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Jumia Technologies AG (JMIA)

Q3 2022 Earnings Call· Thu, Nov 17, 2022

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Transcript

Operator

Operator

Good morning, ladies and gentlemen. Thank you for standing by. Welcome to Jumia's Results Conference Call for the Third Quarter of 2022. At this time, all participants are in a listen-only mode. After management's prepared remarks, there will be a question-and-answer session. I would now like to turn the call over to Safae Damir, Head of Investor Relations for Jumia. Please, go ahead.

Safae Damir

Management

Thank you. Good morning, everyone. Thank you for joining us today for our third quarter 2022 earnings call. With us today are Francis Dufay, Acting CEO of Jumia; and Antoine Maillet-Mezeray, Executive Vice President, Finance and Operation. As previously announced, a new management Board and Acting CEO, have been appointed, while Jeremy Hodara and Sacha Poignonnec have stepped down from their Co-CEO roles. The Supervisory Board has appointed Francis and Antoine as members of the company's Management Board. Francis, our Acting CEO, has been with the company since 2014 and has held multiple senior leadership roles, including CEO of Ivory Coast. He was recently Executive Vice President, Africa with responsibility for the group's e-commerce business across Africa. Francis has a track record of successfully scaling e-commerce operations in Africa with a strong focus on profitability. He has been based in Ivory Coast in 2014 and is an Ivorian national. He brings a deep understanding of our business and the markets that we operate in. Antoine, who you know, was previously Group CFO and has now been elevated to Executive Vice President, Finance and Operations. Antoine has been with Jumia for over six years and plays a very important role in the organization. These expanded areas of responsibility will no doubt benefit from his expertise and deep knowledge of the business. Let me now cover the safe harbor. We would like to remind you that our discussions today will include forward-looking statements. Actual results may differ materially from those indicated in the forward-looking statements. Moreover, these forward-looking statements may speak only to our expectations as of today. We undertake no obligation to publicly update or revise these statements. For a discussion of some of the risk factors that could cause actual results to differ from the forward-looking statements expressed today, please see the Risk Factors section of our annual reports on Form 20-F as published on April 29, 2022, as well as our other submissions with the SEC. In addition, on this call, we would refer to certain financial measures not reported in accordance with IFRS. You can find reconciliations of these non-IFRS financial measures to the corresponding IFRS financial measures in our earnings press release, which is available on our Investor Relations website. With that, I'll hand over to Francis.

Francis Dufay

Management

Thank you, Safae. Welcome, everyone, and thanks for joining us today. On this call, we will walk you through our Q3 performance and provide you with an overview of our strategy to take the business to profitability. While the results of the third quarter show some progress towards breakeven, we want to make even more meaningful progress and further reduce our cash utilization. Adjusted EBITDA loss reached its lowest level in five quarters at $45.5 billion, down 13% year-over-year. Adjusted EBITDA loss, as a percentage of GMV dropped below 20% at 18.9% of GMV. The reduction in adjusted EBITDA loss was driven by a strong increase in gross profit, which was up 29% year-on-year and a significant reduction in sales and advertising expense, which was down 32% over the same period. This is very much in line with what had been communicated to the market earlier this year, which is an acceleration in monetization, coupled with cost reduction. If the results and progress are encouraging, is back the question why we need the revise strategy to take the business to profitability. The answer is that, we are confident that we can do much better across a number of areas. And this will help us make even more meaningful progress towards profitability. We want to drive sharper execution, which is even more critical in the context of a challenging macroeconomic environment. We have outlined on page 6, the highlights of our strategic strategy. Here, we will recognize the strategic levels of our path to profitability, usage growth, cost discipline, monetization and the continued development of JumiaPay, and that's no surprise to reach profitability, we need larger scale, more revenue and a much more efficient cost structure. However, this is all about the details of execution, what levels to pull to the…

