Earnings Labs

J.Jill, Inc. (JILL)

Q3 2019 Earnings Call· Thu, Dec 5, 2019

$13.28

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Transcript

Operator

Operator

Good morning. My name is Carol, and I will be your conference operator today. At this time I would like to welcome everyone to the J.Jill Third Quarter 2019 Conference Call. On today's call are Jim Scully, Interim CEO of J.Jill, Inc., and Mark Webb, Executive Vice President and CFO. All lines have been placed on mute, to prevent any background noise. After the speakers remarks there will a question-and-answer session. [Operator Instructions]. Before we begin, I need to remind you that certain comments made during this call may constitute forward-looking statements and are made pursuant to and within the meaning of the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995 as amended. Such forward-looking statements are subject to both known and unknown risks and uncertainties that could cause actual results to differ materially from such statements. Those risks and uncertainties are described in the press release and J.Jill's SEC filings. The forward-looking statements made today are that of the date of this call, and we do not undertake any obligation to update forward-looking statements. Finally, we may refer to certain adjusted or non-GAAP financial measures on this call. A reconciliation schedule showing the GAAP versus non-GAAP financial measures is available in our press release issued today. If you do not have a copy of today's press release, you may obtain one by visiting the Investor Relations page of our website at jjill.com. I will now turn the call over to Jim.

Jim Scully

Analyst

Thank you and good morning everyone. As I'm sure you saw in today's press release, I'm stepping into the role as the company's interim CEO. On behalf of the Board, I want to thank Linda for her dedication and commitment to J.Jill over the past 2.5 years, including the past year and half as CEO. I joined the Board two years ago, know the brand well, have great respect for our teams and I'm looking forward to leading the company to a smooth transition. Turing to our performance, our third quarter results fell short of our expectations with total comparable sales declining 7% as the assortment did not resonate as strongly with our customers as originally planned, particularly in our store channel. These results were offset by improvement in our direct channel, which grew to 43% of total sales versus 39.8% last year. Although our store channel is one to be admired in retail with the economics we produce its performance has slowed and we need to better align our two channels to fully capitalize on and build our omnichannel customer segment. Before I turn the call over to Mark to review the financial results in more detail, I would like to spend a moment to discuss what I will be focused on initially with our teams. Clearly, the first priority is to stabilize the business. We as a team need to focus on our customer, marketing, product, operating fundamentals and financial discipline. In addition, the team has been working on a go forward strategy to simplify our processes, drive inventory discipline, improve quality and improve lead times while making sure we spend every dollar as effectively as possible. As Mark will discuss we have made progress with inventory management and are working to improve our disciplines around both in…

Mark Webb

Analyst

Thank you, Jim and good morning, everyone. As Jim mentioned the third quarter was challenging and we are committed to and focused on stabilizing the business. Our top priority is improving assortments to consistently deliver customers the quality and style they expect from J.Jill. We disappointed her in Q3 and though she is still engaged with the brands both online and in-store she is spending less per transaction. We see pockets of strength around key collections and items in the assortment, but have opportunity to be more consistent in our execution of quality and fabrication primarily in the Pure Jill and Wearever sub-brands. We know this from sales patterns as well as direct customer feedback. We are actively listening and the teams are focused on correcting these issues in the coming floor sets. We also must continue to transform our operating practices around the management of inventory. We have made progress instilling greater discipline to in season, inventory management, and the sizing of future buys but we have more work to do. As product collections transition into those designed and purchased by the current creative teams, we will position the unit inventory conservatively and work to remain as flexible as possible and ready to react and chase as warranted. We remain focused on bringing down costs to further improve the flexibility of the P&L amidst a challenging topline performance. We have begun to see some benefit in Q3 from cost savings actions taken in Q2 and continue to have opportunity to optimize our cost structure. Now, for an overview of third quarter performance. Total net sales were $166 million, down 4.6% versus last year's $174 million. Total company comparable sales decreased 7%, total direct sales increased 3% year-over-year up 320 basis points to 43.0% of total sales for the quarter.…

Operator

Operator

[Operator Instructions] Our first question today comes from Paul Trussell from Deutsche Bank. Please go ahead.

Krisztina Katai

Analyst

Hi, good morning. This is actually Krisztina Katai on for Paul. Welcome Jim, so wanted to get your initial impressions on areas that need specific improvement. What are the areas that need in your view immediate attention and how do you plan on attacking these and then lastly just wanted to get your view like with all the changes that you have made over the last two years. Do you think that there is a risk that you might have alienated your [indiscernible] core customers and how do you think you can successfully reengage with them?

