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JAKKS Pacific, Inc. (JAKK) Q1 2012 Earnings Report, Transcript and Summary

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JAKKS Pacific, Inc. (JAKK)

Q1 2012 Earnings Call· Wed, Apr 18, 2012

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JAKKS Pacific, Inc. Q1 2012 Earnings Call Key Takeaways

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JAKKS Pacific, Inc. Q1 2012 Earnings Call Transcript

Operator

Operator

Good morning, ladies and gentlemen. Thank you for joining the JAKKS Pacific First Quarter 2012 Earnings Call with management. Today, JAKKS will review the results for the first quarter ended March 31, 2012, which the company released earlier this morning. On the call today are Stephen Berman, President and Chief Executive Officer; and Joel Bennett, Executive Vice President and Chief Financial Officer. Mr. Berman will first provide an overview of the quarter and operational results, and then Mr. Bennett will provide detailed comments regarding JAKKS Pacific's financial results. Mr. Berman will then conclude the prepared portion of the call with highlights of the product lines and current business trends prior to opening up the call for your questions. [Operator Instructions] Before we begin, the company would like to point out that any comments made about JAKKS Pacific's financial performance, events or circumstances, including the estimates of sales and earnings per share for 2012, as well as any other forward-looking statements concerning 2012 and beyond, are subject to the Safe Harbor protection under Federal Security laws. These statements reflect the company's best judgment based on current market trends and conditions today and are subject to certain risks and uncertainties, which could cause actual results to differ materially from those projected in the forward-looking statements. For details concerning these and other such risks and uncertainties, you should consult JAKKS's most recent 10-K and 10-Q filings with the SEC, as well as the company's other reports subsequently filed with the SEC from time to time. With that, I will turn the call over to Mr. Berman. Please go ahead, sir.

Stephen Berman

President

Thank you for joining us today. We are pleased to report that 2012 started off favorably with net sales and earnings exceeding the high end of our guidance ranges for the first quarter. We are also excited to announce that the launch of the Monsuno toy and animated series have exceeded the company's expectation to date. The toy line is selling out at many of our major retailers, and the animated series has solid viewership week over week. Our aggressive expansion plans for international retail distribution for the toy line is on track, and we are estimating that roughly 30 countries are slated to offer the Monsuno toy line in their markets by this fall. This is an especially exciting prospect given that the boys action product category has historically produced billion-dollar properties worldwide. We plan to capitalize on this exciting launch result by continuing to aggressively market Monsuno, while developing additional products to further strengthen our sales. While the product has only recently been launched, we are confident that should these early trends continue, Monsuno can become a phenomenon in the U.S. and around the world. Beyond Monsuno, we have some really terrific products in our portfolio, and we are optimistic for the year ahead with contribution coming from a broad range of toy and toy-related products and electronics for all ages and for the entire family. We expect the top contributors to come from across all the JAKKS divisions this year, including a very strong lineup in our girls division with products based on the powerhouse brands, such as the Winx Club, Disney Princess, Disney Fairies and Cabbage Patch Kids. Our Winx Club dolls and role play toys launching this fall have wide placement and distribution. Our extensive line of Disney Dolls dress-up, role play and Halloween Costumes are based on hot Disney entertainment releasing later this year, such as the Cinderella Diamond DVD release, Disney Fairies Secret of the Wings DVD release and Disney Pixar's Brave. In our boys arena, we are looking forward to seeing significant growth in our boys role play and novelty business with Marvel novelty, plush and boys role play and dress-up lines based on The Amazing Spiderman, and The Avengers feature film as well as toys based on The Dark Knight Rises theatrical release. There's also a lot of excitement around the launch of Scatter Brainz, our new proprietary boys line of character-based 50 darts. We have a robust of electronics lineup, including Spy Net Multi Vision, Action Shot Video Camera and The Walking Dead Deluxe TV Game. We are looking to expand beyond the toy aisle and Max retailers, and in the consumer electronics aisle and sales channels with these new items, targeting people of all ages and demographic profiles. We are looking forward to launching these product lines in this fall. In our seasonal/outdoor category, we are very excited for the return of the iconic Original Big Wheel ride-on toy from our Kids Only! division. Millions and millions of Original Big Wheel toys have been sold over the past 40 years, and the King of the Sidewalk has been a favorite with families for generations. We are excited to build on this classic brand and introduce this iconic toy to new generations of children. In our Tollytots preschool category, we continue to thrive with a beautiful Disney Princess Toddler and Baby Dolls and Baby Doll accessories based on premium brands such as Graco and Fisher-Price that resonate with little girls and parents alike. New and innovative preschool and early learning toys based on tot licenses such as Safety 1st, Rubik's and Baby Genius will be making their way into preschool toy outlets this fall. Our recent acquisition Moose Mountain Toymakers has been fully integrated into our operational system, and they are on track to increasing their penetration at retail with the ride-on toy, wagons, playsets and ball pits. I would like to now turn the call over to Mr. Joel Bennett to review our financial results for the first quarter of 2012, then I will give a further update on the initial success of Monsuno and the 2012 product portfolio before opening calls to your questions. Joel?