Antoine Maillet-Mezeray

Management

Thanks, Francis. Hello, everyone. I'll start with the operating performance and KPIs of e-commerce and JumiaPay before moving on to commentary on financial metrics. In terms of e-commerce dynamics, with sustained growth across all relevant usage KPIs, despite a more challenging macro environment, but are active consumers reached $3.1 million, up 3% year-on-year as we continue to acquire new consumers and grow the base of returning consumers. Orders reached $9.4 million, up 11% year-on-year with sustained volume growth across product categories with the exception of JumiaPay app Digital Services, where we scaled back marketing investments and incentives to support unit economics. The fastest-growing category in order terms was food delivery, which continues to exhibit strong momentum, with orders up 38% year-on-year. Food delivery remains a core aspect of our consumer value proposition, and we will continue driving its development across our largest markets and in Nigeria in particular. GMV reached US$240.7 million, up 1% year-on-year and up 14% on a constant currency basis. FX was a material headwind to GMV performance in the third quarter of 2022 with all local currencies depreciating against the USD. In particular, during the nine months period ending September 30, 2022 compared to same period of 2021, the Nigerian Naira, Egyptian Pound and West African CFA depreciated by 5%, 14% and 13% respectively against the dollar. In terms of category trends, we started to see a stabilization of the GMV category mix with Phones & Electronics accounted for 36% of GMV in Q3 2022, in line with our contribution in Q 2021. The fastest growing category in GMV terms was Food Delivery, up 25% year-over-year, supported by the strong volume growth in this category. While usage growth held up in Q3, we observed a softening of usage growth trends as we moved towards the end…

Francis Dufay

Management

Thanks, Antoine. We are committed to making meaningful progress towards profitability. We have a clear plan to get there and have already made significant management changes to ensure that we have the best team to execute on this strategy. I will start with the first level of the strategy, which is enhanced business focus. This is an overarching principle of our strategy that will guide execution across all areas of the business. We intend to do less and better. We plan to allocate our resources and teams to projects that bring proven value to our platform and our broader ecosystem. This means that we will be closing our cutting projects that do not meet such criteria. Here are some examples. First, we plan to discontinue Jumia Prime. Over the past couple of years, we tested the concept of a monthly subscription program, offering free delivery to consumers. The results from this experiment in terms of consumer traction and stickiness fell short of our targets, as the market is probably too early in terms of adoption curve. That's why we are not stopping these initiatives. This is an example of how we plan to draw realistic conclusions in a timely manner from the experiments we do. We aim to assess within a reasonable time frame, whether a pilot is successful or not. And take action accordingly to avoid committing resources for too long to projects that do not work. In addition, we are suspending logistics services to non e-commerce clients in several countries. We believe management efforts in many countries will be better invested in improving the logistics efficiency for the core e-commerce business. However, we will continue developing this activity in countries such as Nigeria, Morocco and Ivory Coast, where the proof of concept for this service has already been…

Operator

Operator

Ladies and gentlemen, the floor is now open for questions. [Operator Instructions] Your first question for today is coming from Aaron Kessler at Raymond James

Aaron Kessler

Analyst

Great. Thanks for the questions. A couple of questions. First, just any way to size maybe the GMV impact from scaling back some of these initiatives that you talked about? Second, I think you talked about kind of excessive commission rate increases in the release. Can you just provide a little bit more details around that and it sounds like you're slowing that increase going forward, but any impact on GMV, you felt in the quarter from the higher commission rates as well? And then I have a follow-up question.

Francis Dufay

Management

Okay. Let me answer the first two and yes, to repeat the third one. On GMV impact from scaling back a couple of initiatives, when we assess the initiatives as a function of benefits versus cost and return, basically return on investments. We believe that we can scale back some initiatives without meaningfully harming our top line. We believe that refocusing that having our teams focused on a shorter number of projects, depending on geographies will enable them to deliver greater impact on other topics. That's basically the whole point of refocusing on basics. So we believe that the total outcome for the business will be positive. When it comes to commissions increase. So our point here is very much that we need to create value for the vendors and all the sellers on the platform. What drives that if that vendor needs to see the value and the benefit from working with Jumia. And we very much see monetization in the future as a byproduct of scale. So scaling with vendor, solving their pain points will enable us to monetize -- the take rate pressure needs to be monitored very carefully as one of our core pillars – pillars for growth now is focused on supply. We are very much want to build supply -- strong supply on a set of core categories, and we don't want too high take rates to come in the way. So this is why we plan to be relatively careful with this level.

Aaron Kessler

Analyst

Okay. And finally, just in terms of operating expenses, where do you think the biggest areas for leverage or potential reductions going forward? Is it G&A or something else?

