Robert Jornayvaz
Analyst · Bumbershoot Holdings
Well, as I've said before, Trio is composed of 2 primary products if you look at the rest of the fertilizer space, 42% SOP and 58% magnesium sulfate. So if you're a distributor and you're carrying those 2 products in your bands, you're carrying SOP at a much higher value because you're not carrying it in a form of 42% SOP. So if someone were to blend 42% SOP and 58% magnesium sulfate, which means they're carrying 100% of both of those products in 2 separate bands, they're achieving prices well in excess of $100 greater than Trio because chemical composition is made out of that breakdown that I just gave you. So if there weren't such a wide disparity between the chemical composition of the product, which is 1 granule versus a mixed blend of two, then I didn't have the great confidence in having lived through the Trio market over the last 15 years. I feel like I have a darn good understanding of who the customers are, what they're willing to do, what they're willing to buy and the competition that we are up against. And so we believe we bring incredible agronomic value, especially in the fact that it's armory-certified, it's Food Safe/Feed Safe. And as we look at the growth in the organic market, which is occurring as we speak on a much greater scale, as we see the value of the inputs, we see the initiatives that we're taking at the mine site to reduce cost, we believe it's a product that, as you know, used to add tens of millions of dollars to our bottom line. And so we don't have any reason to believe that we can't get back to that place given the strength and the value of K and the value of the magnesium and the location of the magnesium-deficient soils, which exists not only in the United States but internationally. We see the value of various sulfur products in terms of things like sulfur-coated bentonite. And so when we take the value of the 3 components, the potassium, the magnesium and the sulfur and the lack of chloride and what's going on in those other products and the pricing of those other products, Trio continues to be an anomaly. And when we visit with customers, it's an anomaly to the competition, 1 primary customer, 1 primary competitor.