Joel Bennett

Management

Thank you, Stephen, and good morning, everyone. Our results this quarter exceeded both net sales and earnings guidance with net sales for the first quarter 2012 of $73.4 million, up from $72.3 million reported in the comparable period in 2011. The reported net loss for the first quarter was $16 million or $0.52 per diluted share, which includes $1.4 million or $0.03 per diluted share related to financial and legal advisory fees and expenses. This compares to a net loss of $10.6 million or $0.39 per diluted share reported in the comparable period into 2011, which includes $300,000 or $0.01 per diluted share of financial and legal advisory fees and expenses. Excluding these advisory fees and expenses in 2011 and 2012, the first quarter net loss in 2012 would have been $16.1 million or $0.59 per diluted share, compared to a net loss of $10.4 million or $0.38 per diluted share in 2011. Turning to a more detailed discussion of our results. Our product lines are aligned in 2 categories, which reflects the makeup of our business. They are Traditional Toys and Electronics and Role Play, Novelty and Seasonal Toys. Worldwide sales of products in our Traditional Toys and Electronic segment, which includes dolls, action figures, vehicles, electronics, plush and pet products, reported $1.3 million for the first quarter 2012 compared to $38.2 million for the first quarter in 2011. 2012 sales this quarter in this segment were led by our boys action figures with Monsuno and Pokémon, though offset by a decline in P&A. Girls products, we saw a list in Disney Fairies Dolls and Cabbage Patch Kids and preschool, which increased with higher Disney Princess Doll sales in our Tollytots division. Worldwide sales from our Role Play, Novelty and Seasonal Toys segment, which includes role play products, novelty toys, Halloween costumes, indoor and outdoor kids' furniture and pool toys were $32.1 million in the first quarter of 2012, compared to $34.2 million for the first quarter of 2011. Sales of our indoor and outdoor kids' furniture were up from the previous year and dominated sales in this category this quarter, followed by role play products although this segment was down overall versus last year. Included in the category numbers are international sales of $9.5 million for the first quarter 2012, compared to $14.9 million for the first quarter 2011. We are pleased with the progress we've been making in our international expansion, especially for Monsuno as we seek to maximize international opportunities to license and especially JAKKS own content. Gross margin for the first quarter of 2012 and 2011 was 32.1% and 33.6% of net sales, respectively. The decline in 2012 was primarily due to a shift in product mix resulting in higher royalty expense, offset in part by lower product cost and tooling amortization. SG&A expenses in the first quarter of 2012 were $43 million or 58.5% of net sales, as compared to $39.1 million or 54% of net sales in 2011. The increase as a percentage of net sales for the quarter is primarily attributable to marketing support for the launch of Monsuno, in addition to the incremental overhead added in connection with our acquisition of Moose Mountain and legal and financial advisory expenses incurred in connection with the unsolicited indication of interest. Operations provided cash of $6.1 million for the first quarter 2012 compared to $7.9 million in 2011. As of March 31, 2012, the company's working capital was $354.7 million, including cash and equivalents and marketable securities of approximately $254.8 million. Our balance sheet remains very strong. We continue to evaluate various uses of our funds and untapped financing capacity. Using our disciplined approach, we look for accretive acquisitions to complement the growth of our business and effectively deploy our capital. And in 2011, the company implemented a cash dividend program that currently pays an annual dividend of $0.40 per share payable quarterly to shareholders of record of the company's common stock. The dividend policy continues to allow for internally generated cash flow to support our organic and acquisition growth strategy, maintain a strong balance sheet as well as provide sustainable quarterly dividend to our shareholders. Depreciation and amortization was approximately $3.2 million in the first quarter of 2012, compared to $3.9 million for the first quarter of 2011. As for our tax rate, our effective rate for 2012 is expected to be approximately 25% before any FIN 48 or other adjustment. This may change if there's a shift in sales between U.S. and Hong Kong companies. Capital expenditures were $3.2 million for the first quarter of 2012, comparable to the $3.2 million for the first quarter 2011 and in line with our expectations. Accounts receivable as of March 31, 2012, were $58.4 million, up slightly from $57.4 million at the end of the first quarter 2011 due to higher sales in 2012. DSOs remained unchanged at 72 days from 2011 to 2012. Inventory as of March 31, 2012, was $45 million, down slightly from the March 31, 2011, level of $45.2 million. Inventory levels remain generally low with DSI of 101 days compared to 102 days in the same period in 2011. As for our earnings guidance for 2012, we are still anticipating net sales in the range of $720 million to $728 million with diluted earnings per share in the range of $1.01 to $1.07, excluding costs in connection with the unsolicited indication of interest. We continue to have strong confidence in the future prospects for JAKKS Pacific and its shareholders. Lastly, our Board of Directors has declared a regular cash dividend of $0.10 per common share. The dividend will be payable on July 2, 2012, to shareholders of record at the close of business on June 15, 2012. With that, I will return the call back to Stephen Berman.

