Earnings Labs

James Hardie Industries plc (JHX)

Q4 2020 Earnings Call· Tue, May 19, 2020

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Transcript

Operator

Operator

Thank you for standing by and welcome to the James Hardie Q4 FY '20 Results Briefing Conference Call. All participants are in a listen-only mode. There will be a presentation followed by a question-and-answer session. [Operator instructions].. I'd now like to hand the conference over to Dr. Jack Truong, Chief Executive Officer. Please go ahead.

Jack Truong

Analyst

Thank you. Good morning and good afternoon, everyone. Thank you for joining us on our Q4 fiscal year 2020 earnings call. I will begin by providing our perspective on how we have been managing the ongoing COVID global crises in our company followed by a review of our Q4 and full year FY'20 operating results. Our CFO, Jason Miele, will then cover the financial details. Finally, I will end with an update on our strategic focus of fiscal year 2021 and the outlook for the current quarter. On that note, I wanted to take the opportunity to once again congratulate Jason on his recent appointment as Chief Financial Officer of James Hardie Group. His strong track record of financial and business leadership as well as his intimate knowledge of James Hardie Company will be critical as we continue to execute on our global strategic plan. Let's now turn to page 8. Focus of today's discussion is on Q4 and fiscal year '20 performance. I'd like to provide you with a perspective on how we had been managing the ongoing COVID19 global crisis. Our approach on managing this crisis has always been about providing the absolute clarity of direction throughout the organization and at the same time, been able to gain real time feedback on key happenings of all of the markets that we participate in and from all of our front-line employees around the world. This is essential in allowing and empowering our leaders at various levels in the company to make the right decisions in real time rather that are fact-based rather than based on noise or assumptions. Consistent with our foundation of Zero Harm culture, our primary objective is to ensure that the health and safety of our employees, customers and suppliers are taken into consideration in all…

Jason Miele

Analyst

Thank you, Jack. I'll start on slide 13 with a discussion on our liquidity and cash management actions. In the graph on the left hand side of the slide, we've laid our liquidity position as of the end of the third quarter fiscal year '20, the end of the fourth quarter of fiscal year '20 and as of April 30, 2020. You can see, we've made significant improvements in our liquidity position over the last four months increasing liquidity by US$114 million. I'll start by focusing on our liquidity improvement in the fourth quarter and the month of April before shifting to discussing the actions we've taken to help ensure continued strong liquidity throughout the COVID crises, improved liquidity for December 31 through to April 30 is primarily driven by strong sales growth and cash conversion. As Jack discussed earlier, we had a strong fourth quarter included an exceptional March and as you can see the impact of the strong sales and our conversion of those sales into cash as our liquidity position increased from US$464 million at December 31, to US$578 million at April 30 of $114 million improvement over that four month period. This strong sales performance in our fourth quarter was driven by our North American, European and Australian businesses. In Europe, we returned to strong revenue growth in Q4 with revenues up 7% in Europe, including a 50% increase in fiber's net sales. In Australia, the team continued to drive growth above market and finally in North America, the team continued to drive our commercial transformation leading to another strong quarter of growth in our exteriors business of plus 11% and also strong growth in our interiors business at plus 5%. While the strong performance improved our liquidity position significantly, it was also hugely important that…

