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James Hardie Industries plc (JHX)

Q3 2026 Earnings Call· Tue, Feb 10, 2026

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Transcript

Operator

Operator

Welcome to the James Hardie Fiscal Third Quarter 2026 Earnings Conference Call. [Operator Instructions] I would now like to hand the call over to Chris Russell, Senior Vice President of Global Strategy, Corporate Development and Investor Relations. Please go ahead.

Christopher Russell

Analyst

Thank you, operator, and thank you to everyone for joining today's call. I am joined today by Aaron Erter, Chief Executive Officer of James Hardie; Ryan Lada, Chief Financial Officer of James Hardie; and Jon Skelly, President and General Manager of James Hardie North America Building Products. Before we begin the call, please note that during prepared remarks and Q&A, we may refer to non-GAAP financial measures and make forward-looking statements. You can refer to several related cautionary and other notes on Slide 2 for more information. Forward-looking statements made during today's conference call and in the earnings materials speak only as of the date of this presentation. Forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Accordingly, investors are cautioned not to place undue reliance on forward-looking statements. Also, unless otherwise indicated, our materials and comments refer to figures in U.S. dollars and any comparisons made are to the corresponding period in the prior fiscal year. With that opening, I'm pleased to hand the call to Aaron for some opening remarks.

Aaron Erter

Analyst

Thanks, Chris. Hello, everyone, and thanks for joining us today. Before I begin, I would like to take a moment to thank our employees around the world who work every day to safely deliver the highest quality products, solutions and services to our customers. This team has done an incredible job navigating a period of significant change and excitement with the AZEK combination. I am truly grateful for their dedication, and I'm proud to work alongside them each and every day. With me on today's call is Ryan Lada, our new Chief Financial Officer. Many of you know Ryan from his prior role as CFO at AZEK. He brings extensive financial and operating experience and a strong understanding of the building products landscape. I'm excited to have Ryan alongside me as we lead the business forward. Also joining me today is Jon Skelly, President and General Manager, James Hardie North America Building Products Group; Jon along with John Madson, our new Chief Sales Officer, have stepped into expanded roles recently. Each leader brings an impressive track record of driving sustainable sales growth, and each have deep knowledge of our industry. And each one of them has already contributed meaningfully to the commercial synergies that I will speak about on today's call. I am confident in their leadership to deliver on our commitment of outperforming the market over the long term. Let's start with our results. We delivered a solid quarter, exceeding our guidance and making good progress across the business. Execution was discipline. Commercial momentum improved, and our teams continued to advance the strategic priorities that matter most for long-term value creation. That said, we are not satisfied. We have higher expectations for ourselves, and our ambition is to deliver stronger, more consistent performance over time. That ambition is what's…

Ryan Lada

Analyst

Thanks, Aaron. I will start with our third quarter consolidated results. Total net sales grew 30% to $1.24 billion, which included $275 million of acquired AZEK sales. Our organic sales increased by 1%, and adjusted EBITDA was $330 million, with a 26.6% adjusted EBITDA margin. Adjusted general corporate and unallocated R&D costs totaled $47.1 million in the quarter. As a reminder, nearly half of the P&L benefit from full year '26 cost synergies resides in corporate expense for the year. Our adjusted effective tax rate was 17.3%. We now expect our full year tax rate to be slightly lower than our prior guide at around 19%. Adjusted net interest was $68 million, and weighted average diluted share count was approximately 583 million. We anticipate these items will remain consistent in the fourth quarter. Adjusted net income was $142 million, and adjusted diluted earnings per share was $0.24. Year-to-date, free cash flow was $261 million, which includes the benefit of completed land sale in Australia. However, cash flow remains negatively impacted by onetime integration costs, which will step down significantly in fiscal year 2027. Cash generation of our core businesses remain strong, and with capital spending projected at modest levels, we expect free cash flow to accelerate in years ahead. Turning to our Siding & Trim segment. Net sales were up 10%, including $81 million from the AZEK acquisition. Siding & Trim organic net sales were down 2% as lower volumes were partially offset by a mid-single-digit increase in ASP. Adjusted EBITDA was $269 million, with adjusted EBITDA margin of 34.1%, down just 70 basis points year-over-year. This decline was largely due to a 100 basis point impact from reallocating $9 million of R&D costs to the segment. Excluding this allocation, adjusted EBITDA margin would have increased year-over-year. The key drivers…