Stephen Berman

President

Thank you, Joel. We are very pleased with the results of our first quarter 2012 and are optimistic about our outlook of the coming year, with the initial success of Monsuno and the broad placement of our wide ranging portfolio of products. Today is the first day of our Spring 2013 Toy Fair, and we're looking forward to the positive response on a number of our product lines for the year. Let me start with Monsuno. The launch of the Monsuno toy and the U.S. premiere of the animated series has exceeded the company's expectations to date. We are extremely excited to report the robust initial retail sales of the toy line, continued expanding international retail distribution and solid ratings for the animated series, which have increased viewership week over week. Since their launch, the Monsuno products retail sell-through has increased expeditiously through key items and accessory items. Therefore, we have developed plans to meet increased consumer demand at retail. Monsuno's single packs, 2-packs and 4-packs are some of the most popular items that are selling out at many retailers. We have increased material buys and production quantities to accommodate the strong demand. We are also anticipating strong sales due to the upcoming promotions, retail ads and circulars, in-store events and end-caps planned at most of our major retails. Key promotions include the first-ever Monsuno DC to Wild Core in-store event at all Toys"R"Us within the U.S. on March 24, end-caps at all Target stores from March to June. Monsuno Monster Power Tour, which kicked off on April 7 and a top 10 market sampling tour hitting major cities across the U.S. with sampling, gaming and hands-on demos. PR event in Japan on June 25 will distribute 100,000 limited-edition cores and additional key promotional activities outside the U.S. will kick off in July. Our international distribution continues with some of the largest toy companies in the world launching Monsuno toys this year. Monsuno toys are launching in Canada, U.K., Australia and New Zealand in July and August. In Europe, Latin America, Asia, Middle East, Israel and Africa, the toys are launching in June through August in these territories. In all, an estimated over 30 countries will market and distribute Monsuno toys this year. And the Monsuno toy line was recently awarded the prestigious Boys Toy of the Year Award from the Australian Toy Association at the 2012 Australian Toy Hobby and Nursery Trade Fair. The Monsuno animated series premiered on Nicktoons February 23, 2012. New episodes premiered every Thursday with encore airings throughout the week bringing the total number to 7 airings per week. Monsuno is continuing to find an audience that has grown since its debut. The new episode on March 22 was the highest-rated new episode to date with kids, tweens, boys and total viewers ranking us the #6 on all TV during this time period with boys 6 to 11. Currently, repeat episodes are airing this month with brand-new episodes launching on Nicktoons in May. As mentioned earlier, Monsuno international programming will include Nickelodeon channels around the world starting in Canada, Australia and New Zealand in April and May; and in Europe, Latin America, Asia, Middle East, Israel and Africa in May and June. We have also secured excellent A level free-to-air television in key international markets, including Australia and parts of Europe and the U.K. The Monsuno Battle to the Core online game on nicktoons.com is still the #1 play game on nicktoons.com with over 805,000 games played since January 2012 and growing. We could not be more pleased with the performance of this franchise to date, and we believe Monsuno is on the road to becoming the next big boys action brand worldwide. We are looking forward to seeing significant growth in our CDI boys Role Play, Dress-Up and Novelty business, with novelty, plush and boys role play variants based on Marvel's The Amazing Spiderman and The Avengers feature films. And we are looking forward to the introduction of our 31-inch Batman figure based on The Dark Knight Rises theatrical release. There is also building excitement around the launch of Scatter Brainz, our new proprietary boys line of collectible, character-based sticky darts and launching accessories, which has placement in all top accounts. In our girls division, our focused portfolio of classic brands include Disney Fairies, Disney Princess, Cabbage Patch Kids, Hello Kitty and the highly anticipated new fashion doll brand, the Winx Club. All are looking optimistic for 2012. We are excited for the launch of the Winx Club Dolls, playsets, dress-up and role play products this fall. Program ratings on Nickelodeon are solid. Since its launch in December of 2011, 4 primetime specials airing each month and by November 2011, Nickelodeon was airing the programs daily. The Winx Club premieres, including the 4 specials, have an average 1.6 billion total viewers to date. We are pleased with the placement of our Winx Club Dolls and dress-up and expect full presence at all major accounts. International distribution includes the U.K., Australia, New Zealand and Latin America. And our strategic product launch in the U.S. includes a June 1 online pre-sell at all accounts of dolls, a July 1 limited on-shelf distribution to support early promotions for dolls, and August 1 nationwide on-shelf launch for the entire product line. In addition, we are working with several strong partners on a fully integrated marketing campaign focusing on traditional, TV, social media and PR. With our existing and extensive product line, the power of Nickelodeon, a solid comprehensive marketing program and full trade support, industry should brace itself for next hottest fashion doll brand. Disney Fairy Dolls are still the top performing doll brand in JAKKS Pacific's girls division. Top volume drivers are the 9-inch fashion dolls and our featured doll, Sky High Tink. In addition, multi-pack exclusives continue to sell well. Sky High Tink, our first-ever flying fairy was a skydive success heading into Easter. The TV campaign began in March in sell-through stores. We are very optimistic about the brand due to the upcoming release of the new DVD, Secret of the Wings. JAKKS is working closely with Disney to create strong promotional support of the new movie and toy line this fall. Cabbage Patch Kids is a top performer for Q1 with our collectible Cuties as the top volume driver of the brand followed by our core kids. Cuties are priced just right at $9.99 and prove to be a winner during pre-Easter sales. Part of the Cabbage Patch Kids' success has been aggressive retail price promotions. The Cabbage Patch Kids brand continues to thrive in alternative markets as well. We are excited for retail promotions at Costco, QVC just to name a couple. And at JCPenney is where the Cabbage Patch Cuddlies were selected as one of the few girls properties to be featured in the retail product mix of the new JCPenney stores and in Albertsons, where Cabbage Patch Kids Cuties were expected to be a part of the holiday seasonal program in all Albertsons stores. In sum, we had a successful 2011 relaunch of Cabbage Patch Kids brand with the comeback of the Kids. This spring, we have continued support in all major and most mid-tier accounts, and we are extremely looking forward to an equally strong fall performance with the introduction of new the Cabbage Patch Kids Babies. In the first quarter 2012, key performers were CDI, where Disney Princess dress-up and role play with point of sale, up over 20% versus first quarter 2011. Incremental placement and as a key accounts in the first quarter helped fuel point-of-sale growth with dresses, role play and makeup categories driving sell-through. In second quarter, we had Easter promotions at key accounts, which should continue POS growth early this quarter. The advertising for the Dress-Up segment also began in the second quarter. This fall, we are looking forward to the new toys surrounding the #1 favorite Disney Princess, Cinderella Diamond DVD release in October. Specifically, the beautiful Cinderella deluxe line of dress and enchanted vanity, Disney's Princess continues to be the #1 franchise and the #1 girls property in North America, as Cinderella is the most popular Disney Princess in the U.S. among girls ages 3 to 5. We are also offering the widest selection of Disney Princess dress-up and role play