Yeah. So great question, so let me - you know, the answer is yes and let me step back to probably the core of the question. And, as we'd talked about for last few years, you know, there's clearly a very different dynamic going on in the industry and it's driven by something very simple. Clients around the world are choosing to work with fewer money managers. And that's whether it's the retail channel, the institutional channel and, again, every geography in the world. And so what they're looking for from clients is, clients are expecting more from money managers, so it's that broad range of capabilities that we have from passive all the way to alternatives, but beyond that, they want Solutions capability, they want thought leadership, they want the ability for us to build models for them help in any way. And so that has been you know a core focus for us as a firm, and you can see it in just the growth - gross inflows, the net inflows now of you know, that the impact there. So you have to be relevant to clients, you have to make a difference for clients and that's really important. So it's capabilities. It's also depth and breadth of capabilities of services. And also, I think what you have to do too is, yes, you want to have skills so you can drive efficiencies into the organization, which we've proven to do, you know, over any number of years and just conversation today you know proves that once again, but it's really so you can reinvest back in things like technology to create a better experience for your clients. And, again, ourselves and you know, I'd say the other larger firms have done very well doing that during the global pandemic, the client interactions have never been better. And you know, much of that was driven by historical technology investments, and again, not unique to us and but I think we've all been surprised that if you have skill and capability, you can really create a difference for your clients -