Bruce C. Cozadd
Management
Yes, I'll start, and I'll let Russ fill in. We identified an action plan for Prialt quite some time ago which had a number of components we felt we needed to execute on. One was making sure we addressed concerns we saw raised in our market research on the reimbursement side to make sure we were doing all we could to make sure that a perceived reimbursement difficulty is even more than actual reimbursement difficulties didn't dissuade doctors from using Prialt where it would be a good alternative for their appropriate patients. So we've done a lot in that regard, and much of that, we put under the banner of the NAVIGATOR system that we've rolled out, and which, at this point, is essentially up fully rolled out, although that's a fairly recent phenomenon. We also said we needed to give physicians experience using this drug to make sure they understand how you bring new patients on, how you titrate patients, particularly those physicians who have little experience or frankly had a negative experience quite some time ago on the initial launch of the product. And so getting that registry trial open, which it now is, I think, gives some of those physicians an opportunity to not only get experience with the product, but frankly, to collect data as part of that, share that data amongst that group and ultimately publicly so that people have a better understanding for current use of the product. The newest piece of the puzzle, which was only announced in May and we sort of expanded later in the second quarter is the collaboration with Medtronic. And honestly, while we're early in that, we're pretty excited to be working together with Medtronic on this. I think both companies have an interest in making sure that these patients who really are at need of the best possible therapy understand that they and their treaters understand there's an alternative to the traditional approach of using opioids. And that for some patients, Prialt is going to be a great answer. And so if you combine all of these efforts, which we just went exclusive on specialty pharmacy in the second quarter, we just initiated our first site for the registry in the second quarter. We just kicked off the Medtronic collaboration in the second quarter, yes, we're pretty excited about where we can go from here. But all of those initiatives required a lot of work to get them, to the point where they were operational. We've had people working on these initiatives, in some cases, more than a year. And now is our opportunity to see what we can do, having done the experiment we wanted to do, which is addressing those things that we thought were limiting the current use of the product unnecessarily.