products than ever before, including our Disney Princess Time to Play, a new line of themed dress-up and role play sets that teach little girls how to play like their favorite Disney Princess. We are also very excited for our gorgeous line of Disney Fairies dress-up and role play based on the new Disney Fairies Secret of the Wings DVD release in October. Specifically, the core dress assortment and light-up wings, both of which will be TV advertised along with our light-up dolls this fall. In our Kids Only! division, our outdoor and seasonal initial retail sales with Kid's Only! new outdoor licensed café tables and chair sets, publishing, patio chairs and sometimes set tools looked to be very strong. Our introduction of the Minnie Mouse branding on many of our new outdoor products has also proven to be a success. Disney will be releasing a I Love Minnie DVD Blu-ray compilation this year, and we anticipate this entertainment will help provide a lift in sales. We are looking forward to an increase in Kids Only! sales of licensed kiddie pools and licensed patio sets, as the weather gets warmer and as we get closer to the Memorial Day weekend. The big news for Kids Only! is the introduction of one of the most iconic toys ever, the original 16-inch Big Wheel. The response to date from the trade has been tremendous, and retailers of all sizes and distribution channels have embraced the Big Wheel with huge support of the brand. For example, Toys"R"Us will include the Big Wheel in their circular to support the July launch, and JCPenney will be including Big Wheel in their June catalog with over 38 million customers along with a partnership with Ellen DeGeneres, who has chosen Big Wheel as one of the items from the made in America shop and will be featured on her show in November. Plan on picking up on your Big Wheel on July 1 at Toys"R"Us, Target and JCPenney stores nationwide with wide distribution on all other major retailers in August. In preschool, Tollytots continues to thrive with continued robust sales on Disney Princess Baby and Toddler Dolls with year-to-date sales up significantly at our big 3 major retailers. For second quarter, we are looking forward to achieving full distribution on our line of [indiscernible] doll -- toddler dolls for the Disney and Pixar movie, Brave. They will be featured at all major retailers both in the theatrical release in June and for the DVD release in fourth quarter. Tollytots has also secured the rights from Disney to offer a new scale of 6-inch toddler dolls, which is an exclusive for Toys"R"Us shipping later this summer. Other key highlights for Tollytots this year include a major distribution victory in Target, with a 2-foot section of our Graco products in their large dolls section. Tollytots has also gained value mass distribution at Ross Stores, which boast 1,100 doors and T.J. Maxx and Marshalls, which has approximately 1,700 doors for a variety of products. Beyond the strength of our doll offerings, we are launching into the preschool aisle with Safety 1st cubicles, Baby Genius and Rubik's products, which will be introduced at Toys"R"Us this fall and other mid-tier accounts. We are also well positioned to create a buzz on these lines with a strong foothold at Toys"R"Us with the strategy of expanding our distribution in the long term. As mentioned earlier, Moose Mountain is now fully integrated into JAKKS. Moose Mountain has increased penetration at retail this year, including our line of Fisher-Price ride-on, The Amazing Spiderman movie inflatable ball pit, arcade games and pinball games. In the Halloween segment of our business, we are celebrating the 25th anniversary of Disguise this year with a hot lineup of licenses for the 2012 Halloween season. This is one of the biggest years for Halloween in the boys category in recent history. And Disguise has many of the best licenses to appeal to our boy audience, including The Amazing Spiderman, The Avengers, G.I. Joe: Cobra Strikes and Power Rangers Samurai, the top-rated program on Nickelodeon. Disguise will offer costumes and accessories for the whole family based on these top entertainment properties. For girls, we are looking forward to launching costumes and accessories based on Disney's Brave, Cinderella and Disney Fairies Secret of the Wings. We also have a wonderful toddler lineup based on Transformers Rescue Bot, the Marvel Super Hero Squad and Jake and the Never Land Pirates, which is ranked the #1 series with boys 2 to 5 on cable. And there are 2 TV events scheduled for 2012. Retailers are reporting continued improvement in this seasonal business with Valentine's Day and Easter showing significant growth over 2011. This bodes well for our Halloween business. Vast promotions are in the works with the Cinderella Diamond DVD release and in the Disguise costumes at Toys"R"Us. And Spirit Halloween is promoting our Avengers line through a cross sell with Best Buy. [indiscernible] was slightly ahead of our last year, and we are seeing significant growth in the online sector as well as our wholesale plush. In pets, shipments of our KONG premium treats to PetSmart and Petco will hit shelves in May. Our KONG premium treat have been awarded significant space in pet big box stores, which will greatly increase the comp sales at retailers in 2012. Moving into 2012, our innovative and electronic lines will be shipping later this year. We continue to take a role play to real play with even more technology with the new Spy Ultra Vision Goggles, featuring real working night vision, thermal vision, a daytime filter and has also the ability to take pictures and video. Spy Net continues to perform both in North America and internationally. Our Action Shot Video Camera line is a new video recording system targeting a broad demographic from age 5, all the way up to teenagers and adults at an affordable price. This is JAKKS' own content, and we are extremely excited about licenses and promotional plans in the works. We are working to get into alternative channels such as sporting goods stores, electronic stores, e-commerce, warehouse clubs, QVC and others. On our powertrain sets, we are shipping later this year. We have great placement at major retailers as well as mid-tier accounts, and we are looking forward to the QVC Christmas in July for powertrain. It's a great evergreen play pattern targeting today's 4- to 8-year-old boys at various affordable prices. Our new baby monitor line is another example of JAKKS' evolution as a consumer products company, applying our proven technology to move beyond toys and expanding our consumer targets to parents and grandparents. We are expecting a soft launch for the baby monitor at selected retailers this fall both in the U.S. and internationally. Overall, we are pleased with the progression into 2012. We managed our inventory levels for 2011, and we feel are well positioned for growth with a diverse portfolio of JAKKS core brand, top licenses and consumer electronics offering. We're proud to have received the 2011 Toys"R"Us Vendor of the Year Award for JAKKS Canada for the second consecutive year, as well as for our Disguise Halloween division. Disguise also received the Wal-Mart Vendor of the Quarter for third quarter 2011. We are currently securing many new licenses, which we'll be sharing with you in the coming months, which we believe will be greatly complementary in addition to our portfolio for 2013 and beyond. Our international business continues to thrive, and we are working on setting the stage for a robust year for international. We recently appointed Carmine Russo as President of JAKKS International division. Carmine has successfully directed the global expansion of JAKKS Pacific outside of North America, bringing our brands across over 60 countries and forged partnerships with some of the biggest international toy companies and licensing companies around the world. We look forward to continue the international growth under Carmine's leadership making JAKKS a truly global consumer products company. We are working toward maximizing opportunities for Monsuno, Winx Club, Big Wheel and many other key drivers and are working to meet expectations for margin, maintaining tight reins on our operational execution, and striving to improve our balance sheet for a profitable and successful JAKKS Pacific for our stockholders and employees. With that, I will now open up the line for any questions you may have. Thank you.

