Aaron Erter
Analyst · Macquarie. Please go ahead.
Yeah, sure Pete. Look, I think for everyone on the call just to remember, R&R is our largest opportunity as a company. If you think about the opportunity in North America, we get really excited when we talk about the 40 million homes that are 40 years old or older, right? So we have this pin pointed down to zip codes as far as what our opportunity is out there. Now, you know what is the good news is even though R&R has been down we're seeing the outlook become more optimistic out there from an R&R perspective, but we still are seeing you know high single-digit depressed market out there. But for R&R to improve, right, we really state a few things. Home prices need to go up, which we're starting to see more and more of that. We're starting to see consumer sentiment, or we need to see consumer sentiment go up, so we're seeing that more positive with inflation falling. And then contractor sentiment, it's improving gradually as we talk to our contractors out there. And then the other piece is really big box transit transactions. We're still not seeing year-over-year growth. But look, we know this is going to come back. The question is when. You know, a lot of outside experts would say this would be in the back half of next year for us, which we are optimistic about and we feel like we're in a very good position. I talk so much about our long-term growth. Well, it's investing in our brand, which Rachel talked about some of the brand awareness numbers. And by the way, 7 points when we think over a couple quarters is very, very strong results. So it shows that we're really spending our marketing efficiently. But also, it's having people on the ground and focused on our R&R business. So this can be everyone from training, our contractors out there, and then really bring them into the James Hardie fold. We talk a lot about our contractor alliance program. I mentioned the success we're having in that. So you put all these together, Pete, it's really exciting as this starts to get some tailwind behind it. And we are very optimistic as we think into the back half of the year that we're going to be able to take advantage of that.