Jack Truong

Analyst

Thank you, Jason. Now let's now over to page 19 for an update on our fiscal year '21 swift strategy and starting with a summary of our current strategic priorities. As I stated earlier in this call, what was truly in the midst of a global crisis, I'm pleased to note that our teams still around the world are highly engaged and continue to build an improve on our commercial and lean transformation success. To that end, our current strategic priorities reflect not only on our core values, but also on our commitment to maintaining business continuity. These priorities include one, to manage a safe and sustainable work environment via our culture focus on zero hard. It is critical to our business continuity to continuing to produce and serve our customers. Two, to maintain strong liquidity and financial flexibility through specific working capital assets that Jason highlighted, along with continued to drive our engagement in our customers and be able to serve our customer to our production. Three, to continue to gain market share via our focus on push-pull, we'll stay close to our customers and service them seamlessly or continue to work with our viewers and contractors and increase demand from broad portfolio of products. Now more than ever in a down market, we are very focused on driving market share gain and via providing the best value to our customers and we'll continue to build on our disciplined approach to lean manufacturing initiatives to deliver on continuous improvement and servicing our customers and generating lean savings each and every day in our network of plans. And lastly but certainly not least, continue to develop high impact innovations that our customers expect from our company. Turning now to page 20, what I'd like to share with you an example…

Operator

Operator

[Operator instructions] The first question comes from Lee Power with CLSA. Please go ahead.

Lee Power

Analyst

Jack, can you just talk to the biggest factor that draws the bottom to the top end of that 22% to 27% North American margin range not only for the year but also the quarter given that you're half way through the quarter.

Jack Truong

Analyst

We're at the top end of that driven by how efficient and how we continue to drive continuous improvement in our network of plants and then as we're now at about four quarters into the transformation, it is important for us to continue to drive that improvements and then the bottom end of that really depends on what kind of volume that will come our way that is quite highly volatile.

Lee Power

Analyst

Okay. Sure and then if we just look at the first quarter to date, have you got any -- I know you don't like talking PDG on a quarterly basis, do you have any idea what the market deed was you're PDG contribution engine just as you're answering that, you mentioned to accelerate PDG. Do you mean the right of PDG could be above the 7% that you achieved or are you talk about holding that number?

Jack Truong

Analyst

I think it is the current combination of what the market growth is going to be and it's really more important than how that we gain market share and we can't control on what the market growth but we do control on how well we drive our market share gain and what we know is that during the past few weeks that our business have improved quite a bit compared to the given of the quarter that is a combination of us continuing to accelerate our market share gain as well as we also notice that as some of these space begin to ease up on the shelter in place and more of the construction work going on at the various the growth in the market.

Lee Power

Analyst

Okay. So do you think you would've have been about 7% PDG for the period April through the May 15.

Jack Truong

Analyst

It is hard to really know that within the quarter what is the PDG but certainly what we know is that we have been growing a lot faster than what we see in the market but really didn’t understand what the actual PDG that's something that we have to look at over a longer period of time.

Lee Power

Analyst

Okay. Thanks and just one final one on Europe, you obviously built out the headcount there, is that done and then where did most of these roles actually end up going to?

Jack Truong

Analyst

We're in the process of executing that. Of course in corset million euro is a process to go through to get that completed and more so the roles that really in the Western European countries certainly in Germany is certainly one of the places that those actually came from.

Operator

Operator

Thank you. The next question comes from Peter Steyn with Macquarie. Please go ahead.

Peter Steyn

Analyst · Macquarie. Please go ahead.

Good evening Jack and Jason. Thanks for your time. Just I suppose following up from what you're seeing in the market it would be interesting to just get your scenes of the scenarios that you're planning to across the three regions Jack. At this stage, how do you guys are broadly delineating the planning process and the decisions that you've made?

Jack Truong

Analyst · Macquarie. Please go ahead.

Well let me first walk through the region. So in North America now our strength in the market that we have really good market position that being in the Pacific North, North West in the South east and the East Coast down the mid-Atlantic and the Carolinas, so in that area, it's really about for us to continuing to execute our game plan leveraging that we've color to new products and the first and second thing is that we're now beginning to reaccelerate really our leverage on our exterior solution that I just shared with you in the presentation is that we have a full line of products at different price point that would allow us to be able to penetrate those market that really resonate with the viewers and the homeowners at different price points. And then of course wraparound that is really the continuing focus on our push forward strategy to accelerate the demand creation while continuing to work closely with our customers to create that value with our customers. So that is in the North America and now moving on to Europe and it's really the key opportunity we have in Europe is that we the flowing of products is really a key growth area for our company and in Europe for the base of fiber cement and it's a unique and differentiated products and it is right now when the markets is quite -- the comp is quite tough and now become a really good opportunity for us and that's an area that would focus lot more and also with the fiber cement it is still the continued approach of leveraging on the channel access and market access that we have with fiber gypsum in Europe to continuing to gain placement promotions and then share which…

Peter Steyn

Analyst · Macquarie. Please go ahead.