Operator

Operator

[Operator Instructions] Our first question comes from the line of Scott Hamann with KeyBanc Capital Markets.

Scott Hamann

Analyst · KeyBanc Capital Markets

Just a question on 2012 guidance. It sounds like things are going really well at Monsuno ahead of your expectations. What are some of the potential takes that you see in other parts of the portfolio maybe that make you a little bit less confident in raising guidance? And I realized it's still early in the year, too.

Stephen Berman

President

First and foremost, it's still early in the year. It's the first quarter of the start of 2012. And that being said, we are always just being cautiously optimistic. But if you take a broad range of the different segments of our business from international growth to our toddler division or Kids Only!, we are very optimistic in majority of all of our segments of our business. And right now, we're just taking a wait-and-see to get through the first half of the year. We've geared up for success. But again, it is too early in the year to make any adjustments whether it's positive or negative. But we are only seeing truly positive, optimistic receptiveness both in North America and abroad across various segments of our line. Monsuno is very exciting. The Winx Club is very exciting. The Big Wheels are very exciting. But in addition, our Fairy Doll line that has a new DVD Secret of the Wings, and our new Disney Cinderella language has a really deep breadth of product, our Moose Mountain line, Halloween. We're truly excited, but it is well too early in the year to address guidance either way.

Scott Hamann

Analyst · KeyBanc Capital Markets

Okay, that's fair enough. And then, and just looking at Monsuno. I mean, I know you guys kind of have hesitant to size up what you think the opportunity is. But in terms of the product that you have out there now and what you expected previously for the year now with the data points you've seen, I mean, how much flexibility do you have to pump out 50% more than you thought 100% more? What's kind of the optionality that you have as you look out through the balance of the year?