Aaron Erter

Analyst

Thanks, Ryan. Looking ahead to FY '27, while we are not guiding at this time, our expectation and goal is to return to both organic revenue growth and adjusted EBITDA margin expansion. In DR&A, TimberTech has demonstrated the ability to consistently outgrow the underlying market through our well-defined and repeatable growth playbook. We expect that this will continue in FY '27. As highlighted earlier in the call, we also expect to return to organic growth in our Siding & Trim segment and fiber cement siding in particular. Our 4 key strategies for returning to growth include: number one, a focus on the $1 billion repair and remodel opportunity in the Midwest and Northeast; number two, a deeper focus on penetrating into the $750 million remaining in wood and wood-look siding and new construction; number three, a focus on new product innovation; and finally, continuing to introduce new and innovative installation techniques to drive efficiency for our contractors. Additionally, on growth, relative to commercial synergies, we are encouraged by the early commercial wins, which give us confidence in our ability to realize our FY '27 revenue synergy target exiting the year at $125 million run rate, consistent with our public commitment at the time of the deal announcement. And on cost synergies, we have executed well in FY '26. We've already surpassed our FY '26 cost synergy goal, and our progress to date increases our confidence in hitting our $125 million cost synergy target. We will give additional details on fiscal 2027 guidance during our year-end conference call in May. To close, we are executing against our clear long-term strategy focused on material conversion from wood and other inferior materials. We are well positioned to capture that opportunity through the breadth of our combined portfolio and our downstream engagement with contractors and customers. As we look ahead to FY '27 and beyond, we are confident in our ability to continue outperforming the market, expand margins and translate our strategy and execution into consistent long-term value creation for our shareholders. And coming up next week, we will be exhibiting at the International Builders Show, where we plan to highlight the breadth and potential of our combined product portfolio and demonstrate how our complementary offerings across siding, trim, decking and accessories deliver differentiated solutions for our customers and reinforce the value proposition of the combined company. For those of you planning to be in attendance, we look forward to seeing you at the show. With that, operator, please open the line for questions.

Operator

Operator

[Operator Instructions] Our first question comes from the line of Keith Hughes with Truist.

Keith Hughes

Analyst

A lot of regional variation of late in some of the siding sales. Can you give us an update on that and specifically, what you think your expectations are near term, how that could change as we get into calendar '26?

Aaron Erter

Analyst

Keith, let me take it from there. Then -- so Keith, I think with -- as we have our -- we look at what went on. It's pretty consistent with what we said in November. I'll start out a little bit with new construction. So new construction activity, it's challenging across most of our regions, with Texas, the West and the Southeast showing the greatest softness out there given their scale and our exposure to these markets. You're aware of all the data on permit starts. Permit's down 9% year-over-year, and then if we look year-to-date of starts, down 7%. Look, I'll start out with Texas because Texas is so significant for us and for the country. It's about 26% of national closings out there. So what we're seeing in Texas is builders, for the most part, have been tightly managing inventory. After significant volume declines in Q3, we have seen some signs of normalization early in the calendar year. The recent weather has created short-term production delays, and we're seeing most builders remain conservative, pacing starts to sales. If I look in the Southeast, I look at the Carolinas, demand remains soft there when Q3 volumes down year-over-year. Inventory in key markets like Orlando, Jacksonville, Tampa and Atlanta remain elevated. The Carolinas and Tennessee continue to benefit from strong migration trends, and we're seeing healthier starts there. In the West, starts are slow. Builders across the Southwest and Mountain states, they're overbuilt in inventory right now. The Midwest activity is comparatively resilient. We're seeing areas like Minneapolis. We're seeing Chicago, Ohio, Pittsburgh due to more affordable price points, and we're seeing strong performance in the higher-priced bands as well. Some easing in contractor backlog is creating momentum as the season progresses. So look, overall, in new construction, it's soft…

Keith Hughes

Analyst

No, that's very complete. Can you hear me now, by the way?