Thanks Jack that a lot of useful color. Also I am probably curious whether you're thinking V-shape or U-shape recovery from here and your actions which will suggest that you're a little bit more cautious?

Jack Truong

Analyst · Macquarie. Please go ahead.

Yeah I think we'll be more or less I think like a swish -- I think when we sit back and look at this, initially this is a help induced crisis and so before COVID was declared a pandemic the housing market in the North America was growing, our housing start in January and February was in a 20% plus but until with the lockdown and shelter in place and then health induced, so that demand was kind of being damping a little bit there, but then as time went on and you probably seen the same number I am seeing is that we now particularly in the US of 36 million folks are out of work. That means that there will be less of folks that can buy homes in the short term. So now that becomes little bit of the economic crisis that we have to deal with. And so but those two factors are beyond our control and what we can control is really about making sure that serve our customers a lot better than anyone else continue to create value in one marketplace and then grow our share.

Peter Steyn

Analyst · Macquarie. Please go ahead.

And then just quick one at Jason. Jason could you give us the same what your exit run rate is on the $20 million to $30 million with the EBIT optimization benefits would be given that it runs ramps up the quarter here a bit, that you'll be realizing $20 million to $30 million, what are you thinking about run rates at the end the period?

Jack Truong

Analyst · Macquarie. Please go ahead.

We're not going to -- I'll provide some pretty specific guidance around that, certainly at the Q1 result in August, we'll give specifics on what was achieved in Q1 and give more details of around the quarter. Those are certainly early days with a lot of -- a few of the actions we're taking, primarily when you start talking about shutting down plants and those cost associated with that. So let's go to through to August and we'll give you more clarity on the exact run rate.

Peter Steyn

Analyst · Macquarie. Please go ahead.

No worries. Thanks. I'll leave it there for others.

Operator

Operator

Thank you. Your next question comes from Keith Chau with MST Marquee. Please go ahead.

Keith Chau

Analyst · MST Marquee. Please go ahead.

Good evening. Thanks for taking my questions. The first one Jack, I just want to go back to one of your comments earlier when you're saying the business has improved quite a bit through the quarter. So I know it's hard at the these times to talk about general claims on a month-on-month basis given orders, but you may be able to provide us with a bit of qualitative commentary on how those orders, sorry those sales have progressed through the first six weeks, if it was down 3% for those six weeks. Is it possible that May volumes were actually up relative to last year or am I reading too much into that?

Jack Truong

Analyst · MST Marquee. Please go ahead.

What we've provided you there is six weeks into the that how shipment to our customers. So it's really our actual sales, so what we really saw was that really during the last three, four weeks is that our orders have been getting stronger and stronger each week and during the few key things that we saw is that from the new home constructions and particularly in the south and southeast and that in the Carolinas quite a really good trust. And then moving on the R&R side, because it's health induced crises, what we see here is that a lot of folks the contractors usually do a lot of big remodeling job are not really for the first many weeks they're not allowed to -- most homeowner would not really have a lot of job for those contractors but what we saw that the idea of why versus do it yourself since there is a lot of shelter in home, shelter in place there is a lot of growth that actually come from that do it yourself channel. So that's of kind of pretty much the dynamics that we've been seeing

Keith Chau

Analyst · MST Marquee. Please go ahead.

So Jack in May were your sales used versus last year?