Stephen Berman

President

I'll give you what's occurred during the first quarter of the launch. We had very nice expectations internally and our retailers did, and the products sold through beyond our expectations. That being said, we actually have more than duplicated additional tools in different various categories within the Monsuno line. We've added an additional manufacturer to another segment of our line. And what the indications are internationally, we're prepared for both North America and international increases. And so we have geared up tooling and production and materials based on what we're seeing currently. That being said, we -- if it turns out to be this grand slam, we will always have to chase. We will not set the ranch on any one single category but with what's occurred in U.S. so far and the commitments we have internationally, we have geared up beyond what we've previously expected that we needed to achieve what our partners' goals are.

Scott Hamann

Analyst · KeyBanc Capital Markets

Okay, that's helpful. And then, just finally on the license partners with Monsuno. Is there any update on any new out-licensing agreements with the popularity being good here? And when do we expect to see some of that stuff start hitting P&L?

Stephen Berman

President

The licensing partnerships are underway. There's clothing partnerships that are getting completed, back-to-school partnerships. A lot is happening both in North America and licensing agreements internationally. But I'd say, it will probably affect us more in the fourth quarter as they go into 2013.

Operator

Operator

Our next question comes from the line of Ed Woo with Ascendiant Capital.

Edward Woo

Analyst · Ed Woo with Ascendiant Capital

Yes, I had a question. How is the retail environment right now both in the U.S. and international?

Stephen Berman

President

Well, I can speak for JAKKS and what we're seeing across the board. I think I mentioned it earlier in our call, just on our CDI dress-up sell-through, we've seen an increase. We've seen an increase in various segments of our business, from what occurred in November-December period time, for a lot of ourselves, our competitors like Hasbro, Summer Infant who are affected by a real slowdown during November-December period. And then we saw recently what occurred with Mattel's announcement on Monday, where for us extremely comfortable. And I think it has to do with the diversity of the segmentation of our businesses and the price points that we have during the spring period. A lot of our price points are under that $20 threshold. So for us, we got the key license brands. We got the correct product. We have the correct categories and segmentations of our business. So the sell-through on our product, we are extremely pleased about.

Edward Woo

Analyst · Ed Woo with Ascendiant Capital

Have you noticed any change with retailers either being tight of inventory?

Stephen Berman

President

For us, we have not seen it for JAKKS. I did see it on the recent release from another company earlier this week. But for us, no, we're really not getting affected by that, and I think it's because we ended the year extremely clean.

Edward Woo

Analyst · Ed Woo with Ascendiant Capital

Okay. And another question I have is, there's a lot of products that is coming out this year, a lot of exciting stuff. Do you think that it will hit more in the second and third quarter or the fourth quarter?

Stephen Berman

President

I'd say the majority of it will be in the third and fourth quarter for our company. But that being said, we are seeing increases in certain areas of our business that are coming in earlier in second. But the majority of the business is the third, fourth quarter for us.

Operator

Operator

Our next question comes from the line of Drew Crum with Stifel, Nicolaus.

Andrew Crum

Analyst · Drew Crum with Stifel, Nicolaus

Stephen, I wondered if you could talk about how retailers intend to manage inventory with the diversity of Winx Club, Disney Fairies. We've got a new initiative along with Disney Princess.

Stephen Berman

President

Well, first, it's a very good question. The reason we picked up the Winx Club, and we have an amazing partnership with Disney and it would never affect anything that we do, is we're able to differentiate both the Winx Club and the Fairies line. Fairies is for a much younger girl, and Fairies has been a brand in the U.S. for decades. And our line of Fairies are really, really apropo for call it the 4 to 6 age, 4 to 6.5. The Winx Club has much more attitude and much more fashion orientated and is really focused more call it from the 6- to 9-year-age girl, and they're both set up at 2 different segmentations at retailers. Our placement for Fairies is beyond strong. We also -- last year, we did have content for our Disney Fairies, which did affect us in the fall period. This year, we have one of the most amazing DVD releases from Disney that for the first time ever, Tinkerbell is meeting her sister, and it's called Secret of the Wings DVD which comes out in fall. So that's going to give us a great boost, and retail placement has been extremely strong, stronger than it was in '11. And for the Winx Club, our placement is euphoric as the success in Europe has been extremely strong over the last 7 years for the Winx Club. And having Nickelodeon behind it and the ratings that have occurred for the Winx Club to date and the new episodes that are launching in fall, retailers are extremely excited about it because it's going into a different category than what we're into with both Fairies and with Princess, so it's going into that older age grade. And the Nickelodeon support with great product and the past success that's happened, we're hitting it on all corners by having both lines together, together as JAKKS but separate at retail.

Andrew Crum

Analyst · Drew Crum with Stifel, Nicolaus

Okay, that's helpful, Stephen. And just to follow up on that, should we expect any shipments in the international markets during the second quarter? Is that more third quarter?

Stephen Berman

President

Of Winx Club?

Andrew Crum

Analyst · Drew Crum with Stifel, Nicolaus

Of Winx Club, yes.