Jim Scully

Analyst

Good morning. I think first I want to start by saying that we have a great business, great brand. I think we have a loyal customer in an attractive segment. And I think we just need to focus and execute better. I think if you think about some of the specific areas it is obviously an improving inventory, you need to drive gross margin improvement while at the same time positioning the company for future growth. We are clearly disappointed in the results, and how the year is shaping up but the focus for me in the interim will be on execution and operating discipline.

Mark Webb

Analyst

I'll add in on the customer, as Jim said the customer is very loyal. Customer accounts are actually still positive year-to-date. The reality is she is spending less and I think that's back to some of the points that Jim was making in terms of rightsizing the inventory buy, the resulting impact that has on the promotional level within the brands are all things that will continue to help us actually satisfy the customer. So we don't think we've alienated her, but I would put yet on that the products, the assortment needs to improve and that's where the focus is.

Krisztina Katai

Analyst

Thank you, that's helpful. And on obviously like your sales performance missed the guidance that you had provided. So as we look to the final quarter, what are the main things that have changed versus your prior expectation that really resulted in that 8% to 10% decline in same store sales? And you mentioned that you will be course correcting with upcoming floor sets. So just in your view like when should we start seeing improvement in the top line and stabilization in your gross margins?

Jim Scully

Analyst

Sure, so when we entered the third quarter, we had said at that time that we were cautiously optimistic and that we were basing our projections on a continuation of the trends we saw in the second quarter. The reality is in the third quarter those trends fell off and really in the month of September with the September floor set which sets late August and into September, we had some challenges. So the forecast and the guidance now that were providing, we would call it realistic and it's based on a continuation of the Q3 trends. As we exit the third quarter with really the discussion around the inventory and right sizing of those buys. I would say that receipts that start to come in late in the quarter are much more in line with where we want them to be. Now, I wouldn't say that that is a driver of topline growth initially what we're looking to do is stabilize on the profit line, the gross profit initially and really starts to sort of stabilize around those key profit metrics. Now that said as you right size your inventories and the assortment comes together which, assortments and I'm talking about that have the right sized inventory are not yet the assortments that are designed by the current creative team, that's later in the first quarter of 2020. But as you stabilize the inventory and the assortments improve then your AUR which has been a challenge this year and Q3 in particular that can contribute in times of sales growth. But the initial view is stabilizing the business, rightsizing the inventory, stabilizing on the gross profit line.

Krisztina Katai

Analyst

Thank you so much and good luck with the holidays.

Operator

Operator

Our next question comes from the line of Kimberly Greenberger from Morgan Stanley. Please go ahead.

Unidentified Analyst

Analyst

This is [indiscernible] for Kimberly Greenberger. I was wondering if you could speak about the specific challenges that you saw, there were specific product that you saw issues or if it was more about broad-based general issues across different product or specific colors, specific lines, that there were challenges this quarter. Thanks.

Jim Scully

Analyst

Sure, I'll do my best to give you some colors. The reality is within the assortments we had pockets of strength that we saw but we also had overriding challenges. The strengths that we saw in the assortment were in areas where we sort of pushed the assortment into some of the more fashion areas of leopard-print and faux suedes by their very virtue those are smaller buys. We had some great items like cable sweater in the quarter and quilted jackets it did very well. But I think overall the opportunities we had were in the Pure Jill and Wearever collections within the store. We have an opportunity and are focused on further differentiating those sub-brands within the store to their end use. We had some quality and color challenges within the assortment, primarily in a little bit in late August and then in September. The weather didn't help us. The September drop went more towards layering and a bit more heavier sweaters. We don't like the cite weather, honestly unseasonably warm is that becoming seasonably warm in the summer. Not sure but we need to really work through the assortments and work on the Pure Jill and Wearever part of the assortment, primarily.

Unidentified Analyst

Analyst

Thank you so much.

Jim Scully

Analyst

Sure.

Operator

Operator

Our next question comes from the line of Janine Stichter from Jefferies. Please go ahead.

Janine Stichter

Analyst

Hi, good morning. Question for Mark. So I think you talked a bit about SG&A being reduced and still seeing some opportunity to further reduce SG&A. So could you talk a little bit where that's coming from and potentially where you see more expense reductions and then also how you balance making sure that you don't cut customer facing or revenue-generating expense, I think you mentioned pulling back on marketing and how you balance reducing SG&A while still making sure that you are focused on driving revenue?