Jack Truong

Analyst · MST Marquee. Please go ahead.

We'll keep, that's quite confident for right now Keith.

Keith Chau

Analyst · MST Marquee. Please go ahead.

Appreciate that. The other thing is to what extent do you think this or potentially could be a bit of demand catch up from the start of the period and if you try and distinguish between want is catch-up and what is underlying demand? Do you think underlying demand is still running negative or is it still too early to tell?

Jack Truong

Analyst · MST Marquee. Please go ahead.

I think it's really too early to tell Keith. I think the key areas that we're watch is really about how fast do people go back to work and we should have roughly 36 million Americans are out of a job and I think the keys are how of course that there is a lot of similar that the government have put into the country, but the keys are how fast to people go back to work and that is really the key driver that we're looking for. But certainly we know that go and go into the - in March periods, the - how market in the U.S. has been on the hot tab.

Keith Chau

Analyst · MST Marquee. Please go ahead.

Okay.

Jack Truong

Analyst · MST Marquee. Please go ahead.

So the demand was very strong before the COVID that were declared pandemic.

Keith Chau

Analyst · MST Marquee. Please go ahead.

Okay. And with respect to your primary demand growth that was achieved in the period reasonably a very strong result. Are you able to give us a bit of a sense of which segments that's been derived from, whether it's been new build R&I and potentially which products you're taking share from?

Jack Truong

Analyst · MST Marquee. Please go ahead.

We do take a lot of our share from the exterior side and product scape.

Keith Chau

Analyst · MST Marquee. Please go ahead.

And is that principally a new build R&I? Are you taking it from…

Jack Truong

Analyst · MST Marquee. Please go ahead.

For the whole market case.

Keith Chau

Analyst · MST Marquee. Please go ahead.

Okay, thank you. And they on the lean targets, you know, another $20 million to $30 million of benefits from the reconfiguration business that was announced this morning. Is that on top of the lean savings or the lean targets that were previously disclosed?

Jack Truong

Analyst · MST Marquee. Please go ahead.

That's correct.

Keith Chau

Analyst · MST Marquee. Please go ahead.

Okay. So we look at the lean savings that were generated this year of $29 million of vinyl. well ahead of the initial $15 million to $20 million that was targeted this year. So perhaps if we just focused on the North America business, I think the target was a $100 million previously. Are you able to give us a sense of what the shape of lean delivery looks like in FY ‘21 and FY ‘22 to get to that a $100 million?

Jack Truong

Analyst · MST Marquee. Please go ahead.

Yes. Keep the curve. The shape of that curve we gave you previously several times remains the same. So the second year target is getting up to $45 million to $60 million. So there was a range within that. Certainly, we've positioned ourselves well to get higher in that range, but the shape of that range has been it already, and that remains unchanged. So keep it the way to think about that. I said, we go into fiscal year ‘21. We need to make sure that minimum that we continue to keep the safe savings of $29 million this year, and then improve on that I think to get to that $40 million or $45 million that Jason mentioned as a total, right? So that's - there's really that continuous improvement approach that lean initiative will really deliver savings for us.

Keith Chau

Analyst · MST Marquee. Please go ahead.

Okay. Okay. I'll leave it at that for now. Thanks.

Jack Truong

Analyst · MST Marquee. Please go ahead.

Thanks, Keith.

Operator

Operator

Thank you. Your next question comes from Peter Wilson with Credit Suisse. Please go ahead.

Peter Wilson

Analyst · Credit Suisse. Please go ahead.

Like a said on North America margins for ’20. So very strong full-year results you said you'd deliver, but if you just look at the quarterly trend, I mean, Q2 was 27, Q3 was 26. Q4 was 25. Even though I guess lean savings would have been increasing through then raw material input costs were improving. So can you just give us some explanation for that deteriorating quarter by quarter trend throughout the year?

Jack Truong

Analyst · Credit Suisse. Please go ahead.