Stephen Berman

President

It will be more third quarter for Winx Club.

Andrew Crum

Analyst · Drew Crum with Stifel, Nicolaus

Got it. Okay. And as far as Monsuno is concerned, if you guys are willing to disclose what that contributed in the quarter. If you don't, that's fine. But as it as it relates to the gross margin, it looked like the key driver for the year-on-year compression was the higher royalty expense. And if I go back several years, that's one of the higher first quarters as a percentage of revenue. Can you just kind of talk about why the royalty expense was much higher when one of your owned properties, owned brands seems to have done very well during the period?

Stephen Berman

President

I'll let Joel answer the royalty. But on -- we don't break out specific segments of our business. And as Monsuno has just started in first quarter, it was really a start for us. It wasn't a dramatic, dramatic part of our business, so that definitely didn't affect us on a royalty basis. It is on a very strong upswing, but it was not material in this quarter. But the royalty question, I will have Joel answer.

Joel Bennett

Management

Yes. As far as the Monsuno being owned content, we are still a licensee of the joint venture, so we'll pay royalties which will come through the gross margin line, but we got a portion of that back through different mechanisms within the joint venture. Having said that, we're expecting for the year that including Monsuno, more from a product contribution standpoint, we're expecting that owned content will contribute about 22% versus 15%, 16% of total revenue last year, and that was consistent with the years prior.

Andrew Crum

Analyst · Drew Crum with Stifel, Nicolaus

Okay. And last question for me, guys. What are the expectations for the financial and legal advisory fees going forward? I think you incurred about $1.4 million during the quarter. And what should we assume in the out quarters?

Stephen Berman

President

It's a very good question. But depending on the activity by quarter, it's very hard for us to gauge. There's been quiet times and more busy times. We're trying to keep it down as much as possible. But it really will vacillate, but our goal is to always keep those fees to a minimum, if we can.

Operator

Operator

Our next question comes from the line of Gerrick Johnson with BMO Capital Markets.

Gerrick Johnson

Analyst · Gerrick Johnson with BMO Capital Markets

Do you see any sort of an impact to shipment to retail sales owing to the weather trends around the country? You do have quite a few outdoor items on your line.

Stephen Berman

President

No, we actually are excited for this summer. The orders on, I'm using just one of our segments on our noodles. Our fun noodles have been very strong compared to last year as well. So we don't see anything that's is affecting. It could be as the weather has been very warm on the East Coast, it could have a nominal impact on a positive basis. But really for the spring, summer, those shipments are primarily done. Now we'll just have reorders and so on. But it's been a good spring, summer, I think not just for us, for many companies that are involved in that segment of business.

Gerrick Johnson

Analyst · Gerrick Johnson with BMO Capital Markets

Okay. And you mentioned Pokémon positively. Is that line back in growth trajectory? I think you had a little trouble.

Stephen Berman

President

I don't think I've mentioned Pokémon positively. It's doing okay for us. It's not doing -- it's not doing what our expectations were last year. It really -- it was one of our major impacts during November, December, the falloff of Pokémon. But it's doing to what expectations are in our company. Basically it was a contributor, but it was before Q1 2011 was before the big launch, so it was an easy comp. So it was more -- the reference was more to the contribution during the quarter not the trajectory.

Gerrick Johnson

Analyst · Gerrick Johnson with BMO Capital Markets

Okay. And lastly, the contribution to the P&L from the Monsuno joint venture, was that all the $54,000 I think that is? And do you have any guidance for us as to how we should kind of modeling that JV going forward?

Stephen Berman

President

It's all built into the overall guidance. It's a fairly complex arrangement with producer fees and different things based on the timing of cash flow and revenue, but it's not expected to be a significant contribution.

Operator

Operator

Our next question comes from the line of Arvind Bhatia with Sterne Agee.

Arvind Bhatia

Analyst · Arvind Bhatia with Sterne Agee

Your comments on Monsuno and other products this year, I just want to tie that back to the gross margin question that was raised earlier. So Joel, given all of what you said, what sort of gross margin trend should we be expecting for the rest of the year? And similarly on the SG&A as a percentage of sales, can you give us some color directionally where you see that line item trending?

Joel Bennett

Management

Basically, we're expecting with the growth back on track we're expecting to lever our infrastructure. As far as gross margin, we're looking at for 2012 just under 33%. We're well on track with a lot of the new items coming on stream in volume in the -- primarily in the third quarter that we're still well on track to achieve that. In terms of SG&A, it's running a little bit higher. I'll break it down to 2 pieces: one being overhead-type expenses where we have leverage; the other is the marketing contributions supporting the Monsuno release. It's a huge corporate-wide initiative for us. And as you've seen in the release this morning that our SG&A, a lot of that increase as a percentage of net sales, is by the promotion and support of Monsuno. But it's within what I'll call normal parameters. We're not looking to drive huge volume with the advertising. We think the show is doing well and all the promotion, all the PR activities associated with that we're gaining a lot of traction. So within normal parameters but nonetheless the timing of it, we are advertising in advance of the launch, which brought the SG&A higher for the quarter.