Aaron Erter

Analyst

Yes.

Keith Hughes

Analyst

Yes. Okay. Great. Just one quick follow-up on costs. Are you seeing any potential inflation coming in any of the siding inputs as we head into the new year?

Ryan Lada

Analyst

Yes, this is Ryan. Keith, it's Ryan. Yes, we have a modest expectation of inflation on the fiber cement side. Nothing drastic at this point, just given where pulp and things are. The majority of it is kind of playing towards the back half of 2027 at this point.

Operator

Operator

Your next question comes from the line of Daniel Kang from CLSA.

Daniel Kang

Analyst

Just wondering in terms of -- I guess, as we enter your final quarter, we're midway through it. At the moment, market -- end markets are still soft. But just wondering if you could talk about how your recent price increases have been accepted by your customers and how you're seeing, I guess, the all-important spring selling season.

Aaron Erter

Analyst

Yes, Daniel, I would say, look, we executed our price increases. They've been effective since January 1 out there. That is on the fiber cement side, and that would be on the Deck, Rail & Accessories and the PVC trim side as well. We talked a little bit about the increases. We see some benefits from price and mix, particularly from the fiber cement side. So look, we -- the way we price is we're doing it for value, and it's been accepted well from all our customers out there.

Daniel Kang

Analyst

And you also spoke about, I guess, the early wins in commercial synergies. Is this going to feature much in the FY '26 year?

Aaron Erter

Analyst

Yes, Daniel, good question here. As we look at sales synergies, we'll see many of those start to hit the P&L as we get into FY '27. Right now, a lot of these are being executed as far as the specifics around them, and we are making good progress. What I can say -- and we're not giving guidance for FY '27, but we have line of sight to our $125 million target of revenue synergies as we exit FY '27. So we feel very confident of that.

Operator

Operator

Your next question comes from the line of Ryan Merkel of William Blair.

Ryan Merkel

Analyst

My first one is on the 4Q guide. Are you assuming that Siding & Trim, the volumes are going to be down in a similar range as 3Q? And then on the margins, you had a nice beat in 3Q. Why not flow that through in 4Q? Is there a reason?

Aaron Erter

Analyst

Yes. I'll let Ryan go through the guide. But if we look at our Siding & Trim volume, one of the things I think that you'll remember is we are facing a comp from an inventory build that we saw in Q4 last year. But Ryan, if you want to walk through some of that.

Ryan Lada

Analyst

Yes, I think the guide reflects exactly what Aaron just hit on. And then from a margin perspective, we have a step-up in marketing activity really in our fourth quarter that, that is the main driver of the dilution from 3Q. But yes, that's the biggest thing as we enter the season, is just increased marketing expense as we get into the year-end here.

Aaron Erter

Analyst

Yes. And Ryan, to get more specific on that, these are things like contractor events. We had them on the legacy AZEK side. We had them on the legacy James Hardie side, and then also, we have an upcoming sales meeting. So some of those expenses that you see really reflect that.

Ryan Merkel

Analyst

Okay. Yes, that makes sense. And then my follow-up, the large distributor committing to One Hardie, that sounds pretty interesting. My question is do you have more of those in the pipeline.

Aaron Erter

Analyst

Yes, Ryan, I'm going to turn it over to Jon Skelly, who runs our North American business, who has been a big architect of getting some of these commercial synergy wins. Jon, do you want to take it?

