Ozan Dokmecioglu
Management
Absolutely. Good morning. So when we look to our overall expectation and the construct of the quarter two, we still see a very healthy quarter, as you have said a good top line increase expectation. And when we look to the inflationary pressures that are coming along, we expect a healthy amount of inflation to realize in our quarter two [ph] P&L. And we should not also forget that when you comp versus the last year in quarter two, we have seen some declines, especially in the transportation and the logistics area, for example, which was purely driven by the demand and supply, which was coming from the marketplace as part of the pandemic environment. So we are going to lap lows periods that on a like for like basis is up taking the overall freight costs, as well as logistics expectation for us. But the good news is we have a good handle on those things, and we have built in our forecast and the plans and not only for quarter two, but beyond, including the second half of the year. At the same time, last year, in quarter two, as part of the overall industry giving there wasn't much return in a pandemic environment, we reduced more, so from our marketing spending, especially behind the advertisement and promotion. And as Bob was articulating a couple of minutes ago, we started to reinstate some of the advertisement and promotion investments behind our brands and also support a slate of the innovation that we have and putting in the marketplace. Therefore this is also technically creating a negative comparison, increase in the advertisement and promotion versus last year. But it's all good expand that goes behind our branch and investment and of our business. And as we always do, we are very careful in terms of delivering on our productivities, merger synergies, as well as other cost controls that we have been doing very successfully since the actual emergent date, but we took it to the different levels starting with the pandemic environment. Therefore, when we put all the puts and takes, we do we still expect a very healthy growth in terms of the either the top line, mid part, as well as the bottom line of our P&L.