Francis Dufay

Management

So I mean, as we said, that we're really going down the whole P&L, and we're opening the box on every type of cost that we have across the structure. So we're, of course, looking at G&A, which is possibly one of the most short-term impact. We are already reviewing our central structure, our headquarter structure in Dubai with meaningful impact, as we plan to allocate most of the leadership towards Africa. And with – streamlining our governance and leadership structure across all countries. That's one. But we also believe that we are -- I mean, we are actually quite sure that we have meaningful impact to capture from logistics efficiency. You see the evolution of costs that we posted this quarter. I would not say that we're super happy with the trend, and we believe that we can do better. We can capture lots of efficiency with many detailed measures across our business lines. One very simple and basic example is our use of packaging material. That varies a lot across different countries, and we can just many countries towards the best benchmark that we have. That was for logistics. We can also generate significant savings in marketing where we also have countries that show better practices is average, and we can learn from those countries to drive way greater efficiency. So, we do really believe that we have efficiency and cost cutting capture pretty much across the whole P&L and we're confident we can achieve it with the team and the plan that we have.

Aaron Kessler

Analyst

Great. Thank you.

Operator

Operator

Your next question for today is coming from Catherine O'Neill at Citi

Catherine O'Neill

Analyst

Great. Thank you. I just wanted to ask you if you could comment in a bit more detail on one of the things you mentioned in the release about seeing softer usage trends towards the back of the third quarter, which you expect to persist in the fourth quarter. Could you maybe just provide a bit more detail on what you're seeing if that varies by market? And how much you saw that sort of deteriorate as we went through the third quarter? The other thing I wanted to ask about was the product mix. I think you said you're moving away from FMCG, I might have misheard that, but you seem to be sort of emphasizing consumer electronics, fashion, beauty, et cetera. So, how should we think about the sort of take rate or margins if you're moving perhaps towards back towards consumer electronics, which tend to be sort of lower take rate. And then the other thing I wanted to ask about was the cash burn. So, it looks like it was similar in 3Q and Q2 about $70 million each quarter. I just wondered if you could give us any sort of idea on when you think this should start to reduce when do some of your initiatives start to kick in on the cash side?

Francis Dufay

Management

Okay. So, let me -- hi Catherine, let me take the first two questions, and then I'll ask Antoine move into cash burn. Regarding softening usage trends that you mentioned well, you see that in the quarterly report, we pay 1% GMV growth year-on-year over the quarter. So, you can -- I guess everyone can draw their own conclusion best plan what something means here. But obviously, we've been dealing with volatile and difficult macroeconomic context, significant local currency depreciation and volatility, which led particularly, and that's a great example of how it can impact us. It led to many governments taking measures to protect their currencies and, for example, restricting imports, which directly impacted our ability to get supply on the platform. So, this is the kind of headwind that we have to fight again. And this is very much something that we see across all the markets. There are some differences, of course, the markets are more affected by the time measures, but this is something that we see happening across Africa at the moment. However, we are very confident that our plan to focus on supply and distributors and increasing our relevance to the biggest and main suppliers in the market can mitigate those impacts and is the right one -- in this case is microeconomic context. Then on your second question, when it comes to the mix of categories, -- so as I mentioned, we're scaling back first-party growth in some geographies, not all of them, by the way. We want to make sure that we keep pushing and we keep investing in that segment in selected geographies where it makes sense. We actually -- the fact that we want to be more reasonable and more focused in the new categories that we developed doesn't prevent us from doing the right things on the other categories. So we're also developing higher ID categories, such as consumer electronics and commission. And this does not conflict with our push on everyday categories such as health, beauty and fashion, for example. Specifically on your question on take rates on these categories, the higher ID categories. Indeed we don't sell a phone or laptop or TV with the same margin that we would capture for, let's say, parachute [ph]. However, what matters to us is the whole equation with our logistics costs and our marketing costs. We know for a fact that on consumer electronics categories, our operating model works, and we can get very healthy economics across all of our markets from those categories. So we're very confident in the fact that we need to develop or build and supply in these categories, and it does not conflict with our focus on everyday categories. Antoine, may I let you take the question on cash.