Mark Webb

Analyst

So, the expense opportunities that we continue to see are at this point more around refinements and efficiency looking through all the spend areas within the P&L and a bit more of the traditional efficiency reviews. We mentioned on the Q3 call that both stores payroll and marketing, we view as strategic differentiators for the brand and that is true. And in the third quarter the reductions in marketing that we put through were primarily related to catalog circulation reductions and within catalog circulation, there are different categories of customer that you're targeting, might have cost a little bit of topline in the quarter, maybe earlier in the quarter. The team has been refining the mix across the marketing media including catalog to try to focus on the highest returning investments and have seen some successes there and then within the catalog itself circulation they have been tweaking to make sure that were targeting the most responsive customers. The existing customer primarily with the catalog and made some adjustments through the quarter to address that, that will continue. But we view even the strategic differentiators as opportunities to just continue to refine and become more efficient in those spends and that's kind of the work that just continues within the business.

Janine Stichter

Analyst

Okay, great. That's helpful. And then, you talked a lot about improving inventory management but it feels like a lot of the challenges you're having -- just kind of go back to the fact that I think your lead times are somewhat on a longer side. So how difficult is it for you to improve inventory management and what needs to change structurally within the organization for you to become more flexible?

Mark Webb

Analyst

Yes, we've made progress on the inventory management despite long lead times. I mean there is still in-season aspects of inventory management and then there is the pre-season aspect of it. Pre-season, obviously, relates to buy and making sure that we have the right forum and discussion set up to review the -- both, the sales plans, the profitability plans, and the inventory that we're putting against it. So that's something that I've mentioned we've been able to get in front of for the end of this quarters receipts. The in-season management, the teams here have made a good progress in terms of really diving deeper into some of the key metrics that we need to look at on a regular weekly, if not more frequent basis around managing the yield of our products from the point that it hits the store through the point that it's sold through. And we've made great progress with initiating some new language into the business; we're putting some structure and meetings around those discussions on a regular basis. I'm not saying those meetings weren't happening before -- it's more of a refinement and making sure we were looking at the right metrics at the right time to make those discussions all the way through, we're going to make those decisions all the way through.

Janine Stichter

Analyst

Great, thanks very much. And good luck with holidays.

Mark Webb

Analyst

Thank you.

Operator

Operator

Our final question comes from Marni Shapiro from Retail Tracker. Please go ahead.

Marni Shapiro

Analyst

Jim, nice to hear your voice again after a little while. I guess, I have a couple of quick questions. First one, are you seeing a big difference between the customers who is online shopping, and the way she is shopping in-store? And then, I guess the other one is; are you still getting new customers into the store or whether it's physical or digital? And would you -- I don't want to say slowdown that effort until the product is rated; what you're thinking around sort of the marketing cadence to get new customers in until the product is right?

Jim Scully

Analyst

It's good -- good questions, Marni. So -- look, digital; we've had a very strong digital business within J.Jill for some time this quarter, we mentioned that it has ticked up to 43% of total sales. I think some of the learning's we been having are that some of the capsule items that we've had -- the collaborations that we've had are definitely helping to drive traffic and some new-to-brand traffic to the website which is great. The stores in the third quarter were more challenged, and -- I think for us as a business, it's really continuing to look at how to manage the entire ecosystem, the omni-capabilities of the business across both, digital and stores. And so our marketing efforts focus there as well; a lot of our mix has been moving into social and digital channels, that helps. The natural sort of industry-wide trend within digital traffic is that it's migrating more towards mobile versus desktop. And so lots of opportunities to focus on how to improve what has always been the lowest converting, which is mobile, and things are getting a lot better and there is new technologies that we are always looking at there to help drive that. But -- yes, as I focus in the business, that's -- a big strength of ours is that penetration of digital, and how we continue to maximize what we think is a big competitive advantage which is the store base to support the whole ecosystem as we go forward.

Marni Shapiro

Analyst

That makes sense. Good luck with that. I'll take the rest of the questions offline. Best of luck with holiday season. Thanks, guys.

Jim Scully

Analyst

Thanks, Marni.

Mark Webb

Analyst

Alright, Jim. So, I want to say thank you for joining us today. I also want to thank all of our teams for their continued hard work and dedication. And I hope everyone has a nice holiday season, and we look forward to updating you on our progress on our next call. Have great holidays.

Operator

Operator

This concludes today's conference call. You may now disconnect.