Yes, Peter, I think the primary thing which we had flagged throughout the year was we were going to invest in top line growth. You certainly would have seen that in the fourth quarter with SG&A being up 110 basis points versus as a percentage of sales versus the prior fourth quarter. So as we continue to invest in SG&A, as well as innovation, which we started flagging, I believe first quarter of last year some of those costs started to increase throughout the year. That's why we had signaled the 25% to 27% range. I think the first time was at the end of the second quarter, we've delivered right within that range.

Jason Miele

Analyst · Credit Suisse. Please go ahead.

But I think Peter was asking about Q1?

Jack Truong

Analyst · Credit Suisse. Please go ahead.

I think he was asking why Q4…

Peter Wilson

Analyst · Credit Suisse. Please go ahead.

Yes, my next question was are going to get to the lean savings this year, the comments previously have saying that you intend to reinvest that, is that still the case, and that's should we expect to observe an increase in SG&A for FY ‘21?

Jack Truong

Analyst · Credit Suisse. Please go ahead.

I think the totality of FY ‘21 Peter is we're not providing guidance on currently, certainly at some of the actions we announced would be reductions in SG&A. I think how do we get to the 22% to 27% range?

Peter Wilson

Analyst · Credit Suisse. Please go ahead.

I'm really looking, I guess the data ends full-year, I guess, should we expect an increase in growth investment if you want to call it that, that will offset some of the lean savings that you would expect?

Jack Truong

Analyst · Credit Suisse. Please go ahead.

Well, Peter I think that you asked me about the whole year guidance and right now we're not giving the whole year guidance. And then what will be announced to you is the way the guidance within the quarter.

Peter Wilson

Analyst · Credit Suisse. Please go ahead.

Okay. Q1 then - can you give us some idea of whether there were any kind of short-term spike in costs related to COVID inefficiencies or anything of that nature into Q1?

Jack Truong

Analyst · Credit Suisse. Please go ahead.

It is certainly - we're entering or we are in a volatile in certain market. There are impacts of COVID that we are experiencing, but not so significant that we don't believe we'll be able to deliver a 22% to 27% EBIT margin, but that range is first grounded in the lean program we implemented, and the savings we're driving from that. We delivered 25.9% last year, and that's kind of the basis as we entered this year with certainly the volatility of the housing market leaving us with a broad range as we enter the back half from there.

Peter Wilson

Analyst · Credit Suisse. Please go ahead.

Okay. That's what, I'll leave it there. Thank you.

Operator

Operator

Thank you. Your next question comes from Simon Thackray with Jefferies. Please go ahead.

Simon Thackray

Analyst · Jefferies. Please go ahead.

I have myself on mute. Good morning, or good afternoon, Jack and Jason, I just want to follow up on Keith's question just to understand a little better that the lean benefits $29 million this year, the target is still in place for next year, which is fabulous. And you make the point, Jack, you've got to keep the 29 to make the target. Is there any element of lean which will be volume dependent in that target?

Jack Truong

Analyst · Jefferies. Please go ahead.

As assignment the more about volume that we can flow through our plants, then of course the savings is coming off of how efficient that we produce the products and that's where the lean savings come from and then a real dollars.

Simon Thackray

Analyst · Jefferies. Please go ahead.

Yes, that's what I thought Jack. I'm just wondering why you'd be so firm on the target, if you don't know where the volume is going to be in FY ’21?

Jack Truong

Analyst · Jefferies. Please go ahead.

Well, that's why we have the target range of between 22% and 27%.

Simon Thackray

Analyst · Jefferies. Please go ahead.

But you've got the lean benefit range aligned with that margin outcome. So there must be a volume assumption?

Jack Truong

Analyst · Jefferies. Please go ahead.

Absolutely.

Simon Thackray

Analyst · Jefferies. Please go ahead.

Okay.

Jack Truong

Analyst · Jefferies. Please go ahead.

