consumer Conference in Nantucket on June 20. I want to take this opportunity to thank you all for tuning in to our call, and if you have any further questions, please just as usual, contact my office, and have a great day. Thank you very much.

Operator

Operator

Thank you. This concludes today's teleconference. You may disconnect your lines at this time. Thank you for your participation, and have a wonderful day.