Antoine Maillet-Mezeray

Management

Yes. I’ll take the third one. The cash burn is a function of three things; CapEx, working cap movement and EBITDA. Regarding the CapEx, 2022 has been so far a year of investment, and we intend to decrease the CapEx investment in the coming quarters. On working cap, we have been this quarter impacted by payment of Jumia Anniversary marketing invoices, which impacted significantly. And we must keep in mind that in the market we are operating in, given the uncertain macro, trust with suppliers is very important. And we are consciously decided to be super sharp on payment terms and given from time to time to secure the product to pay in advance. This has a bit impacted our cash flow. Then the key driver to reduce cash burn is reducing the cost, and we're going to reduce EBITDA. At this stage, it's a bit too early to give more guidance, and we'll give you more information in the Q4 release.

Catherine O'Neill

Analyst

Okay. Thank you.

Operator

Operator

Your next question for today is coming from Lamont Williams at Stifel.

Lamont Williams

Analyst

Hi. How are you doing? Thanks for taking my questions. The first is on food delivery. It's been one of the faster growing categories over the last couple of quarters. Could you just talk about the unit economics for that category for food delivery overall? And then secondly, on the sales and marketing cost. How are you thinking about the balance between what level you could have for marketing costs and still grow your active customer base at a pretty healthy rate? How do you think about where that balance is kind of how low the kind of an absolute expense rate? Thank you.

Francis Dufay

Management

All right. So to your first question on food delivery. So that's our restaurant segment. So as you mentioned, the trends are pretty good, plus 25% year-on-year GMV growth, and we're very happy with the dynamics that we see in this sector. This is very much a core part of our business, and we intend to keep on pushing the different segments, especially in a very successful geographies like Nigeria. Anyway, you mentioned economics. This is a segment that we intend to manage with the same level of increased discipline, increased focus and increased level of execution across the board. We are open to stopping projects on a country-by-country basis if we believe they're not adding value, and really apply the same principle that we are applying to the rest of the e-commerce business. On your second question, towards the balance between marketing and growth, if I get it correctly. Very interestingly, we have many success cases in the group of countries that have been able to manage very, very good levels of efficiency and marketing spend, while building up new categories and building growth for the whole business and a very healthy -- with very healthy economy. So we don't really see a balance between growing and spending in marketing. It's more about doing the right thing, spending it on the right channel with the right level of efficiency. Having said that, for Q4, we reiterate our guidance on marketing spend. And we -- and of course, marketing spend remains part of the strategy. And I may have to answer your third question.

Lamont Williams

Analyst

No, that's it. Actually, can I -- just a follow-up question on the assortment. You talked about there's some gaps in assortment and you're going to move back into consumer electronics. Are there any other categories where you might see some gaps in an assortment that you could give a little bit more detail on?

Francis Dufay

Management

Very good question. So as we mentioned, we -- I mean, it -- we want to open that both country-by-country, geography-by-geography and it what makes sense for the business. We need that kind of level of granularity. When you look country-by-country, the overall -- I mean, the big picture is that our core categories are more or less the same across the board, and that's why we know that we have very good customer traction, and we can have healthy economics, and we know it for a fact. That's electronics, including food, TV, computing, consumer appliance, home categories, fashion and beauty. These are the bread and butter categories of Jumia e-commerce in general. And across those categories, we see that in all countries are not at the same level of development, and we're trying to do the right decision country-by-country, category-by-category, distributor-by-distributor, brand-by-brand to improve our assortments and get the supply. These are really the basics. We want to win at this stage. Of course, there are ways to go more deeper to expand into new categories. I mean, I can give you an example. Last year, I recorded great progress on building the category of agricultural inputs, agricultural tools and insurance. This is just an example. We're open to into new categories. But really, at this stage, we just want to make sure we get the basic rates.

Lamont Williams

Analyst

Okay. Great. Thank you.

Operator

Operator

There appear to be no further questions in queue. I would like to turn the floor back over to Francis for any closing comments.

Francis Dufay

Management

Thank you. So I would like to thank all of you for joining the call today. We will be very much looking forward to sharing with you more progress on our planning three months. Thank you very much.

Operator

Operator

Thank you, ladies and gentlemen. This does conclude today's conference call. You may disconnect your phone lines at this time, and have a wonderful day. Thank you for your participation.