Thanks, Jake. Turning to Slide 11. At this point, The Joint, we're committed to continually improving our brand, our people and our performance to truly be the champion of chiropractic care. As I discussed earlier, our revitalized co-ops and digital marketing programs are positioned to drive brand awareness as well as enhance our performance by furthering our objectives to increase new patient counts and improve existing patient engagement.
Additionally, we continue to identify potential adjunct products and services that patients want and have a viable business case. Our goal is to build brand equity and generate incremental revenue streams for all of our clinics.
Regarding people, one of the ways in which we support our existing team of doctors at chiropractic is by providing continuing education.
We also empower the next-generation of DCs in a variety of ways. As a part of our ongoing effort to educate the chiropractic community about the advantages of The Joint offers patients, we've increased our interactions with the chiropractic universities. In addition to participating in job fairs, we support the schools with scholarships and donations to key chiropractic colleges such as Life, Palmer, Parker, Sherman, Texas Chiropractic College and Life West.
Additionally, last month, we announced our first endowment, The Joint Chiropractic Endowed Scholarship for Logan University. This is another way to support the profession and the greater community, enhance our relationships with the schools, invest in the future of graduating doctors of chiropractic and fuel the growth of our future pool of DCs. The $0.25 million endowed scholarship will provide much needed tuition assistance for generations of students awarding $10,000 annually to a student who demonstrates academic achievement and a passion for chiropractic and quality patient care.
We also have our preceptorship program. We found that most chiropractic students and new graduates want to learn more about owning and operating a practice. We developed a learning path, which combines real patient and business experience while students are building their clinical skills. The program has two components: patient care completed under the supervision of joints preceptors in the clinics and 18 online training modules covering advanced clinical business, self-development topics such as goal setting, business planning and creating enhanced patient experiences. These classes are presented by joint subject matter experts as well as clinical experts in the chiropractic field.
In summary, in 2024, we stay focused on the refranchising of our corporate portfolio, fostering our strong franchise base and improving clinic economics and increasing productivity.
Before I begin questions, I'd like to invite you to meet with us at the B. Riley 24th Annual Institutional Investor Conference later this month and the Oppenheimer 24th Annual Consumer Growth and E-Commerce Conference in June.
And with that, Kaley, I'm ready to begin the Q&A.