Yeah, I think as we think about corporate versus franchise, a lot of expansion in the 2022 period by the end of the fourth quarter our corporate performance had actually reached back to double digit comps. So we were really pleased with how that portfolio performed in the back half of the year. And again, looking for that momentum to continue for the full year, so total system was around 9% still predominantly dominated by those 700 plus franchise clinics. So, again, strong comp performance from the franchise base. But we were really pleased with our corporate clinic portfolio and especially how they performed around our two core promotions in the fourth quarter. And then your final first question on talking about digital marketing is absolutely we see that as only becoming more and more relevant and important in that whole lead generation process for new patients in our system, typically there's three sources for new patients. One is in probably most historically most important, and that's referral. So that's getting good service to our patients and our, and those patients been referring their friends and family to come to The Joint and we have probably around a 30% their friends and family to come to The Joint and we have probably around a 30% referral rate right now. System wise, as I mentioned on this, on the call, there's, we can identify that 60% of those new patients are coming from our digital activity. Sometimes there's a little bit of overlap, patient attribution is kind of tricky because we have all kinds of different ways that we're approaching educating a consumer about The Joint, but we know we can identify that of that new patient count. At least 60% of them at one point touch one of our digital assets. And we see that as only more important, especially in younger generations. Okay, maybe like myself as the baby boomer, I'm going to talk to friends and families, I decide who's going to be my medical provider or, or a chiropractor or dentist. Younger generations are doing that same process, but it's online. And so it's important that you have a strong digital presence to be able to be where they are when they're looking for that relief from their pain. And then the third aspect of our patient counts really comes from that very traditional, what I call grill marketing activities in a small box retail environment. So it's a coupon drop, it's reaching out to the schools, the gyms, the hospitals, and again, doing everything that you can to educate those consumers who are working, traveling around at five to 50 minute radius of that box or that clinic. But you're there when they need there you need that at your service.