Jonathan Skelly

Analyst

Yes. So Ryan, obviously, you can't say too much at this point, but I think I'll just attach it to what Aaron said earlier around our confidence to deliver against the exit synergy rate for fiscal '27, right? So I think the customer has welcomed the opportunity to consolidate with the market-leading brands and what we've been able to do from a downstream sales and execution standpoint to help them grow their business. So we're -- that's what's giving us the confidence.

Operator

Operator

Your next question comes from the line of Peter Steyn from Macquarie.

Peter Steyn

Analyst

I actually just wanted to bring together -- that very conversation together with working capital. Your inventory relative to pro forma kind of went to 75 days from perhaps around the 71 in the prior comparative period. What I'm curious about is what the trending will be as you execute commercial synergies, as you gain more position with similar one-step space. Do you believe that you can reduce the volatility that you've historically seen in the decking business' inventory profile in particular? And then across the business, what your expectation would be for improved efficiencies on that investment?

Aaron Erter

Analyst

Ryan, do you want to handle that one?

Ryan Lada

Analyst

Yes. Yes. I would say, as you think about the commercial synergies we're going after, there is a little bit of build on our internal balance sheet to be able to satisfy those as those come to fruition. So I think we hit a little bit on the prior question, but there is phasing and timing of rollout into the season. So we would expect as that normalizes, our inventory and our balance sheet would also come down. But yes, the real build is driven by that, nothing else intentionally.

Peter Steyn

Analyst

And would there be network redesign benefits that flow over the medium term as well? That's probably more where I'm getting at.

Ryan Lada

Analyst

Yes, nothing major contemplated in that. I think with the optimization of our footprint here that was announced last month, it's really a rebalance of the inventory through that and the corresponding freight to fulfill the customer demand.

Operator

Operator

Your next question comes from the line of Tim Wojs from Baird.

Timothy Wojs

Analyst

Maybe just on fiber cement and kind of the pricing contribution in the quarter, it was a pretty healthy step-up sequentially. And it sounds like it's mix related. So I'm just curious if you could kind of flesh out the drivers of the mix improvement and if you're expecting that to kind of continue in the kind of near to intermediate term there.

Aaron Erter

Analyst

Yes, Tim, so I think, roughly, price accounted for about 4% -- a little over 4%. Mix was a little over 1% there. So as we sell more ColorPlus, we're going to see the benefits from mix. I think part of this, too, as you look at some of the -- as I opened up, and I talk about new construction and some of the products that really are attributable to new construction, we saw some -- less of that. So that's some of the mix benefit that you're seeing out there, Tim.

Timothy Wojs

Analyst

Okay. Okay. That's helpful. And then I guess as you're talking about kind of new kind of R&R installation methods, you're talking about going after maybe some smaller, more kind of custom builders, are there any sort of larger, chunkier investments that you need to make? Or I guess, does your go-to-market strategy kind of change that requires some larger -- any sort of larger upfront costs to kind of accelerate that?

Aaron Erter

Analyst

Yes. Tim, the biggest investment that we could make there and we have already made is going to be in our sales force, right? So I'll let Jon talk a little bit more around it. But as we move forward and we think about what our sales team is going to look like, it's going to be focused more from a downstream standpoint. So we are going to be focused on contractors out there and really converting them. We'll have a dedicated team on that. We'll also have specialists from a fiber cement, deck, rail and accessories standpoint that aids them, and then we'll have folks that are focused on our customers, like our dealer partners there. So that investment has already been made. Certainly, training is a big part of it. But as far as any big onetime cost, I would say we made it as we think about the acquisition of AZEK. Bringing the 2 together is going to help us really accelerate that. But Jon anything else you want to add there?

Jonathan Skelly

Analyst

That's right. I mean we can leverage that existing investment, Tim. And so as you recall, historical TimberTech and AZEK was much more repair and remodel-driven, right? So it was a much larger piece of the business. And so the downstream team has the relationships within the dealer channel with custom builders and with a lot of pull-through opportunities on the R&R side. And then conversely, James Hardie has a lot of that opportunity with the new build side. So legacy AZEK relationships can be leveraged to help pull through more on the repair and remodel side of fiber cement. And then vice versa, we can work together to pull through more decking, railing, accessories through into the vendor channel.