Arvind Bhatia

Analyst · Arvind Bhatia with Sterne Agee

So for the full year, Joel, should we be expecting SG&A then to be flattish? Or do you think it still might be up for the year as a percentage?

Joel Bennett

Management

Let's see. Actually, if you have one other question, I am going to confirm that right now.

Arvind Bhatia

Analyst · Arvind Bhatia with Sterne Agee

Yes, I mean, I think the other question I have was on the capital allocation. You've got your dividend. Obviously, that's nice. You've done buybacks in the past. You've got a good working capital with good cash in the balance sheet. Do you guys have any thoughts on kind of the future allocation of capital? Are you going to get more aggressive on buybacks, or will you continue to sort of look towards maybe increasing the dividend? Any commentary on that?

Stephen Berman

President

Arvind, we have been meeting often with our board, and our board is reviewing many different alternatives with the capital base. One of our first and foremost strategic parts of our business has always been acquiring licenses, expanding international and acquiring accretive acquisitions. So that being said, that's still our strategic segment of business. But we always will look at alternatives, whether it's dividend, whether it's a buyback. And we look at various different ways of deploying capital that's correct for our stockholders, as well as for our -- to continue our company's growth. So we are continuing to look at that and it's something that's always part of our board meetings.

Operator

Operator

And it looks like our final question comes from the line of Sean McGowan with Needham & Company.

Sean McGowan

Analyst · Needham & Company

I have a few questions for Joel, but I wanted to start with one for you, Stephen. You were talking pretty quickly going over everything, so I missed the detail on Polly Pocket. What's the connection with Polly Pocket?

Stephen Berman

President

Nothing was mentioned on Polly Pocket.

Sean McGowan

Analyst · Needham & Company

Oh, I thought I heard you say Polly Pocket. Maybe you said...

Stephen Berman

President

When I look through my -- well, I was reading on some of my notes but nothing was Polly Pocket [indiscernible] Fairies, Winx, I would know. Maybe Tollytots or Puppy in my Pocket, but that wasn't really mentioned during the call.

Sean McGowan

Analyst · Needham & Company

Okay, I guess it was blurred. Joel, a couple of questions. Why were -- I realize that allowances at the end of 2011 were higher at the beginning of the year. Is that why allowances at the end of Q1 are so much higher than they were now versus last year but pretty much every other first quarter?

Joel Bennett

Management

Yes. In terms of the liability on the balance sheet and basically what determines that is the timing that the different customers take the deduction. But for the first quarter, the allowance that hit the P&L were actually lower. So that's just based on the timing, and the customers tend to take it when it's advantageous to them.

Sean McGowan

Analyst · Needham & Company

So is it right or wrong to assume that, that sort of maybe some earnings pressure that could come through at some point? It's materially higher than usual at the end of the first quarter.

Joel Bennett

Management

No. Again, the balance sheet, that's just the conduit for the customers taking the deductions. The pressure you would see is in the top line margin. So the margin impact was taken in the fourth quarter.

Sean McGowan

Analyst · Needham & Company

So that's what makes it go up, and as it comes down, it has no profit impact?

Joel Bennett

Management

No, that's just cash flow, it's based on the orders from the customer. Usually what they're predicated on is their deductions from future orders, so if one cleans up the current inventory at retail and then it stimulates future orders.

Sean McGowan

Analyst · Needham & Company

Right, that's the plan. And what happens to depreciation and amortization from current levels? Particularly, what was it on the income statement why was it way down? Yes, D&A was way down on the income statement. So what do you think the trends are for the balance of the year?

Joel Bennett

Management

There are 2 parts: one hit in cost of goods, and that is likely to be consistent with last year. We're keeping our capital expenditures in the $11 million to $13 million range. So that should keep depreciation and amortization and cost of goods fairly consistent. The dynamic is when we make acquisitions, we ascribe values to licenses, customer lists and things like that, that have a fairly rapid burn off rate. So that will continue to drop over time as the acquisitions that we did in 2008. As we get farther away from that closing date, we'll see that continually drop.

Sean McGowan

Analyst · Needham & Company

Okay. So the one that's below the gross profit line, we should expect that this current rate might continue or actually go down?

Joel Bennett

Management

That one will continue to go down.

Sean McGowan

Analyst · Needham & Company

Okay, until you do another acquisition. Okay, stock-based comp in the quarter? And also comment on, well, is that indicative of what your expectation would be for the balance of the year each quarter?

Joel Bennett

Management

Generally, that's pretty fixed. For the quarter, it was about $340,000, down from $850,000 Q1 last year.

Sean McGowan

Analyst · Needham & Company

Okay. Jumping back to the Monsuno question on gross margin. Does taking into account that you do license it from JV, is the net effect on your P&L higher than the corporate average, in line or lower than the corporate average?

Joel Bennett

Management

That will be higher.

Sean McGowan

Analyst · Needham & Company

Okay. But it just didn't have much impact in this quarter because of the volume?

Stephen Berman

President

Correct.

Joel Bennett

Management

Everybody, thank you very much for the conference call, and we look forward to our next call during second quarter of 2012. Thank you.

Operator

Operator

Ladies and gentlemen, that concludes today's conference. Thank you for your participation. You may now disconnect. Have a great day.