And then we mentioned in the call is that it's quite highly volatile. So we did - we may send an assumption of what volume would be the range. So that's why the 22% to 27% come from.

Simon Thackray

Analyst · Jefferies. Please go ahead.

Okay, All right. Well your insight into RNI, which I thought was really interesting versus DIY. That customer would be I am interested in your insights into how customers or segments have reacted in different countries given the approach to COVID has been in different countries. Are you able to provide some insight into the third differentiated reaction or of customers in each country? Because I think that's interesting.

Jack Truong

Analyst · Jefferies. Please go ahead.

Well, I think the - I mean, I would say the first few weeks when the COVID was declared as pandemic, everything was kind of shut down. If people didn't know a lot of times, a lot of folks would not be paying in terms of how to deal with - this is now a highly infectious disease, but then as time went on and that's how teams around the world start to really engage with our customers and how we then share our best practices together. And then that's what our customer depends on the new constructions or in multifamily or in the RNR. They have different approach in terms of trying to get back to work. But certainly from the new construction side, there is a lot more proactiveness to do that rather than on the RNR side that a lot of the home owners were not in having people inside the home to do remodeling.

Simon Thackray

Analyst · Jefferies. Please go ahead.

And that would didn’t sort of presuppose that the 60/40 rule of RNR, this is new construction that that's obviously where a lot of uncertainty comes from in the RNR channel, I presume and therefore on the margin and the volume outlook, but you made a comment about the DIY channel. And I know from your 20 years from your concentration rates customer A has had a fabulous year. It's growing sales 7.5% after growing 5.5% the year before. I presume that's the [indiscernible]. Can you talk to customer A, or talk to the channel and DIY and whether there was a fair amount of DIY what we'll call pantry stocking going on in the March quarter? Is there a surge in that DIY into the channel?

Jack Truong

Analyst · Jefferies. Please go ahead.

It's not so much on the surgeon, as much as in terms of our team remember time, you probably remember the last four or five quarters in the interior business for us is that particularly through the two DIY channel. Is that we made the big change from being a outcome company, whoever they would rather than call on the stores. Now we reallocate our resources call on to the headquarters of these two customers. And by doing that, our team became a lot more engaged and be more proactively in managing the promotions and having our products at the right locations and merchandise correctly. So that's why I look at the progress of our interior business has been improving every quarter since. All about creating the demand and have our products, most merchandised correctly.

Simon Thackray

Analyst · Jefferies. Please go ahead.

And that's reflected in that sales growth that I'm looking at him customer A presumably, which is what we presume in North America.

Jack Truong

Analyst · Jefferies. Please go ahead.

We don't disclose, who the customer is.

Simon Thackray

Analyst · Jefferies. Please go ahead.

No, I don't -- I know, I thought should ask that. I should try. And then just finally Jason, on Prattville just a bit of housekeeping, no commissioning till FY ‘22, but extensively done. Just in terms of any holding costs I presume there is no depreciation until it's commissioned. I just want to be clear on that the impact of no opening till ‘22.

Jack Truong

Analyst · Jefferies. Please go ahead.

That's correct. In depreciation does not commence until use, but start a lineup.

Simon Thackray

Analyst · Jefferies. Please go ahead.

Yep. And so are there any holding costs or other things that we'd have to be aware of or will be taken above or below the line on?

Jack Truong

Analyst · Jefferies. Please go ahead.

We might keep - we would keep some people out there making sure we have the facility ready to go when we want to bring it up fine, but very diminimous so thinking about.

Simon Thackray

Analyst · Jefferies. Please go ahead.

Cool. Cool. All right, thanks so much Jack for taking my question.

Jack Truong

Analyst · Jefferies. Please go ahead.

Thank you. Simon

Operator

Operator

Thank you. Your next question comes from Brook Campbell-Crawford with JP Morgan. Please go ahead.