Operator

Operator

Your next question comes from the line of Keith Chau from MST Marquee.

Keith Chau

Analyst

The first one, just a follow-up on the 4Q guidance. I wanted to try and think about it sequentially. So revenue is expected to be broadly flat. I think, Ryan, as you said before, inflation, there is some but not too much, and sequentially, there should at least be a pulp benefit, a price increase benefit and you should be starting to get the benefit of the capacity reduction. So yes, I understand there needs to be an investment on the marketing side, but it seems unlikely that, that investment in marketing is going to be overwhelmed by some of the sequential positives. So maybe, Ryan, if you can help me understand the magnitude of marketing investment in the fourth quarter relative to the third and how much that actually steps up, just so I can get an understanding of why the margin should deteriorate quarter-on-quarter, please.

Ryan Lada

Analyst

Yes. I think there's a few things, right? So from a marketing step-up, I don't think we're going to quantify the actual dollars, but it is a significant impact over Q3. I think the second thing with the announced plant closures, the impact of that really is delayed to full year '27. So we will not see any benefit of that in the quarter as we go through the wind-down activities and the delay on the balance sheet. I think the third thing, right, I mean, AZEK from a Q3 perspective, that's AZEK's historically low production and shipment perspective. So there are some delayed costs on the balance sheet that roll off in our financial year Q4. So that's a little bit of the impact you feel on the margin perspective. So those are kind of the 3 things. You're not getting the savings. You have a little bit of balance sheet lag rolling off, and then there is incremental marketing and sales efforts in the quarter.

Keith Chau

Analyst

Okay. My follow-up question just relates to some of those capacity reconfiguration. So I'm just trying to understand, particularly for the Fontana, California closure, where will that region be supplied now, from which part of the network? And if it's from the South, when the South eventually ramps up again, what's the plan to keep supply in the South or the West going, particularly in the California region?

Aaron Erter

Analyst

Yes, Keith, I think I got all of that and how are we going to supply the West. Look, obviously, this was a difficult decision for us to make, but also, we feel confident in our ability to be able to supply the whole network. And that includes when we think about the growth that we're contemplating and also the revenue synergies as well. Look, over the last few years, we spent well over $1 billion in more efficient, modernized plants and really adding to our facilities. So we feel very confident in what we're doing. If we think about the plants that we closed down, they were very limited as to what they could make. If we look at Summerville, for instance, they could make plank and that was it. Fontana, we could make plank, panel and backer. So rest assured, if we think about California, we're going to be able to supply product from Tacoma 2 in Northern California. Southern California, Cleburne and Wax. And look, we've taken into account the freight costs there as well and the contribution that we're going to see next year that has contemplated the freight in there as well. So we feel very -- as much as a tough decision, it was the right decision for us to make as we move forward.

Operator

Operator

Your next question comes from the line of Philip Ng from Jefferies.

Philip Ng

Analyst

Congrats on a really strong quarter. Progress is very encouraging. And Ryan, welcome back. Good to have you back in the fold. I guess, kind of kick things off, a question for you, Aaron. I know you guys aren't guiding for '27 yet, but pretty encouraging to hear you're expecting organic growth to be growing in '27. Do you need a little help from the market? Or these are largely James Hardie-specific initiatives? I'm particularly interested in your Siding & Trim business, right? I mean you highlighted some of the challenges in new construction. So what are -- what gives you the conviction, I guess, for that piece of business to kind of reaccelerate? I know there's some talk of new products getting pushed out. Are you seeing some of that? Are you seeing placement with dealers, penetration wins with builders? Just kind of give us a little more color on your conviction level why your signing business is going to reaccelerate.