Brook Campbell

Analyst

Yes, good afternoon. Thanks for taking my question, Jack and Jason. Just on a - interesting to understand PDG in the current weaker environment in North America, if you feel you need to tweak or adjust at all, any of your programs in order to capture, share in the current volatile weak environment, or is it a case of just continuing what you've done over the last 12 months?

Jack Truong

Analyst

Yes, it's just a case of where teams continue to gain a lot more momentum, the know how to execute a push poll strategy a lot better every day. And that's just the effective continuous improvement. And it's really during this crisis having become a lot closer to our customer is really to help us not navigate through this crisis a lot better and that's what you see. And why are we continuing to put a lot more focus too on creating demand with the builders and contractors without a more broad suite of solutions products.

Brook Campbell

Analyst

Okay. Got it. Thanks for that. And just the minus 3% sales growth in the quarter to date. And just wondering if you feel that represent market demand. So is there any sort of destocking in the channel in front understand that your shipments into the channel of monastery closely represent sales out of the channel to install it?

Jack Truong

Analyst

Yes. I think yes - the way they look at this as a member, we are a push pull company traditionally. It's really for us is about creating the demand. And what you see - there is not a destocking or stocking, it's just a way for us to create demand and then work with our plants running efficiently and then we're able to supply to the drive that demand.

Brook Campbell

Analyst

Okay. Now that's clear for me. On last one for me. Just on the medium term PDG targets and that you've set out over the last year. So it'd be 6% plus in the medium term and just whether or not you still feel that I'm a realistic target in the current environment?

Jack Truong

Analyst

Well, I'll go is - it's always going to be that we deliver that six plus percent PDG was strongly returns and I'm going go before the crisis. I'm doing a crisis that still I'll go.

Brook Campbell

Analyst

Excellent. Thanks a lot.

Operator

Operator

Thank you. Your next question comes from Craig Woolford from Citi. Please go ahead.

Craig Woolford

Analyst

Jack and Jason, just a question on the North American segment. As you pointed out to an earlier question SG&A rose, I think in the fourth quarter, it looks like it was up about $10 million due to higher marketing was deliberate investment. Can you just clarify, do you expect that incremental $10 million in marketing [indiscernible] to carry through into 2021 or is that part of the additional cost savings that you've pulled out?

Jack Truong

Analyst

Yes. So just to address the fourth quarter, so way before the pandemic crisis started, part of our plan was lean savings was to invest some of those back into our business, be it through demand creation to make sure that we'll have products to well communicated and then packaged correctly for our customers to take to market and sell better. That's why threw through innovation. So a lot of those that you saw in Q4 the increase in SG&A, those decisions already made a few months before the quarter. So we didn't pull back, but now going through the first quarter, it is - just like Jason has highlighted in his section, is that a part of our crisis management plan is that we actually reduced the amount of marketing expense, and also in our head count to make sure that we resource appropriately and incorrectly.

Craig Woolford

Analyst

Okay. So it is separate to the initiatives that were outlined in the slides on the $20 million to $30 million? Well this way you talk about the equation in FY ‘21 of $20 million to $30 million.

Jason Miele

Analyst

Yes Craig, for the resource realignment, but certainly be included that in that number, which would impact SG&A. And then some of the items I talked about in the cash and liquidity section, the more tactical items about reducing discretionary spend, travel, freeze, et cetera, or some of the things Jack was discussing that would also impact at SG&A. So yes, separate, but those latter items would be separate from that number.

Craig Woolford

Analyst

Okay. Thank you. And then the volumes are down 3% in year-to-date for the first quarter. What has happened on pricing in the North American market? Is there been any movement in pricing in recent times?

Jason Miele

Analyst

Our pricing that we had a price increase effective April 01 and then the price still holds.

Craig Woolford

Analyst

And last one was just is there any change that the company is looking to make any concerns you would have around I would say renewable balance given the climate just in terms of bad debts?