Aaron Erter

Analyst

Yes, Phil, good question here. Look, when we say we believe that we're going to have organic growth, that's considering if there's no worsening of the market here than where we're at right now, right? That's the caveat I would put on this, severe worsening of the market. Number one, why we have the conviction as a team, right, this is a new James Hardie. So as we think about our sales team and the way that Jon is going to structure this team and really get after the contractor, we have a lot of confidence there. The other thing is we look at the commercial synergies that we're going to be able to generate. We look at the plans on how we grow fiber cement. We talked a little bit about the 4 key areas that we're going to really drive. All those give us conviction. The other thing is we think about this past year and what we're comping against. We have some opportunity, we believe. So all of those things together, Phil, give us a lot of confidence and be able to provide organic growth in fiber cement again.

Philip Ng

Analyst

Okay. Helpful. You guys gave us great examples of wins with dealers and distributors. I didn't hear you talk too much about big box. I believe there's a line review for decking. Any color there on an opportunity to pick up some placement there? I know AZEK made a big push on railing about a year ago. Any more color on increasing penetration, whether it's on the retail or pro channel, particularly in railing as well?

Aaron Erter

Analyst

Yes. Look, I'll start out and I'll have Jon chime in here. All our customers are very important to us, and we talked about a number of the buckets that we believe are going to be opportunities for us, and we certainly see retail as being an opportunity. And we are making good progress on the James Hardie side and also from a legacy TimberTech side. Look, as someone who has called on retail and big boxes for almost 30 years now, it doesn't happen overnight. So we're looking at getting single after single with our retail partners and just building upon that. So we have a lot of confidence that's going to happen. Nothing major to announce right now. But Jon, do you want to take that?

Jonathan Skelly

Analyst

Yes. Nothing major to announce is correct, but we continue to expand our positions there. So even without line reviews, we continue to broaden our stocking store base, continue to amplify our special order business and continue to make retail and that channel expansion, we regularly talk about, a bigger part of business.

Operator

Operator

Your next question comes from the line of Sam Seow from Citi.

Samuel Seow

Analyst

You had a pretty solid margin improvement there sequentially in siding. I just wanted to maybe ask if you could talk about the contribution of raw materials. Was it positive sequentially in the third quarter there? And then as we think about the fourth quarter, should that raw material benefit be sequentially higher again?

Aaron Erter

Analyst

Yes. Sam, good question. I'll turn it over to Ryan here in a second, but just to walk through it, I mean, if we think about the sequential improvement, it was really built from a high-level standpoint. We think about volume. We think about ASP. We think about our manufacturing costs, and we think about SG&A, right? So from a raw standpoint, Ryan, you just want to dive into that?

Ryan Lada

Analyst

Yes. Yes, I would say if you think about kind of how we look at it, roughly 40% of it was contributed from price-mix about 20% came from manufacturing costs, and that was raw material costs. So we did see a step down. The first 2 quarters of the year, we did see inflation on raws on the fiber cement side. We actually saw a modest deflation year-over-year as we step into the third quarter. And then there was some cost actions just to mitigate there, and the other 40% basically came from SG&A management on the cost side. And to your question on the raw material inflation that we saw in 3Q, that will actually carry into 4Q as well.

Samuel Seow

Analyst

Awesome. Awesome. And then just quickly on the guide to free cash flow, year-to-date, it looks like your free cash flow is about $260 million odd, but you're guiding to $200 million for the full year. Just want to understand if that's conservative or something we're missing there.

Ryan Lada

Analyst

Yes. Yes, I think the big thing there, right, is, yes, we're at $260 million year-to-date after 3 quarters. The biggest thing is just timing of AR and things as we get into the year-end here. So there might be a little bit of conservatism there, but we were holding that flat at the $200 million. We know we'll hit that and then kind of wind down on integration and deal costs this quarter as well. So I wanted to leave ample room for that, but we expect from full year '27 Q1 on, we should see a nice ramp-up as those integration and deal costs minimize.

Aaron Erter

Analyst

Yes. And if we look at FY '27, all else equal, I mean, we'll have AZEK cash flow quarter, right, the other quarter plus lack of transaction costs and fewer integration costs, as you mentioned. Yes. Okay.

Operator

Operator

Your next question comes from the line of Matthew Bouley from Barclays.

Matthew Bouley

Analyst

So the score and snap and the new install techniques, it sounds like more to be seen at the Builders Show next week. I think I heard you say that contractor efficiency is better by 30%. So in the past, you guys have talked about some of the early returns here. I'm curious if there's any update. Maybe sort of outline, as you've been undergoing the strategy, what you're doing to incentivize or motivate contractors to kind of play along here.

Aaron Erter

Analyst

Yes. Matt, good question. I mean, look, this is all part of how we win in fiber cement and in particular, how we believe that we're going to win around R&R. It's a big part of it. And we touched on innovation. We do believe that these new installation techniques are innovative, and we spent years on this. So we're wheeling this out methodically across the country. So as we think about this is supported by our Statement Essentials Collection (sic) [ Statement Collection Essentials ], and that is really targeted on competing against vinyl out there. So this installation technique plus that product that's readily available, we believe, is going to help decrease the differential versus vinyl and for our contractors to be able to go out and win more jobs out there. So we launched this in April of '25 when we think about the Statement Essentials Collection in the East, in the Midwest and then in the Midwest, Central. We launched in January this year. I'm not going to give you the full rollout because I don't necessarily want our competition to hear this. But as we look through what will be -- call it, as we get into our Q1 of FY '27, we're going to have the majority of the Statement Essentials Collection wheeled out. I talked about our sales force and how we're going to have a dedicated team focused on our contractors. That's going to be wheeled out April 1 as well. So they go in tandem with each other, and then it's going to be supported at the local level by marketing and training. So that's the plan right now. We will update you on these calls on our progress and how we're doing. I think a big part of it is just seeing our ColorPlus number grow and particularly for these regions. So that's where we're at, Matt.

Matthew Bouley

Analyst

Okay. Perfect. Second one, I just wanted to drill down into that marketing investments in Q4. Just to be clear, was that mainly due to the trade shows and contractor events and as you alluded to? Or was there also a step-up perhaps related to what we're hearing in decking, of course, where there is a little bit more of a market spend going on across [ the business ]?

Aaron Erter

Analyst

Yes, Matt, good question here. This was related to trade shows. This was related to our sales meeting, and this was related to contractor events, not any type of major step-up from a marketing standpoint at all. And some of those costs that we have there because we have dual expenses, we expect to be onetime and not reflected as we move forward.

Operator

Operator

Your next call comes from the line of Brook Campbell-Crawford from Barney Joey (sic) [ Barrenjoey ].

Brook Campbell-Crawford

Analyst

Yes. Just one on the outlook here for FY '27. You're talking about lots of great activity and initiatives you have going on in the U.S. at the moment, which is good to hear. Just wanted to understand, Aaron, do you think the business is capable of growing volume at that kind of 4% above market and then deliver synergies on top of it? Or do you more think of these initiatives so synergies effectively helping to deliver on the 4%? I'm just trying to understand if we should expect both or just sort of 4% above market as a total target.

Aaron Erter

Analyst

Yes, Brook, good question. Look, we're not giving guidance. I think what you're referring to when we talk about 4% is that has been our PDG target, right? And obviously, this year, we are not at that rate, and there's many different reasons for that. But as we think about the inventory build, we think about some of the magnitude of new construction that we've seen in areas that we're really tied to like Texas. As we get into next year, we expect to get back on that train of 4% PDG growth. We've talked about some of the initiatives that we have to be able to do that, and that would be our base. And then our expectation is synergies are going to be on top of that. So that's our aspiration. Not giving guidance, but that's what we're aiming to do, Brook.