Jack Truong

Analyst

Certainly it's something we're looking at closely as part of our cash initiatives and keeping a close eye on receivables globally. We obviously had experience going through the GSA as they're always either accrued for a bad debt reserve, we would have increase that appropriately considering the market we're entering but there is not specific customers we're concerned it. It's just prudent decision leveraging our experiences from the GSA.

Operator

Operator

Thank you. Your next question comes from Paul Quinn from RBC. Please go ahead.

Paul Quinn

Analyst

Just one question really it's all of the North American exterior volume guidance -- or not guidance but what you said was just down 3% for the first six weeks in the quarter. Just trying to figure out for the quarter does that look like that's going to accelerate through the quarter i.e. increase from negative three or is that coming down?

Jack Truong

Analyst

Paul, as I mentioned it is, we're in a height of all volatile markets. So it's tough to predict what's going to happen in the future, but certainly what we saw and experienced is that as the quarter went on, our business getting stronger.

Paul Quinn

Analyst

So business getting stronger to exactly getting better going forward. Okay. That's all I had. Thanks very much.

Operator

Operator

Thank you. Your next question comes from Sophie Spartellus with Bank of America. Please go ahead.

Sophie Spartellus

Analyst · Bank of America. Please go ahead.

Just three quick questions from me, just in regards to your order book visibility, have you seen any deterioration, any signs of deterioration in that order book visibility over the last few weeks. So if you can also just talk about how or do inventory level or hard the inventory level are sitting across the supply chain and makes it a trait jurisdiction rate?

Jack Truong

Analyst · Bank of America. Please go ahead.

It's so short term, but I think given that the crisis that the market is on so we'll make a comment certainly our order book has really gone -- have really shirked in the last past few weeks and has really been increasing and then even more encouraging is that the inventory, our product in the channels is also lower.

Sophie Spartellus

Analyst · Bank of America. Please go ahead.

And then just in terms of price, can you talk to volume a lot but can you just talk through your expectations on price and maybe for the next three to six months, do you think you'll be able to hold practice volume to deteriorate significantly, your plan there?

Jack Truong

Analyst · Bank of America. Please go ahead.

Yes, we're holding our price, yes.

Sophie Spartellus

Analyst · Bank of America. Please go ahead.

Okay. I think just a quick question for you just in terms of given the changes in the plants are you willing to provide any FY'21 depreciation guidance numbers?

Jack Truong

Analyst · Bank of America. Please go ahead.

Sophie we'll give that in an update in August. So certainly we'll give you depreciation in the appendix every quarter in the slide where we discussed the accretion actions we took on May 05, I kind of outlined there will be depreciation savings in North America as well as in primarily in North America. I think you noticed our plants some of those not one of our larger plants. I'll leave it at that for now and certainly you'll start to see the impact in Q1.

Operator

Operator

Thank you. We've come to the end of our question-and-answer session. I'll now hand back to Jack for closing remarks.

Jack Truong

Analyst

So thank you all then much for calling in. I know it's certainly we're in a very uncertain time in a really volatile market environment but it's very reassuring for all but for James Hardie is that we now have a hearty management system now that will allow us to really understand in real time what's happening in the marketplace at different levels that within a company that allow our team to be able to make the right decisions and then we slow up the most important items that allow us as a leadership team level to also make the right decision from the company level. So then that means that it is important for us to really build on our strength and our strength here is it to continue to be closer to our customers and continuing to create demand in a marketplace to even during the crisis right now to ensure that we reveal on the momentum that we had to deliver this past year and then to continue to execute our lean manufacturing system so that we can generate a lot of volume that deliver on the profit returns so that we can continue to invest and continue to have the right cash flow and continue to improve the liquidity of the company as we navigate through the crisis and be able to survive and thrive however long this crises will last and so that's really what our company and for our teams around the world are focused on. Thank you all very much for joining the call and have a good day and good afternoon.