Brook Campbell-Crawford

Analyst

Sure. That's helpful. And just one quick follow-up on the fourth quarter. If we just look at AZEK, I guess, you outperformed your guidance in the third quarter. If you look at the growth rate, the first 3 quarters would look to be about 9% growth year-over-year relative to the prior period for AZEK EBITDA. And then the fourth quarter guidance implies, on my numbers, EBITDA falls like 4% year-over-year. So really quite a material change in the direction of growth there in AZEK. So do you mind just giving a couple of comments on why that might happen?

Aaron Erter

Analyst

Yes. Look, we don't see AZEK slowing at all. I think it's appropriate from what we see from a seasonal standpoint. So it's reflected with that. Any of you guys want to -- do you want to jump in?

Ryan Lada

Analyst

Yes, I would say it was -- back to a little bit of a similar point earlier. Our -- as we end the calendar year, our Q3 here was the slowest quarter from a production and sales perspective, so that creates a headwind going into 4Q. So that's really only modest change on -- that you're going to feel on the margin side there. And then just it's a higher activity from an SG&A investment at that period as we hit on with the trade shows and different things like that.

Operator

Operator

Your next question comes from the line of Trevor Allinson from Wolfe.

Trevor Allinson

Analyst

I want to follow up on your comments on some early wins regarding the revenue synergies. You've had a chance to go through the early buy period here now on the combined portfolio. Do you think you're getting some of these wins more quickly than you had originally anticipated? And then I think about the synergies between siding and trim and decking, is there one side of the business where you'd expect the commercial synergies to come through either sooner or more meaningful in fiscal '27?

Aaron Erter

Analyst

Yes, Trevor, I'll take the last first, and then I'll hand it over to Jon. Look, we believe that where we see opportunity from a commercial synergy standpoint, across all our businesses, DR&A, fiber cement and then from an exterior trim standpoint. So we do see opportunities across the board. But Jon, do you want to take it as far as our presence.

Jonathan Skelly

Analyst

Yes. I mean, again, I think as we highlighted in the prepared remarks, right, this is a consistent part of our growth algorithm, right, is going to early buy and expanding our shelf position and presence across all the dealer channels. Obviously, now sales guys like to have good stuff to talk about. Now they more to talk about, right? So I think we've been able to create a lot of energy and excitement at the customer with an expanded portfolio of the leading brands. And so I think that's been resonating with customers. And again, I'll connect that back to the confidence we have about delivering on our commitments around that synergy capture.

Trevor Allinson

Analyst

Yes. That makes sense. And then second is on your approach to siding pricing here in what's still a weaker demand environment and one where affordability is still a big factor for the homebuilders. You guys clearly produce a value-add product, but I would think you still need to be aware of your pricing spread versus vinyl. So with that in mind, can you talk about your expectations for realization on your pricing put in place at the beginning of the year? And are there any concerns about some elasticity-driven volume headwinds as a result?

Aaron Erter

Analyst

Yes. Trevor, good question. Look, we price strategically and we price for value. And look, our pricing is not necessarily -- as we look at homeowners and we understand their needs, it may be different. We think about repair and remodel. So we price accordingly. And we do not believe that we're losing any type of volume because of our pricing.

Operator

Operator

There are no further questions at this time. I'll now turn the call back to Aaron Erter, CEO, for closing remarks.

Aaron Erter

Analyst

All right. Hey, thanks, everyone. Really appreciate it. I want to thank the James Hardie team. I want to thank our customers as well for their support. Look, I'd just end this by saying our integration is on schedule, and we're executing on plan. Our cost and our commercial synergies are on track. As you heard here, and we'll talk more about it, we plan to get fiber cement back in growth mode in FY '27. AZEK, legacy AZEK business is on track. We see continued growth there. And look, we set the business up for FY '27 with some of the cost actions that we've taken. If you think about what we've done with the plants, the footprint optimization, SG&A, we continue to run the business with a focus on our Hardie operating system. We look forward to ending the year strong and we look forward to FY '27. So with that, thank you all. I appreciate the time here this evening.

Operator

Operator

This concludes today's call. Thank you all for attending. You may now disconnect.